Skip to content
worldsalaries .com

Average Regional Sales Manager Salary in United Kingdom for 2026

A regional sales manager in United Kingdom earns about 152,700 GBP a year. That's 119% above the national average of 69,700 GBP.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in United Kingdom sit around 69,400 GBP a year, while the very top stretches to 245,600 GBP. Everything on this page is in British pound (GBP, symbol £), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in United Kingdom, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.

To turn a gross salary in United Kingdom into a take-home figure, use our United Kingdom salary after tax calculator, which works the latest tax brackets and contributions through the math for you.

How much does a regional sales manager make in United Kingdom?

Average salary
152,700 GBP
12,725 GBP per month
Lowest reported
69,400 GBP
5,783 GBP per month
Highest reported
245,600 GBP
20,466 GBP per month

A typical regional sales manager working in United Kingdom brings home around 12,725 GBP a month before tax. Entry-level pay starts near 69,400 GBP, and the top of the ladder reaches roughly 245,600 GBP for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior regional sales manager working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around. For a cross-country comparison, see the regional sales manager salary in Guernsey or Jersey, both of which pay in the same currency.

How regional sales manager pay ranges in United Kingdom

A good way to think about salary in United Kingdom is to look at the distribution rather than the headline average. Half of all regional sales managers in United Kingdom earn less than 165,900 GBP a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 107,700 GBP (the 25th percentile), and a quarter clear 222,300 GBP (the 75th percentile). The middle 50% of regional sales managers sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 69,400 GBP. The highest stretch to 245,600 GBP, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

69,400
Low
165,900
Median
245,600
High
107,700
25th
222,300
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in GBP

Regional sales manager pay by experience in United Kingdom

Years of experience is the single biggest lever on pay for a regional sales manager in United Kingdom, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical regional sales manager salary changes as you move through the career ladder.

  • 0-2 Years
    80,800 GBP
  • 2-5 Years
    +33% from previous
    107,700 GBP
  • 5-10 Years
    +47% from previous
    158,700 GBP
  • 10-15 Years
    +20% from previous
    191,100 GBP
  • 15-20 Years
    +10% from previous
    210,400 GBP
  • 20+ Years
    +8% from previous
    227,600 GBP

The single largest jump on the ladder is from 2 - 5 Years to 5 - 10 Years, where pay rises by about 47%. That is the point at which a regional sales manager typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.

Regional sales manager pay by education in United Kingdom

Education sits alongside experience as one of the biggest factors driving regional sales manager pay in United Kingdom. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average regional sales manager salary in United Kingdom broken down by the highest level of education a worker has completed.

  • High School
    100,200 GBP
  • Certificate or Diploma
    +14% from previous
    114,300 GBP
  • Bachelor's Degree
    +46% from previous
    167,100 GBP
  • Master's Degree
    +31% from previous
    218,100 GBP

Regional sales manager gender pay gap in United Kingdom

The gender pay gap is a stubborn feature of almost every labour market, and United Kingdom is no exception. Male regional sales managers in United Kingdom earn an average of 158,900 GBP a year, while female regional sales managers earn around 151,800 GBP. That works out to a 5% gap in favour of men, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Regional Sales Manager gender pay gap

4%

Men earn this much more than women on average in United Kingdom.

Men 158,900 GBP
Women 151,800 GBP

Pay raises for a regional sales manager in United Kingdom

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in United Kingdom sees a raise of about 14% every 16 months, which works out to roughly 11% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in United Kingdom, the national average raise is around 9% every 15 months.

By industry

Industries with the highest pay raises in United Kingdom:

  • Banking
  • Energy
  • Information Technology
  • Healthcare
  • Travel
  • Construction
  • Education

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Regional sales manager bonus rates in United Kingdom

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

89%

89% of regional sales managers in United Kingdom reported a bonus of some kind in the past twelve months. That makes a regional sales manager a high-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 5% to 9% of base salary. The remaining 11% of regional sales managers reported no bonus at all over the same period.

Which careers pay bonuses in United Kingdom

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Regional sales manager: public vs private sector pay

Public-sector pay in United Kingdom is about 7% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

6%

Public-sector workers earn this much more than private-sector workers in United Kingdom on average.

Public sector 72,700 GBP
Private sector 68,200 GBP

Regional sales manager salary by city and region in United Kingdom

Regional sales manager pay is not even across United Kingdom. The chart below shows the highest-paying cities and regions in the dataset, followed by the full location table.

  • England
  • Scotland
  • Edinburgh
  • London
  • Somerset
  • Glasgow
  • Birmingham
  • Leicester
  • Leeds
  • Nottingham
LocationTypeAverageMedianRange
EnglandRegion280,600 GBP300,500 GBP130,500-444,600 GBP
ScotlandRegion216,600 GBP210,600 GBP114,600-332,800 GBP
EdinburghCity176,300 GBP167,100 GBP91,700-267,200 GBP
LondonCity175,200 GBP191,500 GBP80,000-280,400 GBP
SomersetCity175,200 GBP177,200 GBP87,500-272,900 GBP
GlasgowCity172,300 GBP176,300 GBP83,800-267,200 GBP
BirminghamCity172,200 GBP189,800 GBP78,700-276,200 GBP
LeicesterCity172,100 GBP185,900 GBP79,000-275,800 GBP
LeedsCity169,700 GBP172,100 GBP84,900-266,300 GBP
NottinghamCity168,700 GBP161,300 GBP86,100-257,700 GBP
Kingston upon HullCity167,100 GBP160,600 GBP85,800-258,700 GBP
BristolCity165,900 GBP177,200 GBP74,300-263,900 GBP
SheffieldCity165,900 GBP180,500 GBP76,000-263,900 GBP
SouthamptonCity164,100 GBP156,200 GBP83,700-250,600 GBP
SwanseaCity164,100 GBP165,900 GBP80,700-254,400 GBP
BrightonCity164,100 GBP165,900 GBP80,800-252,400 GBP
LiverpoolCity164,100 GBP165,900 GBP78,700-252,400 GBP
NewcastleCity163,800 GBP168,700 GBP79,500-257,700 GBP
ManchesterCity163,500 GBP156,200 GBP83,300-250,600 GBP
CoventryCity163,500 GBP156,200 GBP84,800-250,600 GBP
WolverhamptonCity161,300 GBP176,300 GBP75,000-258,700 GBP
AberdeenCity160,700 GBP163,500 GBP77,100-250,600 GBP
BelfastCity160,700 GBP172,100 GBP71,900-254,400 GBP
CardiffCity160,600 GBP163,800 GBP78,700-253,400 GBP
PeterboroughCity160,600 GBP172,200 GBP72,300-255,000 GBP
ArmaghCity158,900 GBP160,600 GBP78,500-246,200 GBP
PortsmouthCity158,900 GBP171,300 GBP72,700-250,600 GBP
BradfordCity158,900 GBP153,800 GBP81,400-241,000 GBP
PlymouthCity158,700 GBP152,900 GBP84,600-241,800 GBP
DerbyCity153,800 GBP153,700 GBP73,700-238,300 GBP
DerryCity153,800 GBP147,900 GBP79,600-231,400 GBP
NewportCity153,700 GBP167,100 GBP70,700-245,400 GBP
OxfordCity151,800 GBP152,700 GBP72,400-236,700 GBP
YorkCity151,800 GBP142,300 GBP78,900-229,000 GBP
CambridgeCity151,800 GBP142,300 GBP77,300-229,000 GBP
LincolnCity150,100 GBP142,300 GBP78,100-228,200 GBP
GloucesterCity150,100 GBP153,800 GBP71,400-232,500 GBP
DundeeCity150,100 GBP160,600 GBP68,100-235,300 GBP
WalesRegion147,900 GBP150,100 GBP73,100-227,600 GBP
ChesterCity146,900 GBP158,700 GBP69,400-233,800 GBP
NorwichCity146,700 GBP156,200 GBP65,900-229,000 GBP
SalisburyCity142,300 GBP147,900 GBP70,900-222,700 GBP
ExeterCity142,300 GBP138,700 GBP72,400-216,600 GBP
PooleCity142,300 GBP147,900 GBP70,000-223,700 GBP
LisburnCity142,100 GBP142,300 GBP68,400-218,100 GBP
DurhamCity142,100 GBP152,900 GBP66,900-223,800 GBP
HartlepoolCity141,000 GBP151,800 GBP63,200-222,300 GBP
NewryCity140,700 GBP151,800 GBP65,200-219,500 GBP
StirlingCity140,700 GBP140,200 GBP66,100-215,100 GBP
BangorCity137,100 GBP130,500 GBP69,700-210,600 GBP
Northern IrelandRegion137,100 GBP139,100 GBP67,400-212,500 GBP
WakefieldCity134,700 GBP147,900 GBP61,700-216,300 GBP
TruroCity134,700 GBP139,100 GBP66,900-210,400 GBP
AbingdonCity134,700 GBP130,500 GBP71,100-206,100 GBP
CanterburyCity134,700 GBP139,100 GBP67,800-210,400 GBP
WinchesterCity134,100 GBP137,100 GBP65,100-210,600 GBP
WellsCity134,100 GBP130,500 GBP67,800-205,400 GBP
StromnessCity134,100 GBP146,700 GBP60,600-213,800 GBP
KirkwallCity134,100 GBP130,500 GBP70,900-206,100 GBP
InvernessCity130,500 GBP140,200 GBP60,100-210,600 GBP
RiponCity130,500 GBP123,800 GBP69,400-200,600 GBP
St DavidsCity130,500 GBP125,400 GBP67,900-197,600 GBP
StrontianCity128,200 GBP123,000 GBP66,700-193,200 GBP

Regional Sales Manager in United Kingdom: FAQs

  • How much does a regional sales manager make per month in United Kingdom?

    A regional sales manager in United Kingdom earns about 12,725 GBP a month before tax, based on an annual average of 152,700 GBP.

  • What's the salary range for a regional sales manager in United Kingdom?

    Entry-level regional sales managers in United Kingdom start near 69,400 GBP. Top-end pay reaches around 245,600 GBP. The middle 50% of earners sit between 107,700 and 222,300 GBP.

  • Is the median regional sales manager salary in United Kingdom higher or lower than the average?

    The median is 165,900 GBP, higher than the average of 152,700 GBP. Half of regional sales managers in United Kingdom earn below the median, half earn above it.

  • What's the gender pay gap for regional sales managers in United Kingdom?

    Men working as a regional sales manager in United Kingdom earn around 5% more than women on average (158,900 vs 151,800 GBP a year).

  • Do regional sales managers in United Kingdom get bonuses?

    About 89% of regional sales managers in United Kingdom reported a bonus in the past 12 months. Reported bonuses ranged from 5% to 9% of base salary.

  • Do regional sales managers earn more in the public or private sector in United Kingdom?

    In United Kingdom, the public sector pays a regional sales manager about 7% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do regional sales managers in United Kingdom get a pay raise?

    A regional sales manager in United Kingdom sees a raise of around 14% every 16 months, equivalent to roughly 11% a year.