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Average Regional Sales Director Salary in United States for 2026

A regional sales director in United States earns about 191,100 USD a year. That's 102% above the national average of 94,500 USD.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in United States sit around 99,700 USD a year, while the very top stretches to 295,700 USD. Everything on this page is in United States dollar (USD, symbol $), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in United States, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.

To turn a gross salary in United States into a take-home figure, use our United States salary after tax calculator, which works the latest tax brackets and contributions through the math for you.


How much does a regional sales director make in United States?

Average salary
191,100 USD
15,925 USD per month
Lowest reported
99,700 USD
8,308 USD per month
Highest reported
295,700 USD
24,641 USD per month

A typical regional sales director working in United States brings home around 15,925 USD a month before tax. Entry-level pay starts near 99,700 USD, and the top of the ladder reaches roughly 295,700 USD for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior regional sales director working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around. For a cross-country comparison, see the regional sales director salary in Palau or British Indian Ocean Territory, both of which pay in the same currency.


How regional sales director pay ranges in United States

A good way to think about salary in United States is to look at the distribution rather than the headline average. Half of all regional sales directors in United States earn less than 184,700 USD a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 127,600 USD (the 25th percentile), and a quarter clear 229,600 USD (the 75th percentile). The middle 50% of regional sales directors sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 99,700 USD. The highest stretch to 295,700 USD, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

99,700
Low
184,700
Median
295,700
High
127,600
25th
229,600
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in USD

Regional sales director pay by experience in United States

Years of experience is the single biggest lever on pay for a regional sales director in United States, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical regional sales director salary changes as you move through the career ladder.

  • 0-2 Years
    114,900 USD
  • 2-5 Years
    +33% from previous
    152,900 USD
  • 5-10 Years
    +31% from previous
    199,700 USD
  • 10-15 Years
    +21% from previous
    241,200 USD
  • 15-20 Years
    +9% from previous
    263,700 USD
  • 20+ Years
    +5% from previous
    276,200 USD

The single largest jump on the ladder is from 0 - 2 Years to 2 - 5 Years, where pay rises by about 33%. That is the point at which a regional sales director typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.


Regional sales director pay by education in United States

Education sits alongside experience as one of the biggest factors driving regional sales director pay in United States. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average regional sales director salary in United States broken down by the highest level of education a worker has completed.

  • High School
    138,700 USD
  • Certificate or Diploma
    +13% from previous
    156,200 USD
  • Bachelor's Degree
    +41% from previous
    219,500 USD
  • Master's Degree
    +22% from previous
    267,200 USD

Regional sales director gender pay gap in United States

The gender pay gap is a stubborn feature of almost every labour market, and United States is no exception. Male regional sales directors in United States earn an average of 197,600 USD a year, while female regional sales directors earn around 189,800 USD. That works out to a 4% gap in favour of men, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Regional Sales Director gender pay gap

4%

Men earn this much more than women on average in United States.

Men 197,600 USD
Women 189,800 USD

Pay raises for a regional sales director in United States

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in United States sees a raise of about 13% every 17 months, which works out to roughly 9% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in United States, the national average raise is around 8% every 16 months.

By industry

Industries with the highest pay raises in United States:

  • Banking
  • Energy
  • Information Technology
  • Healthcare
  • Travel
    2%
  • Construction
  • Education
    1%

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Regional sales director bonus rates in United States

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

82%

82% of regional sales directors in United States reported a bonus of some kind in the past twelve months. That makes a regional sales director a high-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 6% to 8% of base salary. The remaining 18% of regional sales directors reported no bonus at all over the same period.

Which careers pay bonuses in United States

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Regional sales director: public vs private sector pay

Public-sector pay in United States is about 6% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

6%

Public-sector workers earn this much more than private-sector workers in United States on average.

Public sector 98,800 USD
Private sector 93,100 USD

Regional sales director salary by city and region in United States

Regional sales director pay is not even across United States. The chart below shows the highest-paying cities and regions in the dataset, followed by the full location table.

  • New York (city)
  • Houston
  • California
  • Chicago
  • Los Angeles
  • Georgia
  • San Antonio
  • San Jose
  • Phoenix
  • Michigan
LocationTypeAverageMedianRange
New York (city)City250,600 USD254,400 USD124,500-392,400 USD
HoustonCity241,200 USD229,600 USD123,800-367,800 USD
CaliforniaRegion238,300 USD241,000 USD114,300-372,700 USD
ChicagoCity232,500 USD253,400 USD107,700-372,700 USD
Los AngelesCity231,400 USD235,300 USD114,900-363,500 USD
GeorgiaRegion229,600 USD233,800 USD114,600-361,600 USD
San AntonioCity229,600 USD233,800 USD114,600-361,600 USD
San JoseCity229,600 USD222,300 USD119,700-353,600 USD
PhoenixCity227,600 USD231,400 USD112,700-353,600 USD
MichiganRegion227,600 USD231,400 USD112,700-353,600 USD
OhioRegion223,800 USD241,800 USD105,200-358,300 USD
VirginiaRegion223,700 USD228,200 USD108,200-349,200 USD
PhiladelphiaCity223,700 USD227,600 USD108,200-350,000 USD
TexasRegion222,700 USD227,600 USD109,700-349,300 USD
DallasCity222,700 USD239,000 USD103,600-353,600 USD
IllinoisRegion222,300 USD225,500 USD109,700-346,600 USD
San FranciscoCity219,500 USD225,500 USD109,700-344,300 USD
San DiegoCity218,500 USD233,600 USD101,100-343,600 USD
IndianapolisCity216,600 USD210,600 USD114,600-334,300 USD
JacksonvilleCity216,600 USD233,800 USD99,700-346,600 USD
WashingtonRegion216,600 USD236,700 USD99,700-345,900 USD
New JerseyRegion216,600 USD210,600 USD114,600-334,300 USD
New York (region)Region216,600 USD236,700 USD99,700-345,900 USD
SeattleCity216,300 USD206,700 USD112,700-330,700 USD
AustinCity216,300 USD206,100 USD112,700-327,200 USD
PennsylvaniaRegion215,100 USD232,500 USD98,900-343,400 USD
FloridaRegion215,100 USD206,300 USD112,700-330,100 USD
MinnesotaRegion212,500 USD228,200 USD97,100-336,800 USD
South CarolinaRegion212,500 USD215,100 USD105,200-330,100 USD
TennesseeRegion211,200 USD205,400 USD111,700-325,900 USD
North CarolinaRegion210,600 USD200,600 USD109,700-318,000 USD
ArizonaRegion210,400 USD227,600 USD96,400-334,800 USD
Washington D.C.City210,400 USD216,300 USD102,700-327,200 USD
ColoradoRegion210,400 USD227,600 USD98,800-334,800 USD
AlabamaRegion209,700 USD201,000 USD109,700-319,600 USD
MissouriRegion206,700 USD210,400 USD100,700-320,500 USD
IndianaRegion206,300 USD223,800 USD94,000-330,100 USD
KentuckyRegion206,300 USD223,800 USD95,500-330,100 USD
DenverCity206,300 USD199,700 USD109,000-318,800 USD
DetroitCity206,100 USD222,300 USD94,500-326,600 USD
MarylandRegion206,100 USD222,300 USD95,100-326,600 USD
LouisianaRegion205,400 USD195,200 USD107,300-313,300 USD
WisconsinRegion205,400 USD210,600 USD99,700-319,700 USD
KansasRegion205,400 USD210,600 USD100,700-319,700 USD
Oklahoma CityCity204,900 USD218,700 USD95,100-320,500 USD
BostonCity201,000 USD206,100 USD100,400-313,800 USD
NevadaRegion201,000 USD206,100 USD100,100-315,400 USD
MassachusettsRegion201,000 USD193,400 USD105,800-309,800 USD
OklahomaRegion199,700 USD191,100 USD105,800-308,400 USD
ConnecticutRegion199,700 USD191,100 USD105,800-308,400 USD
OregonRegion197,600 USD201,000 USD95,400-309,800 USD
MemphisCity197,600 USD191,500 USD102,700-304,300 USD
MississippiRegion195,200 USD189,800 USD103,600-301,800 USD
BaltimoreCity195,200 USD189,800 USD103,600-301,800 USD
HawaiiRegion193,400 USD209,700 USD89,900-309,800 USD
Kansas CityCity193,400 USD187,500 USD100,700-296,400 USD
OaklandCity193,200 USD209,700 USD88,300-309,800 USD
AtlantaCity193,200 USD189,800 USD103,600-299,200 USD
SacramentoCity192,600 USD184,700 USD99,700-294,300 USD
Las VegasCity192,600 USD184,700 USD99,700-294,300 USD
ArkansasRegion192,600 USD183,600 USD97,900-293,500 USD
Rhode IslandRegion192,600 USD184,700 USD99,700-294,300 USD
New MexicoRegion191,500 USD193,400 USD95,100-296,400 USD
West VirginiaRegion190,400 USD184,700 USD99,900-291,000 USD
IdahoRegion190,400 USD184,700 USD100,100-291,000 USD
New HampshireRegion190,400 USD206,100 USD86,100-304,300 USD
VermontRegion189,800 USD180,500 USD96,800-286,100 USD
UtahRegion187,500 USD199,700 USD86,600-295,400 USD
IowaRegion187,500 USD182,400 USD99,600-290,200 USD
South DakotaRegion187,500 USD199,700 USD86,800-295,400 USD
MinneapolisCity187,500 USD183,900 USD97,300-290,200 USD
MaineRegion184,700 USD187,500 USD91,900-290,200 USD
Long BeachCity184,700 USD185,900 USD91,000-286,700 USD
North DakotaRegion184,700 USD187,500 USD91,900-290,200 USD
MiamiCity183,900 USD176,300 USD96,000-280,400 USD
NebraskaRegion183,900 USD176,300 USD93,600-280,400 USD
DelawareRegion183,600 USD189,800 USD88,500-286,100 USD
CincinnatiCity182,400 USD172,100 USD95,000-275,800 USD
New OrleansCity182,400 USD172,100 USD93,900-275,800 USD
AlaskaRegion180,500 USD183,600 USD86,800-281,100 USD
MontanaRegion180,500 USD193,400 USD84,600-286,700 USD
OrlandoCity176,300 USD167,100 USD90,600-267,200 USD
District of ColumbiaRegion175,100 USD190,400 USD82,300-281,100 USD
ClevelandCity172,300 USD187,500 USD78,400-272,900 USD
Iowa CityCity172,300 USD176,300 USD84,800-267,200 USD
WyomingRegion169,700 USD183,600 USD79,800-272,800 USD
TampaCity169,700 USD172,100 USD83,800-266,300 USD
HonoluluCity166,600 USD169,700 USD82,200-259,700 USD
VancouverCity161,300 USD157,600 USD83,800-247,400 USD
BristolCity161,300 USD176,300 USD74,100-257,700 USD
KentCity160,700 USD152,900 USD83,800-243,000 USD


Regional Sales Director in United States: FAQs

  • How much does a regional sales director make per month in United States?

    A regional sales director in United States earns about 15,925 USD a month before tax, based on an annual average of 191,100 USD.

  • What's the salary range for a regional sales director in United States?

    Entry-level regional sales directors in United States start near 99,700 USD. Top-end pay reaches around 295,700 USD. The middle 50% of earners sit between 127,600 and 229,600 USD.

  • Is the median regional sales director salary in United States higher or lower than the average?

    The median is 184,700 USD, lower than the average of 191,100 USD. Half of regional sales directors in United States earn below the median, half earn above it.

  • What's the gender pay gap for regional sales directors in United States?

    Men working as a regional sales director in United States earn around 4% more than women on average (197,600 vs 189,800 USD a year).

  • Do regional sales directors in United States get bonuses?

    About 82% of regional sales directors in United States reported a bonus in the past 12 months. Reported bonuses ranged from 6% to 8% of base salary.

  • Do regional sales directors earn more in the public or private sector in United States?

    In United States, the public sector pays a regional sales director about 6% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do regional sales directors in United States get a pay raise?

    A regional sales director in United States sees a raise of around 13% every 17 months, equivalent to roughly 9% a year.