Average National Sales Manager Salary in United States for 2024

In this article, we will look at the average National Sales Manager salary for 2024 in United States and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the United States dollar. To keep things simple, we are using the USD currency code instead of the currency symbol $.

How Much Does a National Sales Manager Make in United States?

A National Sales Manager working in United States will typically earn around 199,700 USD per year, and this can range from the lowest average salary of about 105,800 USD to the highest average salary of 308,400 USD.

Average Annual Salary
199,700 USD
Average Monthly Salary
16,641 USD

Lowest Annual Salary
105,800 USD
Lowest Monthly Salary
8,816 USD

Highest Annual Salary
308,400 USD
Highest Monthly Salary
25,700 USD

These are average salaries for a National Sales Manager in United States and include benefits such as housing and transport. It's also possible for a National Sales Manager to earn more or less than the average salaries shown above.

National Sales Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of National Sales Manager Salaries in United States

So we've looked at the average salaries a National Sales Manager will earn in United States. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a National Sales Manager can earn between 105,800 USD and 308,400 USD on average in United States. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a National Sales Manager in United States is 191,100 USD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 191,100 USD, and 50% of the population earn more than 191,100 USD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average National Sales Manager salary in United States, 25% of the population are earning less than 134,100 USD while 75% of the population earn more than 134,100 USD.

75% of the population earn less than 239,000 USD, and 25% of the population earn more than 239,000 USD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

National Sales Manager Salary by Experience Level in United States

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average national sales manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A National Sales Manager in United States that has less than two years of experience can expect to earn somewhere in the region of 118,900 USD.
  • 2 - 5 Years Experience. With two to five years of experience the average National Sales Manager salary would increase to 158,700 USD.
  • 5 - 10 Years Experience. From five to ten years of experience as a National Sales Manager, the average salary would be 206,700 USD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 250,600 USD.
  • 15 - 20 Years Experience. A National Sales Manager with 15 to 20 years of experience can earn an average of 272,900 USD.
  • 20+ Years Experience. For a National Sales Manager with more than 20 years, the expected average salary increases to 286,400 USD.

Average Salary by Experience Chart

0-2 Years
118,900 USD
2-5 Years +34%
158,700 USD
5-10 Years +30%
206,700 USD
10-15 Years +21%
250,600 USD
15-20 Years +9%
272,900 USD
20+ Years +5%
286,400 USD

National Sales Manager Salary by Education Level in United States

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a National Sales Manager in United States based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A National Sales Manager in United States with a high school education can earn an average salary of 142,300 USD.

  • Certificate or Diploma. A National Sales Manager in United States with a certificate or diploma education can earn an average salary of 164,100 USD.

  • Bachelor's Degree. A National Sales Manager in United States with a bachelor's degree education can earn an average salary of 229,000 USD.

  • Master's Degree. A National Sales Manager in United States with a master's degree education can earn an average salary of 280,400 USD.

Average Salary by Education Chart

High School
142,300 USD
Certificate or Diploma +14%
164,100 USD
Bachelor's Degree +41%
229,000 USD
Master's Degree +21%
280,400 USD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in United States is around 39,500 to 118,000 USD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

National Sales Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In United States, a male national sales manager will earn an average of 206,100 USD, while a female national sales manager will earn around 195,200 USD.

This means that a male national sales manager earns approximately 6% more than a female national sales manager for performing the same job.

Average Salary by Gender Chart in United States

Male
206,100 USD
Female -6%
195,200 USD

National Sales Manager Average Pay Raise in United States

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a National Sales Manager in United States is around 13% every 17 months.

The national average pay raise across all professions and industries in United States is around 8% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 17 ) × 12  = 9%

What this means is that a National Sales Manager in United States can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in United States for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in United States.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
4%
Energy
8%
Information Technology
3%
Healthcare
7%
Travel
2%
Construction
6%
Education
1%

National Sales Manager Bonus and Incentive Rates in United States

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A National Sales Manager is a high bonus based job, with 82% of employees reporting at least one bonus in the last 12 months.

18% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.

Received Bonus
82%
No Bonus
18%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in United States earn approximately 6% more than private sector employees in the same role.

Public Sector
98,800 USD
Private Sector -6%
93,100 USD

Salaries for Jobs Similar to a National Sales Manager

In the table below, we have salary information for jobs that are similar to a National Sales Manager in United States.

Job Title Category Salary
Account Manager Sales Retail and Wholesale 112,700 USD
Account Officer Sales Retail and Wholesale 57,900 USD
Area Manager Sales Retail and Wholesale 114,900 USD
Area Sales Director Sales Retail and Wholesale 184,700 USD
Area Sales Manager Sales Retail and Wholesale 164,100 USD
Assisstant Store Supervisor Sales Retail and Wholesale 67,300 USD
Assistant Department Manager Sales Retail and Wholesale 77,100 USD
Assistant Retail Store Manager Sales Retail and Wholesale 85,700 USD
Branch Manager Sales Retail and Wholesale 124,500 USD
Branch Supervisor Sales Retail and Wholesale 95,900 USD
Cashier Sales Retail and Wholesale 35,300 USD
Cashier Manager Sales Retail and Wholesale 83,000 USD
Commercial Sales Manager Sales Retail and Wholesale 152,900 USD
Corporate Sales Manager Sales Retail and Wholesale 142,100 USD
Depot Manager Sales Retail and Wholesale 108,200 USD
Depot Supervisor Sales Retail and Wholesale 105,200 USD
Deputy Sales Manager Sales Retail and Wholesale 112,700 USD
Director of Sales Sales Retail and Wholesale 195,200 USD
Distribution Director Sales Retail and Wholesale 130,400 USD
District Leader Sales Retail and Wholesale 92,200 USD
District Manager Sales Retail and Wholesale 114,300 USD
District Sales Manager Sales Retail and Wholesale 118,900 USD
External Sales Account Manager Sales Retail and Wholesale 114,600 USD
Field Sales Representative Sales Retail and Wholesale 77,400 USD
Furniture Sales Associate Sales Retail and Wholesale 53,300 USD
Global Wholesale Manager Sales Retail and Wholesale 205,700 USD
Head Cashier Sales Retail and Wholesale 78,200 USD
Head of Direct Sales Sales Retail and Wholesale 139,100 USD
Head of Retail Sales Retail and Wholesale 148,300 USD
Head Teller Sales Retail and Wholesale 72,700 USD
Inside Sales Sales Retail and Wholesale 59,100 USD
Inside Sales Account Manager Sales Retail and Wholesale 98,800 USD
Inside Sales Engineer Sales Retail and Wholesale 73,200 USD
Inside Sales Executive Sales Retail and Wholesale 99,900 USD
Inside Sales Representative Sales Retail and Wholesale 61,700 USD
Internal Sales Manager Sales Retail and Wholesale 109,700 USD
Inventory Manager Sales Retail and Wholesale 107,300 USD
Key Account Manager Sales Retail and Wholesale 114,300 USD
Medical Device Sales Sales Retail and Wholesale 91,200 USD
Medical Device Sales Representative Sales Retail and Wholesale 86,400 USD
Merchandiser Sales Retail and Wholesale 73,300 USD
National Account Manager Sales Retail and Wholesale 148,300 USD
National Customer Solution Specialist Sales Retail and Wholesale 128,400 USD
Outside Sales Representative Sales Retail and Wholesale 74,200 USD
Parts Salesperson Sales Retail and Wholesale 64,300 USD
Project Development Manager Sales Retail and Wholesale 117,100 USD
Project Manager Sales Retail and Wholesale 118,900 USD
Project Sales Executive Sales Retail and Wholesale 128,200 USD
Purchasing and Sales Executive Sales Retail and Wholesale 176,300 USD
Quotation Engineer Sales Retail and Wholesale 62,300 USD
Regional Sales Director Sales Retail and Wholesale 191,100 USD
Regional Sales Manager Sales Retail and Wholesale 195,200 USD
Relationship Manager Sales Retail and Wholesale 140,700 USD
Retail Merchandiser Sales Retail and Wholesale 43,100 USD
Retail Operations Manager Sales Retail and Wholesale 116,400 USD
Retail Sales Associate Sales Retail and Wholesale 84,800 USD
Retail Sales Representative Sales Retail and Wholesale 73,700 USD
Retail Salesperson Sales Retail and Wholesale 67,000 USD
Retail Store Manager Sales Retail and Wholesale 118,900 USD
Retail Store Sales Person Sales Retail and Wholesale 63,500 USD
Revenue Manager Sales Retail and Wholesale 109,700 USD
Sales Account Manager Sales Retail and Wholesale 130,500 USD
Sales Admin Executive Sales Retail and Wholesale 152,900 USD
Sales Administration Manager Sales Retail and Wholesale 139,100 USD
Sales Analyst Sales Retail and Wholesale 111,700 USD
Sales Assistant Sales Retail and Wholesale 49,400 USD
Sales Associate Sales Retail and Wholesale 58,800 USD
Sales Consultant Sales Retail and Wholesale 87,400 USD
Sales Coordinator Sales Retail and Wholesale 68,900 USD
Sales Development Representative Sales Retail and Wholesale 79,800 USD
Sales Director Sales Retail and Wholesale 190,400 USD
Sales Engineer Sales Retail and Wholesale 65,700 USD
Sales Executive Sales Retail and Wholesale 117,100 USD
Sales Manager Sales Retail and Wholesale 163,800 USD
Sales Officer Sales Retail and Wholesale 64,400 USD
Sales Planner Sales Retail and Wholesale 105,200 USD
Sales Planning Analyst Sales Retail and Wholesale 103,600 USD
Sales Representative Sales Retail and Wholesale 65,200 USD
Sales Service Associate Sales Retail and Wholesale 62,600 USD
Sales Specialist Sales Retail and Wholesale 94,200 USD
Sales Supervisor Sales Retail and Wholesale 98,300 USD
Sales Support Sales Retail and Wholesale 46,100 USD
Sales Support Manager Sales Retail and Wholesale 97,100 USD
Sales Team Leader Sales Retail and Wholesale 102,700 USD
Sales Trainer Sales Retail and Wholesale 114,900 USD
Securities Sales Agent Sales Retail and Wholesale 111,700 USD
Shipper / Receiver Sales Retail and Wholesale 49,400 USD
Shop Manager Sales Retail and Wholesale 107,300 USD
Store Development Administrator Sales Retail and Wholesale 77,000 USD
Store Manager Sales Retail and Wholesale 119,700 USD
Territory Sales Manager Sales Retail and Wholesale 158,700 USD
Territory Sales Representative Sales Retail and Wholesale 91,600 USD
Trade Marketing Officer Sales Retail and Wholesale 105,800 USD
Treasury Officer Sales Retail and Wholesale 103,600 USD
Vice President Sales Sales Retail and Wholesale 158,900 USD
Visual Merchandiser Sales Retail and Wholesale 54,900 USD

Salary Comparison by City

If you want to compare salaries with different cities in United States, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Atlanta 193,200 USD
Austin 232,500 USD
Baltimore 205,700 USD
Boston 206,100 USD
Bristol 168,700 USD
Chicago 232,500 USD
Cincinnati 169,700 USD
Cleveland 187,500 USD
Dallas 226,100 USD
Denver 212,500 USD
Detroit 209,700 USD
Honolulu 166,600 USD
Houston 241,200 USD
Indianapolis 216,600 USD
Iowa City 163,800 USD
Jacksonville 216,600 USD
Kansas City 201,000 USD
Kent 160,700 USD
Las Vegas 206,300 USD
Long Beach 185,900 USD
Los Angeles 245,400 USD
Memphis 209,700 USD
Miami 193,400 USD
Minneapolis 172,200 USD
New Orleans 183,600 USD
New York 250,600 USD
Oakland 190,400 USD
Oklahoma City 206,700 USD
Orlando 163,800 USD
Philadelphia 228,200 USD
Phoenix 222,700 USD
Sacramento 205,700 USD
San Antonio 219,500 USD
San Diego 219,500 USD
San Francisco 206,300 USD
San Jose 226,100 USD
Seattle 206,700 USD
Tampa 172,100 USD
Vancouver 168,700 USD
Washington D.C. 218,100 USD

Salary Comparison by State

The table below includes links to the average salary for each state in United States.

City Average Salary
Alabama 213,800 USD
Alaska 175,100 USD
Arizona 218,700 USD
Arkansas 192,600 USD
California 227,600 USD
Colorado 216,300 USD
Connecticut 195,500 USD
Delaware 190,400 USD
District of Columbia 175,100 USD
Florida 229,000 USD
Georgia 211,200 USD
Hawaii 191,500 USD
Idaho 197,600 USD
Illinois 222,300 USD
Indiana 219,500 USD
Iowa 191,100 USD
Kansas 199,700 USD
Kentucky 195,200 USD
Louisiana 205,400 USD
Maine 195,200 USD
Maryland 209,700 USD
Massachusetts 218,700 USD
Michigan 216,300 USD
Minnesota 212,500 USD
Mississippi 189,800 USD
Missouri 210,400 USD
Montana 193,200 USD
Nebraska 191,500 USD
Nevada 201,000 USD
New Hampshire 184,700 USD
New Jersey 222,300 USD
New Mexico 185,900 USD
New York 226,100 USD
North Carolina 210,600 USD
North Dakota 177,100 USD
Ohio 229,000 USD
Oklahoma 195,500 USD
Oregon 206,100 USD
Pennsylvania 215,100 USD
Rhode Island 184,700 USD
South Carolina 195,200 USD
South Dakota 183,900 USD
Tennessee 222,300 USD
Texas 222,700 USD
Utah 197,600 USD
Vermont 172,100 USD
Virginia 218,100 USD
Washington 205,400 USD
West Virginia 190,400 USD
Wisconsin 216,600 USD
Wyoming 172,200 USD

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