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Average Marketing Vice President Salary in Mexico for 2026

A marketing vice president in Mexico earns about 563,300 MXN a year. That's 41% above the national average of 398,300 MXN.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in Mexico sit around 272,800 MXN a year, while the very top stretches to 888,400 MXN. Everything on this page is in Mexican peso (MXN, symbol $), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in Mexico, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.


How much does a marketing vice president make in Mexico?

Average salary
563,300 MXN
46,941 MXN per month
Lowest reported
272,800 MXN
22,733 MXN per month
Highest reported
888,400 MXN
74,033 MXN per month

A typical marketing vice president working in Mexico brings home around 46,941 MXN a month before tax. Entry-level pay starts near 272,800 MXN, and the top of the ladder reaches roughly 888,400 MXN for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior marketing vice president working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around.


How marketing vice president pay ranges in Mexico

A good way to think about salary in Mexico is to look at the distribution rather than the headline average. Half of all marketing vice presidents in Mexico earn less than 587,800 MXN a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 385,300 MXN (the 25th percentile), and a quarter clear 767,500 MXN (the 75th percentile). The middle 50% of marketing vice presidents sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 272,800 MXN. The highest stretch to 888,400 MXN, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

272,800
Low
587,800
Median
888,400
High
385,300
25th
767,500
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in MXN

Marketing vice president pay by experience in Mexico

Years of experience is the single biggest lever on pay for a marketing vice president in Mexico, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical marketing vice president salary changes as you move through the career ladder.

  • 0-2 Years
    318,800 MXN
  • 2-5 Years
    +41% from previous
    451,000 MXN
  • 5-10 Years
    +31% from previous
    592,600 MXN
  • 10-15 Years
    +22% from previous
    725,700 MXN
  • 15-20 Years
    +7% from previous
    772,900 MXN
  • 20+ Years
    +10% from previous
    848,200 MXN

The single largest jump on the ladder is from 0 - 2 Years to 2 - 5 Years, where pay rises by about 41%. That is the point at which a marketing vice president typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.


Marketing vice president pay by education in Mexico

Education sits alongside experience as one of the biggest factors driving marketing vice president pay in Mexico. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average marketing vice president salary in Mexico broken down by the highest level of education a worker has completed.

  • High School
    394,300 MXN
  • Certificate or Diploma
    +15% from previous
    454,900 MXN
  • Bachelor's Degree
    +47% from previous
    667,400 MXN
  • Master's Degree
    +23% from previous
    818,100 MXN

Marketing vice president gender pay gap in Mexico

The gender pay gap is a stubborn feature of almost every labour market, and Mexico is no exception. Male marketing vice presidents in Mexico earn an average of 592,600 MXN a year, while female marketing vice presidents earn around 551,200 MXN. That works out to a 8% gap in favour of men, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Marketing Vice President gender pay gap

7%

Men earn this much more than women on average in Mexico.

Men 592,600 MXN
Women 551,200 MXN

Pay raises for a marketing vice president in Mexico

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in Mexico sees a raise of about 12% every 19 months, which works out to roughly 8% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in Mexico, the national average raise is around 8% every 18 months.

By industry

Industries with the highest pay raises in Mexico:

  • Banking
  • Energy
  • Information Technology
  • Healthcare
  • Travel
    2%
  • Construction
  • Education
    1%

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Marketing vice president bonus rates in Mexico

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

82%

82% of marketing vice presidents in Mexico reported a bonus of some kind in the past twelve months. That makes a marketing vice president a high-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 5% to 9% of base salary. The remaining 18% of marketing vice presidents reported no bonus at all over the same period.

Which careers pay bonuses in Mexico

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Marketing vice president: public vs private sector pay

Public-sector pay in Mexico is about 8% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

8%

Public-sector workers earn this much more than private-sector workers in Mexico on average.

Public sector 415,900 MXN
Private sector 384,200 MXN

Marketing vice president salary by city in Mexico

Marketing vice president pay is not even across Mexico. The chart below shows the highest-paying cities in the dataset, followed by the full location table.

  • Puebla
  • Mexico City
  • Tijuana
  • Nezahualcoyotl
  • Zapopan
  • Ecatepec de Morelos
  • Culiacan
  • Mexicali
  • Guadalajara
  • Cancun
LocationTypeAverageMedianRange
PueblaCity769,500 MXN709,600 MXN417,200-1,162,300 MXN
Mexico CityCity751,100 MXN780,600 MXN362,200-1,181,200 MXN
TijuanaCity747,400 MXN747,400 MXN375,200-1,161,000 MXN
NezahualcoyotlCity744,600 MXN713,900 MXN386,400-1,141,600 MXN
ZapopanCity736,700 MXN765,100 MXN351,200-1,153,300 MXN
Ecatepec de MorelosCity736,700 MXN692,500 MXN388,100-1,116,700 MXN
CuliacanCity735,500 MXN735,500 MXN367,900-1,136,700 MXN
MexicaliCity724,300 MXN695,400 MXN376,800-1,105,600 MXN
GuadalajaraCity714,600 MXN725,700 MXN348,300-1,113,700 MXN
CancunCity714,600 MXN684,900 MXN369,300-1,089,400 MXN
HermosilloCity714,300 MXN743,100 MXN341,400-1,122,300 MXN
MonterreyCity710,500 MXN696,700 MXN361,500-1,094,000 MXN
GuadalupeCity709,600 MXN709,600 MXN353,600-1,099,800 MXN
NaucalpanCity707,700 MXN667,400 MXN376,800-1,078,200 MXN
LeonCity701,400 MXN743,100 MXN327,300-1,105,600 MXN
SaltilloCity699,700 MXN658,300 MXN369,900-1,062,500 MXN
ChihuahuaCity699,700 MXN712,100 MXN341,400-1,088,600 MXN
San Luis PotosiCity698,200 MXN757,300 MXN320,500-1,113,700 MXN
ChimalhuacanCity693,100 MXN721,600 MXN332,500-1,087,500 MXN
QueretaroCity684,900 MXN737,000 MXN315,700-1,088,100 MXN
AguascalientesCity681,900 MXN721,600 MXN317,700-1,075,700 MXN
Tlalnepantla de BazCity674,100 MXN659,200 MXN341,900-1,037,600 MXN
AcapulcoCity671,000 MXN683,800 MXN327,300-1,047,900 MXN
MeridaCity671,000 MXN618,800 MXN361,500-1,012,100 MXN
ReynosaCity667,400 MXN625,000 MXN351,200-1,011,500 MXN
VeracruzCity667,400 MXN639,900 MXN345,700-1,021,800 MXN
San Nicolas de los GarzaCity664,500 MXN664,500 MXN332,500-1,032,400 MXN
Ciudad Lopez MateosCity663,200 MXN713,900 MXN305,600-1,051,400 MXN
TorreonCity663,100 MXN649,700 MXN340,000-1,021,800 MXN
MatamorosCity658,300 MXN683,800 MXN313,700-1,032,800 MXN
Ciudad ApodacaCity649,700 MXN612,500 MXN345,100-988,600 MXN
MazatlanCity646,600 MXN646,600 MXN325,800-1,004,600 MXN
Tuxtla GutierrezCity645,800 MXN658,300 MXN315,900-1,007,400 MXN
TolucaCity643,400 MXN627,900 MXN327,800-987,200 MXN
General EscobedoCity642,800 MXN642,800 MXN320,500-996,600 MXN
TlaquepaqueCity642,800 MXN681,500 MXN301,600-1,015,500 MXN
MoreliaCity641,900 MXN589,400 MXN344,600-966,100 MXN
CuernavacaCity639,100 MXN610,100 MXN330,900-975,700 MXN
DurangoCity639,100 MXN677,100 MXN301,800-1,009,600 MXN
Nuevo LaredoCity633,300 MXN683,800 MXN292,000-1,009,600 MXN
Ciudad ObregonCity632,400 MXN607,400 MXN327,300-970,200 MXN
XicoCity629,800 MXN656,800 MXN301,600-990,700 MXN
IrapuatoCity626,800 MXN614,600 MXN317,700-964,000 MXN
Cuautitlan IzcalliCity625,000 MXN575,100 MXN339,100-945,400 MXN
XalapaCity623,700 MXN638,700 MXN307,400-973,800 MXN
CelayaCity615,300 MXN581,300 MXN325,900-938,100 MXN
IxtapalucaCity615,000 MXN660,500 MXN283,400-973,800 MXN
Villa Nicolas RomeroCity608,500 MXN608,500 MXN305,600-945,400 MXN
TonalaCity605,700 MXN556,000 MXN325,900-915,100 MXN
VillahermosaCity600,000 MXN638,700 MXN282,300-949,600 MXN
EnsenadaCity596,100 MXN558,300 MXN313,700-904,700 MXN
Los Reyes la PazCity592,600 MXN615,700 MXN282,500-929,700 MXN
Gomez PalacioCity590,200 MXN639,100 MXN272,800-939,000 MXN
TampicoCity588,500 MXN597,800 MXN286,400-913,400 MXN
CoacalcoCity587,800 MXN574,200 MXN301,800-906,500 MXN
PachucaCity583,000 MXN607,400 MXN281,500-919,700 MXN
Los MochisCity583,000 MXN547,800 MXN308,300-890,700 MXN
TepicCity583,000 MXN535,900 MXN313,700-883,500 MXN
Ciudad VictoriaCity580,600 MXN615,700 MXN273,300-917,700 MXN
Ciudad Santa CatarinaCity574,200 MXN587,800 MXN283,400-899,200 MXN
UruapanCity571,300 MXN559,000 MXN292,000-879,800 MXN
La PazCity568,500 MXN592,200 MXN275,200-895,900 MXN
MonclovaCity566,900 MXN566,900 MXN282,500-883,500 MXN
Ojo de AguaCity559,000 MXN545,300 MXN282,500-858,400 MXN
Soledad de Graciano SanchezCity555,800 MXN565,100 MXN273,300-864,700 MXN
ChilpancingoCity552,400 MXN552,400 MXN275,800-854,300 MXN
MetepecCity552,400 MXN595,300 MXN254,700-878,900 MXN
BuenavistaCity551,200 MXN596,100 MXN252,300-874,900 MXN
OaxacaCity548,800 MXN504,400 MXN294,700-825,900 MXN
TehuacanCity548,500 MXN581,000 MXN257,700-864,700 MXN
AcunaCity539,700 MXN552,400 MXN265,000-844,600 MXN
San Cristobal de las CasasCity539,700 MXN539,700 MXN272,800-838,100 MXN
Puerto VallartaCity538,600 MXN507,300 MXN288,100-819,000 MXN
CampecheCity533,100 MXN489,500 MXN288,100-802,400 MXN
CoatzacoalcosCity529,600 MXN510,300 MXN275,800-814,100 MXN
JiutepecCity524,400 MXN543,200 MXN249,600-823,900 MXN
Cholula de RivadabiaCity520,900 MXN513,300 MXN266,000-805,900 MXN
TapachulaCity514,800 MXN548,800 MXN240,500-817,800 MXN
NogalesCity510,300 MXN489,500 MXN265,000-780,700 MXN
Poza RicaCity510,200 MXN520,900 MXN249,600-798,900 MXN
ChalcoCity502,200 MXN510,200 MXN246,200-781,200 MXN
San Luis Rio ColoradoCity502,200 MXN492,400 MXN254,800-774,200 MXN
San Pablo de las SalinasCity500,100 MXN480,600 MXN261,300-767,000 MXN
Ciudad del CarmenCity500,100 MXN529,600 MXN233,900-791,200 MXN
Boca del RioCity500,100 MXN522,700 MXN239,000-785,400 MXN
Piedras NegrasCity500,100 MXN539,700 MXN231,000-795,700 MXN
Ciudad JuarezCity499,300 MXN535,900 MXN228,000-790,600 MXN
CuautlaCity496,100 MXN464,900 MXN263,100-751,700 MXN
ChicoloapanCity492,700 MXN455,400 MXN267,100-745,000 MXN
ChetumalCity485,300 MXN514,300 MXN227,600-767,400 MXN
SalamancaCity485,300 MXN444,300 MXN263,200-731,700 MXN
DeliciasCity483,800 MXN483,800 MXN240,500-748,600 MXN
ZacatecasCity483,400 MXN483,400 MXN239,300-747,400 MXN
Zamora de HidalgoCity478,000 MXN451,000 MXN252,300-725,700 MXN
ManzanilloCity472,100 MXN444,300 MXN249,600-721,600 MXN
San Juan del RioCity472,100 MXN466,300 MXN239,300-728,500 MXN
FresnilloCity472,000 MXN491,000 MXN228,500-743,300 MXN
Playa del CarmenCity464,900 MXN447,300 MXN240,500-712,100 MXN
ColimaCity464,400 MXN425,100 MXN249,600-698,200 MXN
San Pedro Garza GarciaCity460,500 MXN499,300 MXN210,500-733,300 MXN
CordobaCity457,300 MXN437,900 MXN239,000-701,400 MXN
IgualaCity453,200 MXN462,300 MXN222,300-706,200 MXN
NavojoaCity451,000 MXN485,200 MXN207,700-718,000 MXN
Ciudad VallesCity448,500 MXN431,100 MXN232,400-683,800 MXN
GuaymasCity447,300 MXN436,200 MXN227,600-688,900 MXN
OrizabaCity440,200 MXN467,100 MXN207,700-696,700 MXN
MinatitlanCity430,000 MXN396,300 MXN232,400-650,700 MXN
Hidalgo del ParralCity430,000 MXN457,300 MXN204,700-681,900 MXN


Marketing Vice President in Mexico: FAQs

  • How much does a marketing vice president make per month in Mexico?

    A marketing vice president in Mexico earns about 46,941 MXN a month before tax, based on an annual average of 563,300 MXN.

  • What's the salary range for a marketing vice president in Mexico?

    Entry-level marketing vice presidents in Mexico start near 272,800 MXN. Top-end pay reaches around 888,400 MXN. The middle 50% of earners sit between 385,300 and 767,500 MXN.

  • Is the median marketing vice president salary in Mexico higher or lower than the average?

    The median is 587,800 MXN, higher than the average of 563,300 MXN. Half of marketing vice presidents in Mexico earn below the median, half earn above it.

  • What's the gender pay gap for marketing vice presidents in Mexico?

    Men working as a marketing vice president in Mexico earn around 8% more than women on average (592,600 vs 551,200 MXN a year).

  • Do marketing vice presidents in Mexico get bonuses?

    About 82% of marketing vice presidents in Mexico reported a bonus in the past 12 months. Reported bonuses ranged from 5% to 9% of base salary.

  • Do marketing vice presidents earn more in the public or private sector in Mexico?

    In Mexico, the public sector pays a marketing vice president about 8% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do marketing vice presidents in Mexico get a pay raise?

    A marketing vice president in Mexico sees a raise of around 12% every 19 months, equivalent to roughly 8% a year.