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Average Market Research Manager Salary in Mexico for 2026

A market research manager in Mexico earns about 496,100 MXN a year. That's 25% above the national average of 398,300 MXN.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in Mexico sit around 267,100 MXN a year, while the very top stretches to 746,600 MXN. Everything on this page is in Mexican peso (MXN, symbol $), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in Mexico, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.

How much does a market research manager make in Mexico?

Average salary
496,100 MXN
41,341 MXN per month
Lowest reported
267,100 MXN
22,258 MXN per month
Highest reported
746,600 MXN
62,216 MXN per month

A typical market research manager working in Mexico brings home around 41,341 MXN a month before tax. Entry-level pay starts near 267,100 MXN, and the top of the ladder reaches roughly 746,600 MXN for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior market research manager working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around.

How market research manager pay ranges in Mexico

A good way to think about salary in Mexico is to look at the distribution rather than the headline average. Half of all market research managers in Mexico earn less than 454,900 MXN a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 325,600 MXN (the 25th percentile), and a quarter clear 553,800 MXN (the 75th percentile). The middle 50% of market research managers sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 267,100 MXN. The highest stretch to 746,600 MXN, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

267,100
Low
454,900
Median
746,600
High
325,600
25th
553,800
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in MXN

Market research manager pay by experience in Mexico

Years of experience is the single biggest lever on pay for a market research manager in Mexico, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical market research manager salary changes as you move through the career ladder.

  • 0-2 Years
    312,400 MXN
  • 2-5 Years
    +26% from previous
    392,300 MXN
  • 5-10 Years
    +32% from previous
    518,300 MXN
  • 10-15 Years
    +17% from previous
    607,400 MXN
  • 15-20 Years
    +11% from previous
    674,100 MXN
  • 20+ Years
    +7% from previous
    718,000 MXN

The single largest jump on the ladder is from 2 - 5 Years to 5 - 10 Years, where pay rises by about 32%. That is the point at which a market research manager typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.

Market research manager pay by education in Mexico

Education sits alongside experience as one of the biggest factors driving market research manager pay in Mexico. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average market research manager salary in Mexico broken down by the highest level of education a worker has completed.

  • Certificate or Diploma
    392,300 MXN
  • Bachelor's Degree
    +32% from previous
    518,300 MXN
  • Master's Degree
    +37% from previous
    709,600 MXN

Market research manager gender pay gap in Mexico

The gender pay gap is a stubborn feature of almost every labour market, and Mexico is no exception. Male market research managers in Mexico earn an average of 510,200 MXN a year, while female market research managers earn around 472,000 MXN. That works out to a 8% gap in favour of men, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Market Research Manager gender pay gap

7%

Men earn this much more than women on average in Mexico.

Men 510,200 MXN
Women 472,000 MXN

Pay raises for a market research manager in Mexico

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in Mexico sees a raise of about 12% every 18 months, which works out to roughly 8% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in Mexico, the national average raise is around 8% every 18 months.

By industry

Industries with the highest pay raises in Mexico:

  • Banking
  • Energy
  • Information Technology
  • Healthcare
  • Travel
    2%
  • Construction
  • Education
    1%

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Market research manager bonus rates in Mexico

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

76%

76% of market research managers in Mexico reported a bonus of some kind in the past twelve months. That makes a market research manager a high-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 6% to 7% of base salary. The remaining 24% of market research managers reported no bonus at all over the same period.

Which careers pay bonuses in Mexico

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Market research manager: public vs private sector pay

Public-sector pay in Mexico is about 8% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

8%

Public-sector workers earn this much more than private-sector workers in Mexico on average.

Public sector 415,900 MXN
Private sector 384,200 MXN

Market research manager salary by city in Mexico

Market research manager pay is not even across Mexico. The chart below shows the highest-paying cities in the dataset, followed by the full location table.

  • Ecatepec de Morelos
  • Mexico City
  • Nezahualcoyotl
  • Tijuana
  • Culiacan
  • Chihuahua
  • Leon
  • Puebla
  • Hermosillo
  • Tlalnepantla de Baz
LocationTypeAverageMedianRange
Ecatepec de MorelosCity677,100 MXN717,900 MXN318,800-1,067,500 MXN
Mexico CityCity659,400 MXN605,700 MXN354,000-995,000 MXN
NezahualcoyotlCity659,400 MXN633,100 MXN341,400-1,007,400 MXN
TijuanaCity659,400 MXN618,800 MXN348,300-1,000,700 MXN
CuliacanCity658,300 MXN615,300 MXN349,300-999,500 MXN
ChihuahuaCity650,800 MXN663,200 MXN318,800-1,012,100 MXN
LeonCity650,800 MXN650,800 MXN325,600-1,007,400 MXN
PueblaCity643,800 MXN633,100 MXN327,300-991,100 MXN
HermosilloCity637,500 MXN585,900 MXN341,900-960,900 MXN
Tlalnepantla de BazCity627,900 MXN653,200 MXN301,300-986,700 MXN
NaucalpanCity626,800 MXN663,100 MXN294,300-990,700 MXN
MonterreyCity626,800 MXN650,700 MXN301,800-983,700 MXN
GuadalajaraCity625,000 MXN639,100 MXN307,400-975,700 MXN
San Luis PotosiCity619,800 MXN672,600 MXN283,700-988,600 MXN
ZapopanCity618,800 MXN566,900 MXN332,100-932,800 MXN
MexicaliCity615,000 MXN587,800 MXN317,700-938,700 MXN
Tuxtla GutierrezCity612,500 MXN623,200 MXN301,800-953,200 MXN
TlaquepaqueCity606,400 MXN606,400 MXN301,700-939,600 MXN
AguascalientesCity605,700 MXN605,700 MXN301,600-938,100 MXN
MoreliaCity602,700 MXN590,200 MXN308,900-927,000 MXN
AcapulcoCity598,600 MXN610,100 MXN294,300-934,900 MXN
GuadalupeCity597,800 MXN563,000 MXN315,900-908,200 MXN
ReynosaCity597,800 MXN633,300 MXN283,400-946,000 MXN
Ciudad Lopez MateosCity596,800 MXN645,800 MXN273,000-953,300 MXN
MeridaCity596,100 MXN582,700 MXN301,700-917,200 MXN
TorreonCity596,100 MXN618,800 MXN283,700-932,000 MXN
MatamorosCity595,300 MXN547,800 MXN322,600-902,100 MXN
SaltilloCity592,600 MXN628,000 MXN277,400-934,900 MXN
ChimalhuacanCity592,600 MXN543,200 MXN317,700-895,900 MXN
CancunCity581,300 MXN555,800 MXN301,300-885,000 MXN
TonalaCity581,300 MXN566,900 MXN294,700-890,100 MXN
QueretaroCity581,000 MXN627,900 MXN267,100-926,000 MXN
DurangoCity578,500 MXN578,500 MXN290,800-899,100 MXN
VillahermosaCity576,500 MXN576,500 MXN290,800-893,500 MXN
VeracruzCity575,100 MXN552,400 MXN297,000-879,700 MXN
San Nicolas de los GarzaCity572,200 MXN537,300 MXN301,600-868,400 MXN
IrapuatoCity572,200 MXN596,100 MXN273,000-899,100 MXN
XalapaCity566,900 MXN581,300 MXN277,400-887,100 MXN
CelayaCity563,300 MXN597,800 MXN265,000-894,500 MXN
General EscobedoCity563,000 MXN528,600 MXN297,000-854,300 MXN
Cuautitlan IzcalliCity562,600 MXN553,800 MXN286,400-868,400 MXN
Ciudad ApodacaCity562,200 MXN596,100 MXN263,900-885,000 MXN
Ciudad ObregonCity555,800 MXN533,000 MXN290,800-849,200 MXN
TolucaCity552,400 MXN575,100 MXN265,000-864,700 MXN
Nuevo LaredoCity551,200 MXN592,600 MXN252,300-874,500 MXN
XicoCity547,800 MXN504,300 MXN296,000-829,000 MXN
TepicCity535,900 MXN525,700 MXN275,200-825,900 MXN
Ciudad VictoriaCity535,800 MXN535,800 MXN267,100-832,100 MXN
UruapanCity533,100 MXN553,800 MXN254,800-832,300 MXN
MazatlanCity533,000 MXN501,400 MXN282,300-814,100 MXN
Ciudad Santa CatarinaCity533,000 MXN543,200 MXN263,200-832,000 MXN
CuernavacaCity528,500 MXN507,300 MXN273,000-810,400 MXN
Los Reyes la PazCity524,700 MXN483,400 MXN282,300-790,600 MXN
EnsenadaCity524,400 MXN555,800 MXN246,200-825,900 MXN
Gomez PalacioCity520,900 MXN562,600 MXN239,000-829,000 MXN
CoacalcoCity516,100 MXN537,300 MXN246,500-810,400 MXN
Villa Nicolas RomeroCity513,300 MXN480,300 MXN272,800-778,500 MXN
IxtapalucaCity510,300 MXN551,200 MXN233,600-810,200 MXN
TampicoCity510,200 MXN520,900 MXN249,600-798,900 MXN
MonclovaCity504,500 MXN478,100 MXN268,900-769,500 MXN
CampecheCity499,300 MXN487,600 MXN254,700-767,400 MXN
MetepecCity498,500 MXN537,300 MXN227,600-790,300 MXN
Los MochisCity493,000 MXN524,400 MXN232,900-780,700 MXN
Soledad de Graciano SanchezCity493,000 MXN501,400 MXN240,500-769,500 MXN
CoatzacoalcosCity492,700 MXN475,700 MXN258,400-757,600 MXN
PachucaCity489,600 MXN451,000 MXN263,900-737,000 MXN
La PazCity485,300 MXN447,300 MXN263,200-731,700 MXN
TapachulaCity485,300 MXN485,300 MXN240,500-751,100 MXN
TehuacanCity485,200 MXN485,200 MXN240,500-751,700 MXN
Puerto VallartaCity483,800 MXN513,300 MXN228,500-765,100 MXN
OaxacaCity483,400 MXN472,000 MXN246,200-743,100 MXN
Poza RicaCity480,300 MXN491,000 MXN237,400-751,100 MXN
Ojo de AguaCity476,600 MXN496,100 MXN228,000-747,400 MXN
San Pablo de las SalinasCity475,700 MXN454,900 MXN246,500-727,400 MXN
ChilpancingoCity472,000 MXN445,100 MXN249,600-717,900 MXN
AcunaCity471,700 MXN480,600 MXN231,000-733,300 MXN
BuenavistaCity466,900 MXN504,300 MXN214,000-743,100 MXN
Cholula de RivadabiaCity464,900 MXN485,300 MXN221,500-731,700 MXN
SalamancaCity460,500 MXN453,200 MXN233,900-710,500 MXN
Ciudad JuarezCity459,300 MXN498,500 MXN209,500-731,700 MXN
San Luis Rio ColoradoCity454,900 MXN472,100 MXN217,900-713,900 MXN
NogalesCity454,900 MXN436,200 MXN239,000-699,700 MXN
ChalcoCity454,300 MXN462,300 MXN222,300-707,700 MXN
Ciudad del CarmenCity450,300 MXN450,300 MXN225,300-698,200 MXN
ChicoloapanCity445,100 MXN433,800 MXN228,500-684,900 MXN
San Cristobal de las CasasCity445,100 MXN419,400 MXN233,900-675,200 MXN
Zamora de HidalgoCity437,300 MXN462,300 MXN204,000-691,200 MXN
Boca del RioCity433,400 MXN397,900 MXN233,600-658,300 MXN
Ciudad VallesCity430,500 MXN415,900 MXN225,700-660,500 MXN
Playa del CarmenCity430,500 MXN413,900 MXN225,700-659,200 MXN
Piedras NegrasCity430,500 MXN466,900 MXN197,600-688,900 MXN
JiutepecCity428,400 MXN394,800 MXN231,000-645,800 MXN
CuautlaCity425,100 MXN450,300 MXN200,000-671,000 MXN
ColimaCity424,300 MXN415,900 MXN215,100-652,200 MXN
ZacatecasCity421,400 MXN394,300 MXN221,500-639,900 MXN
CordobaCity419,400 MXN399,900 MXN216,800-639,100 MXN
IgualaCity417,200 MXN424,900 MXN205,700-649,700 MXN
ChetumalCity417,100 MXN417,100 MXN209,700-650,800 MXN
ManzanilloCity415,900 MXN442,200 MXN196,800-656,800 MXN
San Juan del RioCity414,000 MXN431,100 MXN197,600-650,800 MXN
GuaymasCity414,000 MXN426,700 MXN197,600-646,600 MXN
DeliciasCity406,300 MXN381,800 MXN214,000-614,600 MXN
OrizabaCity406,300 MXN406,300 MXN204,700-628,000 MXN
FresnilloCity394,800 MXN362,200 MXN210,500-592,600 MXN
NavojoaCity394,500 MXN428,400 MXN183,600-629,800 MXN
San Pedro Garza GarciaCity383,300 MXN414,000 MXN174,000-606,400 MXN
Hidalgo del ParralCity378,800 MXN378,800 MXN190,500-587,800 MXN
MinatitlanCity378,300 MXN369,300 MXN191,600-581,000 MXN

Market Research Manager in Mexico: FAQs

  • How much does a market research manager make per month in Mexico?

    A market research manager in Mexico earns about 41,341 MXN a month before tax, based on an annual average of 496,100 MXN.

  • What's the salary range for a market research manager in Mexico?

    Entry-level market research managers in Mexico start near 267,100 MXN. Top-end pay reaches around 746,600 MXN. The middle 50% of earners sit between 325,600 and 553,800 MXN.

  • Is the median market research manager salary in Mexico higher or lower than the average?

    The median is 454,900 MXN, lower than the average of 496,100 MXN. Half of market research managers in Mexico earn below the median, half earn above it.

  • What's the gender pay gap for market research managers in Mexico?

    Men working as a market research manager in Mexico earn around 8% more than women on average (510,200 vs 472,000 MXN a year).

  • Do market research managers in Mexico get bonuses?

    About 76% of market research managers in Mexico reported a bonus in the past 12 months. Reported bonuses ranged from 6% to 7% of base salary.

  • Do market research managers earn more in the public or private sector in Mexico?

    In Mexico, the public sector pays a market research manager about 8% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do market research managers in Mexico get a pay raise?

    A market research manager in Mexico sees a raise of around 12% every 18 months, equivalent to roughly 8% a year.