Average Director of Marketing Salary in Mexico for 2024

In this article, we will look at the average Director of Marketing salary for 2024 in Mexico and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Mexican peso. To keep things simple, we are using the MXN currency code instead of the currency symbol $.

How Much Does a Director of Marketing Make in Mexico?

A Director of Marketing working in Mexico will typically earn around 689,900 MXN per year, and this can range from the lowest average salary of about 315,900 MXN to the highest average salary of 1,094,000 MXN.

Average Annual Salary
689,900 MXN
Average Monthly Salary
57,491 MXN

Lowest Annual Salary
315,900 MXN
Lowest Monthly Salary
26,325 MXN

Highest Annual Salary
1,094,000 MXN
Highest Monthly Salary
91,166 MXN

These are average salaries for a Director of Marketing in Mexico and include benefits such as housing and transport. It's also possible for a Director of Marketing to earn more or less than the average salaries shown above.

Director of Marketing salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Director of Marketing Salaries in Mexico

So we've looked at the average salaries a Director of Marketing will earn in Mexico. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Director of Marketing can earn between 315,900 MXN and 1,094,000 MXN on average in Mexico. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Director of Marketing in Mexico is 743,100 MXN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 743,100 MXN, and 50% of the population earn more than 743,100 MXN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Director of Marketing salary in Mexico, 25% of the population are earning less than 476,600 MXN while 75% of the population earn more than 476,600 MXN.

75% of the population earn less than 991,100 MXN, and 25% of the population earn more than 991,100 MXN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Director of Marketing Salary by Experience Level in Mexico

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average director of marketing salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Director of Marketing in Mexico that has less than two years of experience can expect to earn somewhere in the region of 361,600 MXN.
  • 2 - 5 Years Experience. With two to five years of experience the average Director of Marketing salary would increase to 480,600 MXN.
  • 5 - 10 Years Experience. From five to ten years of experience as a Director of Marketing, the average salary would be 709,600 MXN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 864,900 MXN.
  • 15 - 20 Years Experience. A Director of Marketing with 15 to 20 years of experience can earn an average of 942,700 MXN.
  • 20+ Years Experience. For a Director of Marketing with more than 20 years, the expected average salary increases to 1,021,800 MXN.

Average Salary by Experience Chart

0-2 Years
361,600 MXN
2-5 Years +34%
480,600 MXN
5-10 Years +48%
709,600 MXN
10-15 Years +22%
864,900 MXN
15-20 Years +9%
942,700 MXN
20+ Years +8%
1,021,800 MXN

Director of Marketing Salary by Education Level in Mexico

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Director of Marketing in Mexico based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Director of Marketing in Mexico with a certificate or diploma education can earn an average salary of 411,400 MXN.

  • Bachelor's Degree. A Director of Marketing in Mexico with a bachelor's degree education can earn an average salary of 642,800 MXN.

  • Master's Degree. A Director of Marketing in Mexico with a master's degree education can earn an average salary of 1,080,200 MXN.

Average Salary by Education Chart

Certificate or Diploma
411,400 MXN
Bachelor's Degree +57%
642,800 MXN
Master's Degree +68%
1,080,200 MXN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Mexico is around 166,000 to 498,000 MXN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Director of Marketing Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Mexico, a male director of marketing will earn an average of 741,500 MXN, while a female director of marketing will earn around 637,500 MXN.

This means that a male director of marketing earns approximately 16% more than a female director of marketing for performing the same job.

Average Salary by Gender Chart in Mexico

Male
741,500 MXN
Female -16%
637,500 MXN

Director of Marketing Average Pay Raise in Mexico

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Director of Marketing in Mexico is around 12% every 19 months.

The national average pay raise across all professions and industries in Mexico is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 19 ) × 12  = 8%

What this means is that a Director of Marketing in Mexico can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Mexico for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Mexico.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
4%
Energy
8%
Information Technology
3%
Healthcare
7%
Travel
2%
Construction
6%
Education
1%

Director of Marketing Bonus and Incentive Rates in Mexico

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Director of Marketing is a high bonus based job, with 85% of employees reporting at least one bonus in the last 12 months.

15% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
85%
No Bonus
15%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Mexico earn approximately 8% more than private sector employees in the same role.

Public Sector
415,900 MXN
Private Sector -8%
384,200 MXN

Salaries for Jobs Similar to a Director of Marketing

In the table below, we have salary information for jobs that are similar to a Director of Marketing in Mexico.

Job Title Category Salary
Account Handler Marketing 315,700 MXN
Affiliate Manager Marketing 447,300 MXN
Analytics Specialist Marketing 327,800 MXN
Assistant Brand Manager Marketing 454,300 MXN
Assistant Product Manager Marketing 480,300 MXN
Associate Marketing Manager Marketing 487,600 MXN
Associate Product Manager Marketing 485,300 MXN
Brand Ambassador Marketing 614,600 MXN
Brand Director Marketing 778,900 MXN
Brand Executive Marketing 643,800 MXN
Brand Manager Marketing 664,500 MXN
Business Analytics Specialist Marketing 325,800 MXN
Business Channel Manager Marketing 450,300 MXN
Business Intelligence Team Leader Marketing 480,300 MXN
Campaign Specialist Marketing 409,000 MXN
Chief Marketing Officer Marketing 683,800 MXN
Chief Product Officer Marketing 680,100 MXN
Communications Officer Marketing 207,700 MXN
Content Manager Marketing 382,600 MXN
Content Marketing Strategist Marketing 445,100 MXN
Copy Editer Marketing 266,000 MXN
Copy Writer Marketing 275,500 MXN
Creative Marketing Lead Marketing 425,100 MXN
Creative Writer Marketing 273,000 MXN
Digital Marketer Marketing 394,500 MXN
Digital Marketing Manager Marketing 547,800 MXN
Digital Marketing Strategist Marketing 529,600 MXN
Digital Media Specialist Marketing 454,300 MXN
Director of Research Marketing 502,200 MXN
eMarketing Manager Marketing 582,700 MXN
Event Marketing Marketing 514,800 MXN
Head of Executive Search Marketing 606,400 MXN
Key Affiliate Manager Marketing 500,100 MXN
Localization Manager Marketing 475,700 MXN
Market Development Executive Marketing 572,200 MXN
Market Development Manager Marketing 572,200 MXN
Market Research Analyst Marketing 485,300 MXN
Market Research Manager Marketing 496,100 MXN
Market Segmentation Director Marketing 518,300 MXN
Marketing Account Supervisor Marketing 420,800 MXN
Marketing Administrator Marketing 367,200 MXN
Marketing Advisor Marketing 401,300 MXN
Marketing Analyst Marketing 431,300 MXN
Marketing and Communications Officer Marketing 258,400 MXN
Marketing and Sales Head Marketing 691,200 MXN
Marketing Assistant Marketing 225,700 MXN
Marketing Associate Marketing 228,000 MXN
Marketing Communications Manager Marketing 472,100 MXN
Marketing Consultant Marketing 504,400 MXN
Marketing Coordinator Marketing 227,600 MXN
Marketing Director Marketing 696,700 MXN
Marketing Distribution Executive Marketing 551,200 MXN
Marketing Executive Marketing 565,100 MXN
Marketing Manager Marketing 719,100 MXN
Marketing Officer Marketing 232,400 MXN
Marketing Segment Manager Marketing 520,900 MXN
Marketing Specialist Marketing 362,200 MXN
Marketing Supervisor Marketing 404,600 MXN
Marketing Vice President Marketing 563,300 MXN
Marketing Writer Marketing 266,000 MXN
Online Marketing Analyst Marketing 399,900 MXN
Online Marketing Manager Marketing 467,700 MXN
Optimization Manager Marketing 447,700 MXN
Outbound Sales Marketing 314,500 MXN
Outreach Coordinator Marketing 305,600 MXN
Outreach Specialist Marketing 371,100 MXN
Product Development Marketing 489,600 MXN
Product Manager Marketing 545,300 MXN
Product Marketing Engineer Marketing 301,800 MXN
Product Marketing Executive Marketing 535,800 MXN
Product Marketing Manager Marketing 548,500 MXN
Product Researcher Marketing 301,800 MXN
Product Strategist Marketing 431,300 MXN
Product Strategy Researcher Marketing 384,200 MXN
Product Training Specialist Marketing 351,200 MXN
Project Manager Marketing 426,700 MXN
Publications Coordinator Marketing 263,100 MXN
Research Executive Marketing 489,600 MXN
Sales and Marketing Assistant Marketing 208,600 MXN
Sales and Marketing Coordinator Marketing 228,000 MXN
Sales and Marketing Director Marketing 746,600 MXN
Sales Director Marketing 675,100 MXN
Sales Management Support Marketing 243,000 MXN
Sales Manager Marketing 648,200 MXN
Search Marketing Strategist Marketing 605,700 MXN
Social Media Administrator Marketing 407,100 MXN
Social Media Specialist Marketing 377,200 MXN
Spaceman Analyst Marketing 225,700 MXN
Sponsorship Consultant Marketing 367,200 MXN
Team Leader Marketing 411,400 MXN
Telemarketer Marketing 215,100 MXN
Trade Marketing Executive Marketing 535,800 MXN
Trade Marketing Manager Marketing 543,200 MXN
Trade Marketing Professional Marketing 420,800 MXN
Trade Marketing Specialist Marketing 320,500 MXN
Web Analytics Manager Marketing 454,300 MXN
Web Content Manager Marketing 420,800 MXN

Salary Comparison by City

If you want to compare salaries with different cities in Mexico, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Acapulco 854,300 MXN
Acuna 672,600 MXN
Aguascalientes 862,200 MXN
Boca del Rio 589,400 MXN
Buenavista 667,400 MXN
Campeche 675,100 MXN
Cancun 868,400 MXN
Celaya 767,400 MXN
Chalco 629,800 MXN
Chetumal 596,800 MXN
Chicoloapan 615,300 MXN
Chihuahua 903,500 MXN
Chilpancingo 674,100 MXN
Chimalhuacan 823,900 MXN
Cholula de Rivadabia 681,900 MXN
Ciudad Apodaca 819,000 MXN
Ciudad del Carmen 628,000 MXN
Ciudad Juarez 607,400 MXN
Ciudad Lopez Mateos 852,600 MXN
Ciudad Obregon 736,700 MXN
Ciudad Santa Catarina 759,300 MXN
Ciudad Valles 588,500 MXN
Ciudad Victoria 762,400 MXN
Coacalco 718,000 MXN
Coatzacoalcos 672,600 MXN
Colima 619,000 MXN
Cordoba 608,500 MXN
Cuautitlan Izcalli 846,500 MXN
Cuautla 638,700 MXN
Cuernavaca 752,600 MXN
Culiacan 890,100 MXN
Delicias 563,000 MXN
Durango 864,700 MXN
Ecatepec de Morelos 893,500 MXN
Ensenada 727,100 MXN
Fresnillo 603,400 MXN
General Escobedo 823,900 MXN
Gomez Palacio 727,400 MXN
Guadalajara 938,700 MXN
Guadalupe 874,500 MXN
Guaymas 545,300 MXN
Hermosillo 862,200 MXN
Hidalgo del Parral 566,900 MXN
Iguala 551,200 MXN
Irapuato 773,400 MXN
Ixtapaluca 765,100 MXN
Jiutepec 625,000 MXN
La Paz 692,500 MXN
Leon 903,500 MXN
Los Mochis 704,300 MXN
Los Reyes la Paz 728,500 MXN
Manzanillo 592,600 MXN
Matamoros 849,200 MXN
Mazatlan 761,400 MXN
Merida 847,000 MXN
Metepec 658,300 MXN
Mexicali 896,700 MXN
Mexico City 938,700 MXN
Minatitlan 566,900 MXN
Monclova 706,200 MXN
Monterrey 938,700 MXN
Morelia 879,700 MXN
Naucalpan 938,700 MXN
Navojoa 562,600 MXN
Nezahualcoyotl 938,700 MXN
Nogales 701,400 MXN
Nuevo Laredo 803,400 MXN
Oaxaca 706,200 MXN
Ojo de Agua 713,900 MXN
Orizaba 592,600 MXN
Pachuca 733,300 MXN
Piedras Negras 646,600 MXN
Playa del Carmen 598,600 MXN
Poza Rica 653,200 MXN
Puebla 893,500 MXN
Puerto Vallarta 707,600 MXN
Queretaro 895,900 MXN
Reynosa 855,200 MXN
Salamanca 659,400 MXN
Saltillo 909,300 MXN
San Cristobal de las Casas 649,700 MXN
San Juan del Rio 589,400 MXN
San Luis Potosi 840,100 MXN
San Luis Rio Colorado 632,400 MXN
San Nicolas de los Garza 792,900 MXN
San Pablo de las Salinas 677,100 MXN
San Pedro Garza Garcia 588,500 MXN
Soledad de Graciano Sanchez 721,600 MXN
Tampico 785,400 MXN
Tapachula 659,400 MXN
Tehuacan 710,500 MXN
Tepic 767,000 MXN
Tijuana 938,700 MXN
Tlalnepantla de Baz 874,500 MXN
Tlaquepaque 800,200 MXN
Toluca 808,000 MXN
Tonala 803,400 MXN
Torreon 847,000 MXN
Tuxtla Gutierrez 810,400 MXN
Uruapan 757,600 MXN
Veracruz 799,300 MXN
Villa Nicolas Romero 767,400 MXN
Villahermosa 805,900 MXN
Xalapa 768,900 MXN
Xico 802,400 MXN
Zacatecas 568,500 MXN
Zamora de Hidalgo 606,400 MXN
Zapopan 903,500 MXN

Link To or Reference This Page

We spend a lot of time collecting, cleaning, merging, and formatting the data that is shown on the site to be as useful to you as possible.

If you found the data or information on this page useful in your research, please use the tool below to properly cite or reference World Salaries as the source. We appreciate your support!

  • "Average Director of Marketing Salary in Mexico for 2024". World Salaries. Accessed on March 28, 2024. https://worldsalaries.com/average-director-of-marketing-salary-in-mexico/.

  • "Average Director of Marketing Salary in Mexico for 2024". World Salaries, https://worldsalaries.com/average-director-of-marketing-salary-in-mexico/. Accessed 28 March, 2024

  • Average Director of Marketing Salary in Mexico for 2024. World Salaries. Retrieved from https://worldsalaries.com/average-director-of-marketing-salary-in-mexico/.