Average Marketing and Sales Head Salary in Mexico for 2024

In this article, we will look at the average Marketing and Sales Head salary for 2024 in Mexico and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Mexican peso. To keep things simple, we are using the MXN currency code instead of the currency symbol $.

How Much Does a Marketing and Sales Head Make in Mexico?

A Marketing and Sales Head working in Mexico will typically earn around 691,200 MXN per year, and this can range from the lowest average salary of about 371,100 MXN to the highest average salary of 1,041,900 MXN.

Average Annual Salary
691,200 MXN
Average Monthly Salary
57,600 MXN

Lowest Annual Salary
371,100 MXN
Lowest Monthly Salary
30,925 MXN

Highest Annual Salary
1,041,900 MXN
Highest Monthly Salary
86,825 MXN

These are average salaries for a Marketing and Sales Head in Mexico and include benefits such as housing and transport. It's also possible for a Marketing and Sales Head to earn more or less than the average salaries shown above.

Marketing and Sales Head salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing and Sales Head Salaries in Mexico

So we've looked at the average salaries a Marketing and Sales Head will earn in Mexico. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing and Sales Head can earn between 371,100 MXN and 1,041,900 MXN on average in Mexico. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing and Sales Head in Mexico is 633,300 MXN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 633,300 MXN, and 50% of the population earn more than 633,300 MXN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing and Sales Head salary in Mexico, 25% of the population are earning less than 454,300 MXN while 75% of the population earn more than 454,300 MXN.

75% of the population earn less than 772,700 MXN, and 25% of the population earn more than 772,700 MXN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing and Sales Head Salary by Experience Level in Mexico

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing and sales head salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing and Sales Head in Mexico that has less than two years of experience can expect to earn somewhere in the region of 431,300 MXN.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing and Sales Head salary would increase to 545,300 MXN.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing and Sales Head, the average salary would be 721,600 MXN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 848,200 MXN.
  • 15 - 20 Years Experience. A Marketing and Sales Head with 15 to 20 years of experience can earn an average of 938,700 MXN.
  • 20+ Years Experience. For a Marketing and Sales Head with more than 20 years, the expected average salary increases to 999,500 MXN.

Average Salary by Experience Chart

0-2 Years
431,300 MXN
2-5 Years +26%
545,300 MXN
5-10 Years +32%
721,600 MXN
10-15 Years +18%
848,200 MXN
15-20 Years +11%
938,700 MXN
20+ Years +6%
999,500 MXN

Marketing and Sales Head Salary by Education Level in Mexico

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing and Sales Head in Mexico based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing and Sales Head in Mexico with a high school education can earn an average salary of 525,700 MXN.

  • Certificate or Diploma. A Marketing and Sales Head in Mexico with a certificate or diploma education can earn an average salary of 592,200 MXN.

  • Bachelor's Degree. A Marketing and Sales Head in Mexico with a bachelor's degree education can earn an average salary of 780,600 MXN.

  • Master's Degree. A Marketing and Sales Head in Mexico with a master's degree education can earn an average salary of 970,200 MXN.

Average Salary by Education Chart

High School
525,700 MXN
Certificate or Diploma +13%
592,200 MXN
Bachelor's Degree +32%
780,600 MXN
Master's Degree +24%
970,200 MXN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Mexico is around 166,000 to 498,000 MXN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing and Sales Head Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Mexico, a male marketing and sales head will earn an average of 712,100 MXN, while a female marketing and sales head will earn around 658,300 MXN.

This means that a male marketing and sales head earns approximately 8% more than a female marketing and sales head for performing the same job.

Average Salary by Gender Chart in Mexico

Male
712,100 MXN
Female -8%
658,300 MXN

Marketing and Sales Head Average Pay Raise in Mexico

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing and Sales Head in Mexico is around 12% every 19 months.

The national average pay raise across all professions and industries in Mexico is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 19 ) × 12  = 8%

What this means is that a Marketing and Sales Head in Mexico can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Mexico for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Mexico.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
4%
Energy
8%
Information Technology
3%
Healthcare
7%
Travel
2%
Construction
6%
Education
1%

Marketing and Sales Head Bonus and Incentive Rates in Mexico

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing and Sales Head is a high bonus based job, with 77% of employees reporting at least one bonus in the last 12 months.

23% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 7%.

Received Bonus
77%
No Bonus
23%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Mexico earn approximately 8% more than private sector employees in the same role.

Public Sector
415,900 MXN
Private Sector -8%
384,200 MXN

Salaries for Jobs Similar to a Marketing and Sales Head

In the table below, we have salary information for jobs that are similar to a Marketing and Sales Head in Mexico.

Job Title Category Salary
Account Handler Marketing 315,700 MXN
Affiliate Manager Marketing 447,300 MXN
Analytics Specialist Marketing 327,800 MXN
Assistant Brand Manager Marketing 454,300 MXN
Assistant Product Manager Marketing 480,300 MXN
Associate Marketing Manager Marketing 487,600 MXN
Associate Product Manager Marketing 485,300 MXN
Brand Ambassador Marketing 614,600 MXN
Brand Director Marketing 778,900 MXN
Brand Executive Marketing 643,800 MXN
Brand Manager Marketing 664,500 MXN
Business Analytics Specialist Marketing 325,800 MXN
Business Channel Manager Marketing 450,300 MXN
Business Intelligence Team Leader Marketing 480,300 MXN
Campaign Specialist Marketing 409,000 MXN
Chief Marketing Officer Marketing 683,800 MXN
Chief Product Officer Marketing 680,100 MXN
Communications Officer Marketing 207,700 MXN
Content Manager Marketing 382,600 MXN
Content Marketing Strategist Marketing 445,100 MXN
Copy Editer Marketing 266,000 MXN
Copy Writer Marketing 275,500 MXN
Creative Marketing Lead Marketing 425,100 MXN
Creative Writer Marketing 273,000 MXN
Digital Marketer Marketing 394,500 MXN
Digital Marketing Manager Marketing 547,800 MXN
Digital Marketing Strategist Marketing 529,600 MXN
Digital Media Specialist Marketing 454,300 MXN
Director of Marketing Marketing 689,900 MXN
Director of Research Marketing 502,200 MXN
eMarketing Manager Marketing 582,700 MXN
Event Marketing Marketing 514,800 MXN
Head of Executive Search Marketing 606,400 MXN
Key Affiliate Manager Marketing 500,100 MXN
Localization Manager Marketing 475,700 MXN
Market Development Executive Marketing 572,200 MXN
Market Development Manager Marketing 572,200 MXN
Market Research Analyst Marketing 485,300 MXN
Market Research Manager Marketing 496,100 MXN
Market Segmentation Director Marketing 518,300 MXN
Marketing Account Supervisor Marketing 420,800 MXN
Marketing Administrator Marketing 367,200 MXN
Marketing Advisor Marketing 401,300 MXN
Marketing Analyst Marketing 431,300 MXN
Marketing and Communications Officer Marketing 258,400 MXN
Marketing Assistant Marketing 225,700 MXN
Marketing Associate Marketing 228,000 MXN
Marketing Communications Manager Marketing 472,100 MXN
Marketing Consultant Marketing 504,400 MXN
Marketing Coordinator Marketing 227,600 MXN
Marketing Director Marketing 696,700 MXN
Marketing Distribution Executive Marketing 551,200 MXN
Marketing Executive Marketing 565,100 MXN
Marketing Manager Marketing 719,100 MXN
Marketing Officer Marketing 232,400 MXN
Marketing Segment Manager Marketing 520,900 MXN
Marketing Specialist Marketing 362,200 MXN
Marketing Supervisor Marketing 404,600 MXN
Marketing Vice President Marketing 563,300 MXN
Marketing Writer Marketing 266,000 MXN
Online Marketing Analyst Marketing 399,900 MXN
Online Marketing Manager Marketing 467,700 MXN
Optimization Manager Marketing 447,700 MXN
Outbound Sales Marketing 314,500 MXN
Outreach Coordinator Marketing 305,600 MXN
Outreach Specialist Marketing 371,100 MXN
Product Development Marketing 489,600 MXN
Product Manager Marketing 545,300 MXN
Product Marketing Engineer Marketing 301,800 MXN
Product Marketing Executive Marketing 535,800 MXN
Product Marketing Manager Marketing 548,500 MXN
Product Researcher Marketing 301,800 MXN
Product Strategist Marketing 431,300 MXN
Product Strategy Researcher Marketing 384,200 MXN
Product Training Specialist Marketing 351,200 MXN
Project Manager Marketing 426,700 MXN
Publications Coordinator Marketing 263,100 MXN
Research Executive Marketing 489,600 MXN
Sales and Marketing Assistant Marketing 208,600 MXN
Sales and Marketing Coordinator Marketing 228,000 MXN
Sales and Marketing Director Marketing 746,600 MXN
Sales Director Marketing 675,100 MXN
Sales Management Support Marketing 243,000 MXN
Sales Manager Marketing 648,200 MXN
Search Marketing Strategist Marketing 605,700 MXN
Social Media Administrator Marketing 407,100 MXN
Social Media Specialist Marketing 377,200 MXN
Spaceman Analyst Marketing 225,700 MXN
Sponsorship Consultant Marketing 367,200 MXN
Team Leader Marketing 411,400 MXN
Telemarketer Marketing 215,100 MXN
Trade Marketing Executive Marketing 535,800 MXN
Trade Marketing Manager Marketing 543,200 MXN
Trade Marketing Professional Marketing 420,800 MXN
Trade Marketing Specialist Marketing 320,500 MXN
Web Analytics Manager Marketing 454,300 MXN
Web Content Manager Marketing 420,800 MXN

Salary Comparison by City

If you want to compare salaries with different cities in Mexico, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Acapulco 895,900 MXN
Acuna 699,700 MXN
Aguascalientes 926,000 MXN
Boca del Rio 592,600 MXN
Buenavista 671,000 MXN
Campeche 724,000 MXN
Cancun 828,400 MXN
Celaya 778,200 MXN
Chalco 615,300 MXN
Chetumal 639,900 MXN
Chicoloapan 639,100 MXN
Chihuahua 885,000 MXN
Chilpancingo 643,400 MXN
Chimalhuacan 883,500 MXN
Cholula de Rivadabia 631,200 MXN
Ciudad Apodaca 780,700 MXN
Ciudad del Carmen 633,100 MXN
Ciudad Juarez 656,800 MXN
Ciudad Lopez Mateos 818,100 MXN
Ciudad Obregon 765,100 MXN
Ciudad Santa Catarina 754,900 MXN
Ciudad Valles 615,700 MXN
Ciudad Victoria 778,900 MXN
Coacalco 717,900 MXN
Coatzacoalcos 672,600 MXN
Colima 592,600 MXN
Cordoba 600,000 MXN
Cuautitlan Izcalli 864,700 MXN
Cuautla 615,000 MXN
Cuernavaca 735,500 MXN
Culiacan 875,000 MXN
Delicias 583,000 MXN
Durango 862,400 MXN
Ecatepec de Morelos 896,700 MXN
Ensenada 782,500 MXN
Fresnillo 583,000 MXN
General Escobedo 794,900 MXN
Gomez Palacio 758,700 MXN
Guadalajara 957,800 MXN
Guadalupe 889,400 MXN
Guaymas 587,800 MXN
Hermosillo 869,400 MXN
Hidalgo del Parral 562,600 MXN
Iguala 552,400 MXN
Irapuato 808,000 MXN
Ixtapaluca 751,700 MXN
Jiutepec 652,200 MXN
La Paz 679,200 MXN
Leon 913,400 MXN
Los Mochis 728,500 MXN
Los Reyes la Paz 743,100 MXN
Manzanillo 581,000 MXN
Matamoros 794,900 MXN
Mazatlan 767,000 MXN
Merida 847,000 MXN
Metepec 705,500 MXN
Mexicali 885,000 MXN
Mexico City 922,300 MXN
Minatitlan 578,500 MXN
Monclova 699,700 MXN
Monterrey 931,700 MXN
Morelia 847,000 MXN
Naucalpan 906,500 MXN
Navojoa 538,600 MXN
Nezahualcoyotl 874,300 MXN
Nogales 675,200 MXN
Nuevo Laredo 823,900 MXN
Oaxaca 714,600 MXN
Ojo de Agua 707,600 MXN
Orizaba 552,400 MXN
Pachuca 701,400 MXN
Piedras Negras 605,700 MXN
Playa del Carmen 605,700 MXN
Poza Rica 664,500 MXN
Puebla 931,700 MXN
Puerto Vallarta 706,200 MXN
Queretaro 894,500 MXN
Reynosa 844,100 MXN
Salamanca 656,800 MXN
Saltillo 844,600 MXN
San Cristobal de las Casas 658,300 MXN
San Juan del Rio 595,300 MXN
San Luis Potosi 875,000 MXN
San Luis Rio Colorado 602,700 MXN
San Nicolas de los Garza 828,400 MXN
San Pablo de las Salinas 693,100 MXN
San Pedro Garza Garcia 582,700 MXN
Soledad de Graciano Sanchez 689,900 MXN
Tampico 733,300 MXN
Tapachula 688,900 MXN
Tehuacan 696,700 MXN
Tepic 802,400 MXN
Tijuana 899,100 MXN
Tlalnepantla de Baz 836,800 MXN
Tlaquepaque 832,100 MXN
Toluca 790,300 MXN
Tonala 792,900 MXN
Torreon 862,100 MXN
Tuxtla Gutierrez 812,900 MXN
Uruapan 731,700 MXN
Veracruz 810,500 MXN
Villa Nicolas Romero 714,300 MXN
Villahermosa 769,500 MXN
Xalapa 823,400 MXN
Xico 798,900 MXN
Zacatecas 556,000 MXN
Zamora de Hidalgo 620,300 MXN
Zapopan 946,800 MXN

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