Average Marketing Associate Salary in Mexico for 2024

In this article, we will look at the average Marketing Associate salary for 2024 in Mexico and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Mexican peso. To keep things simple, we are using the MXN currency code instead of the currency symbol $.

How Much Does a Marketing Associate Make in Mexico?

A Marketing Associate working in Mexico will typically earn around 228,000 MXN per year, and this can range from the lowest average salary of about 109,460 MXN to the highest average salary of 361,600 MXN.

Average Annual Salary
228,000 MXN
Average Monthly Salary
19,000 MXN

Lowest Annual Salary
109,460 MXN
Lowest Monthly Salary
9,121 MXN

Highest Annual Salary
361,600 MXN
Highest Monthly Salary
30,133 MXN

These are average salaries for a Marketing Associate in Mexico and include benefits such as housing and transport. It's also possible for a Marketing Associate to earn more or less than the average salaries shown above.

Marketing Associate salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Associate Salaries in Mexico

So we've looked at the average salaries a Marketing Associate will earn in Mexico. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Associate can earn between 109,460 MXN and 361,600 MXN on average in Mexico. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Associate in Mexico is 238,900 MXN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 238,900 MXN, and 50% of the population earn more than 238,900 MXN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Associate salary in Mexico, 25% of the population are earning less than 158,700 MXN while 75% of the population earn more than 158,700 MXN.

75% of the population earn less than 311,700 MXN, and 25% of the population earn more than 311,700 MXN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Associate Salary by Experience Level in Mexico

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing associate salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Associate in Mexico that has less than two years of experience can expect to earn somewhere in the region of 129,000 MXN.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Associate salary would increase to 183,600 MXN.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Associate, the average salary would be 239,000 MXN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 294,700 MXN.
  • 15 - 20 Years Experience. A Marketing Associate with 15 to 20 years of experience can earn an average of 315,700 MXN.
  • 20+ Years Experience. For a Marketing Associate with more than 20 years, the expected average salary increases to 345,100 MXN.

Average Salary by Experience Chart

0-2 Years
129,000 MXN
2-5 Years +42%
183,600 MXN
5-10 Years +31%
239,000 MXN
10-15 Years +23%
294,700 MXN
15-20 Years +6%
315,700 MXN
20+ Years +10%
345,100 MXN

Marketing Associate Salary by Education Level in Mexico

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Associate in Mexico based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Associate in Mexico with a high school education can earn an average salary of 159,400 MXN.

  • Certificate or Diploma. A Marketing Associate in Mexico with a certificate or diploma education can earn an average salary of 233,900 MXN.

  • Bachelor's Degree. A Marketing Associate in Mexico with a bachelor's degree education can earn an average salary of 313,700 MXN.

Average Salary by Education Chart

High School
159,400 MXN
Certificate or Diploma +47%
233,900 MXN
Bachelor's Degree +34%
313,700 MXN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Mexico is around 166,000 to 498,000 MXN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Associate Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Mexico, a male marketing associate will earn an average of 239,300 MXN, while a female marketing associate will earn around 221,500 MXN.

This means that a male marketing associate earns approximately 8% more than a female marketing associate for performing the same job.

Average Salary by Gender Chart in Mexico

Male
239,300 MXN
Female -8%
221,500 MXN

Marketing Associate Average Pay Raise in Mexico

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Associate in Mexico is around 11% every 17 months.

The national average pay raise across all professions and industries in Mexico is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 17 ) × 12  = 8%

What this means is that a Marketing Associate in Mexico can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Mexico for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Mexico.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
4%
Energy
8%
Information Technology
3%
Healthcare
7%
Travel
2%
Construction
6%
Education
1%

Marketing Associate Bonus and Incentive Rates in Mexico

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Associate is a moderate bonus based job, with 55% of employees reporting at least one bonus in the last 12 months.

45% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 6%.

Received Bonus
55%
No Bonus
45%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Mexico earn approximately 8% more than private sector employees in the same role.

Public Sector
415,900 MXN
Private Sector -8%
384,200 MXN

Salaries for Jobs Similar to a Marketing Associate

In the table below, we have salary information for jobs that are similar to a Marketing Associate in Mexico.

Job Title Category Salary
Account Handler Marketing 315,700 MXN
Affiliate Manager Marketing 447,300 MXN
Analytics Specialist Marketing 327,800 MXN
Assistant Brand Manager Marketing 454,300 MXN
Assistant Product Manager Marketing 480,300 MXN
Associate Marketing Manager Marketing 487,600 MXN
Associate Product Manager Marketing 485,300 MXN
Brand Ambassador Marketing 614,600 MXN
Brand Director Marketing 778,900 MXN
Brand Executive Marketing 643,800 MXN
Brand Manager Marketing 664,500 MXN
Business Analytics Specialist Marketing 325,800 MXN
Business Channel Manager Marketing 450,300 MXN
Business Intelligence Team Leader Marketing 480,300 MXN
Campaign Specialist Marketing 409,000 MXN
Chief Marketing Officer Marketing 683,800 MXN
Chief Product Officer Marketing 680,100 MXN
Communications Officer Marketing 207,700 MXN
Content Manager Marketing 382,600 MXN
Content Marketing Strategist Marketing 445,100 MXN
Copy Editer Marketing 266,000 MXN
Copy Writer Marketing 275,500 MXN
Creative Marketing Lead Marketing 425,100 MXN
Creative Writer Marketing 273,000 MXN
Digital Marketer Marketing 394,500 MXN
Digital Marketing Manager Marketing 547,800 MXN
Digital Marketing Strategist Marketing 529,600 MXN
Digital Media Specialist Marketing 454,300 MXN
Director of Marketing Marketing 689,900 MXN
Director of Research Marketing 502,200 MXN
eMarketing Manager Marketing 582,700 MXN
Event Marketing Marketing 514,800 MXN
Head of Executive Search Marketing 606,400 MXN
Key Affiliate Manager Marketing 500,100 MXN
Localization Manager Marketing 475,700 MXN
Market Development Executive Marketing 572,200 MXN
Market Development Manager Marketing 572,200 MXN
Market Research Analyst Marketing 485,300 MXN
Market Research Manager Marketing 496,100 MXN
Market Segmentation Director Marketing 518,300 MXN
Marketing Account Supervisor Marketing 420,800 MXN
Marketing Administrator Marketing 367,200 MXN
Marketing Advisor Marketing 401,300 MXN
Marketing Analyst Marketing 431,300 MXN
Marketing and Communications Officer Marketing 258,400 MXN
Marketing and Sales Head Marketing 691,200 MXN
Marketing Assistant Marketing 225,700 MXN
Marketing Communications Manager Marketing 472,100 MXN
Marketing Consultant Marketing 504,400 MXN
Marketing Coordinator Marketing 227,600 MXN
Marketing Director Marketing 696,700 MXN
Marketing Distribution Executive Marketing 551,200 MXN
Marketing Executive Marketing 565,100 MXN
Marketing Manager Marketing 719,100 MXN
Marketing Officer Marketing 232,400 MXN
Marketing Segment Manager Marketing 520,900 MXN
Marketing Specialist Marketing 362,200 MXN
Marketing Supervisor Marketing 404,600 MXN
Marketing Vice President Marketing 563,300 MXN
Marketing Writer Marketing 266,000 MXN
Online Marketing Analyst Marketing 399,900 MXN
Online Marketing Manager Marketing 467,700 MXN
Optimization Manager Marketing 447,700 MXN
Outbound Sales Marketing 314,500 MXN
Outreach Coordinator Marketing 305,600 MXN
Outreach Specialist Marketing 371,100 MXN
Product Development Marketing 489,600 MXN
Product Manager Marketing 545,300 MXN
Product Marketing Engineer Marketing 301,800 MXN
Product Marketing Executive Marketing 535,800 MXN
Product Marketing Manager Marketing 548,500 MXN
Product Researcher Marketing 301,800 MXN
Product Strategist Marketing 431,300 MXN
Product Strategy Researcher Marketing 384,200 MXN
Product Training Specialist Marketing 351,200 MXN
Project Manager Marketing 426,700 MXN
Publications Coordinator Marketing 263,100 MXN
Research Executive Marketing 489,600 MXN
Sales and Marketing Assistant Marketing 208,600 MXN
Sales and Marketing Coordinator Marketing 228,000 MXN
Sales and Marketing Director Marketing 746,600 MXN
Sales Director Marketing 675,100 MXN
Sales Management Support Marketing 243,000 MXN
Sales Manager Marketing 648,200 MXN
Search Marketing Strategist Marketing 605,700 MXN
Social Media Administrator Marketing 407,100 MXN
Social Media Specialist Marketing 377,200 MXN
Spaceman Analyst Marketing 225,700 MXN
Sponsorship Consultant Marketing 367,200 MXN
Team Leader Marketing 411,400 MXN
Telemarketer Marketing 215,100 MXN
Trade Marketing Executive Marketing 535,800 MXN
Trade Marketing Manager Marketing 543,200 MXN
Trade Marketing Professional Marketing 420,800 MXN
Trade Marketing Specialist Marketing 320,500 MXN
Web Analytics Manager Marketing 454,300 MXN
Web Content Manager Marketing 420,800 MXN

Salary Comparison by City

If you want to compare salaries with different cities in Mexico, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Acapulco 271,300 MXN
Acuna 204,000 MXN
Aguascalientes 272,800 MXN
Boca del Rio 190,500 MXN
Buenavista 221,500 MXN
Campeche 209,500 MXN
Cancun 263,200 MXN
Celaya 233,900 MXN
Chalco 195,200 MXN
Chetumal 201,100 MXN
Chicoloapan 209,500 MXN
Chihuahua 290,800 MXN
Chilpancingo 204,700 MXN
Chimalhuacan 267,100 MXN
Cholula de Rivadabia 197,600 MXN
Ciudad Apodaca 258,400 MXN
Ciudad del Carmen 194,600 MXN
Ciudad Juarez 205,700 MXN
Ciudad Lopez Mateos 246,200 MXN
Ciudad Obregon 233,600 MXN
Ciudad Santa Catarina 225,700 MXN
Ciudad Valles 190,500 MXN
Ciudad Victoria 225,700 MXN
Coacalco 238,900 MXN
Coatzacoalcos 209,700 MXN
Colima 185,100 MXN
Cordoba 181,600 MXN
Cuautitlan Izcalli 254,800 MXN
Cuautla 183,700 MXN
Cuernavaca 243,000 MXN
Culiacan 267,100 MXN
Delicias 180,300 MXN
Durango 263,900 MXN
Ecatepec de Morelos 297,000 MXN
Ensenada 243,000 MXN
Fresnillo 172,400 MXN
General Escobedo 233,900 MXN
Gomez Palacio 218,900 MXN
Guadalajara 275,800 MXN
Guadalupe 266,000 MXN
Guaymas 183,600 MXN
Hermosillo 283,700 MXN
Hidalgo del Parral 167,100 MXN
Iguala 183,700 MXN
Irapuato 239,000 MXN
Ixtapaluca 237,400 MXN
Jiutepec 205,700 MXN
La Paz 207,700 MXN
Leon 286,400 MXN
Los Mochis 232,900 MXN
Los Reyes la Paz 221,500 MXN
Manzanillo 183,600 MXN
Matamoros 246,500 MXN
Mazatlan 245,300 MXN
Merida 265,000 MXN
Metepec 212,500 MXN
Mexicali 273,000 MXN
Mexico City 290,800 MXN
Minatitlan 168,100 MXN
Monclova 215,100 MXN
Monterrey 275,500 MXN
Morelia 272,800 MXN
Naucalpan 277,400 MXN
Navojoa 174,000 MXN
Nezahualcoyotl 292,000 MXN
Nogales 215,100 MXN
Nuevo Laredo 253,400 MXN
Oaxaca 225,300 MXN
Ojo de Agua 228,500 MXN
Orizaba 175,900 MXN
Pachuca 228,500 MXN
Piedras Negras 187,300 MXN
Playa del Carmen 192,000 MXN
Poza Rica 207,800 MXN
Puebla 282,500 MXN
Puerto Vallarta 207,700 MXN
Queretaro 263,100 MXN
Reynosa 272,800 MXN
Salamanca 200,000 MXN
Saltillo 265,000 MXN
San Cristobal de las Casas 210,500 MXN
San Juan del Rio 181,600 MXN
San Luis Potosi 275,500 MXN
San Luis Rio Colorado 197,600 MXN
San Nicolas de los Garza 259,100 MXN
San Pablo de las Salinas 204,000 MXN
San Pedro Garza Garcia 185,100 MXN
Soledad de Graciano Sanchez 232,900 MXN
Tampico 237,400 MXN
Tapachula 207,700 MXN
Tehuacan 228,500 MXN
Tepic 247,800 MXN
Tijuana 288,700 MXN
Tlalnepantla de Baz 281,500 MXN
Tlaquepaque 275,200 MXN
Toluca 249,600 MXN
Tonala 239,000 MXN
Torreon 267,100 MXN
Tuxtla Gutierrez 249,600 MXN
Uruapan 225,700 MXN
Veracruz 263,200 MXN
Villa Nicolas Romero 238,900 MXN
Villahermosa 239,000 MXN
Xalapa 259,100 MXN
Xico 252,300 MXN
Zacatecas 183,700 MXN
Zamora de Hidalgo 192,000 MXN
Zapopan 273,000 MXN

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