Average Digital Media Specialist Salary in Mexico for 2024

In this article, we will look at the average Digital Media Specialist salary for 2024 in Mexico and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Mexican peso. To keep things simple, we are using the MXN currency code instead of the currency symbol $.

How Much Does a Digital Media Specialist Make in Mexico?

A Digital Media Specialist working in Mexico will typically earn around 454,300 MXN per year, and this can range from the lowest average salary of about 212,500 MXN to the highest average salary of 717,900 MXN.

Average Annual Salary
454,300 MXN
Average Monthly Salary
37,858 MXN

Lowest Annual Salary
212,500 MXN
Lowest Monthly Salary
17,708 MXN

Highest Annual Salary
717,900 MXN
Highest Monthly Salary
59,825 MXN

These are average salaries for a Digital Media Specialist in Mexico and include benefits such as housing and transport. It's also possible for a Digital Media Specialist to earn more or less than the average salaries shown above.

Digital Media Specialist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Digital Media Specialist Salaries in Mexico

So we've looked at the average salaries a Digital Media Specialist will earn in Mexico. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Digital Media Specialist can earn between 212,500 MXN and 717,900 MXN on average in Mexico. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Digital Media Specialist in Mexico is 480,300 MXN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 480,300 MXN, and 50% of the population earn more than 480,300 MXN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Digital Media Specialist salary in Mexico, 25% of the population are earning less than 311,700 MXN while 75% of the population earn more than 311,700 MXN.

75% of the population earn less than 633,300 MXN, and 25% of the population earn more than 633,300 MXN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Digital Media Specialist Salary by Experience Level in Mexico

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average digital media specialist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Digital Media Specialist in Mexico that has less than two years of experience can expect to earn somewhere in the region of 246,200 MXN.
  • 2 - 5 Years Experience. With two to five years of experience the average Digital Media Specialist salary would increase to 340,400 MXN.
  • 5 - 10 Years Experience. From five to ten years of experience as a Digital Media Specialist, the average salary would be 483,400 MXN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 589,400 MXN.
  • 15 - 20 Years Experience. A Digital Media Specialist with 15 to 20 years of experience can earn an average of 619,800 MXN.
  • 20+ Years Experience. For a Digital Media Specialist with more than 20 years, the expected average salary increases to 677,100 MXN.

Average Salary by Experience Chart

0-2 Years
246,200 MXN
2-5 Years +38%
340,400 MXN
5-10 Years +42%
483,400 MXN
10-15 Years +22%
589,400 MXN
15-20 Years +6%
619,800 MXN
20+ Years +9%
677,100 MXN

Digital Media Specialist Salary by Education Level in Mexico

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Digital Media Specialist in Mexico based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Digital Media Specialist in Mexico with a high school education can earn an average salary of 301,700 MXN.

  • Certificate or Diploma. A Digital Media Specialist in Mexico with a certificate or diploma education can earn an average salary of 353,600 MXN.

  • Bachelor's Degree. A Digital Media Specialist in Mexico with a bachelor's degree education can earn an average salary of 514,800 MXN.

  • Master's Degree. A Digital Media Specialist in Mexico with a master's degree education can earn an average salary of 677,100 MXN.

Average Salary by Education Chart

High School
301,700 MXN
Certificate or Diploma +17%
353,600 MXN
Bachelor's Degree +45%
514,800 MXN
Master's Degree +31%
677,100 MXN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Mexico is around 166,000 to 498,000 MXN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Digital Media Specialist Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Mexico, a male digital media specialist will earn an average of 483,400 MXN, while a female digital media specialist will earn around 430,000 MXN.

This means that a male digital media specialist earns approximately 12% more than a female digital media specialist for performing the same job.

Average Salary by Gender Chart in Mexico

Male
483,400 MXN
Female -12%
430,000 MXN

Digital Media Specialist Average Pay Raise in Mexico

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Digital Media Specialist in Mexico is around 12% every 18 months.

The national average pay raise across all professions and industries in Mexico is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 18 ) × 12  = 8%

What this means is that a Digital Media Specialist in Mexico can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Mexico for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Mexico.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
4%
Energy
8%
Information Technology
3%
Healthcare
7%
Travel
2%
Construction
6%
Education
1%

Digital Media Specialist Bonus and Incentive Rates in Mexico

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Digital Media Specialist is a high bonus based job, with 83% of employees reporting at least one bonus in the last 12 months.

17% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
83%
No Bonus
17%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Mexico earn approximately 8% more than private sector employees in the same role.

Public Sector
415,900 MXN
Private Sector -8%
384,200 MXN

Salaries for Jobs Similar to a Digital Media Specialist

In the table below, we have salary information for jobs that are similar to a Digital Media Specialist in Mexico.

Job Title Category Salary
Account Handler Marketing 315,700 MXN
Affiliate Manager Marketing 447,300 MXN
Analytics Specialist Marketing 327,800 MXN
Assistant Brand Manager Marketing 454,300 MXN
Assistant Product Manager Marketing 480,300 MXN
Associate Marketing Manager Marketing 487,600 MXN
Associate Product Manager Marketing 485,300 MXN
Brand Ambassador Marketing 614,600 MXN
Brand Director Marketing 778,900 MXN
Brand Executive Marketing 643,800 MXN
Brand Manager Marketing 664,500 MXN
Business Analytics Specialist Marketing 325,800 MXN
Business Channel Manager Marketing 450,300 MXN
Business Intelligence Team Leader Marketing 480,300 MXN
Campaign Specialist Marketing 409,000 MXN
Chief Marketing Officer Marketing 683,800 MXN
Chief Product Officer Marketing 680,100 MXN
Communications Officer Marketing 207,700 MXN
Content Manager Marketing 382,600 MXN
Content Marketing Strategist Marketing 445,100 MXN
Copy Editer Marketing 266,000 MXN
Copy Writer Marketing 275,500 MXN
Creative Marketing Lead Marketing 425,100 MXN
Creative Writer Marketing 273,000 MXN
Digital Marketer Marketing 394,500 MXN
Digital Marketing Manager Marketing 547,800 MXN
Digital Marketing Strategist Marketing 529,600 MXN
Director of Marketing Marketing 689,900 MXN
Director of Research Marketing 502,200 MXN
eMarketing Manager Marketing 582,700 MXN
Event Marketing Marketing 514,800 MXN
Head of Executive Search Marketing 606,400 MXN
Key Affiliate Manager Marketing 500,100 MXN
Localization Manager Marketing 475,700 MXN
Market Development Executive Marketing 572,200 MXN
Market Development Manager Marketing 572,200 MXN
Market Research Analyst Marketing 485,300 MXN
Market Research Manager Marketing 496,100 MXN
Market Segmentation Director Marketing 518,300 MXN
Marketing Account Supervisor Marketing 420,800 MXN
Marketing Administrator Marketing 367,200 MXN
Marketing Advisor Marketing 401,300 MXN
Marketing Analyst Marketing 431,300 MXN
Marketing and Communications Officer Marketing 258,400 MXN
Marketing and Sales Head Marketing 691,200 MXN
Marketing Assistant Marketing 225,700 MXN
Marketing Associate Marketing 228,000 MXN
Marketing Communications Manager Marketing 472,100 MXN
Marketing Consultant Marketing 504,400 MXN
Marketing Coordinator Marketing 227,600 MXN
Marketing Director Marketing 696,700 MXN
Marketing Distribution Executive Marketing 551,200 MXN
Marketing Executive Marketing 565,100 MXN
Marketing Manager Marketing 719,100 MXN
Marketing Officer Marketing 232,400 MXN
Marketing Segment Manager Marketing 520,900 MXN
Marketing Specialist Marketing 362,200 MXN
Marketing Supervisor Marketing 404,600 MXN
Marketing Vice President Marketing 563,300 MXN
Marketing Writer Marketing 266,000 MXN
Online Marketing Analyst Marketing 399,900 MXN
Online Marketing Manager Marketing 467,700 MXN
Optimization Manager Marketing 447,700 MXN
Outbound Sales Marketing 314,500 MXN
Outreach Coordinator Marketing 305,600 MXN
Outreach Specialist Marketing 371,100 MXN
Product Development Marketing 489,600 MXN
Product Manager Marketing 545,300 MXN
Product Marketing Engineer Marketing 301,800 MXN
Product Marketing Executive Marketing 535,800 MXN
Product Marketing Manager Marketing 548,500 MXN
Product Researcher Marketing 301,800 MXN
Product Strategist Marketing 431,300 MXN
Product Strategy Researcher Marketing 384,200 MXN
Product Training Specialist Marketing 351,200 MXN
Project Manager Marketing 426,700 MXN
Publications Coordinator Marketing 263,100 MXN
Research Executive Marketing 489,600 MXN
Sales and Marketing Assistant Marketing 208,600 MXN
Sales and Marketing Coordinator Marketing 228,000 MXN
Sales and Marketing Director Marketing 746,600 MXN
Sales Director Marketing 675,100 MXN
Sales Management Support Marketing 243,000 MXN
Sales Manager Marketing 648,200 MXN
Search Marketing Strategist Marketing 605,700 MXN
Social Media Administrator Marketing 407,100 MXN
Social Media Specialist Marketing 377,200 MXN
Spaceman Analyst Marketing 225,700 MXN
Sponsorship Consultant Marketing 367,200 MXN
Team Leader Marketing 411,400 MXN
Telemarketer Marketing 215,100 MXN
Trade Marketing Executive Marketing 535,800 MXN
Trade Marketing Manager Marketing 543,200 MXN
Trade Marketing Professional Marketing 420,800 MXN
Trade Marketing Specialist Marketing 320,500 MXN
Web Analytics Manager Marketing 454,300 MXN
Web Content Manager Marketing 420,800 MXN

Salary Comparison by City

If you want to compare salaries with different cities in Mexico, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Acapulco 568,500 MXN
Acuna 436,200 MXN
Aguascalientes 596,800 MXN
Boca del Rio 392,300 MXN
Buenavista 453,200 MXN
Campeche 467,100 MXN
Cancun 543,200 MXN
Celaya 529,600 MXN
Chalco 407,300 MXN
Chetumal 407,100 MXN
Chicoloapan 430,500 MXN
Chihuahua 596,100 MXN
Chilpancingo 420,800 MXN
Chimalhuacan 563,300 MXN
Cholula de Rivadabia 413,900 MXN
Ciudad Apodaca 510,000 MXN
Ciudad del Carmen 420,800 MXN
Ciudad Juarez 425,100 MXN
Ciudad Lopez Mateos 556,000 MXN
Ciudad Obregon 475,700 MXN
Ciudad Santa Catarina 476,600 MXN
Ciudad Valles 398,300 MXN
Ciudad Victoria 499,300 MXN
Coacalco 472,100 MXN
Coatzacoalcos 436,200 MXN
Colima 399,900 MXN
Cordoba 409,000 MXN
Cuautitlan Izcalli 563,000 MXN
Cuautla 417,200 MXN
Cuernavaca 480,300 MXN
Culiacan 581,000 MXN
Delicias 365,400 MXN
Durango 553,400 MXN
Ecatepec de Morelos 590,200 MXN
Ensenada 510,000 MXN
Fresnillo 367,900 MXN
General Escobedo 502,200 MXN
Gomez Palacio 489,600 MXN
Guadalajara 610,100 MXN
Guadalupe 563,300 MXN
Guaymas 383,300 MXN
Hermosillo 585,900 MXN
Hidalgo del Parral 357,300 MXN
Iguala 365,400 MXN
Irapuato 504,500 MXN
Ixtapaluca 510,000 MXN
Jiutepec 414,000 MXN
La Paz 450,300 MXN
Leon 619,000 MXN
Los Mochis 499,300 MXN
Los Reyes la Paz 472,100 MXN
Manzanillo 394,800 MXN
Matamoros 533,000 MXN
Mazatlan 507,300 MXN
Merida 553,800 MXN
Metepec 450,300 MXN
Mexicali 555,800 MXN
Mexico City 623,700 MXN
Minatitlan 369,300 MXN
Monclova 436,200 MXN
Monterrey 587,800 MXN
Morelia 581,300 MXN
Naucalpan 563,300 MXN
Navojoa 362,200 MXN
Nezahualcoyotl 576,500 MXN
Nogales 462,300 MXN
Nuevo Laredo 529,600 MXN
Oaxaca 483,800 MXN
Ojo de Agua 437,900 MXN
Orizaba 367,900 MXN
Pachuca 467,700 MXN
Piedras Negras 407,100 MXN
Playa del Carmen 412,000 MXN
Poza Rica 417,100 MXN
Puebla 578,500 MXN
Puerto Vallarta 457,300 MXN
Queretaro 578,500 MXN
Reynosa 524,700 MXN
Salamanca 420,100 MXN
Saltillo 553,800 MXN
San Cristobal de las Casas 412,000 MXN
San Juan del Rio 407,300 MXN
San Luis Potosi 596,100 MXN
San Luis Rio Colorado 392,300 MXN
San Nicolas de los Garza 524,400 MXN
San Pablo de las Salinas 451,000 MXN
San Pedro Garza Garcia 371,100 MXN
Soledad de Graciano Sanchez 457,300 MXN
Tampico 489,600 MXN
Tapachula 436,200 MXN
Tehuacan 467,100 MXN
Tepic 518,900 MXN
Tijuana 598,600 MXN
Tlalnepantla de Baz 553,400 MXN
Tlaquepaque 562,200 MXN
Toluca 520,900 MXN
Tonala 539,700 MXN
Torreon 541,700 MXN
Tuxtla Gutierrez 544,800 MXN
Uruapan 457,300 MXN
Veracruz 504,500 MXN
Villa Nicolas Romero 472,100 MXN
Villahermosa 518,900 MXN
Xalapa 524,400 MXN
Xico 510,000 MXN
Zacatecas 363,000 MXN
Zamora de Hidalgo 399,900 MXN
Zapopan 606,400 MXN

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