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Average Online Marketing Analyst Salary in United Kingdom for 2026

An online marketing analyst in United Kingdom earns about 67,500 GBP a year. That's 3% roughly in line with the national average of 69,700 GBP.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in United Kingdom sit around 30,300 GBP a year, while the very top stretches to 107,700 GBP. Everything on this page is in British pound (GBP, symbol £), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in United Kingdom, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.

To turn a gross salary in United Kingdom into a take-home figure, use our United Kingdom salary after tax calculator, which works the latest tax brackets and contributions through the math for you.

How much does an online marketing analyst make in United Kingdom?

Average salary
67,500 GBP
5,625 GBP per month
Lowest reported
30,300 GBP
2,525 GBP per month
Highest reported
107,700 GBP
8,975 GBP per month

A typical online marketing analyst working in United Kingdom brings home around 5,625 GBP a month before tax. Entry-level pay starts near 30,300 GBP, and the top of the ladder reaches roughly 107,700 GBP for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior online marketing analyst working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around. For a cross-country comparison, see the online marketing analyst salary in Guernsey or Jersey, both of which pay in the same currency.

How online marketing analyst pay ranges in United Kingdom

A good way to think about salary in United Kingdom is to look at the distribution rather than the headline average. Half of all online marketing analysts in United Kingdom earn less than 72,700 GBP a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 45,900 GBP (the 25th percentile), and a quarter clear 95,400 GBP (the 75th percentile). The middle 50% of online marketing analysts sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 30,300 GBP. The highest stretch to 107,700 GBP, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

30,300
Low
72,700
Median
107,700
High
45,900
25th
95,400
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in GBP

Online marketing analyst pay by experience in United Kingdom

Years of experience is the single biggest lever on pay for an online marketing analyst in United Kingdom, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical online marketing analyst salary changes as you move through the career ladder.

  • 0-2 Years
    34,700 GBP
  • 2-5 Years
    +33% from previous
    46,200 GBP
  • 5-10 Years
    +50% from previous
    69,200 GBP
  • 10-15 Years
    +24% from previous
    86,100 GBP
  • 15-20 Years
    +8% from previous
    93,200 GBP
  • 20+ Years
    +8% from previous
    101,100 GBP

The single largest jump on the ladder is from 2 - 5 Years to 5 - 10 Years, where pay rises by about 50%. That is the point at which a online marketing analyst typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.

Online marketing analyst pay by education in United Kingdom

Education sits alongside experience as one of the biggest factors driving online marketing analyst pay in United Kingdom. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average online marketing analyst salary in United Kingdom broken down by the highest level of education a worker has completed.

  • High School
    45,000 GBP
  • Certificate or Diploma
    +16% from previous
    52,300 GBP
  • Bachelor's Degree
    +40% from previous
    73,300 GBP
  • Master's Degree
    +29% from previous
    94,800 GBP

Online marketing analyst gender pay gap in United Kingdom

The gender pay gap is a stubborn feature of almost every labour market, and United Kingdom is no exception. Male online marketing analysts in United Kingdom earn an average of 69,800 GBP a year, while female online marketing analysts earn around 65,900 GBP. That works out to a 6% gap in favour of men, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Online Marketing Analyst gender pay gap

6%

Men earn this much more than women on average in United Kingdom.

Men 69,800 GBP
Women 65,900 GBP

Pay raises for an online marketing analyst in United Kingdom

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in United Kingdom sees a raise of about 12% every 15 months, which works out to roughly 10% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in United Kingdom, the national average raise is around 9% every 15 months.

By industry

Industries with the highest pay raises in United Kingdom:

  • Banking
  • Energy
  • Information Technology
  • Healthcare
  • Travel
  • Construction
  • Education

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Online marketing analyst bonus rates in United Kingdom

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

61%

61% of online marketing analysts in United Kingdom reported a bonus of some kind in the past twelve months. That makes an online marketing analyst a moderate-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 2% to 7% of base salary. The remaining 39% of online marketing analysts reported no bonus at all over the same period.

Which careers pay bonuses in United Kingdom

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Online marketing analyst: public vs private sector pay

Public-sector pay in United Kingdom is about 7% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

6%

Public-sector workers earn this much more than private-sector workers in United Kingdom on average.

Public sector 72,700 GBP
Private sector 68,200 GBP

Online marketing analyst salary by city and region in United Kingdom

Online marketing analyst pay is not even across United Kingdom. The chart below shows the highest-paying cities and regions in the dataset, followed by the full location table.

  • England
  • Scotland
  • London
  • Glasgow
  • Birmingham
  • Bristol
  • Leeds
  • Manchester
  • Kingston upon Hull
  • Liverpool
LocationTypeAverageMedianRange
EnglandRegion137,100 GBP148,300 GBP61,500-215,100 GBP
ScotlandRegion94,800 GBP99,600 GBP45,300-151,800 GBP
LondonCity84,500 GBP88,500 GBP37,800-132,000 GBP
GlasgowCity83,800 GBP79,000 GBP44,800-128,200 GBP
BirminghamCity83,000 GBP90,900 GBP36,800-132,000 GBP
BristolCity81,300 GBP86,600 GBP36,700-130,500 GBP
LeedsCity81,200 GBP76,600 GBP42,600-121,800 GBP
ManchesterCity79,700 GBP78,700 GBP37,800-123,000 GBP
Kingston upon HullCity78,900 GBP79,000 GBP39,100-123,000 GBP
LiverpoolCity76,900 GBP72,300 GBP41,700-117,100 GBP
BradfordCity76,800 GBP78,200 GBP38,700-118,900 GBP
SomersetCity76,600 GBP74,100 GBP40,000-114,300 GBP
EdinburghCity76,600 GBP78,100 GBP35,600-118,900 GBP
WolverhamptonCity76,600 GBP80,500 GBP34,400-121,800 GBP
CardiffCity76,000 GBP73,100 GBP39,800-116,400 GBP
DerbyCity74,900 GBP71,400 GBP40,300-115,600 GBP
SheffieldCity74,700 GBP81,400 GBP34,400-121,800 GBP
SouthamptonCity73,800 GBP75,900 GBP37,300-115,600 GBP
LeicesterCity73,300 GBP78,500 GBP34,000-115,600 GBP
CoventryCity73,100 GBP74,600 GBP34,900-116,400 GBP
PeterboroughCity73,100 GBP78,500 GBP32,900-114,900 GBP
NewcastleCity73,100 GBP68,400 GBP38,700-108,200 GBP
NewportCity72,700 GBP77,300 GBP32,600-116,400 GBP
BelfastCity72,400 GBP79,700 GBP32,600-116,400 GBP
PlymouthCity72,400 GBP70,500 GBP33,000-111,700 GBP
NottinghamCity72,300 GBP75,400 GBP34,800-114,300 GBP
OxfordCity71,900 GBP69,400 GBP39,100-114,600 GBP
ArmaghCity71,800 GBP69,700 GBP35,400-109,700 GBP
YorkCity71,800 GBP72,700 GBP33,800-111,700 GBP
DundeeCity71,600 GBP75,800 GBP33,600-114,600 GBP
BrightonCity70,700 GBP70,000 GBP36,800-109,700 GBP
ExeterCity70,600 GBP73,300 GBP34,300-112,700 GBP
NewryCity69,700 GBP74,900 GBP34,100-112,700 GBP
PooleCity69,200 GBP69,700 GBP35,400-109,700 GBP
PortsmouthCity69,200 GBP75,100 GBP32,300-114,600 GBP
LincolnCity68,500 GBP73,700 GBP35,100-108,200 GBP
AberdeenCity68,500 GBP66,900 GBP35,300-107,300 GBP
DerryCity68,500 GBP69,600 GBP33,000-109,000 GBP
NorwichCity68,300 GBP77,400 GBP30,300-111,700 GBP
GloucesterCity68,100 GBP67,600 GBP36,000-105,800 GBP
ChesterCity67,800 GBP72,800 GBP29,600-105,800 GBP
SwanseaCity67,800 GBP66,400 GBP35,600-107,300 GBP
StirlingCity67,800 GBP64,200 GBP37,200-105,200 GBP
Northern IrelandRegion67,400 GBP64,500 GBP33,600-103,600 GBP
CambridgeCity66,400 GBP67,800 GBP32,300-105,200 GBP
CanterburyCity66,100 GBP65,500 GBP33,600-103,600 GBP
WalesRegion65,500 GBP59,900 GBP35,100-98,000 GBP
RiponCity64,800 GBP66,100 GBP33,200-103,600 GBP
InvernessCity64,500 GBP69,800 GBP30,800-100,700 GBP
WakefieldCity63,900 GBP66,200 GBP28,900-101,100 GBP
AbingdonCity63,800 GBP64,200 GBP32,200-99,700 GBP
HartlepoolCity63,700 GBP68,200 GBP29,200-102,700 GBP
SalisburyCity63,500 GBP63,700 GBP34,000-100,500 GBP
StrontianCity63,500 GBP66,000 GBP30,300-99,600 GBP
BangorCity63,500 GBP64,800 GBP30,300-98,700 GBP
LisburnCity63,200 GBP61,700 GBP31,700-100,200 GBP
DurhamCity63,200 GBP68,200 GBP31,300-103,600 GBP
TruroCity61,500 GBP61,400 GBP34,100-94,000 GBP
WellsCity61,500 GBP62,300 GBP31,400-97,100 GBP
StromnessCity61,400 GBP63,400 GBP26,100-94,400 GBP
WinchesterCity61,200 GBP62,100 GBP32,900-96,600 GBP
KirkwallCity59,200 GBP60,700 GBP27,300-91,600 GBP
St DavidsCity58,800 GBP60,600 GBP29,200-95,100 GBP

Online Marketing Analyst in United Kingdom: FAQs

  • How much does an online marketing analyst make per month in United Kingdom?

    An online marketing analyst in United Kingdom earns about 5,625 GBP a month before tax, based on an annual average of 67,500 GBP.

  • What's the salary range for an online marketing analyst in United Kingdom?

    Entry-level online marketing analysts in United Kingdom start near 30,300 GBP. Top-end pay reaches around 107,700 GBP. The middle 50% of earners sit between 45,900 and 95,400 GBP.

  • Is the median online marketing analyst salary in United Kingdom higher or lower than the average?

    The median is 72,700 GBP, higher than the average of 67,500 GBP. Half of online marketing analysts in United Kingdom earn below the median, half earn above it.

  • What's the gender pay gap for online marketing analysts in United Kingdom?

    Men working as an online marketing analyst in United Kingdom earn around 6% more than women on average (69,800 vs 65,900 GBP a year).

  • Do online marketing analysts in United Kingdom get bonuses?

    About 61% of online marketing analysts in United Kingdom reported a bonus in the past 12 months. Reported bonuses ranged from 2% to 7% of base salary.

  • Do online marketing analysts earn more in the public or private sector in United Kingdom?

    In United Kingdom, the public sector pays an online marketing analyst about 7% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do online marketing analysts in United Kingdom get a pay raise?

    An online marketing analyst in United Kingdom sees a raise of around 12% every 15 months, equivalent to roughly 10% a year.