Average Marketing Analyst Salary in United Kingdom for 2024

In this article, we will look at the average Marketing Analyst salary for 2024 in United Kingdom and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the British pound. To keep things simple, we are using the GBP currency code instead of the currency symbol £.

How Much Does a Marketing Analyst Make in United Kingdom?

A Marketing Analyst working in United Kingdom will typically earn around 75,400 GBP per year, and this can range from the lowest average salary of about 36,800 GBP to the highest average salary of 117,100 GBP.

Average Annual Salary
75,400 GBP
Average Monthly Salary
6,283 GBP

Lowest Annual Salary
36,800 GBP
Lowest Monthly Salary
3,066 GBP

Highest Annual Salary
117,100 GBP
Highest Monthly Salary
9,758 GBP

These are average salaries for a Marketing Analyst in United Kingdom and include benefits such as housing and transport. It's also possible for a Marketing Analyst to earn more or less than the average salaries shown above.

Marketing Analyst salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Analyst Salaries in United Kingdom

So we've looked at the average salaries a Marketing Analyst will earn in United Kingdom. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Analyst can earn between 36,800 GBP and 117,100 GBP on average in United Kingdom. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Analyst in United Kingdom is 76,900 GBP. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 76,900 GBP, and 50% of the population earn more than 76,900 GBP.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Analyst salary in United Kingdom, 25% of the population are earning less than 52,000 GBP while 75% of the population earn more than 52,000 GBP.

75% of the population earn less than 97,900 GBP, and 25% of the population earn more than 97,900 GBP.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Analyst Salary by Experience Level in United Kingdom

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing analyst salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Analyst in United Kingdom that has less than two years of experience can expect to earn somewhere in the region of 45,300 GBP.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Analyst salary would increase to 57,200 GBP.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Analyst, the average salary would be 79,600 GBP.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 96,000 GBP.
  • 15 - 20 Years Experience. A Marketing Analyst with 15 to 20 years of experience can earn an average of 105,200 GBP.
  • 20+ Years Experience. For a Marketing Analyst with more than 20 years, the expected average salary increases to 108,200 GBP.

Average Salary by Experience Chart

0-2 Years
45,300 GBP
2-5 Years +29%
57,200 GBP
5-10 Years +38%
79,600 GBP
10-15 Years +24%
96,000 GBP
15-20 Years +7%
105,200 GBP
20+ Years +7%
108,200 GBP

Marketing Analyst Salary by Education Level in United Kingdom

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Analyst in United Kingdom based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Analyst in United Kingdom with a high school education can earn an average salary of 56,100 GBP.

  • Certificate or Diploma. A Marketing Analyst in United Kingdom with a certificate or diploma education can earn an average salary of 63,500 GBP.

  • Bachelor's Degree. A Marketing Analyst in United Kingdom with a bachelor's degree education can earn an average salary of 83,700 GBP.

  • Master's Degree. A Marketing Analyst in United Kingdom with a master's degree education can earn an average salary of 107,700 GBP.

Average Salary by Education Chart

High School
56,100 GBP
Certificate or Diploma +15%
63,500 GBP
Bachelor's Degree +35%
83,700 GBP
Master's Degree +26%
107,700 GBP

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in United Kingdom is around 29,600 to 88,700 GBP and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Analyst Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In United Kingdom, a male marketing analyst will earn an average of 76,900 GBP, while a female marketing analyst will earn around 73,500 GBP.

This means that a male marketing analyst earns approximately 5% more than a female marketing analyst for performing the same job.

Average Salary by Gender Chart in United Kingdom

Male
76,900 GBP
Female -5%
73,500 GBP

Marketing Analyst Average Pay Raise in United Kingdom

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Analyst in United Kingdom is around 12% every 15 months.

The national average pay raise across all professions and industries in United Kingdom is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 15 ) × 12  = 10%

What this means is that a Marketing Analyst in United Kingdom can expect to receive an average pay raise of around 10% every 12 months.

Annual Pay Raise by Industry in United Kingdom for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in United Kingdom.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
3%
Energy
6%
Information Technology
9%
Healthcare
3%
Travel
6%
Construction
9%
Education
3%

Marketing Analyst Bonus and Incentive Rates in United Kingdom

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Analyst is a moderate bonus based job, with 58% of employees reporting at least one bonus in the last 12 months.

42% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 6%.

Received Bonus
58%
No Bonus
42%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in United Kingdom earn approximately 7% more than private sector employees in the same role.

Public Sector
72,700 GBP
Private Sector -7%
68,200 GBP

Salaries for Jobs Similar to a Marketing Analyst

In the table below, we have salary information for jobs that are similar to a Marketing Analyst in United Kingdom.

Job Title Category Salary
Account Handler Marketing 58,600 GBP
Affiliate Manager Marketing 75,400 GBP
Analytics Specialist Marketing 54,200 GBP
Assistant Brand Manager Marketing 87,200 GBP
Assistant Product Manager Marketing 92,100 GBP
Associate Marketing Manager Marketing 88,000 GBP
Associate Product Manager Marketing 92,100 GBP
Brand Ambassador Marketing 114,600 GBP
Brand Director Marketing 140,700 GBP
Brand Executive Marketing 114,600 GBP
Brand Manager Marketing 116,400 GBP
Business Analytics Specialist Marketing 60,900 GBP
Business Channel Manager Marketing 79,800 GBP
Business Intelligence Team Leader Marketing 90,000 GBP
Campaign Specialist Marketing 72,400 GBP
Chief Marketing Officer Marketing 125,400 GBP
Chief Product Officer Marketing 123,000 GBP
Communications Officer Marketing 38,700 GBP
Content Manager Marketing 63,500 GBP
Content Marketing Strategist Marketing 79,000 GBP
Copy Editer Marketing 50,300 GBP
Copy Writer Marketing 45,000 GBP
Creative Marketing Lead Marketing 80,200 GBP
Creative Writer Marketing 49,100 GBP
Digital Marketer Marketing 67,800 GBP
Digital Marketing Manager Marketing 92,600 GBP
Digital Marketing Strategist Marketing 93,100 GBP
Digital Media Specialist Marketing 83,800 GBP
Director of Marketing Marketing 123,800 GBP
Director of Research Marketing 91,700 GBP
eMarketing Manager Marketing 99,600 GBP
Event Marketing Marketing 94,900 GBP
Head of Executive Search Marketing 107,700 GBP
Key Affiliate Manager Marketing 93,200 GBP
Localization Manager Marketing 83,300 GBP
Market Development Executive Marketing 97,400 GBP
Market Development Manager Marketing 102,700 GBP
Market Research Analyst Marketing 86,600 GBP
Market Research Manager Marketing 86,600 GBP
Market Segmentation Director Marketing 100,200 GBP
Marketing Account Supervisor Marketing 75,400 GBP
Marketing Administrator Marketing 61,700 GBP
Marketing Advisor Marketing 78,200 GBP
Marketing and Communications Officer Marketing 47,600 GBP
Marketing and Sales Head Marketing 123,800 GBP
Marketing Assistant Marketing 42,300 GBP
Marketing Associate Marketing 41,100 GBP
Marketing Communications Manager Marketing 88,300 GBP
Marketing Consultant Marketing 96,500 GBP
Marketing Coordinator Marketing 38,000 GBP
Marketing Director Marketing 134,700 GBP
Marketing Distribution Executive Marketing 96,500 GBP
Marketing Executive Marketing 100,700 GBP
Marketing Manager Marketing 137,100 GBP
Marketing Officer Marketing 43,500 GBP
Marketing Segment Manager Marketing 92,000 GBP
Marketing Specialist Marketing 62,600 GBP
Marketing Supervisor Marketing 75,800 GBP
Marketing Vice President Marketing 107,300 GBP
Marketing Writer Marketing 47,600 GBP
Online Marketing Analyst Marketing 67,500 GBP
Online Marketing Manager Marketing 87,700 GBP
Optimization Manager Marketing 79,000 GBP
Outbound Sales Marketing 58,700 GBP
Outreach Coordinator Marketing 51,800 GBP
Outreach Specialist Marketing 69,700 GBP
Product Development Marketing 88,500 GBP
Product Manager Marketing 99,900 GBP
Product Marketing Engineer Marketing 54,900 GBP
Product Marketing Executive Marketing 99,600 GBP
Product Marketing Manager Marketing 99,700 GBP
Product Researcher Marketing 51,900 GBP
Product Strategist Marketing 77,000 GBP
Product Strategy Researcher Marketing 74,100 GBP
Product Training Specialist Marketing 59,900 GBP
Project Manager Marketing 73,500 GBP
Publications Coordinator Marketing 47,600 GBP
Research Executive Marketing 88,700 GBP
Sales and Marketing Assistant Marketing 36,400 GBP
Sales and Marketing Coordinator Marketing 40,300 GBP
Sales and Marketing Director Marketing 128,200 GBP
Sales Director Marketing 121,800 GBP
Sales Management Support Marketing 46,300 GBP
Sales Manager Marketing 115,600 GBP
Search Marketing Strategist Marketing 100,700 GBP
Social Media Administrator Marketing 72,000 GBP
Social Media Specialist Marketing 69,800 GBP
Spaceman Analyst Marketing 38,700 GBP
Sponsorship Consultant Marketing 68,400 GBP
Team Leader Marketing 74,200 GBP
Telemarketer Marketing 36,900 GBP
Trade Marketing Executive Marketing 100,700 GBP
Trade Marketing Manager Marketing 100,300 GBP
Trade Marketing Professional Marketing 78,200 GBP
Trade Marketing Specialist Marketing 52,300 GBP
Web Analytics Manager Marketing 81,200 GBP
Web Content Manager Marketing 80,400 GBP

Salary Comparison by City

If you want to compare salaries with different cities in United Kingdom, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Aberdeen 80,200 GBP
Abingdon 69,400 GBP
Armagh 76,000 GBP
Bangor 68,800 GBP
Belfast 83,700 GBP
Birmingham 86,100 GBP
Bradford 83,800 GBP
Brighton 84,600 GBP
Bristol 81,400 GBP
Cambridge 73,500 GBP
Canterbury 70,000 GBP
Cardiff 78,700 GBP
Chester 73,300 GBP
Coventry 81,300 GBP
Derby 81,000 GBP
Derry 77,400 GBP
Dundee 80,200 GBP
Durham 74,500 GBP
Edinburgh 79,600 GBP
Exeter 70,600 GBP
Glasgow 87,400 GBP
Gloucester 73,300 GBP
Hartlepool 72,400 GBP
Inverness 69,700 GBP
Kingston upon Hull 79,000 GBP
Kirkwall 65,200 GBP
Leeds 84,600 GBP
Leicester 85,400 GBP
Lincoln 80,200 GBP
Lisburn 69,700 GBP
Liverpool 81,900 GBP
London 89,300 GBP
Manchester 89,800 GBP
Newcastle 77,100 GBP
Newport 75,500 GBP
Newry 73,500 GBP
Norwich 72,300 GBP
Nottingham 83,800 GBP
Oxford 71,700 GBP
Peterborough 76,000 GBP
Plymouth 81,000 GBP
Poole 80,200 GBP
Portsmouth 76,800 GBP
Ripon 67,800 GBP
Salisbury 72,400 GBP
Sheffield 80,500 GBP
Somerset 85,800 GBP
Southampton 80,200 GBP
St Davids 67,900 GBP
Stirling 71,800 GBP
Stromness 67,900 GBP
Strontian 68,900 GBP
Swansea 84,600 GBP
Truro 71,700 GBP
Wakefield 69,700 GBP
Wells 65,800 GBP
Winchester 69,200 GBP
Wolverhampton 83,000 GBP
York 75,400 GBP

Salary Comparison by State

The table below includes links to the average salary for each state in United Kingdom.

City Average Salary
England 146,900 GBP
Northern Ireland 70,100 GBP
Scotland 103,600 GBP
Wales 73,100 GBP

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