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Average Market Research Analyst Salary in United Kingdom for 2026

A market research analyst in United Kingdom earns about 86,600 GBP a year. That's 24% above the national average of 69,700 GBP.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in United Kingdom sit around 39,300 GBP a year, while the very top stretches to 139,100 GBP. Everything on this page is in British pound (GBP, symbol £), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in United Kingdom, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.

To turn a gross salary in United Kingdom into a take-home figure, use our United Kingdom salary after tax calculator, which works the latest tax brackets and contributions through the math for you.

How much does a market research analyst make in United Kingdom?

Average salary
86,600 GBP
7,216 GBP per month
Lowest reported
39,300 GBP
3,275 GBP per month
Highest reported
139,100 GBP
11,591 GBP per month

A typical market research analyst working in United Kingdom brings home around 7,216 GBP a month before tax. Entry-level pay starts near 39,300 GBP, and the top of the ladder reaches roughly 139,100 GBP for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior market research analyst working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around. For a cross-country comparison, see the market research analyst salary in Guernsey or Jersey, both of which pay in the same currency.

How market research analyst pay ranges in United Kingdom

A good way to think about salary in United Kingdom is to look at the distribution rather than the headline average. Half of all market research analysts in United Kingdom earn less than 93,800 GBP a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 61,400 GBP (the 25th percentile), and a quarter clear 123,800 GBP (the 75th percentile). The middle 50% of market research analysts sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 39,300 GBP. The highest stretch to 139,100 GBP, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

39,300
Low
93,800
Median
139,100
High
61,400
25th
123,800
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in GBP

Market research analyst pay by experience in United Kingdom

Years of experience is the single biggest lever on pay for a market research analyst in United Kingdom, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical market research analyst salary changes as you move through the career ladder.

  • 0-2 Years
    45,700 GBP
  • 2-5 Years
    +36% from previous
    62,100 GBP
  • 5-10 Years
    +45% from previous
    90,000 GBP
  • 10-15 Years
    +22% from previous
    109,700 GBP
  • 15-20 Years
    +8% from previous
    118,900 GBP
  • 20+ Years
    +7% from previous
    127,600 GBP

The single largest jump on the ladder is from 2 - 5 Years to 5 - 10 Years, where pay rises by about 45%. That is the point at which a market research analyst typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.

Market research analyst pay by education in United Kingdom

Education sits alongside experience as one of the biggest factors driving market research analyst pay in United Kingdom. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average market research analyst salary in United Kingdom broken down by the highest level of education a worker has completed.

  • Certificate or Diploma
    52,000 GBP
  • Bachelor's Degree
    +56% from previous
    81,300 GBP
  • Master's Degree
    +69% from previous
    137,100 GBP

Market research analyst gender pay gap in United Kingdom

The gender pay gap is a stubborn feature of almost every labour market, and United Kingdom is no exception. Male market research analysts in United Kingdom earn an average of 87,900 GBP a year, while female market research analysts earn around 86,100 GBP. That works out to a 2% gap in favour of men, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Market Research Analyst gender pay gap

2%

Men earn this much more than women on average in United Kingdom.

Men 87,900 GBP
Women 86,100 GBP

Pay raises for a market research analyst in United Kingdom

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in United Kingdom sees a raise of about 13% every 15 months, which works out to roughly 10% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in United Kingdom, the national average raise is around 9% every 15 months.

By industry

Industries with the highest pay raises in United Kingdom:

  • Banking
  • Energy
  • Information Technology
  • Healthcare
  • Travel
  • Construction
  • Education

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Market research analyst bonus rates in United Kingdom

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

87%

87% of market research analysts in United Kingdom reported a bonus of some kind in the past twelve months. That makes a market research analyst a high-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 5% to 9% of base salary. The remaining 13% of market research analysts reported no bonus at all over the same period.

Which careers pay bonuses in United Kingdom

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Market research analyst: public vs private sector pay

Public-sector pay in United Kingdom is about 7% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

6%

Public-sector workers earn this much more than private-sector workers in United Kingdom on average.

Public sector 72,700 GBP
Private sector 68,200 GBP

Market research analyst salary by city and region in United Kingdom

Market research analyst pay is not even across United Kingdom. The chart below shows the highest-paying cities and regions in the dataset, followed by the full location table.

  • England
  • Scotland
  • Birmingham
  • London
  • Leeds
  • Edinburgh
  • Bristol
  • Nottingham
  • Leicester
  • Glasgow
LocationTypeAverageMedianRange
EnglandRegion152,900 GBP163,800 GBP68,500-241,800 GBP
ScotlandRegion114,300 GBP117,100 GBP58,100-182,400 GBP
BirminghamCity100,400 GBP107,700 GBP44,200-156,200 GBP
LondonCity99,900 GBP107,700 GBP43,800-158,900 GBP
LeedsCity98,800 GBP95,100 GBP51,600-150,100 GBP
EdinburghCity95,600 GBP99,900 GBP49,000-153,800 GBP
BristolCity95,400 GBP102,700 GBP45,000-153,800 GBP
NottinghamCity94,900 GBP95,200 GBP45,000-148,300 GBP
LeicesterCity94,800 GBP105,200 GBP42,700-152,900 GBP
GlasgowCity94,300 GBP90,000 GBP49,400-140,200 GBP
LiverpoolCity93,600 GBP91,200 GBP50,800-146,700 GBP
CardiffCity92,500 GBP89,900 GBP47,200-140,200 GBP
SheffieldCity92,300 GBP98,000 GBP42,500-142,300 GBP
WolverhamptonCity91,700 GBP99,600 GBP41,400-142,300 GBP
CoventryCity91,700 GBP94,200 GBP45,400-146,700 GBP
SomersetCity91,500 GBP87,900 GBP46,700-140,200 GBP
ManchesterCity89,200 GBP92,100 GBP45,300-141,000 GBP
PlymouthCity88,500 GBP92,100 GBP43,800-142,100 GBP
Kingston upon HullCity88,300 GBP93,100 GBP45,000-141,000 GBP
NewcastleCity88,000 GBP86,400 GBP46,400-134,700 GBP
ArmaghCity87,600 GBP83,100 GBP45,600-134,700 GBP
AberdeenCity87,200 GBP83,700 GBP45,600-130,500 GBP
SouthamptonCity86,600 GBP88,000 GBP43,500-134,700 GBP
SwanseaCity86,600 GBP83,800 GBP46,400-130,400 GBP
NewportCity86,300 GBP95,300 GBP41,300-139,100 GBP
BelfastCity86,300 GBP95,300 GBP41,300-139,100 GBP
BrightonCity86,100 GBP84,500 GBP46,300-132,000 GBP
BradfordCity85,700 GBP88,600 GBP44,300-137,100 GBP
GloucesterCity85,500 GBP80,400 GBP43,500-127,600 GBP
DundeeCity84,800 GBP92,100 GBP38,000-134,700 GBP
PeterboroughCity84,800 GBP92,100 GBP38,000-134,700 GBP
ExeterCity83,800 GBP83,800 GBP40,300-130,500 GBP
CambridgeCity83,800 GBP87,500 GBP40,700-130,500 GBP
DerbyCity83,800 GBP81,300 GBP45,200-130,500 GBP
OxfordCity83,700 GBP80,200 GBP44,300-123,800 GBP
NorwichCity83,300 GBP89,200 GBP39,100-130,400 GBP
PortsmouthCity83,000 GBP90,900 GBP40,500-134,700 GBP
YorkCity81,400 GBP81,900 GBP41,700-127,600 GBP
LincolnCity81,000 GBP83,300 GBP40,000-127,700 GBP
DerryCity80,900 GBP80,500 GBP40,900-123,800 GBP
WalesRegion80,500 GBP77,000 GBP43,500-127,700 GBP
PooleCity78,700 GBP74,700 GBP40,200-121,800 GBP
LisburnCity78,700 GBP75,900 GBP41,000-123,000 GBP
SalisburyCity78,700 GBP75,900 GBP40,300-123,000 GBP
WinchesterCity78,200 GBP73,800 GBP39,000-118,900 GBP
Northern IrelandRegion78,200 GBP73,800 GBP39,000-118,900 GBP
ChesterCity77,300 GBP86,100 GBP35,000-125,400 GBP
DurhamCity76,600 GBP80,500 GBP34,400-121,800 GBP
HartlepoolCity76,000 GBP84,200 GBP33,300-123,000 GBP
WakefieldCity76,000 GBP81,000 GBP33,000-118,900 GBP
NewryCity75,900 GBP83,400 GBP34,300-123,000 GBP
TruroCity75,800 GBP73,500 GBP41,300-117,100 GBP
InvernessCity74,900 GBP81,700 GBP34,700-121,800 GBP
KirkwallCity74,700 GBP78,500 GBP36,700-117,100 GBP
RiponCity74,600 GBP75,900 GBP35,200-115,600 GBP
StirlingCity74,300 GBP74,000 GBP38,700-115,600 GBP
StrontianCity74,100 GBP74,100 GBP36,500-114,900 GBP
AbingdonCity74,000 GBP74,100 GBP36,500-114,900 GBP
StromnessCity73,700 GBP78,200 GBP32,900-114,900 GBP
CanterburyCity72,700 GBP69,700 GBP39,100-114,600 GBP
BangorCity71,400 GBP73,700 GBP36,500-114,900 GBP
WellsCity70,600 GBP73,300 GBP34,300-112,700 GBP
St DavidsCity70,000 GBP73,700 GBP35,100-108,200 GBP

Market Research Analyst in United Kingdom: FAQs

  • How much does a market research analyst make per month in United Kingdom?

    A market research analyst in United Kingdom earns about 7,216 GBP a month before tax, based on an annual average of 86,600 GBP.

  • What's the salary range for a market research analyst in United Kingdom?

    Entry-level market research analysts in United Kingdom start near 39,300 GBP. Top-end pay reaches around 139,100 GBP. The middle 50% of earners sit between 61,400 and 123,800 GBP.

  • Is the median market research analyst salary in United Kingdom higher or lower than the average?

    The median is 93,800 GBP, higher than the average of 86,600 GBP. Half of market research analysts in United Kingdom earn below the median, half earn above it.

  • What's the gender pay gap for market research analysts in United Kingdom?

    Men working as a market research analyst in United Kingdom earn around 2% more than women on average (87,900 vs 86,100 GBP a year).

  • Do market research analysts in United Kingdom get bonuses?

    About 87% of market research analysts in United Kingdom reported a bonus in the past 12 months. Reported bonuses ranged from 5% to 9% of base salary.

  • Do market research analysts earn more in the public or private sector in United Kingdom?

    In United Kingdom, the public sector pays a market research analyst about 7% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do market research analysts in United Kingdom get a pay raise?

    A market research analyst in United Kingdom sees a raise of around 13% every 15 months, equivalent to roughly 10% a year.