Average Marketing and Sales Head Salary in Austria for 2024

In this article, we will look at the average Marketing and Sales Head salary for 2024 in Austria and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Euro. To keep things simple, we are using the EUR currency code instead of the currency symbol โ‚ฌ.

How Much Does a Marketing and Sales Head Make in Austria?

A Marketing and Sales Head working in Austria will typically earn around 80,840 EUR per year, and this can range from the lowest average salary of about 36,020 EUR to the highest average salary of 125,700 EUR.

Average Annual Salary
80,840 EUR
Average Monthly Salary
6,736 EUR

Lowest Annual Salary
36,020 EUR
Lowest Monthly Salary
3,001 EUR

Highest Annual Salary
125,700 EUR
Highest Monthly Salary
10,475 EUR

These are average salaries for a Marketing and Sales Head in Austria and include benefits such as housing and transport. It's also possible for a Marketing and Sales Head to earn more or less than the average salaries shown above.

Marketing and Sales Head salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing and Sales Head Salaries in Austria

So we've looked at the average salaries a Marketing and Sales Head will earn in Austria. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing and Sales Head can earn between 36,020 EUR and 125,700 EUR on average in Austria. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing and Sales Head in Austria is 86,760 EUR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 86,760 EUR, and 50% of the population earn more than 86,760 EUR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing and Sales Head salary in Austria, 25% of the population are earning less than 57,360 EUR while 75% of the population earn more than 57,360 EUR.

75% of the population earn less than 113,220 EUR, and 25% of the population earn more than 113,220 EUR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing and Sales Head Salary by Experience Level in Austria

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing and sales head salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing and Sales Head in Austria that has less than two years of experience can expect to earn somewhere in the region of 43,080 EUR.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing and Sales Head salary would increase to 58,440 EUR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing and Sales Head, the average salary would be 83,900 EUR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 104,440 EUR.
  • 15 - 20 Years Experience. A Marketing and Sales Head with 15 to 20 years of experience can earn an average of 111,900 EUR.
  • 20+ Years Experience. For a Marketing and Sales Head with more than 20 years, the expected average salary increases to 119,700 EUR.

Average Salary by Experience Chart

0-2 Years
43,080 EUR
2-5 Years +38%
58,440 EUR
5-10 Years +42%
83,900 EUR
10-15 Years +22%
104,440 EUR
15-20 Years +6%
111,900 EUR
20+ Years +9%
119,700 EUR

Marketing and Sales Head Salary by Education Level in Austria

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing and Sales Head in Austria based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing and Sales Head in Austria with a high school education can earn an average salary of 52,300 EUR.

  • Certificate or Diploma. A Marketing and Sales Head in Austria with a certificate or diploma education can earn an average salary of 63,500 EUR.

  • Bachelor's Degree. A Marketing and Sales Head in Austria with a bachelor's degree education can earn an average salary of 89,980 EUR.

  • Master's Degree. A Marketing and Sales Head in Austria with a master's degree education can earn an average salary of 119,700 EUR.

Average Salary by Education Chart

High School
52,300 EUR
Certificate or Diploma +17%
63,500 EUR
Bachelor's Degree +46%
89,980 EUR
Master's Degree +31%
119,700 EUR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Austria is around 18,900 to 56,800 EUR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing and Sales Head Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Austria, a male marketing and sales head will earn an average of 80,640 EUR, while a female marketing and sales head will earn around 79,260 EUR.

This means that a male marketing and sales head earns approximately 2% more than a female marketing and sales head for performing the same job.

Average Salary by Gender Chart in Austria

Male
80,640 EUR
Female -2%
79,260 EUR

Marketing and Sales Head Average Pay Raise in Austria

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing and Sales Head in Austria is around 10% every 29 months.

The national average pay raise across all professions and industries in Austria is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 10 ÷ 29 ) × 12  = 4%

What this means is that a Marketing and Sales Head in Austria can expect to receive an average pay raise of around 4% every 12 months.

Annual Pay Raise by Industry in Austria for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Austria.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
5%
Energy
1%
Information Technology
6%
Healthcare
2%
Travel
7%
Construction
3%
Education
8%

Marketing and Sales Head Bonus and Incentive Rates in Austria

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing and Sales Head is a moderate bonus based job, with 67% of employees reporting at least one bonus in the last 12 months.

33% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
67%
No Bonus
33%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Austria earn approximately 12% more than private sector employees in the same role.

Public Sector
48,200 EUR
Private Sector -12%
43,080 EUR

Salaries for Jobs Similar to a Marketing and Sales Head

In the table below, we have salary information for jobs that are similar to a Marketing and Sales Head in Austria.

Job Title Category Salary
Account Handler Marketing 40,140 EUR
Affiliate Manager Marketing 46,880 EUR
Analytics Specialist Marketing 34,120 EUR
Assistant Brand Manager Marketing 54,280 EUR
Assistant Product Manager Marketing 57,800 EUR
Associate Marketing Manager Marketing 61,400 EUR
Associate Product Manager Marketing 59,000 EUR
Brand Ambassador Marketing 74,060 EUR
Brand Director Marketing 91,580 EUR
Brand Executive Marketing 75,040 EUR
Brand Manager Marketing 73,120 EUR
Business Analytics Specialist Marketing 38,140 EUR
Business Channel Manager Marketing 51,800 EUR
Business Intelligence Team Leader Marketing 57,800 EUR
Campaign Specialist Marketing 47,760 EUR
Chief Marketing Officer Marketing 83,060 EUR
Chief Product Officer Marketing 77,400 EUR
Communications Officer Marketing 25,940 EUR
Content Manager Marketing 45,200 EUR
Content Marketing Strategist Marketing 48,940 EUR
Copy Editer Marketing 31,380 EUR
Copy Writer Marketing 31,960 EUR
Creative Marketing Lead Marketing 48,300 EUR
Creative Writer Marketing 32,620 EUR
Digital Marketer Marketing 43,340 EUR
Digital Marketing Manager Marketing 60,880 EUR
Digital Marketing Strategist Marketing 64,300 EUR
Digital Media Specialist Marketing 53,840 EUR
Director of Marketing Marketing 85,020 EUR
Director of Research Marketing 60,600 EUR
eMarketing Manager Marketing 66,100 EUR
Event Marketing Marketing 61,680 EUR
Head of Executive Search Marketing 74,540 EUR
Key Affiliate Manager Marketing 62,060 EUR
Localization Manager Marketing 55,140 EUR
Market Development Executive Marketing 66,140 EUR
Market Development Manager Marketing 67,120 EUR
Market Research Analyst Marketing 58,440 EUR
Market Research Manager Marketing 58,200 EUR
Market Segmentation Director Marketing 65,760 EUR
Marketing Account Supervisor Marketing 50,340 EUR
Marketing Administrator Marketing 40,600 EUR
Marketing Advisor Marketing 50,340 EUR
Marketing Analyst Marketing 48,740 EUR
Marketing and Communications Officer Marketing 30,220 EUR
Marketing Assistant Marketing 26,780 EUR
Marketing Associate Marketing 24,860 EUR
Marketing Communications Manager Marketing 56,140 EUR
Marketing Consultant Marketing 64,300 EUR
Marketing Coordinator Marketing 25,660 EUR
Marketing Director Marketing 87,060 EUR
Marketing Distribution Executive Marketing 64,620 EUR
Marketing Executive Marketing 62,860 EUR
Marketing Manager Marketing 83,300 EUR
Marketing Officer Marketing 29,040 EUR
Marketing Segment Manager Marketing 60,880 EUR
Marketing Specialist Marketing 42,460 EUR
Marketing Supervisor Marketing 50,520 EUR
Marketing Vice President Marketing 69,780 EUR
Marketing Writer Marketing 31,660 EUR
Online Marketing Analyst Marketing 47,540 EUR
Online Marketing Manager Marketing 57,320 EUR
Optimization Manager Marketing 54,180 EUR
Outbound Sales Marketing 36,800 EUR
Outreach Coordinator Marketing 34,120 EUR
Outreach Specialist Marketing 48,820 EUR
Product Development Marketing 61,400 EUR
Product Manager Marketing 64,640 EUR
Product Marketing Engineer Marketing 38,140 EUR
Product Marketing Executive Marketing 63,480 EUR
Product Marketing Manager Marketing 66,940 EUR
Product Researcher Marketing 34,160 EUR
Product Strategist Marketing 50,340 EUR
Product Strategy Researcher Marketing 48,740 EUR
Product Training Specialist Marketing 41,180 EUR
Project Manager Marketing 46,040 EUR
Publications Coordinator Marketing 27,480 EUR
Research Executive Marketing 56,640 EUR
Sales and Marketing Assistant Marketing 27,380 EUR
Sales and Marketing Coordinator Marketing 26,400 EUR
Sales and Marketing Director Marketing 83,020 EUR
Sales Director Marketing 82,480 EUR
Sales Management Support Marketing 30,700 EUR
Sales Manager Marketing 77,400 EUR
Search Marketing Strategist Marketing 68,400 EUR
Social Media Administrator Marketing 43,760 EUR
Social Media Specialist Marketing 43,340 EUR
Spaceman Analyst Marketing 24,860 EUR
Sponsorship Consultant Marketing 41,480 EUR
Team Leader Marketing 49,200 EUR
Telemarketer Marketing 22,400 EUR
Trade Marketing Executive Marketing 67,560 EUR
Trade Marketing Manager Marketing 60,460 EUR
Trade Marketing Professional Marketing 49,820 EUR
Trade Marketing Specialist Marketing 35,520 EUR
Web Analytics Manager Marketing 49,020 EUR
Web Content Manager Marketing 50,340 EUR

Salary Comparison by City

If you want to compare salaries with different cities in Austria, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Dornbirn 73,120 EUR
Graz 88,020 EUR
Innsbruck 87,020 EUR
Klagenfurt 80,760 EUR
Linz 83,640 EUR
Salzburg 91,320 EUR
St. Polten 79,360 EUR
Vienna 92,720 EUR
Villach 84,880 EUR
Wels 82,200 EUR
Wiener Neustadt 79,360 EUR

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