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Average Territory Sales Manager Salary in Austria for 2026

A territory sales manager in Austria earns about 77,340 EUR a year. That's 73% above the national average of 44,780 EUR.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in Austria sit around 40,420 EUR a year, while the very top stretches to 119,900 EUR. Everything on this page is in Euro (EUR, symbol €), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in Austria, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.


How much does a territory sales manager make in Austria?

Average salary
77,340 EUR
6,445 EUR per month
Lowest reported
40,420 EUR
3,368 EUR per month
Highest reported
119,900 EUR
9,991 EUR per month

A typical territory sales manager working in Austria brings home around 6,445 EUR a month before tax. Entry-level pay starts near 40,420 EUR, and the top of the ladder reaches roughly 119,900 EUR for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior territory sales manager working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around. For a cross-country comparison, see the territory sales manager salary in Belgium or Netherlands, both of which pay in the same currency.


How territory sales manager pay ranges in Austria

A good way to think about salary in Austria is to look at the distribution rather than the headline average. Half of all territory sales managers in Austria earn less than 77,340 EUR a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 51,800 EUR (the 25th percentile), and a quarter clear 99,340 EUR (the 75th percentile). The middle 50% of territory sales managers sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 40,420 EUR. The highest stretch to 119,900 EUR, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

40,420
Low
77,340
Median
119,900
High
51,800
25th
99,340
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in EUR

Territory sales manager pay by experience in Austria

Years of experience is the single biggest lever on pay for a territory sales manager in Austria, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical territory sales manager salary changes as you move through the career ladder.

  • 0-2 Years
    48,820 EUR
  • 2-5 Years
    +24% from previous
    60,460 EUR
  • 5-10 Years
    +39% from previous
    83,760 EUR
  • 10-15 Years
    +21% from previous
    101,020 EUR
  • 15-20 Years
    +7% from previous
    107,820 EUR
  • 20+ Years
    +7% from previous
    115,520 EUR

The single largest jump on the ladder is from 2 - 5 Years to 5 - 10 Years, where pay rises by about 39%. That is the point at which a territory sales manager typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.


Territory sales manager pay by education in Austria

Education sits alongside experience as one of the biggest factors driving territory sales manager pay in Austria. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average territory sales manager salary in Austria broken down by the highest level of education a worker has completed.

  • High School
    58,520 EUR
  • Certificate or Diploma
    +14% from previous
    66,680 EUR
  • Bachelor's Degree
    +36% from previous
    90,660 EUR
  • Master's Degree
    +27% from previous
    115,520 EUR

Territory sales manager gender pay gap in Austria

The gender pay gap is a stubborn feature of almost every labour market, and Austria is no exception. Male territory sales managers in Austria earn an average of 78,120 EUR a year, while female territory sales managers earn around 75,980 EUR. That works out to a 3% gap in favour of men, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Territory Sales Manager gender pay gap

3%

Men earn this much more than women on average in Austria.

Men 78,120 EUR
Women 75,980 EUR

Pay raises for a territory sales manager in Austria

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in Austria sees a raise of about 9% every 29 months, which works out to roughly 4% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in Austria, the national average raise is around 5% every 28 months.

By industry

Industries with the highest pay raises in Austria:

  • Banking
  • Energy
    1%
  • Information Technology
  • Healthcare
    2%
  • Travel
  • Construction
  • Education

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Territory sales manager bonus rates in Austria

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

64%

64% of territory sales managers in Austria reported a bonus of some kind in the past twelve months. That makes a territory sales manager a moderate-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 5% to 8% of base salary. The remaining 36% of territory sales managers reported no bonus at all over the same period.

Which careers pay bonuses in Austria

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Territory sales manager: public vs private sector pay

Public-sector pay in Austria is about 12% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

11%

Public-sector workers earn this much more than private-sector workers in Austria on average.

Public sector 48,200 EUR
Private sector 43,080 EUR

Territory sales manager salary by city in Austria

Territory sales manager pay is not even across Austria. The chart below shows the highest-paying cities in the dataset, followed by the full location table.

  • Graz
  • Vienna
  • Klagenfurt
  • Linz
  • Innsbruck
  • Salzburg
  • Dornbirn
  • Wels
  • Villach
  • St. Polten
LocationTypeAverageMedianRange
GrazCity87,020 EUR93,660 EUR40,240-136,200 EUR
ViennaCity85,020 EUR91,560 EUR38,340-136,100 EUR
KlagenfurtCity80,920 EUR79,360 EUR42,040-123,400 EUR
LinzCity79,360 EUR72,120 EUR40,600-118,260 EUR
InnsbruckCity78,940 EUR73,820 EUR40,040-119,900 EUR
SalzburgCity78,160 EUR73,880 EUR42,320-117,440 EUR
DornbirnCity74,620 EUR76,440 EUR35,340-114,000 EUR
WelsCity72,700 EUR72,540 EUR35,340-114,380 EUR
VillachCity72,420 EUR72,420 EUR37,620-110,340 EUR
St. PoltenCity72,260 EUR74,560 EUR36,940-113,700 EUR
Wiener NeustadtCity66,100 EUR70,880 EUR31,400-104,140 EUR


Territory Sales Manager in Austria: FAQs

  • How much does a territory sales manager make per month in Austria?

    A territory sales manager in Austria earns about 6,445 EUR a month before tax, based on an annual average of 77,340 EUR.

  • What's the salary range for a territory sales manager in Austria?

    Entry-level territory sales managers in Austria start near 40,420 EUR. Top-end pay reaches around 119,900 EUR. The middle 50% of earners sit between 51,800 and 99,340 EUR.

  • Is the median territory sales manager salary in Austria higher or lower than the average?

    The median is 77,340 EUR, higher than the average of 77,340 EUR. Half of territory sales managers in Austria earn below the median, half earn above it.

  • What's the gender pay gap for territory sales managers in Austria?

    Men working as a territory sales manager in Austria earn around 3% more than women on average (78,120 vs 75,980 EUR a year).

  • Do territory sales managers in Austria get bonuses?

    About 64% of territory sales managers in Austria reported a bonus in the past 12 months. Reported bonuses ranged from 5% to 8% of base salary.

  • Do territory sales managers earn more in the public or private sector in Austria?

    In Austria, the public sector pays a territory sales manager about 12% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do territory sales managers in Austria get a pay raise?

    A territory sales manager in Austria sees a raise of around 9% every 29 months, equivalent to roughly 4% a year.