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Average Media Sales Executive Salary in Mexico for 2026

A media sales executive in Mexico earns about 520,900 MXN a year. That's 31% above the national average of 398,300 MXN.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in Mexico sit around 283,400 MXN a year, while the very top stretches to 788,000 MXN. Everything on this page is in Mexican peso (MXN, symbol $), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in Mexico, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.


How much does a media sales executive make in Mexico?

Average salary
520,900 MXN
43,408 MXN per month
Lowest reported
283,400 MXN
23,616 MXN per month
Highest reported
788,000 MXN
65,666 MXN per month

A typical media sales executive working in Mexico brings home around 43,408 MXN a month before tax. Entry-level pay starts near 283,400 MXN, and the top of the ladder reaches roughly 788,000 MXN for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior media sales executive working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around.


How media sales executive pay ranges in Mexico

A good way to think about salary in Mexico is to look at the distribution rather than the headline average. Half of all media sales executives in Mexico earn less than 480,600 MXN a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 341,900 MXN (the 25th percentile), and a quarter clear 582,700 MXN (the 75th percentile). The middle 50% of media sales executives sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 283,400 MXN. The highest stretch to 788,000 MXN, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

283,400
Low
480,600
Median
788,000
High
341,900
25th
582,700
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in MXN

Media sales executive pay by experience in Mexico

Years of experience is the single biggest lever on pay for a media sales executive in Mexico, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical media sales executive salary changes as you move through the career ladder.

  • 0-2 Years
    327,800 MXN
  • 2-5 Years
    +26% from previous
    414,000 MXN
  • 5-10 Years
    +31% from previous
    543,200 MXN
  • 10-15 Years
    +18% from previous
    641,900 MXN
  • 15-20 Years
    +11% from previous
    709,600 MXN
  • 20+ Years
    +6% from previous
    754,900 MXN

The single largest jump on the ladder is from 2 - 5 Years to 5 - 10 Years, where pay rises by about 31%. That is the point at which a media sales executive typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.


Media sales executive pay by education in Mexico

Education sits alongside experience as one of the biggest factors driving media sales executive pay in Mexico. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average media sales executive salary in Mexico broken down by the highest level of education a worker has completed.

  • High School
    398,300 MXN
  • Certificate or Diploma
    +12% from previous
    447,700 MXN
  • Bachelor's Degree
    +32% from previous
    590,200 MXN
  • Master's Degree
    +24% from previous
    731,700 MXN

Media sales executive gender pay gap in Mexico

The gender pay gap is a stubborn feature of almost every labour market, and Mexico is no exception. Male media sales executives in Mexico earn an average of 539,800 MXN a year, while female media sales executives earn around 499,300 MXN. That works out to a 8% gap in favour of men, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Media Sales Executive gender pay gap

8%

Men earn this much more than women on average in Mexico.

Men 539,800 MXN
Women 499,300 MXN

Pay raises for a media sales executive in Mexico

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in Mexico sees a raise of about 11% every 19 months, which works out to roughly 7% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in Mexico, the national average raise is around 8% every 18 months.

By industry

Industries with the highest pay raises in Mexico:

  • Banking
  • Energy
  • Information Technology
  • Healthcare
  • Travel
    2%
  • Construction
  • Education
    1%

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Media sales executive bonus rates in Mexico

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

76%

76% of media sales executives in Mexico reported a bonus of some kind in the past twelve months. That makes a media sales executive a high-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 6% to 7% of base salary. The remaining 24% of media sales executives reported no bonus at all over the same period.

Which careers pay bonuses in Mexico

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Media sales executive: public vs private sector pay

Public-sector pay in Mexico is about 8% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

8%

Public-sector workers earn this much more than private-sector workers in Mexico on average.

Public sector 415,900 MXN
Private sector 384,200 MXN

Media sales executive salary by city in Mexico

Media sales executive pay is not even across Mexico. The chart below shows the highest-paying cities in the dataset, followed by the full location table.

  • Culiacan
  • Aguascalientes
  • Saltillo
  • Hermosillo
  • Mexicali
  • San Luis Potosi
  • Guadalupe
  • Acapulco
  • Tlalnepantla de Baz
  • Mexico City
LocationTypeAverageMedianRange
CuliacanCity672,600 MXN629,800 MXN354,000-1,021,800 MXN
AguascalientesCity670,600 MXN670,600 MXN335,100-1,037,600 MXN
SaltilloCity663,200 MXN702,800 MXN312,400-1,045,100 MXN
HermosilloCity663,200 MXN608,500 MXN357,700-1,000,700 MXN
MexicaliCity659,400 MXN633,100 MXN341,400-1,007,400 MXN
San Luis PotosiCity659,200 MXN714,600 MXN301,700-1,048,600 MXN
GuadalupeCity656,800 MXN615,700 MXN345,700-995,200 MXN
AcapulcoCity649,700 MXN663,100 MXN317,700-1,015,500 MXN
Tlalnepantla de BazCity646,600 MXN675,100 MXN312,400-1,016,300 MXN
Mexico CityCity645,800 MXN592,600 MXN349,300-973,800 MXN
Ecatepec de MorelosCity643,800 MXN683,400 MXN301,600-1,019,200 MXN
CancunCity643,400 MXN615,700 MXN332,100-983,100 MXN
GuadalajaraCity639,900 MXN650,700 MXN314,500-996,600 MXN
QueretaroCity639,100 MXN689,900 MXN294,300-1,012,100 MXN
PueblaCity639,100 MXN625,000 MXN325,600-983,700 MXN
ChimalhuacanCity637,500 MXN583,000 MXN341,900-960,900 MXN
LeonCity633,100 MXN633,100 MXN313,700-979,600 MXN
MoreliaCity632,400 MXN619,800 MXN322,600-975,700 MXN
TorreonCity631,200 MXN659,400 MXN301,700-991,100 MXN
TijuanaCity631,200 MXN596,100 MXN335,100-962,300 MXN
TlaquepaqueCity626,800 MXN626,800 MXN314,500-972,200 MXN
MonterreyCity626,800 MXN650,700 MXN301,300-985,700 MXN
ReynosaCity623,700 MXN660,500 MXN294,300-986,700 MXN
ZapopanCity623,700 MXN575,100 MXN339,100-942,700 MXN
NezahualcoyotlCity620,300 MXN596,100 MXN322,600-948,300 MXN
ChihuahuaCity618,800 MXN633,100 MXN301,600-964,000 MXN
Tuxtla GutierrezCity618,800 MXN633,100 MXN301,600-964,000 MXN
DurangoCity615,700 MXN615,700 MXN308,900-954,900 MXN
NaucalpanCity614,600 MXN649,700 MXN290,800-970,600 MXN
Ciudad Lopez MateosCity612,500 MXN659,200 MXN281,500-971,200 MXN
Cuautitlan IzcalliCity610,100 MXN598,600 MXN311,700-942,700 MXN
MeridaCity607,400 MXN596,100 MXN308,300-934,900 MXN
TolucaCity605,700 MXN629,800 MXN288,700-949,600 MXN
Ciudad ApodacaCity602,700 MXN639,900 MXN282,300-953,200 MXN
San Nicolas de los GarzaCity600,000 MXN563,300 MXN317,700-915,100 MXN
MatamorosCity597,800 MXN551,200 MXN322,600-903,500 MXN
VeracruzCity592,600 MXN568,500 MXN309,800-907,100 MXN
XalapaCity592,600 MXN603,400 MXN288,700-922,300 MXN
TonalaCity585,900 MXN575,100 MXN297,000-903,500 MXN
IrapuatoCity583,000 MXN606,400 MXN281,500-917,700 MXN
Nuevo LaredoCity581,300 MXN626,800 MXN266,000-922,900 MXN
MazatlanCity581,300 MXN543,200 MXN308,900-883,500 MXN
VillahermosaCity573,500 MXN573,500 MXN288,100-888,400 MXN
General EscobedoCity568,500 MXN535,800 MXN301,600-864,700 MXN
CelayaCity565,100 MXN598,600 MXN266,000-895,900 MXN
XicoCity565,100 MXN520,900 MXN307,400-854,300 MXN
CuernavacaCity562,200 MXN538,600 MXN294,700-861,300 MXN
TepicCity559,000 MXN548,500 MXN283,700-862,100 MXN
IxtapalucaCity553,800 MXN596,800 MXN254,700-879,700 MXN
Ciudad ObregonCity552,400 MXN529,600 MXN288,100-844,600 MXN
Ciudad VictoriaCity548,800 MXN548,800 MXN275,200-847,000 MXN
TampicoCity547,800 MXN559,000 MXN271,300-858,400 MXN
CoacalcoCity541,700 MXN562,600 MXN261,300-852,900 MXN
EnsenadaCity538,600 MXN571,300 MXN254,700-855,200 MXN
Ciudad Santa CatarinaCity535,800 MXN543,200 MXN263,200-832,300 MXN
Villa Nicolas RomeroCity533,000 MXN502,200 MXN282,300-810,500 MXN
Gomez PalacioCity528,500 MXN568,500 MXN240,500-838,100 MXN
Los MochisCity524,300 MXN556,000 MXN246,500-832,100 MXN
Los Reyes la PazCity522,700 MXN478,000 MXN281,500-785,400 MXN
UruapanCity520,900 MXN544,800 MXN249,600-818,100 MXN
OaxacaCity519,300 MXN510,000 MXN263,900-800,500 MXN
PachucaCity518,900 MXN478,000 MXN281,500-783,800 MXN
TehuacanCity510,200 MXN510,200 MXN254,800-790,600 MXN
Soledad de Graciano SanchezCity510,000 MXN518,900 MXN251,500-792,900 MXN
CoatzacoalcosCity504,300 MXN485,200 MXN263,100-772,900 MXN
CampecheCity499,300 MXN489,600 MXN254,700-767,500 MXN
Ojo de AguaCity499,300 MXN518,300 MXN238,900-780,600 MXN
La PazCity496,100 MXN454,900 MXN267,100-747,400 MXN
MonclovaCity493,000 MXN464,400 MXN263,200-747,400 MXN
BuenavistaCity487,600 MXN525,700 MXN225,700-773,400 MXN
MetepecCity483,400 MXN520,900 MXN222,300-767,500 MXN
AcunaCity480,600 MXN489,500 MXN233,900-748,600 MXN
Puerto VallartaCity480,600 MXN510,000 MXN225,300-756,700 MXN
NogalesCity480,300 MXN462,300 MXN251,500-736,700 MXN
TapachulaCity478,100 MXN478,100 MXN239,000-737,000 MXN
Cholula de RivadabiaCity472,100 MXN491,000 MXN228,500-741,500 MXN
ChilpancingoCity472,000 MXN444,300 MXN249,600-719,100 MXN
Poza RicaCity466,300 MXN472,000 MXN228,500-724,300 MXN
San Pablo de las SalinasCity464,900 MXN448,500 MXN240,500-714,600 MXN
San Cristobal de las CasasCity459,700 MXN430,000 MXN243,000-696,700 MXN
ChicoloapanCity459,700 MXN447,700 MXN233,600-706,200 MXN
Ciudad del CarmenCity454,900 MXN454,900 MXN227,600-707,700 MXN
JiutepecCity451,000 MXN413,900 MXN243,000-681,900 MXN
ChalcoCity451,000 MXN459,700 MXN218,900-701,400 MXN
SalamancaCity445,100 MXN433,800 MXN228,500-684,900 MXN
San Luis Rio ColoradoCity442,300 MXN460,500 MXN210,500-695,400 MXN
ChetumalCity437,300 MXN437,300 MXN217,900-679,200 MXN
CuautlaCity433,400 MXN460,500 MXN205,700-688,900 MXN
Piedras NegrasCity431,300 MXN467,100 MXN197,600-689,900 MXN
Ciudad JuarezCity431,100 MXN466,300 MXN197,600-683,400 MXN
Boca del RioCity425,100 MXN392,300 MXN231,000-642,800 MXN
ColimaCity421,400 MXN412,000 MXN214,000-648,200 MXN
CordobaCity420,100 MXN406,300 MXN221,500-645,800 MXN
Zamora de HidalgoCity417,200 MXN442,200 MXN196,800-659,400 MXN
Playa del CarmenCity417,100 MXN401,300 MXN217,900-641,900 MXN
San Juan del RioCity413,900 MXN430,000 MXN197,600-650,800 MXN
Ciudad VallesCity407,300 MXN390,000 MXN210,500-623,700 MXN
ManzanilloCity407,100 MXN430,500 MXN192,000-642,800 MXN
ZacatecasCity406,300 MXN381,800 MXN214,000-614,600 MXN
DeliciasCity399,900 MXN377,200 MXN210,500-608,500 MXN
IgualaCity396,300 MXN406,300 MXN194,600-619,000 MXN
FresnilloCity396,300 MXN366,200 MXN214,000-598,600 MXN
San Pedro Garza GarciaCity394,800 MXN425,100 MXN181,600-626,800 MXN
OrizabaCity394,800 MXN394,800 MXN195,200-608,500 MXN
MinatitlanCity385,300 MXN378,800 MXN195,200-596,100 MXN
GuaymasCity384,500 MXN399,900 MXN185,100-605,700 MXN
Hidalgo del ParralCity381,800 MXN381,800 MXN190,500-589,400 MXN
NavojoaCity381,800 MXN412,000 MXN174,000-605,700 MXN


Media Sales Executive in Mexico: FAQs

  • How much does a media sales executive make per month in Mexico?

    A media sales executive in Mexico earns about 43,408 MXN a month before tax, based on an annual average of 520,900 MXN.

  • What's the salary range for a media sales executive in Mexico?

    Entry-level media sales executives in Mexico start near 283,400 MXN. Top-end pay reaches around 788,000 MXN. The middle 50% of earners sit between 341,900 and 582,700 MXN.

  • Is the median media sales executive salary in Mexico higher or lower than the average?

    The median is 480,600 MXN, lower than the average of 520,900 MXN. Half of media sales executives in Mexico earn below the median, half earn above it.

  • What's the gender pay gap for media sales executives in Mexico?

    Men working as a media sales executive in Mexico earn around 8% more than women on average (539,800 vs 499,300 MXN a year).

  • Do media sales executives in Mexico get bonuses?

    About 76% of media sales executives in Mexico reported a bonus in the past 12 months. Reported bonuses ranged from 6% to 7% of base salary.

  • Do media sales executives earn more in the public or private sector in Mexico?

    In Mexico, the public sector pays a media sales executive about 8% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do media sales executives in Mexico get a pay raise?

    A media sales executive in Mexico sees a raise of around 11% every 19 months, equivalent to roughly 7% a year.