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Average Advertising Coordinator Salary in Mexico for 2026

An advertising coordinator in Mexico earns about 327,800 MXN a year. That's 18% below the national average of 398,300 MXN.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in Mexico sit around 154,700 MXN a year, while the very top stretches to 519,300 MXN. Everything on this page is in Mexican peso (MXN, symbol $), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in Mexico, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.

How much does an advertising coordinator make in Mexico?

Average salary
327,800 MXN
27,316 MXN per month
Lowest reported
154,700 MXN
12,891 MXN per month
Highest reported
519,300 MXN
43,275 MXN per month

A typical advertising coordinator working in Mexico brings home around 27,316 MXN a month before tax. Entry-level pay starts near 154,700 MXN, and the top of the ladder reaches roughly 519,300 MXN for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior advertising coordinator working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around.

How advertising coordinator pay ranges in Mexico

A good way to think about salary in Mexico is to look at the distribution rather than the headline average. Half of all advertising coordinators in Mexico earn less than 349,300 MXN a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 225,300 MXN (the 25th percentile), and a quarter clear 459,300 MXN (the 75th percentile). The middle 50% of advertising coordinators sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 154,700 MXN. The highest stretch to 519,300 MXN, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

154,700
Low
349,300
Median
519,300
High
225,300
25th
459,300
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in MXN

Advertising coordinator pay by experience in Mexico

Years of experience is the single biggest lever on pay for an advertising coordinator in Mexico, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical advertising coordinator salary changes as you move through the career ladder.

  • 0-2 Years
    175,900 MXN
  • 2-5 Years
    +39% from previous
    245,300 MXN
  • 5-10 Years
    +42% from previous
    348,300 MXN
  • 10-15 Years
    +22% from previous
    425,100 MXN
  • 15-20 Years
    +5% from previous
    447,700 MXN
  • 20+ Years
    +9% from previous
    489,500 MXN

The single largest jump on the ladder is from 2 - 5 Years to 5 - 10 Years, where pay rises by about 42%. That is the point at which a advertising coordinator typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.

Advertising coordinator pay by education in Mexico

Education sits alongside experience as one of the biggest factors driving advertising coordinator pay in Mexico. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average advertising coordinator salary in Mexico broken down by the highest level of education a worker has completed.

  • High School
    210,500 MXN
  • Certificate or Diploma
    +52% from previous
    320,500 MXN
  • Bachelor's Degree
    +51% from previous
    483,400 MXN

Advertising coordinator gender pay gap in Mexico

The gender pay gap is a stubborn feature of almost every labour market, and Mexico is no exception. Male advertising coordinators in Mexico earn an average of 311,700 MXN a year, while female advertising coordinators earn around 348,300 MXN. That works out to a 11% gap in favour of women, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Advertising Coordinator gender pay gap

11%

Men earn this much less than women on average in Mexico.

Women 348,300 MXN
Men 311,700 MXN

Pay raises for an advertising coordinator in Mexico

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in Mexico sees a raise of about 11% every 18 months, which works out to roughly 7% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in Mexico, the national average raise is around 8% every 18 months.

By industry

Industries with the highest pay raises in Mexico:

  • Banking
  • Energy
  • Information Technology
  • Healthcare
  • Travel
    2%
  • Construction
  • Education
    1%

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Advertising coordinator bonus rates in Mexico

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

32%

32% of advertising coordinators in Mexico reported a bonus of some kind in the past twelve months. That makes an advertising coordinator a low-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 0% to 4% of base salary. The remaining 68% of advertising coordinators reported no bonus at all over the same period.

Which careers pay bonuses in Mexico

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Advertising coordinator: public vs private sector pay

Public-sector pay in Mexico is about 8% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

8%

Public-sector workers earn this much more than private-sector workers in Mexico on average.

Public sector 415,900 MXN
Private sector 384,200 MXN

Advertising coordinator salary by city in Mexico

Advertising coordinator pay is not even across Mexico. The chart below shows the highest-paying cities in the dataset, followed by the full location table.

  • Ecatepec de Morelos
  • Tijuana
  • Zapopan
  • Monterrey
  • Puebla
  • Mexico City
  • Culiacan
  • Chihuahua
  • Mexicali
  • Guadalajara
LocationTypeAverageMedianRange
Ecatepec de MorelosCity428,400 MXN392,300 MXN231,000-643,800 MXN
TijuanaCity425,100 MXN442,300 MXN205,700-669,100 MXN
ZapopanCity417,100 MXN445,100 MXN195,200-660,500 MXN
MonterreyCity414,000 MXN386,400 MXN217,900-628,000 MXN
PueblaCity413,900 MXN413,900 MXN207,800-641,900 MXN
Mexico CityCity411,400 MXN433,800 MXN191,600-650,800 MXN
CuliacanCity409,000 MXN425,100 MXN195,200-642,800 MXN
ChihuahuaCity404,600 MXN389,200 MXN209,500-620,300 MXN
MexicaliCity403,100 MXN412,000 MXN197,600-629,800 MXN
GuadalajaraCity398,300 MXN383,300 MXN207,800-607,400 MXN
San Luis PotosiCity398,300 MXN431,100 MXN183,700-631,200 MXN
NezahualcoyotlCity397,900 MXN407,300 MXN196,800-623,700 MXN
SaltilloCity396,300 MXN366,200 MXN214,000-598,600 MXN
AguascalientesCity394,300 MXN386,400 MXN201,100-607,400 MXN
LeonCity390,000 MXN384,200 MXN197,600-600,000 MXN
TlaquepaqueCity389,200 MXN381,800 MXN197,600-596,800 MXN
NaucalpanCity386,400 MXN357,300 MXN208,600-583,000 MXN
ChimalhuacanCity385,300 MXN409,000 MXN181,600-608,500 MXN
HermosilloCity384,200 MXN404,600 MXN180,500-605,700 MXN
GuadalupeCity381,800 MXN394,300 MXN183,600-595,300 MXN
TolucaCity381,800 MXN357,700 MXN201,100-576,500 MXN
TorreonCity378,300 MXN354,000 MXN200,000-573,500 MXN
Cuautitlan IzcalliCity378,300 MXN378,300 MXN190,500-585,900 MXN
MeridaCity375,200 MXN375,200 MXN187,300-580,600 MXN
CancunCity375,200 MXN384,200 MXN183,700-583,000 MXN
MoreliaCity371,100 MXN371,100 MXN187,500-576,500 MXN
XalapaCity369,900 MXN354,000 MXN192,600-563,300 MXN
Ciudad Lopez MateosCity369,900 MXN398,300 MXN172,200-588,500 MXN
AcapulcoCity367,900 MXN351,200 MXN192,000-562,200 MXN
Tuxtla GutierrezCity367,900 MXN351,200 MXN192,000-562,200 MXN
Tlalnepantla de BazCity367,200 MXN344,600 MXN194,600-558,300 MXN
QueretaroCity366,200 MXN394,500 MXN167,100-581,000 MXN
DurangoCity365,400 MXN357,300 MXN187,500-559,000 MXN
VeracruzCity363,000 MXN371,100 MXN180,300-566,900 MXN
Ciudad ApodacaCity361,500 MXN332,100 MXN196,800-548,800 MXN
CelayaCity357,700 MXN327,300 MXN191,600-538,600 MXN
VillahermosaCity357,300 MXN348,300 MXN181,600-548,500 MXN
ReynosaCity357,300 MXN327,800 MXN192,600-539,800 MXN
MazatlanCity354,000 MXN367,200 MXN172,200-556,000 MXN
San Nicolas de los GarzaCity348,300 MXN365,400 MXN167,100-548,500 MXN
IrapuatoCity348,300 MXN327,300 MXN185,100-533,100 MXN
TepicCity345,700 MXN345,700 MXN172,400-537,300 MXN
XicoCity345,100 MXN366,200 MXN161,300-543,200 MXN
TonalaCity345,100 MXN345,100 MXN172,400-533,000 MXN
MatamorosCity344,600 MXN366,200 MXN161,300-545,300 MXN
Ciudad ObregonCity340,400 MXN345,700 MXN168,100-529,600 MXN
CoacalcoCity340,400 MXN319,600 MXN181,600-519,300 MXN
Gomez PalacioCity335,800 MXN361,500 MXN154,700-533,000 MXN
Ciudad Santa CatarinaCity335,100 MXN320,500 MXN172,200-513,300 MXN
IxtapalucaCity335,100 MXN361,500 MXN152,300-531,700 MXN
PachucaCity332,500 MXN351,200 MXN157,600-524,300 MXN
Los MochisCity332,500 MXN307,400 MXN180,500-501,400 MXN
Nuevo LaredoCity332,100 MXN361,600 MXN152,300-528,600 MXN
General EscobedoCity330,900 MXN345,100 MXN159,400-522,700 MXN
TampicoCity327,800 MXN315,700 MXN172,200-500,100 MXN
CuernavacaCity327,300 MXN335,100 MXN159,500-513,300 MXN
Villa Nicolas RomeroCity325,900 MXN340,400 MXN158,700-514,300 MXN
Ciudad VictoriaCity325,800 MXN318,800 MXN164,200-498,000 MXN
EnsenadaCity325,600 MXN301,800 MXN174,000-492,400 MXN
TehuacanCity318,800 MXN311,700 MXN161,300-491,000 MXN
MonclovaCity318,800 MXN330,700 MXN152,000-499,300 MXN
La PazCity318,800 MXN339,100 MXN150,000-502,200 MXN
Los Reyes la PazCity315,900 MXN335,800 MXN150,000-502,200 MXN
UruapanCity314,500 MXN294,300 MXN164,200-475,700 MXN
MetepecCity309,800 MXN332,500 MXN142,300-489,500 MXN
CampecheCity308,300 MXN308,300 MXN154,700-478,000 MXN
OaxacaCity305,600 MXN305,600 MXN152,000-472,000 MXN
Soledad de Graciano SanchezCity301,700 MXN292,000 MXN159,100-466,300 MXN
AcunaCity301,600 MXN288,700 MXN158,700-462,300 MXN
San Pablo de las SalinasCity301,600 MXN309,800 MXN150,000-472,100 MXN
Cholula de RivadabiaCity299,500 MXN279,400 MXN158,700-453,200 MXN
Ojo de AguaCity297,000 MXN281,500 MXN159,100-454,300 MXN
ChicoloapanCity297,000 MXN297,000 MXN151,800-464,400 MXN
San Cristobal de las CasasCity296,000 MXN309,800 MXN143,200-464,900 MXN
ChalcoCity296,000 MXN282,500 MXN154,700-454,300 MXN
NogalesCity296,000 MXN301,600 MXN146,200-462,300 MXN
CoatzacoalcosCity296,000 MXN301,600 MXN146,200-462,300 MXN
BuenavistaCity294,700 MXN317,700 MXN136,200-467,700 MXN
Poza RicaCity292,000 MXN279,400 MXN152,100-444,300 MXN
Puerto VallartaCity290,800 MXN266,000 MXN157,600-437,300 MXN
ChilpancingoCity288,700 MXN301,600 MXN138,200-454,900 MXN
ChetumalCity288,100 MXN283,400 MXN148,300-442,300 MXN
Ciudad del CarmenCity283,700 MXN279,400 MXN146,200-437,900 MXN
TapachulaCity283,400 MXN275,800 MXN142,300-433,400 MXN
San Luis Rio ColoradoCity279,400 MXN263,100 MXN150,000-424,900 MXN
CuautlaCity275,800 MXN254,700 MXN150,000-419,400 MXN
SalamancaCity275,800 MXN275,800 MXN139,100-428,400 MXN
Boca del RioCity275,200 MXN288,700 MXN129,000-431,300 MXN
Ciudad JuarezCity273,300 MXN294,300 MXN124,400-431,300 MXN
San Juan del RioCity273,000 MXN257,700 MXN146,200-419,400 MXN
ColimaCity273,000 MXN273,000 MXN137,400-425,100 MXN
JiutepecCity273,000 MXN292,000 MXN128,500-433,400 MXN
Ciudad VallesCity265,000 MXN272,800 MXN128,500-413,900 MXN
Piedras NegrasCity263,100 MXN282,500 MXN119,900-417,100 MXN
IgualaCity263,100 MXN253,400 MXN137,400-401,300 MXN
CordobaCity261,300 MXN266,000 MXN125,700-407,100 MXN
DeliciasCity259,100 MXN271,300 MXN124,400-407,300 MXN
Playa del CarmenCity259,100 MXN265,000 MXN125,700-406,300 MXN
ManzanilloCity259,100 MXN238,900 MXN138,800-390,000 MXN
NavojoaCity254,800 MXN275,500 MXN115,940-407,100 MXN
San Pedro Garza GarciaCity253,400 MXN273,300 MXN115,640-399,900 MXN
Hidalgo del ParralCity249,600 MXN245,300 MXN125,700-384,500 MXN
Zamora de HidalgoCity249,600 MXN232,900 MXN136,200-378,800 MXN
ZacatecasCity247,800 MXN259,100 MXN117,600-390,000 MXN
OrizabaCity246,200 MXN239,300 MXN127,700-378,800 MXN
GuaymasCity243,000 MXN228,000 MXN128,500-369,300 MXN
FresnilloCity243,000 MXN257,700 MXN115,260-382,600 MXN
MinatitlanCity239,000 MXN239,300 MXN119,700-372,600 MXN

Advertising Coordinator in Mexico: FAQs

  • How much does an advertising coordinator make per month in Mexico?

    An advertising coordinator in Mexico earns about 27,316 MXN a month before tax, based on an annual average of 327,800 MXN.

  • What's the salary range for an advertising coordinator in Mexico?

    Entry-level advertising coordinators in Mexico start near 154,700 MXN. Top-end pay reaches around 519,300 MXN. The middle 50% of earners sit between 225,300 and 459,300 MXN.

  • Is the median advertising coordinator salary in Mexico higher or lower than the average?

    The median is 349,300 MXN, higher than the average of 327,800 MXN. Half of advertising coordinators in Mexico earn below the median, half earn above it.

  • What's the gender pay gap for advertising coordinators in Mexico?

    Men working as an advertising coordinator in Mexico earn around 11% less than women on average (311,700 vs 348,300 MXN a year).

  • Do advertising coordinators in Mexico get bonuses?

    About 32% of advertising coordinators in Mexico reported a bonus in the past 12 months. Reported bonuses ranged from 0% to 4% of base salary.

  • Do advertising coordinators earn more in the public or private sector in Mexico?

    In Mexico, the public sector pays an advertising coordinator about 8% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do advertising coordinators in Mexico get a pay raise?

    An advertising coordinator in Mexico sees a raise of around 11% every 18 months, equivalent to roughly 7% a year.