Average Group Creative Director Salary in Mexico for 2026
A group creative director in Mexico earns about 437,300 MXN a year. That's 10% above the national average of 398,300 MXN.
Pay ranges widely from country to country and from role to role. The lowest reported salaries in Mexico sit around 221,500 MXN a year, while the very top stretches to 674,100 MXN. Everything on this page is in Mexican peso (MXN, symbol $), which lets you compare numbers like-for-like without worrying about exchange rates.
The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in Mexico, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.
How much does a group creative director make in Mexico?
A typical group creative director working in Mexico brings home around 36,441 MXN a month before tax. Entry-level pay starts near 221,500 MXN, and the top of the ladder reaches roughly 674,100 MXN for the most experienced and specialised people in the role.
The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior group creative director working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around.
How group creative director pay ranges in Mexico
A good way to think about salary in Mexico is to look at the distribution rather than the headline average. Half of all group creative directors in Mexico earn less than 426,700 MXN a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".
Looking at the quartiles fills in the picture. A quarter of earners take home less than 294,700 MXN (the 25th percentile), and a quarter clear 538,600 MXN (the 75th percentile). The middle 50% of group creative directors sit somewhere inside that band, which is where the typical reader of this page probably lives.
The very lowest reported salaries sit around 221,500 MXN. The highest stretch to 674,100 MXN, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.
Group creative director pay by experience in Mexico
Years of experience is the single biggest lever on pay for a group creative director in Mexico, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical group creative director salary changes as you move through the career ladder.
- 0-2 Years251,500 MXN
- 2-5 Years+30% from previous325,900 MXN
- 5-10 Years+40% from previous457,300 MXN
- 10-15 Years+20% from previous547,800 MXN
- 15-20 Years+9% from previous595,300 MXN
- 20+ Years+8% from previous643,800 MXN
The single largest jump on the ladder is from 2 - 5 Years to 5 - 10 Years, where pay rises by about 40%. That is the point at which a group creative director typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.
Group creative director pay by education in Mexico
Education sits alongside experience as one of the biggest factors driving group creative director pay in Mexico. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.
Below is the average group creative director salary in Mexico broken down by the highest level of education a worker has completed.
- High School301,800 MXN
- Certificate or Diploma+14% from previous345,100 MXN
- Bachelor's Degree+40% from previous483,800 MXN
- Master's Degree+29% from previous623,700 MXN
Group creative director gender pay gap in Mexico
The gender pay gap is a stubborn feature of almost every labour market, and Mexico is no exception. Male group creative directors in Mexico earn an average of 467,100 MXN a year, while female group creative directors earn around 409,000 MXN. That works out to a 14% gap in favour of men, even when comparing people doing the same work.
A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.
Group Creative Director gender pay gap
12%
Men earn this much more than women on average in Mexico.
Pay raises for a group creative director in Mexico
Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.
A typical worker doing this role in Mexico sees a raise of about 11% every 19 months, which works out to roughly 7% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.
Across all jobs in Mexico, the national average raise is around 8% every 18 months.
By industry
Industries with the highest pay raises in Mexico:
- Banking
- Energy
- Information Technology
- Healthcare
- Travel2%
- Construction
- Education1%
By experience level
Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.
- Junior Level3% - 5%
- Mid-Career
- Senior Level
- Top Management
Group creative director bonus rates in Mexico
Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.
53% of group creative directors in Mexico reported a bonus of some kind in the past twelve months. That makes a group creative director a moderate-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.
Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 3% to 6% of base salary. The remaining 47% of group creative directors reported no bonus at all over the same period.
Which careers pay bonuses in Mexico
Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.
- Finance
- Architecture
- Sales
- Business Development
- Marketing / Advertising
- Information Technology
- Healthcare
- Insurance
- Customer Service
- Human Resources
- Construction
- Transport
- Hospitality
Group creative director: public vs private sector pay
Public-sector pay in Mexico is about 8% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.
Public vs private pay gap
8%
Public-sector workers earn this much more than private-sector workers in Mexico on average.
Group creative director salary by city in Mexico
Group creative director pay is not even across Mexico. The chart below shows the highest-paying cities in the dataset, followed by the full location table.
- Guadalajara
- Ecatepec de Morelos
- Nezahualcoyotl
- Chihuahua
- Hermosillo
- Tijuana
- Leon
- Tlalnepantla de Baz
- Mexico City
- Puebla
| Location | Type | Average | Median | Range |
|---|---|---|---|---|
| Guadalajara | City | 581,000 MXN | 592,600 MXN | 283,700-907,100 MXN |
| Ecatepec de Morelos | City | 566,900 MXN | 566,900 MXN | 282,500-879,800 MXN |
| Nezahualcoyotl | City | 562,600 MXN | 539,700 MXN | 294,700-862,200 MXN |
| Chihuahua | City | 562,200 MXN | 573,500 MXN | 273,000-874,900 MXN |
| Hermosillo | City | 562,200 MXN | 547,800 MXN | 288,100-862,400 MXN |
| Tijuana | City | 556,000 MXN | 590,200 MXN | 263,200-879,800 MXN |
| Leon | City | 555,800 MXN | 520,900 MXN | 294,300-844,100 MXN |
| Tlalnepantla de Baz | City | 547,800 MXN | 504,500 MXN | 296,000-832,100 MXN |
| Mexico City | City | 547,800 MXN | 539,800 MXN | 281,500-848,200 MXN |
| Puebla | City | 544,800 MXN | 563,300 MXN | 261,300-852,600 MXN |
| San Luis Potosi | City | 541,700 MXN | 585,900 MXN | 251,500-862,100 MXN |
| Naucalpan | City | 538,600 MXN | 538,600 MXN | 271,300-836,500 MXN |
| Mexicali | City | 538,600 MXN | 519,300 MXN | 281,500-824,800 MXN |
| Morelia | City | 537,300 MXN | 559,000 MXN | 257,700-843,600 MXN |
| Chimalhuacan | City | 537,300 MXN | 524,300 MXN | 275,200-825,900 MXN |
| Culiacan | City | 533,100 MXN | 563,000 MXN | 251,500-838,100 MXN |
| Aguascalientes | City | 533,100 MXN | 498,000 MXN | 283,400-808,000 MXN |
| Torreon | City | 533,000 MXN | 492,400 MXN | 286,400-807,900 MXN |
| Acapulco | City | 531,700 MXN | 544,800 MXN | 263,200-830,500 MXN |
| Monterrey | City | 531,700 MXN | 491,000 MXN | 286,400-803,400 MXN |
| Zapopan | City | 529,600 MXN | 518,900 MXN | 272,800-816,000 MXN |
| Saltillo | City | 524,700 MXN | 524,700 MXN | 263,100-812,900 MXN |
| Cancun | City | 524,700 MXN | 504,400 MXN | 273,300-802,400 MXN |
| Guadalupe | City | 522,700 MXN | 552,400 MXN | 245,300-823,900 MXN |
| Queretaro | City | 520,900 MXN | 562,600 MXN | 239,000-832,100 MXN |
| Cuautitlan Izcalli | City | 518,300 MXN | 535,900 MXN | 247,800-810,500 MXN |
| Merida | City | 514,800 MXN | 537,300 MXN | 246,500-810,200 MXN |
| Toluca | City | 510,300 MXN | 467,700 MXN | 275,800-769,500 MXN |
| Mazatlan | City | 504,400 MXN | 533,000 MXN | 237,400-795,700 MXN |
| Matamoros | City | 504,400 MXN | 493,000 MXN | 258,400-778,200 MXN |
| Tuxtla Gutierrez | City | 504,300 MXN | 516,100 MXN | 246,500-786,600 MXN |
| Villahermosa | City | 499,300 MXN | 467,100 MXN | 263,900-757,300 MXN |
| Ciudad Lopez Mateos | City | 498,000 MXN | 539,800 MXN | 228,000-791,600 MXN |
| Tlaquepaque | City | 496,100 MXN | 464,900 MXN | 263,100-751,700 MXN |
| Tonala | City | 493,000 MXN | 513,300 MXN | 237,400-772,900 MXN |
| Reynosa | City | 493,000 MXN | 493,000 MXN | 246,200-765,100 MXN |
| General Escobedo | City | 493,000 MXN | 524,400 MXN | 232,900-780,700 MXN |
| Celaya | City | 491,000 MXN | 491,000 MXN | 246,200-759,300 MXN |
| Irapuato | City | 491,000 MXN | 450,300 MXN | 265,000-743,300 MXN |
| Durango | City | 485,300 MXN | 454,900 MXN | 258,400-735,200 MXN |
| Veracruz | City | 483,800 MXN | 466,300 MXN | 253,400-741,500 MXN |
| Xalapa | City | 480,300 MXN | 491,000 MXN | 237,400-751,100 MXN |
| Xico | City | 478,100 MXN | 466,900 MXN | 240,500-733,300 MXN |
| Ciudad Victoria | City | 472,100 MXN | 444,300 MXN | 249,600-721,600 MXN |
| San Nicolas de los Garza | City | 472,100 MXN | 501,400 MXN | 221,500-747,400 MXN |
| Nuevo Laredo | City | 472,100 MXN | 510,000 MXN | 216,800-747,400 MXN |
| Ciudad Apodaca | City | 472,100 MXN | 472,100 MXN | 239,000-736,700 MXN |
| Tepic | City | 467,700 MXN | 489,600 MXN | 225,300-735,200 MXN |
| Ensenada | City | 466,900 MXN | 466,900 MXN | 233,600-724,000 MXN |
| Villa Nicolas Romero | City | 460,500 MXN | 489,600 MXN | 216,800-727,100 MXN |
| Coacalco | City | 455,400 MXN | 417,100 MXN | 246,200-687,100 MXN |
| Cuernavaca | City | 454,900 MXN | 436,200 MXN | 239,000-699,700 MXN |
| Soledad de Graciano Sanchez | City | 454,300 MXN | 464,400 MXN | 222,300-707,700 MXN |
| Los Mochis | City | 454,300 MXN | 454,300 MXN | 228,500-702,800 MXN |
| Ixtapaluca | City | 447,700 MXN | 485,300 MXN | 207,800-714,600 MXN |
| Tampico | City | 447,300 MXN | 455,400 MXN | 217,900-694,700 MXN |
| Ciudad Obregon | City | 447,300 MXN | 426,700 MXN | 232,400-683,400 MXN |
| Tehuacan | City | 440,200 MXN | 415,900 MXN | 233,600-672,600 MXN |
| Pachuca | City | 433,800 MXN | 428,400 MXN | 222,300-672,600 MXN |
| Uruapan | City | 433,800 MXN | 399,900 MXN | 233,900-658,300 MXN |
| Los Reyes la Paz | City | 433,400 MXN | 425,100 MXN | 222,300-670,600 MXN |
| Oaxaca | City | 431,300 MXN | 450,300 MXN | 207,700-681,900 MXN |
| Buenavista | City | 431,300 MXN | 467,100 MXN | 197,600-689,900 MXN |
| Ciudad Santa Catarina | City | 430,500 MXN | 442,200 MXN | 209,500-675,100 MXN |
| Nogales | City | 428,400 MXN | 411,400 MXN | 222,300-653,200 MXN |
| Metepec | City | 426,700 MXN | 464,400 MXN | 195,200-681,500 MXN |
| Gomez Palacio | City | 425,100 MXN | 460,500 MXN | 196,800-679,200 MXN |
| Monclova | City | 424,900 MXN | 451,000 MXN | 197,600-672,600 MXN |
| Acuna | City | 424,900 MXN | 431,300 MXN | 207,700-663,200 MXN |
| Campeche | City | 415,900 MXN | 430,500 MXN | 197,600-652,200 MXN |
| Ojo de Agua | City | 414,000 MXN | 381,800 MXN | 221,500-623,700 MXN |
| Puerto Vallarta | City | 414,000 MXN | 414,000 MXN | 207,800-639,900 MXN |
| San Pablo de las Salinas | City | 413,900 MXN | 396,300 MXN | 214,000-631,200 MXN |
| La Paz | City | 412,000 MXN | 406,300 MXN | 209,700-633,300 MXN |
| Poza Rica | City | 412,000 MXN | 421,400 MXN | 201,100-642,800 MXN |
| Tapachula | City | 409,000 MXN | 384,500 MXN | 216,800-623,200 MXN |
| Coatzacoalcos | City | 407,300 MXN | 390,000 MXN | 210,500-623,700 MXN |
| Chilpancingo | City | 407,100 MXN | 430,000 MXN | 192,000-643,400 MXN |
| Chalco | City | 398,300 MXN | 407,100 MXN | 196,800-619,800 MXN |
| San Cristobal de las Casas | City | 392,300 MXN | 417,200 MXN | 185,100-620,300 MXN |
| Ciudad del Carmen | City | 392,300 MXN | 367,200 MXN | 207,700-596,100 MXN |
| Cholula de Rivadabia | City | 392,300 MXN | 362,200 MXN | 210,500-592,200 MXN |
| Ciudad Juarez | City | 390,000 MXN | 420,800 MXN | 180,500-619,800 MXN |
| Boca del Rio | City | 388,100 MXN | 383,300 MXN | 197,600-598,600 MXN |
| Colima | City | 384,200 MXN | 398,300 MXN | 183,700-602,700 MXN |
| Piedras Negras | City | 382,600 MXN | 413,900 MXN | 176,800-608,500 MXN |
| Chicoloapan | City | 381,800 MXN | 394,500 MXN | 183,600-596,800 MXN |
| San Juan del Rio | City | 377,200 MXN | 345,700 MXN | 205,700-568,500 MXN |
| Chetumal | City | 375,200 MXN | 351,900 MXN | 197,600-566,900 MXN |
| Jiutepec | City | 372,600 MXN | 366,200 MXN | 192,000-575,100 MXN |
| Cuautla | City | 372,600 MXN | 372,600 MXN | 187,500-578,500 MXN |
| Cordoba | City | 372,600 MXN | 357,700 MXN | 194,600-572,200 MXN |
| Salamanca | City | 367,900 MXN | 384,200 MXN | 176,800-576,500 MXN |
| Playa del Carmen | City | 367,200 MXN | 353,600 MXN | 192,600-562,600 MXN |
| San Luis Rio Colorado | City | 366,200 MXN | 339,100 MXN | 197,600-553,800 MXN |
| Ciudad Valles | City | 361,600 MXN | 344,600 MXN | 187,300-551,200 MXN |
| Fresnillo | City | 361,500 MXN | 354,000 MXN | 185,100-559,000 MXN |
| Zamora de Hidalgo | City | 354,000 MXN | 354,000 MXN | 175,900-551,200 MXN |
| Guaymas | City | 352,000 MXN | 322,600 MXN | 190,500-528,600 MXN |
| Minatitlan | City | 351,900 MXN | 366,200 MXN | 169,000-552,400 MXN |
| San Pedro Garza Garcia | City | 349,300 MXN | 376,800 MXN | 159,400-553,800 MXN |
| Iguala | City | 348,300 MXN | 357,300 MXN | 172,200-545,300 MXN |
| Manzanillo | City | 345,700 MXN | 345,700 MXN | 172,200-535,900 MXN |
| Zacatecas | City | 344,600 MXN | 366,200 MXN | 161,300-545,300 MXN |
| Delicias | City | 340,400 MXN | 362,200 MXN | 159,500-539,800 MXN |
| Orizaba | City | 335,800 MXN | 313,700 MXN | 175,900-510,300 MXN |
| Navojoa | City | 335,100 MXN | 361,500 MXN | 154,700-531,700 MXN |
| Hidalgo del Parral | City | 322,600 MXN | 301,700 MXN | 172,200-491,000 MXN |
Group Creative Director in Mexico: FAQs
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How much does a group creative director make per month in Mexico?
A group creative director in Mexico earns about 36,441 MXN a month before tax, based on an annual average of 437,300 MXN.
-
What's the salary range for a group creative director in Mexico?
Entry-level group creative directors in Mexico start near 221,500 MXN. Top-end pay reaches around 674,100 MXN. The middle 50% of earners sit between 294,700 and 538,600 MXN.
-
Is the median group creative director salary in Mexico higher or lower than the average?
The median is 426,700 MXN, lower than the average of 437,300 MXN. Half of group creative directors in Mexico earn below the median, half earn above it.
-
What's the gender pay gap for group creative directors in Mexico?
Men working as a group creative director in Mexico earn around 14% more than women on average (467,100 vs 409,000 MXN a year).
-
Do group creative directors in Mexico get bonuses?
About 53% of group creative directors in Mexico reported a bonus in the past 12 months. Reported bonuses ranged from 3% to 6% of base salary.
-
Do group creative directors earn more in the public or private sector in Mexico?
In Mexico, the public sector pays a group creative director about 8% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.
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How often do group creative directors in Mexico get a pay raise?
A group creative director in Mexico sees a raise of around 11% every 19 months, equivalent to roughly 7% a year.