Average Advertising Manager Salary in Mexico for 2024

In this article, we will look at the average Advertising Manager salary for 2024 in Mexico and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Mexican peso. To keep things simple, we are using the MXN currency code instead of the currency symbol $.

How Much Does an Advertising Manager Make in Mexico?

An Advertising Manager working in Mexico will typically earn around 623,200 MXN per year, and this can range from the lowest average salary of about 325,800 MXN to the highest average salary of 954,900 MXN.

Average Annual Salary
623,200 MXN
Average Monthly Salary
51,933 MXN

Lowest Annual Salary
325,800 MXN
Lowest Monthly Salary
27,150 MXN

Highest Annual Salary
954,900 MXN
Highest Monthly Salary
79,575 MXN

These are average salaries for an Advertising Manager in Mexico and include benefits such as housing and transport. It's also possible for an Advertising Manager to earn more or less than the average salaries shown above.

Advertising Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Advertising Manager Salaries in Mexico

So we've looked at the average salaries an Advertising Manager will earn in Mexico. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Advertising Manager can earn between 325,800 MXN and 954,900 MXN on average in Mexico. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Advertising Manager in Mexico is 597,800 MXN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 597,800 MXN, and 50% of the population earn more than 597,800 MXN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Advertising Manager salary in Mexico, 25% of the population are earning less than 415,900 MXN while 75% of the population earn more than 415,900 MXN.

75% of the population earn less than 744,600 MXN, and 25% of the population earn more than 744,600 MXN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Advertising Manager Salary by Experience Level in Mexico

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average advertising manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An Advertising Manager in Mexico that has less than two years of experience can expect to earn somewhere in the region of 367,200 MXN.
  • 2 - 5 Years Experience. With two to five years of experience the average Advertising Manager salary would increase to 492,700 MXN.
  • 5 - 10 Years Experience. From five to ten years of experience as an Advertising Manager, the average salary would be 643,400 MXN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 778,500 MXN.
  • 15 - 20 Years Experience. An Advertising Manager with 15 to 20 years of experience can earn an average of 851,200 MXN.
  • 20+ Years Experience. For an Advertising Manager with more than 20 years, the expected average salary increases to 895,900 MXN.

Average Salary by Experience Chart

0-2 Years
367,200 MXN
2-5 Years +34%
492,700 MXN
5-10 Years +30%
643,400 MXN
10-15 Years +21%
778,500 MXN
15-20 Years +9%
851,200 MXN
20+ Years +5%
895,900 MXN

Advertising Manager Salary by Education Level in Mexico

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Advertising Manager in Mexico based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An Advertising Manager in Mexico with a high school education can earn an average salary of 445,100 MXN.

  • Certificate or Diploma. An Advertising Manager in Mexico with a certificate or diploma education can earn an average salary of 504,500 MXN.

  • Bachelor's Degree. An Advertising Manager in Mexico with a bachelor's degree education can earn an average salary of 714,300 MXN.

  • Master's Degree. An Advertising Manager in Mexico with a master's degree education can earn an average salary of 864,900 MXN.

Average Salary by Education Chart

High School
445,100 MXN
Certificate or Diploma +14%
504,500 MXN
Bachelor's Degree +41%
714,300 MXN
Master's Degree +21%
864,900 MXN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Mexico is around 166,000 to 498,000 MXN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Advertising Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Mexico, a male advertising manager will earn an average of 658,300 MXN, while a female advertising manager will earn around 597,800 MXN.

This means that a male advertising manager earns approximately 10% more than a female advertising manager for performing the same job.

Average Salary by Gender Chart in Mexico

Male
658,300 MXN
Female -10%
597,800 MXN

Advertising Manager Average Pay Raise in Mexico

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Advertising Manager in Mexico is around 12% every 20 months.

The national average pay raise across all professions and industries in Mexico is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 20 ) × 12  = 7%

What this means is that an Advertising Manager in Mexico can expect to receive an average pay raise of around 7% every 12 months.

Annual Pay Raise by Industry in Mexico for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Mexico.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
4%
Energy
8%
Information Technology
3%
Healthcare
7%
Travel
2%
Construction
6%
Education
1%

Advertising Manager Bonus and Incentive Rates in Mexico

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Advertising Manager is a high bonus based job, with 79% of employees reporting at least one bonus in the last 12 months.

21% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.

Received Bonus
79%
No Bonus
21%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Mexico earn approximately 8% more than private sector employees in the same role.

Public Sector
415,900 MXN
Private Sector -8%
384,200 MXN

Salaries for Jobs Similar to an Advertising Manager

In the table below, we have salary information for jobs that are similar to an Advertising Manager in Mexico.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 428,400 MXN
Advertising Account Manager Advertising / Graphic Design / Events 504,400 MXN
Advertising Account Planner Advertising / Graphic Design / Events 258,400 MXN
Advertising and Promotions Manager Advertising / Graphic Design / Events 642,800 MXN
Advertising Coordinator Advertising / Graphic Design / Events 327,800 MXN
Advertising Operations Manager Advertising / Graphic Design / Events 671,000 MXN
Advertising Sales Director Advertising / Graphic Design / Events 696,700 MXN
Advertising Strategic Planner Advertising / Graphic Design / Events 420,800 MXN
Advertising Team Leader Advertising / Graphic Design / Events 392,300 MXN
Animator Advertising / Graphic Design / Events 301,600 MXN
Art Director Advertising / Graphic Design / Events 390,000 MXN
Art Manager Advertising / Graphic Design / Events 384,200 MXN
Artist Advertising / Graphic Design / Events 330,900 MXN
Artworker Advertising / Graphic Design / Events 231,000 MXN
Assistant Art Director Advertising / Graphic Design / Events 319,600 MXN
Audio and Video Equipment Technician Advertising / Graphic Design / Events 233,600 MXN
Audio Engineer Advertising / Graphic Design / Events 283,400 MXN
Audiosual Technician Advertising / Graphic Design / Events 245,300 MXN
Broadcast Administrator Advertising / Graphic Design / Events 414,000 MXN
Catering Sales Advertising / Graphic Design / Events 272,800 MXN
Catering Trainer Advertising / Graphic Design / Events 296,000 MXN
Commercial and Industrial Designer Advertising / Graphic Design / Events 246,500 MXN
Conference Organiser Advertising / Graphic Design / Events 296,000 MXN
Content and Media Production Lead Advertising / Graphic Design / Events 433,800 MXN
CopyWriter Advertising / Graphic Design / Events 275,800 MXN
Creative Designer Advertising / Graphic Design / Events 294,700 MXN
Creative Director Advertising / Graphic Design / Events 381,800 MXN
Designer Advertising / Graphic Design / Events 239,000 MXN
Desktop Publisher Advertising / Graphic Design / Events 183,700 MXN
Digital Campaign Manager Advertising / Graphic Design / Events 407,300 MXN
Digital Media Manager Advertising / Graphic Design / Events 504,300 MXN
Digital Media Strategist Advertising / Graphic Design / Events 514,300 MXN
Director of Events Advertising / Graphic Design / Events 650,700 MXN
Director of Graphic Design Advertising / Graphic Design / Events 378,300 MXN
Director of Social Media Marketing Advertising / Graphic Design / Events 500,100 MXN
Events and Promotions Manager Advertising / Graphic Design / Events 674,100 MXN
Events Director Advertising / Graphic Design / Events 693,100 MXN
Exhibit Designer Advertising / Graphic Design / Events 307,400 MXN
Exhibit Display Coordinator Advertising / Graphic Design / Events 297,000 MXN
Exhibit Display Manager Advertising / Graphic Design / Events 415,900 MXN
Finisher Advertising / Graphic Design / Events 195,200 MXN
Graphic Artist Advertising / Graphic Design / Events 263,100 MXN
Graphic Design Specialist Advertising / Graphic Design / Events 307,400 MXN
Graphic Designer Advertising / Graphic Design / Events 239,300 MXN
Graphics Artist Advertising / Graphic Design / Events 261,300 MXN
Graphics Design Supervisor Advertising / Graphic Design / Events 354,000 MXN
Group Creative Director Advertising / Graphic Design / Events 437,300 MXN
Imagery Analyst Advertising / Graphic Design / Events 233,900 MXN
Imaging Technologist Advertising / Graphic Design / Events 243,000 MXN
Interaction Designer Advertising / Graphic Design / Events 208,600 MXN
Media Analyst Advertising / Graphic Design / Events 313,700 MXN
Media Executive Advertising / Graphic Design / Events 428,400 MXN
Media Planner Advertising / Graphic Design / Events 327,300 MXN
Media Production Coordinator Advertising / Graphic Design / Events 283,700 MXN
Media Production Manager Advertising / Graphic Design / Events 535,800 MXN
Media Project Manager Advertising / Graphic Design / Events 563,300 MXN
Media Relations Representative Advertising / Graphic Design / Events 464,900 MXN
Media Sales Executive Advertising / Graphic Design / Events 520,900 MXN
Meeting and Event Planner Advertising / Graphic Design / Events 311,700 MXN
Multimedia Artist Advertising / Graphic Design / Events 263,100 MXN
Multimedia Specialist Advertising / Graphic Design / Events 243,000 MXN
Photographer Advertising / Graphic Design / Events 228,000 MXN
PPC Campaign Manager Advertising / Graphic Design / Events 403,100 MXN
Print Production Manager Advertising / Graphic Design / Events 425,100 MXN
Product and Brand Manager Advertising / Graphic Design / Events 638,700 MXN
Sales Promotion Manager Advertising / Graphic Design / Events 643,400 MXN
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 275,800 MXN
Sketch Artist Advertising / Graphic Design / Events 294,300 MXN
Social Media Executive Advertising / Graphic Design / Events 504,400 MXN
Social Media Manager Advertising / Graphic Design / Events 524,400 MXN
Social Media Marketing Manager Advertising / Graphic Design / Events 489,600 MXN
Social Media Strategist Advertising / Graphic Design / Events 513,300 MXN
Special Events Supervisor Advertising / Graphic Design / Events 394,300 MXN
Technical Typist Advertising / Graphic Design / Events 175,900 MXN
User Experience UX Designer Advertising / Graphic Design / Events 272,800 MXN
UX Designer Advertising / Graphic Design / Events 251,500 MXN

Salary Comparison by City

If you want to compare salaries with different cities in Mexico, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Acapulco 746,600 MXN
Acuna 596,800 MXN
Aguascalientes 799,300 MXN
Boca del Rio 539,700 MXN
Buenavista 633,100 MXN
Campeche 596,100 MXN
Cancun 767,400 MXN
Celaya 677,100 MXN
Chalco 581,000 MXN
Chetumal 565,100 MXN
Chicoloapan 581,000 MXN
Chihuahua 816,900 MXN
Chilpancingo 623,700 MXN
Chimalhuacan 791,200 MXN
Cholula de Rivadabia 575,100 MXN
Ciudad Apodaca 748,600 MXN
Ciudad del Carmen 556,000 MXN
Ciudad Juarez 545,300 MXN
Ciudad Lopez Mateos 759,300 MXN
Ciudad Obregon 714,300 MXN
Ciudad Santa Catarina 639,100 MXN
Ciudad Valles 528,500 MXN
Ciudad Victoria 681,900 MXN
Coacalco 646,600 MXN
Coatzacoalcos 627,900 MXN
Colima 544,800 MXN
Cordoba 514,300 MXN
Cuautitlan Izcalli 704,300 MXN
Cuautla 539,700 MXN
Cuernavaca 683,800 MXN
Culiacan 836,800 MXN
Delicias 518,900 MXN
Durango 751,100 MXN
Ecatepec de Morelos 852,900 MXN
Ensenada 683,800 MXN
Fresnillo 535,800 MXN
General Escobedo 695,400 MXN
Gomez Palacio 642,800 MXN
Guadalajara 794,900 MXN
Guadalupe 767,500 MXN
Guaymas 489,500 MXN
Hermosillo 778,500 MXN
Hidalgo del Parral 501,400 MXN
Iguala 524,700 MXN
Irapuato 725,700 MXN
Ixtapaluca 702,800 MXN
Jiutepec 596,100 MXN
La Paz 615,300 MXN
Leon 783,800 MXN
Los Mochis 641,900 MXN
Los Reyes la Paz 674,100 MXN
Manzanillo 518,300 MXN
Matamoros 713,900 MXN
Mazatlan 736,700 MXN
Merida 757,300 MXN
Metepec 600,000 MXN
Mexicali 816,900 MXN
Mexico City 818,100 MXN
Minatitlan 480,300 MXN
Monclova 615,000 MXN
Monterrey 828,400 MXN
Morelia 756,700 MXN
Naucalpan 780,700 MXN
Navojoa 514,300 MXN
Nezahualcoyotl 805,900 MXN
Nogales 573,500 MXN
Nuevo Laredo 693,100 MXN
Oaxaca 645,800 MXN
Ojo de Agua 643,800 MXN
Orizaba 489,500 MXN
Pachuca 633,300 MXN
Piedras Negras 571,300 MXN
Playa del Carmen 522,700 MXN
Poza Rica 563,300 MXN
Puebla 825,900 MXN
Puerto Vallarta 620,300 MXN
Queretaro 746,600 MXN
Reynosa 731,700 MXN
Salamanca 539,700 MXN
Saltillo 808,000 MXN
San Cristobal de las Casas 581,000 MXN
San Juan del Rio 548,800 MXN
San Luis Potosi 803,400 MXN
San Luis Rio Colorado 551,200 MXN
San Nicolas de los Garza 719,100 MXN
San Pablo de las Salinas 592,600 MXN
San Pedro Garza Garcia 500,100 MXN
Soledad de Graciano Sanchez 648,200 MXN
Tampico 684,900 MXN
Tapachula 605,700 MXN
Tehuacan 612,500 MXN
Tepic 656,800 MXN
Tijuana 852,600 MXN
Tlalnepantla de Baz 744,600 MXN
Tlaquepaque 719,100 MXN
Toluca 709,600 MXN
Tonala 713,900 MXN
Torreon 772,700 MXN
Tuxtla Gutierrez 754,900 MXN
Uruapan 663,200 MXN
Veracruz 751,700 MXN
Villa Nicolas Romero 691,200 MXN
Villahermosa 672,600 MXN
Xalapa 695,200 MXN
Xico 719,100 MXN
Zacatecas 543,200 MXN
Zamora de Hidalgo 547,800 MXN
Zapopan 843,600 MXN

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