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Average Advertising Account Executive Salary in Mexico for 2026

An advertising account executive in Mexico earns about 428,400 MXN a year. That's 8% above the national average of 398,300 MXN.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in Mexico sit around 208,600 MXN a year, while the very top stretches to 667,400 MXN. Everything on this page is in Mexican peso (MXN, symbol $), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in Mexico, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.


How much does an advertising account executive make in Mexico?

Average salary
428,400 MXN
35,700 MXN per month
Lowest reported
208,600 MXN
17,383 MXN per month
Highest reported
667,400 MXN
55,616 MXN per month

A typical advertising account executive working in Mexico brings home around 35,700 MXN a month before tax. Entry-level pay starts near 208,600 MXN, and the top of the ladder reaches roughly 667,400 MXN for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior advertising account executive working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around.


How advertising account executive pay ranges in Mexico

A good way to think about salary in Mexico is to look at the distribution rather than the headline average. Half of all advertising account executives in Mexico earn less than 433,800 MXN a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 288,700 MXN (the 25th percentile), and a quarter clear 562,200 MXN (the 75th percentile). The middle 50% of advertising account executives sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 208,600 MXN. The highest stretch to 667,400 MXN, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

208,600
Low
433,800
Median
667,400
High
288,700
25th
562,200
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in MXN

Advertising account executive pay by experience in Mexico

Years of experience is the single biggest lever on pay for an advertising account executive in Mexico, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical advertising account executive salary changes as you move through the career ladder.

  • 0-2 Years
    247,800 MXN
  • 2-5 Years
    +28% from previous
    317,700 MXN
  • 5-10 Years
    +38% from previous
    437,900 MXN
  • 10-15 Years
    +24% from previous
    543,200 MXN
  • 15-20 Years
    +7% from previous
    582,700 MXN
  • 20+ Years
    +7% from previous
    623,200 MXN

The single largest jump on the ladder is from 2 - 5 Years to 5 - 10 Years, where pay rises by about 38%. That is the point at which a advertising account executive typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.


Advertising account executive pay by education in Mexico

Education sits alongside experience as one of the biggest factors driving advertising account executive pay in Mexico. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average advertising account executive salary in Mexico broken down by the highest level of education a worker has completed.

  • High School
    308,300 MXN
  • Certificate or Diploma
    +15% from previous
    354,000 MXN
  • Bachelor's Degree
    +35% from previous
    478,000 MXN
  • Master's Degree
    +26% from previous
    600,000 MXN

Advertising account executive gender pay gap in Mexico

The gender pay gap is a stubborn feature of almost every labour market, and Mexico is no exception. Male advertising account executives in Mexico earn an average of 442,300 MXN a year, while female advertising account executives earn around 401,300 MXN. That works out to a 10% gap in favour of men, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Advertising Account Executive gender pay gap

9%

Men earn this much more than women on average in Mexico.

Men 442,300 MXN
Women 401,300 MXN

Pay raises for an advertising account executive in Mexico

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in Mexico sees a raise of about 11% every 19 months, which works out to roughly 7% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in Mexico, the national average raise is around 8% every 18 months.

By industry

Industries with the highest pay raises in Mexico:

  • Banking
  • Energy
  • Information Technology
  • Healthcare
  • Travel
    2%
  • Construction
  • Education
    1%

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Advertising account executive bonus rates in Mexico

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

55%

55% of advertising account executives in Mexico reported a bonus of some kind in the past twelve months. That makes an advertising account executive a moderate-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 3% to 6% of base salary. The remaining 45% of advertising account executives reported no bonus at all over the same period.

Which careers pay bonuses in Mexico

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Advertising account executive: public vs private sector pay

Public-sector pay in Mexico is about 8% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

8%

Public-sector workers earn this much more than private-sector workers in Mexico on average.

Public sector 415,900 MXN
Private sector 384,200 MXN

Advertising account executive salary by city in Mexico

Advertising account executive pay is not even across Mexico. The chart below shows the highest-paying cities in the dataset, followed by the full location table.

  • Ecatepec de Morelos
  • Puebla
  • Culiacan
  • Aguascalientes
  • Leon
  • Hermosillo
  • San Luis Potosi
  • Zapopan
  • Acapulco
  • Chihuahua
LocationTypeAverageMedianRange
Ecatepec de MorelosCity582,700 MXN559,000 MXN301,700-894,500 MXN
PueblaCity578,500 MXN589,400 MXN282,300-902,100 MXN
CuliacanCity576,500 MXN553,400 MXN301,800-882,400 MXN
AguascalientesCity574,200 MXN553,800 MXN301,800-879,800 MXN
LeonCity572,200 MXN548,500 MXN299,500-875,000 MXN
HermosilloCity568,500 MXN581,000 MXN279,400-890,700 MXN
San Luis PotosiCity566,900 MXN615,000 MXN263,200-903,500 MXN
ZapopanCity563,300 MXN576,500 MXN275,500-883,500 MXN
AcapulcoCity559,000 MXN605,700 MXN257,700-889,400 MXN
ChihuahuaCity559,000 MXN605,700 MXN257,700-889,400 MXN
Mexico CityCity555,800 MXN565,100 MXN273,300-864,700 MXN
CancunCity552,400 MXN595,300 MXN254,700-877,300 MXN
GuadalajaraCity547,800 MXN592,600 MXN252,300-874,500 MXN
TorreonCity544,800 MXN553,400 MXN266,000-847,000 MXN
TijuanaCity543,200 MXN524,400 MXN282,300-832,000 MXN
SaltilloCity541,700 MXN522,700 MXN283,400-829,000 MXN
MonterreyCity539,800 MXN547,800 MXN263,900-840,100 MXN
MexicaliCity539,800 MXN581,000 MXN247,800-858,100 MXN
GuadalupeCity537,300 MXN516,100 MXN279,400-819,000 MXN
ReynosaCity535,900 MXN514,800 MXN279,400-823,900 MXN
Tlalnepantla de BazCity533,100 MXN541,700 MXN261,300-829,000 MXN
NezahualcoyotlCity533,000 MXN574,200 MXN246,200-847,000 MXN
DurangoCity528,600 MXN510,000 MXN273,000-810,200 MXN
NaucalpanCity528,500 MXN507,300 MXN273,000-810,400 MXN
Cuautitlan IzcalliCity525,700 MXN535,900 MXN257,700-823,900 MXN
MeridaCity524,400 MXN533,000 MXN258,400-817,800 MXN
Ciudad Lopez MateosCity524,300 MXN566,900 MXN240,500-836,500 MXN
ChimalhuacanCity522,700 MXN529,600 MXN254,800-814,100 MXN
QueretaroCity520,900 MXN562,600 MXN239,000-832,100 MXN
MoreliaCity518,900 MXN528,600 MXN254,700-810,200 MXN
MatamorosCity516,100 MXN524,300 MXN253,400-802,400 MXN
TlaquepaqueCity513,300 MXN492,400 MXN266,000-783,800 MXN
XalapaCity510,000 MXN547,800 MXN233,600-810,200 MXN
Tuxtla GutierrezCity504,500 MXN548,800 MXN232,400-803,400 MXN
IrapuatoCity501,400 MXN513,300 MXN246,200-783,800 MXN
MazatlanCity498,000 MXN478,000 MXN259,100-762,400 MXN
TolucaCity496,100 MXN504,300 MXN240,500-774,200 MXN
Ciudad ApodacaCity493,000 MXN472,100 MXN258,400-754,900 MXN
San Nicolas de los GarzaCity492,400 MXN472,000 MXN254,800-752,600 MXN
CelayaCity487,600 MXN467,100 MXN252,300-744,600 MXN
VeracruzCity485,200 MXN524,700 MXN221,500-774,200 MXN
CuernavacaCity483,800 MXN520,900 MXN222,300-768,900 MXN
TonalaCity480,600 MXN489,500 MXN233,900-746,600 MXN
TepicCity480,300 MXN491,000 MXN237,400-751,100 MXN
IxtapalucaCity478,100 MXN516,100 MXN221,500-757,600 MXN
Nuevo LaredoCity472,100 MXN513,300 MXN217,900-752,600 MXN
Los Reyes la PazCity471,700 MXN480,600 MXN231,000-735,500 MXN
Ciudad VictoriaCity471,700 MXN453,200 MXN245,300-721,600 MXN
VillahermosaCity467,700 MXN451,000 MXN243,000-717,900 MXN
General EscobedoCity464,900 MXN448,500 MXN240,500-714,600 MXN
XicoCity464,400 MXN472,000 MXN228,500-724,300 MXN
Soledad de Graciano SanchezCity460,500 MXN498,500 MXN209,500-731,700 MXN
Villa Nicolas RomeroCity459,300 MXN442,200 MXN238,900-702,800 MXN
Ciudad Santa CatarinaCity459,300 MXN498,500 MXN209,500-731,700 MXN
Los MochisCity453,200 MXN433,400 MXN233,900-692,500 MXN
TampicoCity451,000 MXN485,200 MXN207,800-713,900 MXN
Ciudad ObregonCity450,300 MXN487,600 MXN207,700-717,900 MXN
PachucaCity448,500 MXN454,900 MXN221,500-699,700 MXN
UruapanCity447,700 MXN459,700 MXN221,500-701,400 MXN
CoacalcoCity445,100 MXN453,200 MXN216,800-693,100 MXN
MonclovaCity444,300 MXN428,400 MXN232,900-681,500 MXN
EnsenadaCity440,200 MXN424,900 MXN228,000-675,200 MXN
MetepecCity437,300 MXN472,100 MXN200,000-695,200 MXN
CoatzacoalcosCity433,800 MXN471,700 MXN200,000-693,100 MXN
NogalesCity433,400 MXN467,700 MXN200,000-692,500 MXN
Puerto VallartaCity431,300 MXN417,200 MXN225,300-663,100 MXN
Gomez PalacioCity430,500 MXN464,900 MXN197,600-687,100 MXN
CampecheCity426,700 MXN436,200 MXN209,700-670,600 MXN
Ojo de AguaCity426,700 MXN437,300 MXN209,700-669,100 MXN
Cholula de RivadabiaCity425,100 MXN433,400 MXN208,600-664,500 MXN
La PazCity425,100 MXN433,400 MXN208,600-664,500 MXN
OaxacaCity424,300 MXN430,500 MXN207,700-660,500 MXN
TehuacanCity419,400 MXN399,900 MXN216,800-639,900 MXN
BuenavistaCity417,100 MXN453,200 MXN191,600-665,300 MXN
San Cristobal de las CasasCity415,900 MXN398,300 MXN215,100-633,300 MXN
Ciudad del CarmenCity414,000 MXN394,500 MXN214,000-633,100 MXN
ChicoloapanCity413,900 MXN420,800 MXN204,700-648,200 MXN
AcunaCity413,900 MXN447,300 MXN190,500-659,400 MXN
TapachulaCity409,000 MXN394,800 MXN212,500-626,800 MXN
JiutepecCity407,300 MXN415,900 MXN197,600-637,500 MXN
ChalcoCity407,100 MXN437,900 MXN187,300-648,200 MXN
ChilpancingoCity407,100 MXN390,000 MXN209,500-623,200 MXN
San Pablo de las SalinasCity399,900 MXN431,300 MXN185,100-638,700 MXN
San Luis Rio ColoradoCity399,900 MXN407,300 MXN195,200-625,000 MXN
Poza RicaCity397,900 MXN430,000 MXN183,700-633,300 MXN
Ciudad JuarezCity389,200 MXN421,400 MXN180,300-618,800 MXN
CordobaCity383,300 MXN412,000 MXN174,000-606,400 MXN
SalamancaCity383,300 MXN388,100 MXN187,300-595,300 MXN
ColimaCity381,800 MXN386,400 MXN187,500-592,200 MXN
Playa del CarmenCity378,800 MXN409,000 MXN172,200-603,400 MXN
Zamora de HidalgoCity377,200 MXN362,200 MXN196,800-574,200 MXN
ChetumalCity377,200 MXN362,200 MXN196,800-574,200 MXN
CuautlaCity375,200 MXN359,900 MXN194,600-571,300 MXN
Piedras NegrasCity372,600 MXN401,300 MXN172,200-592,200 MXN
Boca del RioCity367,900 MXN375,200 MXN180,500-571,300 MXN
FresnilloCity361,600 MXN367,900 MXN176,800-562,200 MXN
DeliciasCity361,500 MXN349,300 MXN189,300-555,800 MXN
IgualaCity359,900 MXN386,400 MXN164,200-572,200 MXN
San Pedro Garza GarciaCity357,300 MXN384,500 MXN163,800-566,900 MXN
OrizabaCity357,300 MXN341,400 MXN185,100-543,200 MXN
San Juan del RioCity357,300 MXN365,400 MXN172,200-555,800 MXN
ManzanilloCity352,000 MXN335,800 MXN183,600-537,300 MXN
Ciudad VallesCity352,000 MXN378,800 MXN161,300-559,000 MXN
ZacatecasCity349,300 MXN335,100 MXN181,600-531,700 MXN
GuaymasCity348,300 MXN354,000 MXN172,200-544,800 MXN
MinatitlanCity332,500 MXN340,400 MXN161,600-519,300 MXN
NavojoaCity327,800 MXN353,600 MXN152,100-522,700 MXN
Hidalgo del ParralCity325,900 MXN314,500 MXN172,200-500,100 MXN


Advertising Account Executive in Mexico: FAQs

  • How much does an advertising account executive make per month in Mexico?

    An advertising account executive in Mexico earns about 35,700 MXN a month before tax, based on an annual average of 428,400 MXN.

  • What's the salary range for an advertising account executive in Mexico?

    Entry-level advertising account executives in Mexico start near 208,600 MXN. Top-end pay reaches around 667,400 MXN. The middle 50% of earners sit between 288,700 and 562,200 MXN.

  • Is the median advertising account executive salary in Mexico higher or lower than the average?

    The median is 433,800 MXN, higher than the average of 428,400 MXN. Half of advertising account executives in Mexico earn below the median, half earn above it.

  • What's the gender pay gap for advertising account executives in Mexico?

    Men working as an advertising account executive in Mexico earn around 10% more than women on average (442,300 vs 401,300 MXN a year).

  • Do advertising account executives in Mexico get bonuses?

    About 55% of advertising account executives in Mexico reported a bonus in the past 12 months. Reported bonuses ranged from 3% to 6% of base salary.

  • Do advertising account executives earn more in the public or private sector in Mexico?

    In Mexico, the public sector pays an advertising account executive about 8% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do advertising account executives in Mexico get a pay raise?

    An advertising account executive in Mexico sees a raise of around 11% every 19 months, equivalent to roughly 7% a year.