Average Market Research Analyst Salary in Canada for 2024

In this article, we will look at the average Market Research Analyst salary for 2024 in Canada and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Canadian dollar. To keep things simple, we are using the CAD currency code instead of the currency symbol $.

How Much Does a Market Research Analyst Make in Canada?

A Market Research Analyst working in Canada will typically earn around 142,100 CAD per year, and this can range from the lowest average salary of about 72,700 CAD to the highest average salary of 215,100 CAD.

These are average salaries for a Market Research Analyst in Canada and include benefits such as housing and transport. It's also possible for a Market Research Analyst to earn more or less than the average salaries shown above.

Market Research Analyst salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Market Research Analyst Salaries in Canada

So we've looked at the average salaries a Market Research Analyst will earn in Canada. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Market Research Analyst can earn between 72,700 CAD and 215,100 CAD on average in Canada. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Market Research Analyst in Canada is 137,100 CAD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 137,100 CAD, and 50% of the population earn more than 137,100 CAD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Market Research Analyst salary in Canada, 25% of the population are earning less than 94,900 CAD while 75% of the population earn more than 94,900 CAD.

75% of the population earn less than 168,700 CAD, and 25% of the population earn more than 168,700 CAD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

Market Research Analyst Salary by Experience Level in Canada

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average market research analyst salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

• 0 - 2 Years Experience. A Market Research Analyst in Canada that has less than two years of experience can expect to earn somewhere in the region of 84,500 CAD.
• 2 - 5 Years Experience. With two to five years of experience the average Market Research Analyst salary would increase to 112,700 CAD.
• 5 - 10 Years Experience. From five to ten years of experience as a Market Research Analyst, the average salary would be 147,900 CAD.
• 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 175,200 CAD.
• 15 - 20 Years Experience. A Market Research Analyst with 15 to 20 years of experience can earn an average of 191,100 CAD.
• 20+ Years Experience. For a Market Research Analyst with more than 20 years, the expected average salary increases to 204,900 CAD.

Average Salary by Experience Chart

Market Research Analyst Salary by Education Level in Canada

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Market Research Analyst in Canada based on the education level of the employees in order to find out whether a better education level would increase your salary.

• Certificate or Diploma. A Market Research Analyst in Canada with a certificate or diploma education can earn an average salary of 98,900 CAD.

• Bachelor's Degree. A Market Research Analyst in Canada with a bachelor's degree education can earn an average salary of 151,800 CAD.

• Master's Degree. A Market Research Analyst in Canada with a master's degree education can earn an average salary of 213,800 CAD.

Average Salary by Education Chart

Market Research Analyst Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Canada, a male market research analyst will earn an average of 146,700 CAD, while a female market research analyst will earn around 139,100 CAD.

This means that a male market research analyst earns approximately 5% more than a female market research analyst for performing the same job.

Average Salary by Gender Chart in Canada

Market Research Analyst Average Pay Raise in Canada

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Market Research Analyst in Canada is around 13% every 15 months.

The national average pay raise across all professions and industries in Canada is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 15 ) × 12  = 10%

What this means is that a Market Research Analyst in Canada can expect to receive an average pay raise of around 10% every 12 months.

Annual Pay Raise by Industry in Canada for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Canada.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Market Research Analyst Bonus and Incentive Rates in Canada

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Market Research Analyst is a high bonus based job, with 81% of employees reporting at least one bonus in the last 12 months.

19% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Canada earn approximately 6% more than private sector employees in the same role.

Salaries for Jobs Similar to a Market Research Analyst

In the table below, we have salary information for jobs that are similar to a Market Research Analyst in Canada.

Salary Comparison by City

If you want to compare salaries with different cities in Canada, you can use the links below to explore the data for each specific city we have researched.

Salary Comparison by State

The table below includes links to the average salary for each state in Canada.

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