Average Analytics Specialist Salary in Canada for 2024

In this article, we will look at the average Analytics Specialist salary for 2024 in Canada and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Canadian dollar. To keep things simple, we are using the CAD currency code instead of the currency symbol $.

How Much Does an Analytics Specialist Make in Canada?

An Analytics Specialist working in Canada will typically earn around 91,900 CAD per year, and this can range from the lowest average salary of about 48,600 CAD to the highest average salary of 139,100 CAD.

Average Annual Salary
91,900 CAD
Average Monthly Salary
7,658 CAD

Lowest Annual Salary
48,600 CAD
Lowest Monthly Salary
4,050 CAD

Highest Annual Salary
139,100 CAD
Highest Monthly Salary
11,591 CAD

These are average salaries for an Analytics Specialist in Canada and include benefits such as housing and transport. It's also possible for an Analytics Specialist to earn more or less than the average salaries shown above.

Analytics Specialist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Analytics Specialist Salaries in Canada

So we've looked at the average salaries an Analytics Specialist will earn in Canada. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Analytics Specialist can earn between 48,600 CAD and 139,100 CAD on average in Canada. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Analytics Specialist in Canada is 87,300 CAD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 87,300 CAD, and 50% of the population earn more than 87,300 CAD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Analytics Specialist salary in Canada, 25% of the population are earning less than 60,200 CAD while 75% of the population earn more than 60,200 CAD.

75% of the population earn less than 105,800 CAD, and 25% of the population earn more than 105,800 CAD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Analytics Specialist Salary by Experience Level in Canada

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average analytics specialist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An Analytics Specialist in Canada that has less than two years of experience can expect to earn somewhere in the region of 54,700 CAD.
  • 2 - 5 Years Experience. With two to five years of experience the average Analytics Specialist salary would increase to 69,400 CAD.
  • 5 - 10 Years Experience. From five to ten years of experience as an Analytics Specialist, the average salary would be 94,300 CAD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 112,700 CAD.
  • 15 - 20 Years Experience. An Analytics Specialist with 15 to 20 years of experience can earn an average of 125,400 CAD.
  • 20+ Years Experience. For an Analytics Specialist with more than 20 years, the expected average salary increases to 130,500 CAD.

Average Salary by Experience Chart

0-2 Years
54,700 CAD
2-5 Years +23%
69,400 CAD
5-10 Years +42%
94,300 CAD
10-15 Years +17%
112,700 CAD
15-20 Years +10%
125,400 CAD
20+ Years +6%
130,500 CAD

Analytics Specialist Salary by Education Level in Canada

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Analytics Specialist in Canada based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An Analytics Specialist in Canada with a high school education can earn an average salary of 65,800 CAD.

  • Certificate or Diploma. An Analytics Specialist in Canada with a certificate or diploma education can earn an average salary of 74,700 CAD.

  • Bachelor's Degree. An Analytics Specialist in Canada with a bachelor's degree education can earn an average salary of 100,500 CAD.

  • Master's Degree. An Analytics Specialist in Canada with a master's degree education can earn an average salary of 130,500 CAD.

Average Salary by Education Chart

High School
65,800 CAD
Certificate or Diploma +13%
74,700 CAD
Bachelor's Degree +31%
100,500 CAD
Master's Degree +32%
130,500 CAD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Canada is around 49,800 to 149,000 CAD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Analytics Specialist Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Canada, a male analytics specialist will earn an average of 94,300 CAD, while a female analytics specialist will earn around 90,000 CAD.

This means that a male analytics specialist earns approximately 5% more than a female analytics specialist for performing the same job.

Average Salary by Gender Chart in Canada

Male
94,300 CAD
Female -5%
90,000 CAD

Analytics Specialist Average Pay Raise in Canada

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Analytics Specialist in Canada is around 12% every 15 months.

The national average pay raise across all professions and industries in Canada is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 15 ) × 12  = 10%

What this means is that an Analytics Specialist in Canada can expect to receive an average pay raise of around 10% every 12 months.

Annual Pay Raise by Industry in Canada for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Canada.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
2%
Energy
4%
Information Technology
6%
Healthcare
8%
Travel
1%
Construction
3%
Education
5%

Analytics Specialist Bonus and Incentive Rates in Canada

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Analytics Specialist is a moderate bonus based job, with 54% of employees reporting at least one bonus in the last 12 months.

46% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 5%.

Received Bonus
54%
No Bonus
46%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Canada earn approximately 6% more than private sector employees in the same role.

Public Sector
123,000 CAD
Private Sector -6%
115,600 CAD

Salaries for Jobs Similar to an Analytics Specialist

In the table below, we have salary information for jobs that are similar to an Analytics Specialist in Canada.

Job Title Category Salary
Account Handler Marketing 103,600 CAD
Affiliate Manager Marketing 128,200 CAD
Assistant Brand Manager Marketing 134,100 CAD
Assistant Product Manager Marketing 152,900 CAD
Associate Marketing Manager Marketing 152,900 CAD
Associate Product Manager Marketing 153,800 CAD
Brand Ambassador Marketing 184,700 CAD
Brand Director Marketing 233,800 CAD
Brand Executive Marketing 193,200 CAD
Brand Manager Marketing 193,200 CAD
Business Analytics Specialist Marketing 92,100 CAD
Business Channel Manager Marketing 134,700 CAD
Business Intelligence Team Leader Marketing 142,300 CAD
Campaign Specialist Marketing 128,200 CAD
Chief Marketing Officer Marketing 222,700 CAD
Chief Product Officer Marketing 189,800 CAD
Communications Officer Marketing 66,100 CAD
Content Manager Marketing 111,700 CAD
Content Marketing Strategist Marketing 127,600 CAD
Copy Editer Marketing 78,200 CAD
Copy Writer Marketing 79,500 CAD
Creative Marketing Lead Marketing 134,100 CAD
Creative Writer Marketing 78,900 CAD
Digital Marketer Marketing 121,800 CAD
Digital Marketing Manager Marketing 156,200 CAD
Digital Marketing Strategist Marketing 157,600 CAD
Digital Media Specialist Marketing 142,300 CAD
Director of Marketing Marketing 215,100 CAD
Director of Research Marketing 158,900 CAD
eMarketing Manager Marketing 175,200 CAD
Event Marketing Marketing 166,600 CAD
Head of Executive Search Marketing 192,600 CAD
Key Affiliate Manager Marketing 151,800 CAD
Localization Manager Marketing 140,700 CAD
Market Development Executive Marketing 175,100 CAD
Market Development Manager Marketing 166,600 CAD
Market Research Analyst Marketing 142,100 CAD
Market Research Manager Marketing 142,300 CAD
Market Segmentation Director Marketing 168,700 CAD
Marketing Account Supervisor Marketing 132,000 CAD
Marketing Administrator Marketing 102,700 CAD
Marketing Advisor Marketing 128,400 CAD
Marketing Analyst Marketing 127,700 CAD
Marketing and Communications Officer Marketing 78,400 CAD
Marketing and Sales Head Marketing 211,200 CAD
Marketing Assistant Marketing 71,400 CAD
Marketing Associate Marketing 66,400 CAD
Marketing Communications Manager Marketing 139,100 CAD
Marketing Consultant Marketing 158,700 CAD
Marketing Coordinator Marketing 71,000 CAD
Marketing Director Marketing 225,500 CAD
Marketing Distribution Executive Marketing 169,700 CAD
Marketing Executive Marketing 164,100 CAD
Marketing Manager Marketing 210,600 CAD
Marketing Officer Marketing 71,600 CAD
Marketing Segment Manager Marketing 160,700 CAD
Marketing Specialist Marketing 105,800 CAD
Marketing Supervisor Marketing 125,400 CAD
Marketing Vice President Marketing 172,100 CAD
Marketing Writer Marketing 84,200 CAD
Online Marketing Analyst Marketing 114,600 CAD
Online Marketing Manager Marketing 147,900 CAD
Optimization Manager Marketing 138,700 CAD
Outbound Sales Marketing 94,100 CAD
Outreach Coordinator Marketing 93,300 CAD
Outreach Specialist Marketing 114,900 CAD
Product Development Marketing 157,600 CAD
Product Manager Marketing 168,700 CAD
Product Marketing Engineer Marketing 91,500 CAD
Product Marketing Executive Marketing 163,800 CAD
Product Marketing Manager Marketing 158,700 CAD
Product Researcher Marketing 87,900 CAD
Product Strategist Marketing 127,600 CAD
Product Strategy Researcher Marketing 123,800 CAD
Product Training Specialist Marketing 109,000 CAD
Project Manager Marketing 127,700 CAD
Publications Coordinator Marketing 77,000 CAD
Research Executive Marketing 152,700 CAD
Sales and Marketing Assistant Marketing 69,400 CAD
Sales and Marketing Coordinator Marketing 73,200 CAD
Sales and Marketing Director Marketing 211,200 CAD
Sales Director Marketing 212,500 CAD
Sales Management Support Marketing 77,000 CAD
Sales Manager Marketing 206,700 CAD
Search Marketing Strategist Marketing 171,300 CAD
Social Media Administrator Marketing 115,600 CAD
Social Media Specialist Marketing 119,700 CAD
Spaceman Analyst Marketing 65,900 CAD
Sponsorship Consultant Marketing 116,400 CAD
Team Leader Marketing 130,500 CAD
Telemarketer Marketing 63,700 CAD
Trade Marketing Executive Marketing 163,500 CAD
Trade Marketing Manager Marketing 166,600 CAD
Trade Marketing Professional Marketing 130,500 CAD
Trade Marketing Specialist Marketing 87,400 CAD
Web Analytics Manager Marketing 130,400 CAD
Web Content Manager Marketing 137,100 CAD

Salary Comparison by City

If you want to compare salaries with different cities in Canada, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Brampton 99,700 CAD
Calgary 107,700 CAD
Edmonton 105,200 CAD
Gatineau 88,500 CAD
Halifax 90,000 CAD
Hamilton 93,300 CAD
Kitchener 99,400 CAD
Markham 92,900 CAD
Mississauga 99,600 CAD
Montreal 103,600 CAD
Ottawa 100,700 CAD
Quebec 95,100 CAD
Regina 90,600 CAD
Richmond 83,000 CAD
Saskatoon 83,300 CAD
Surrey 97,200 CAD
Toronto 109,000 CAD
Vancouver 107,700 CAD
Vaughan 89,900 CAD
Windsor 87,000 CAD
Winnipeg 103,600 CAD

Salary Comparison by State

The table below includes links to the average salary for each state in Canada.

City Average Salary
Alberta 107,700 CAD
British Columbia 99,700 CAD
Manitoba 95,400 CAD
New Brunswick 88,600 CAD
Newfoundland-Labrador 83,000 CAD
Northwest Territories 99,700 CAD
Nova Scotia 93,100 CAD
Nunavut 100,900 CAD
Ontario 105,800 CAD
Prince Edward Island 86,100 CAD
Quebec 108,200 CAD
Saskatchewan 95,000 CAD
Yukon 85,100 CAD

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