Average Sales Specialist Salary in Brazil for 2024

In this article, we will look at the average Sales Specialist salary for 2024 in Brazil and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Brazilian real. To keep things simple, we are using the BRL currency code instead of the currency symbol R$.

How Much Does a Sales Specialist Make in Brazil?

A Sales Specialist working in Brazil will typically earn around 97,300 BRL per year, and this can range from the lowest average salary of about 48,740 BRL to the highest average salary of 152,300 BRL.

Average Annual Salary
97,300 BRL
Average Monthly Salary
8,108 BRL

Lowest Annual Salary
48,740 BRL
Lowest Monthly Salary
4,061 BRL

Highest Annual Salary
152,300 BRL
Highest Monthly Salary
12,691 BRL

These are average salaries for a Sales Specialist in Brazil and include benefits such as housing and transport. It's also possible for a Sales Specialist to earn more or less than the average salaries shown above.

Sales Specialist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Sales Specialist Salaries in Brazil

So we've looked at the average salaries a Sales Specialist will earn in Brazil. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Sales Specialist can earn between 48,740 BRL and 152,300 BRL on average in Brazil. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Sales Specialist in Brazil is 101,920 BRL. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 101,920 BRL, and 50% of the population earn more than 101,920 BRL.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Sales Specialist salary in Brazil, 25% of the population are earning less than 66,140 BRL while 75% of the population earn more than 66,140 BRL.

75% of the population earn less than 128,500 BRL, and 25% of the population earn more than 128,500 BRL.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Sales Specialist Salary by Experience Level in Brazil

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average sales specialist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Sales Specialist in Brazil that has less than two years of experience can expect to earn somewhere in the region of 55,820 BRL.
  • 2 - 5 Years Experience. With two to five years of experience the average Sales Specialist salary would increase to 75,040 BRL.
  • 5 - 10 Years Experience. From five to ten years of experience as a Sales Specialist, the average salary would be 103,200 BRL.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 127,700 BRL.
  • 15 - 20 Years Experience. A Sales Specialist with 15 to 20 years of experience can earn an average of 136,100 BRL.
  • 20+ Years Experience. For a Sales Specialist with more than 20 years, the expected average salary increases to 142,300 BRL.

Average Salary by Experience Chart

0-2 Years
55,820 BRL
2-5 Years +29%
75,040 BRL
5-10 Years +38%
103,200 BRL
10-15 Years +24%
127,700 BRL
15-20 Years +7%
136,100 BRL
20+ Years +7%
142,300 BRL

Sales Specialist Salary by Education Level in Brazil

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Sales Specialist in Brazil based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Sales Specialist in Brazil with a high school education can earn an average salary of 70,700 BRL.

  • Certificate or Diploma. A Sales Specialist in Brazil with a certificate or diploma education can earn an average salary of 80,540 BRL.

  • Bachelor's Degree. A Sales Specialist in Brazil with a bachelor's degree education can earn an average salary of 110,380 BRL.

  • Master's Degree. A Sales Specialist in Brazil with a master's degree education can earn an average salary of 138,200 BRL.

Average Salary by Education Chart

High School
70,700 BRL
Certificate or Diploma +15%
80,540 BRL
Bachelor's Degree +35%
110,380 BRL
Master's Degree +26%
138,200 BRL

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Brazil is around 42,800 to 128,000 BRL and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Sales Specialist Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Brazil, a male sales specialist will earn an average of 102,720 BRL, while a female sales specialist will earn around 93,280 BRL.

This means that a male sales specialist earns approximately 10% more than a female sales specialist for performing the same job.

Average Salary by Gender Chart in Brazil

Male
102,720 BRL
Female -10%
93,280 BRL

Sales Specialist Average Pay Raise in Brazil

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Sales Specialist in Brazil is around 12% every 16 months.

The national average pay raise across all professions and industries in Brazil is around 9% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 16 ) × 12  = 9%

What this means is that a Sales Specialist in Brazil can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Brazil for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Brazil.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
3%
Energy
6%
Information Technology
9%
Healthcare
3%
Travel
6%
Construction
9%
Education
3%

Sales Specialist Bonus and Incentive Rates in Brazil

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Sales Specialist is a high bonus based job, with 81% of employees reporting at least one bonus in the last 12 months.

19% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
81%
No Bonus
19%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Brazil earn approximately 7% more than private sector employees in the same role.

Public Sector
106,500 BRL
Private Sector -7%
99,460 BRL

Salaries for Jobs Similar to a Sales Specialist

In the table below, we have salary information for jobs that are similar to a Sales Specialist in Brazil.

Job Title Category Salary
Account Manager Sales Retail and Wholesale 115,600 BRL
Account Officer Sales Retail and Wholesale 61,840 BRL
Area Manager Sales Retail and Wholesale 130,400 BRL
Area Sales Director Sales Retail and Wholesale 201,100 BRL
Area Sales Manager Sales Retail and Wholesale 167,100 BRL
Assisstant Store Supervisor Sales Retail and Wholesale 73,800 BRL
Assistant Department Manager Sales Retail and Wholesale 77,100 BRL
Assistant Retail Store Manager Sales Retail and Wholesale 91,580 BRL
Branch Manager Sales Retail and Wholesale 129,000 BRL
Branch Supervisor Sales Retail and Wholesale 104,620 BRL
Cashier Sales Retail and Wholesale 38,340 BRL
Cashier Manager Sales Retail and Wholesale 83,640 BRL
Commercial Sales Manager Sales Retail and Wholesale 163,800 BRL
Corporate Sales Manager Sales Retail and Wholesale 143,200 BRL
Depot Manager Sales Retail and Wholesale 119,900 BRL
Depot Supervisor Sales Retail and Wholesale 104,500 BRL
Deputy Sales Manager Sales Retail and Wholesale 112,620 BRL
Director of Sales Sales Retail and Wholesale 204,700 BRL
Distribution Director Sales Retail and Wholesale 139,100 BRL
District Leader Sales Retail and Wholesale 99,220 BRL
District Manager Sales Retail and Wholesale 136,100 BRL
District Sales Manager Sales Retail and Wholesale 125,100 BRL
External Sales Account Manager Sales Retail and Wholesale 113,740 BRL
Field Sales Representative Sales Retail and Wholesale 84,880 BRL
Furniture Sales Associate Sales Retail and Wholesale 55,840 BRL
Global Wholesale Manager Sales Retail and Wholesale 233,900 BRL
Head Cashier Sales Retail and Wholesale 78,940 BRL
Head of Direct Sales Sales Retail and Wholesale 158,700 BRL
Head of Retail Sales Retail and Wholesale 152,000 BRL
Head Teller Sales Retail and Wholesale 79,240 BRL
Inside Sales Sales Retail and Wholesale 66,480 BRL
Inside Sales Account Manager Sales Retail and Wholesale 103,580 BRL
Inside Sales Engineer Sales Retail and Wholesale 70,880 BRL
Inside Sales Executive Sales Retail and Wholesale 111,240 BRL
Inside Sales Representative Sales Retail and Wholesale 69,240 BRL
Internal Sales Manager Sales Retail and Wholesale 123,400 BRL
Inventory Manager Sales Retail and Wholesale 115,520 BRL
Key Account Manager Sales Retail and Wholesale 124,400 BRL
Medical Device Sales Sales Retail and Wholesale 92,500 BRL
Medical Device Sales Representative Sales Retail and Wholesale 94,380 BRL
Merchandiser Sales Retail and Wholesale 83,020 BRL
National Account Manager Sales Retail and Wholesale 168,100 BRL
National Customer Solution Specialist Sales Retail and Wholesale 128,900 BRL
National Sales Manager Sales Retail and Wholesale 228,500 BRL
Outside Sales Representative Sales Retail and Wholesale 87,520 BRL
Parts Salesperson Sales Retail and Wholesale 66,260 BRL
Project Development Manager Sales Retail and Wholesale 128,500 BRL
Project Manager Sales Retail and Wholesale 128,900 BRL
Project Sales Executive Sales Retail and Wholesale 129,000 BRL
Purchasing and Sales Executive Sales Retail and Wholesale 192,000 BRL
Quotation Engineer Sales Retail and Wholesale 67,300 BRL
Regional Sales Director Sales Retail and Wholesale 228,500 BRL
Regional Sales Manager Sales Retail and Wholesale 225,700 BRL
Relationship Manager Sales Retail and Wholesale 139,100 BRL
Retail Merchandiser Sales Retail and Wholesale 47,720 BRL
Retail Operations Manager Sales Retail and Wholesale 129,000 BRL
Retail Sales Associate Sales Retail and Wholesale 92,500 BRL
Retail Sales Representative Sales Retail and Wholesale 78,960 BRL
Retail Salesperson Sales Retail and Wholesale 67,360 BRL
Retail Store Manager Sales Retail and Wholesale 124,400 BRL
Retail Store Sales Person Sales Retail and Wholesale 66,440 BRL
Revenue Manager Sales Retail and Wholesale 123,400 BRL
Sales Account Manager Sales Retail and Wholesale 138,200 BRL
Sales Admin Executive Sales Retail and Wholesale 169,000 BRL
Sales Administration Manager Sales Retail and Wholesale 158,700 BRL
Sales Analyst Sales Retail and Wholesale 125,700 BRL
Sales Assistant Sales Retail and Wholesale 49,200 BRL
Sales Associate Sales Retail and Wholesale 68,580 BRL
Sales Consultant Sales Retail and Wholesale 98,960 BRL
Sales Coordinator Sales Retail and Wholesale 69,240 BRL
Sales Development Representative Sales Retail and Wholesale 85,880 BRL
Sales Director Sales Retail and Wholesale 197,600 BRL
Sales Engineer Sales Retail and Wholesale 79,280 BRL
Sales Executive Sales Retail and Wholesale 136,200 BRL
Sales Manager Sales Retail and Wholesale 172,200 BRL
Sales Officer Sales Retail and Wholesale 71,700 BRL
Sales Planner Sales Retail and Wholesale 111,920 BRL
Sales Planning Analyst Sales Retail and Wholesale 108,800 BRL
Sales Representative Sales Retail and Wholesale 67,360 BRL
Sales Service Associate Sales Retail and Wholesale 66,480 BRL
Sales Supervisor Sales Retail and Wholesale 106,600 BRL
Sales Support Sales Retail and Wholesale 50,020 BRL
Sales Support Manager Sales Retail and Wholesale 109,720 BRL
Sales Team Leader Sales Retail and Wholesale 105,880 BRL
Sales Trainer Sales Retail and Wholesale 123,400 BRL
Securities Sales Agent Sales Retail and Wholesale 116,960 BRL
Shipper / Receiver Sales Retail and Wholesale 48,920 BRL
Shop Manager Sales Retail and Wholesale 118,800 BRL
Store Development Administrator Sales Retail and Wholesale 86,640 BRL
Store Manager Sales Retail and Wholesale 125,700 BRL
Territory Sales Manager Sales Retail and Wholesale 176,800 BRL
Territory Sales Representative Sales Retail and Wholesale 93,100 BRL
Trade Marketing Officer Sales Retail and Wholesale 111,000 BRL
Treasury Officer Sales Retail and Wholesale 103,580 BRL
Vice President Sales Sales Retail and Wholesale 158,700 BRL
Visual Merchandiser Sales Retail and Wholesale 57,800 BRL

Salary Comparison by City

If you want to compare salaries with different cities in Brazil, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Aracaju 94,900 BRL
Belem 108,800 BRL
Belo Horizonte 110,120 BRL
Brasilia 107,860 BRL
Campinas 99,460 BRL
Cuiaba 93,100 BRL
Curitiba 107,900 BRL
Fortaleza 113,780 BRL
Goiania 101,120 BRL
Joao Pessoa 97,880 BRL
Londrina 96,520 BRL
Macapa 91,960 BRL
Maceio 102,460 BRL
Manaus 113,280 BRL
Maringa 87,640 BRL
Natal 97,460 BRL
Petrolina and Juazeiro 89,460 BRL
Porto Alegre 99,920 BRL
Recife 104,040 BRL
Rio de Janeiro 118,060 BRL
Salvador 111,000 BRL
Santos 94,400 BRL
Sao Luis 95,720 BRL
Sao Paulo 112,600 BRL
Teresina 93,880 BRL
Vale do Aco 96,600 BRL
Vitoria 87,760 BRL

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