Average National Sales Manager Salary in Brazil for 2024

In this article, we will look at the average National Sales Manager salary for 2024 in Brazil and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Brazilian real. To keep things simple, we are using the BRL currency code instead of the currency symbol R$.

How Much Does a National Sales Manager Make in Brazil?

A National Sales Manager working in Brazil will typically earn around 228,500 BRL per year, and this can range from the lowest average salary of about 104,620 BRL to the highest average salary of 362,200 BRL.

Average Annual Salary
228,500 BRL
Average Monthly Salary
19,041 BRL

Lowest Annual Salary
104,620 BRL
Lowest Monthly Salary
8,718 BRL

Highest Annual Salary
362,200 BRL
Highest Monthly Salary
30,183 BRL

These are average salaries for a National Sales Manager in Brazil and include benefits such as housing and transport. It's also possible for a National Sales Manager to earn more or less than the average salaries shown above.

National Sales Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of National Sales Manager Salaries in Brazil

So we've looked at the average salaries a National Sales Manager will earn in Brazil. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a National Sales Manager can earn between 104,620 BRL and 362,200 BRL on average in Brazil. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a National Sales Manager in Brazil is 245,300 BRL. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 245,300 BRL, and 50% of the population earn more than 245,300 BRL.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average National Sales Manager salary in Brazil, 25% of the population are earning less than 158,700 BRL while 75% of the population earn more than 158,700 BRL.

75% of the population earn less than 327,800 BRL, and 25% of the population earn more than 327,800 BRL.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

National Sales Manager Salary by Experience Level in Brazil

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average national sales manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A National Sales Manager in Brazil that has less than two years of experience can expect to earn somewhere in the region of 118,060 BRL.
  • 2 - 5 Years Experience. With two to five years of experience the average National Sales Manager salary would increase to 159,100 BRL.
  • 5 - 10 Years Experience. From five to ten years of experience as a National Sales Manager, the average salary would be 233,600 BRL.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 283,700 BRL.
  • 15 - 20 Years Experience. A National Sales Manager with 15 to 20 years of experience can earn an average of 312,400 BRL.
  • 20+ Years Experience. For a National Sales Manager with more than 20 years, the expected average salary increases to 339,100 BRL.

Average Salary by Experience Chart

0-2 Years
118,060 BRL
2-5 Years +34%
159,100 BRL
5-10 Years +48%
233,600 BRL
10-15 Years +22%
283,700 BRL
15-20 Years +9%
312,400 BRL
20+ Years +8%
339,100 BRL

National Sales Manager Salary by Education Level in Brazil

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a National Sales Manager in Brazil based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A National Sales Manager in Brazil with a high school education can earn an average salary of 146,200 BRL.

  • Certificate or Diploma. A National Sales Manager in Brazil with a certificate or diploma education can earn an average salary of 172,200 BRL.

  • Bachelor's Degree. A National Sales Manager in Brazil with a bachelor's degree education can earn an average salary of 247,800 BRL.

  • Master's Degree. A National Sales Manager in Brazil with a master's degree education can earn an average salary of 325,600 BRL.

Average Salary by Education Chart

High School
146,200 BRL
Certificate or Diploma +18%
172,200 BRL
Bachelor's Degree +45%
247,800 BRL
Master's Degree +31%
325,600 BRL

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Brazil is around 42,800 to 128,000 BRL and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

National Sales Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Brazil, a male national sales manager will earn an average of 243,000 BRL, while a female national sales manager will earn around 209,700 BRL.

This means that a male national sales manager earns approximately 16% more than a female national sales manager for performing the same job.

Average Salary by Gender Chart in Brazil

Male
243,000 BRL
Female -16%
209,700 BRL

National Sales Manager Average Pay Raise in Brazil

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a National Sales Manager in Brazil is around 14% every 17 months.

The national average pay raise across all professions and industries in Brazil is around 9% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 14 ÷ 17 ) × 12  = 10%

What this means is that a National Sales Manager in Brazil can expect to receive an average pay raise of around 10% every 12 months.

Annual Pay Raise by Industry in Brazil for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Brazil.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
3%
Energy
6%
Information Technology
9%
Healthcare
3%
Travel
6%
Construction
9%
Education
3%

National Sales Manager Bonus and Incentive Rates in Brazil

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A National Sales Manager is a high bonus based job, with 87% of employees reporting at least one bonus in the last 12 months.

13% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
87%
No Bonus
13%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Brazil earn approximately 7% more than private sector employees in the same role.

Public Sector
106,500 BRL
Private Sector -7%
99,460 BRL

Salaries for Jobs Similar to a National Sales Manager

In the table below, we have salary information for jobs that are similar to a National Sales Manager in Brazil.

Job Title Category Salary
Account Manager Sales Retail and Wholesale 115,600 BRL
Account Officer Sales Retail and Wholesale 61,840 BRL
Area Manager Sales Retail and Wholesale 130,400 BRL
Area Sales Director Sales Retail and Wholesale 201,100 BRL
Area Sales Manager Sales Retail and Wholesale 167,100 BRL
Assisstant Store Supervisor Sales Retail and Wholesale 73,800 BRL
Assistant Department Manager Sales Retail and Wholesale 77,100 BRL
Assistant Retail Store Manager Sales Retail and Wholesale 91,580 BRL
Branch Manager Sales Retail and Wholesale 129,000 BRL
Branch Supervisor Sales Retail and Wholesale 104,620 BRL
Cashier Sales Retail and Wholesale 38,340 BRL
Cashier Manager Sales Retail and Wholesale 83,640 BRL
Commercial Sales Manager Sales Retail and Wholesale 163,800 BRL
Corporate Sales Manager Sales Retail and Wholesale 143,200 BRL
Depot Manager Sales Retail and Wholesale 119,900 BRL
Depot Supervisor Sales Retail and Wholesale 104,500 BRL
Deputy Sales Manager Sales Retail and Wholesale 112,620 BRL
Director of Sales Sales Retail and Wholesale 204,700 BRL
Distribution Director Sales Retail and Wholesale 139,100 BRL
District Leader Sales Retail and Wholesale 99,220 BRL
District Manager Sales Retail and Wholesale 136,100 BRL
District Sales Manager Sales Retail and Wholesale 125,100 BRL
External Sales Account Manager Sales Retail and Wholesale 113,740 BRL
Field Sales Representative Sales Retail and Wholesale 84,880 BRL
Furniture Sales Associate Sales Retail and Wholesale 55,840 BRL
Global Wholesale Manager Sales Retail and Wholesale 233,900 BRL
Head Cashier Sales Retail and Wholesale 78,940 BRL
Head of Direct Sales Sales Retail and Wholesale 158,700 BRL
Head of Retail Sales Retail and Wholesale 152,000 BRL
Head Teller Sales Retail and Wholesale 79,240 BRL
Inside Sales Sales Retail and Wholesale 66,480 BRL
Inside Sales Account Manager Sales Retail and Wholesale 103,580 BRL
Inside Sales Engineer Sales Retail and Wholesale 70,880 BRL
Inside Sales Executive Sales Retail and Wholesale 111,240 BRL
Inside Sales Representative Sales Retail and Wholesale 69,240 BRL
Internal Sales Manager Sales Retail and Wholesale 123,400 BRL
Inventory Manager Sales Retail and Wholesale 115,520 BRL
Key Account Manager Sales Retail and Wholesale 124,400 BRL
Medical Device Sales Sales Retail and Wholesale 92,500 BRL
Medical Device Sales Representative Sales Retail and Wholesale 94,380 BRL
Merchandiser Sales Retail and Wholesale 83,020 BRL
National Account Manager Sales Retail and Wholesale 168,100 BRL
National Customer Solution Specialist Sales Retail and Wholesale 128,900 BRL
Outside Sales Representative Sales Retail and Wholesale 87,520 BRL
Parts Salesperson Sales Retail and Wholesale 66,260 BRL
Project Development Manager Sales Retail and Wholesale 128,500 BRL
Project Manager Sales Retail and Wholesale 128,900 BRL
Project Sales Executive Sales Retail and Wholesale 129,000 BRL
Purchasing and Sales Executive Sales Retail and Wholesale 192,000 BRL
Quotation Engineer Sales Retail and Wholesale 67,300 BRL
Regional Sales Director Sales Retail and Wholesale 228,500 BRL
Regional Sales Manager Sales Retail and Wholesale 225,700 BRL
Relationship Manager Sales Retail and Wholesale 139,100 BRL
Retail Merchandiser Sales Retail and Wholesale 47,720 BRL
Retail Operations Manager Sales Retail and Wholesale 129,000 BRL
Retail Sales Associate Sales Retail and Wholesale 92,500 BRL
Retail Sales Representative Sales Retail and Wholesale 78,960 BRL
Retail Salesperson Sales Retail and Wholesale 67,360 BRL
Retail Store Manager Sales Retail and Wholesale 124,400 BRL
Retail Store Sales Person Sales Retail and Wholesale 66,440 BRL
Revenue Manager Sales Retail and Wholesale 123,400 BRL
Sales Account Manager Sales Retail and Wholesale 138,200 BRL
Sales Admin Executive Sales Retail and Wholesale 169,000 BRL
Sales Administration Manager Sales Retail and Wholesale 158,700 BRL
Sales Analyst Sales Retail and Wholesale 125,700 BRL
Sales Assistant Sales Retail and Wholesale 49,200 BRL
Sales Associate Sales Retail and Wholesale 68,580 BRL
Sales Consultant Sales Retail and Wholesale 98,960 BRL
Sales Coordinator Sales Retail and Wholesale 69,240 BRL
Sales Development Representative Sales Retail and Wholesale 85,880 BRL
Sales Director Sales Retail and Wholesale 197,600 BRL
Sales Engineer Sales Retail and Wholesale 79,280 BRL
Sales Executive Sales Retail and Wholesale 136,200 BRL
Sales Manager Sales Retail and Wholesale 172,200 BRL
Sales Officer Sales Retail and Wholesale 71,700 BRL
Sales Planner Sales Retail and Wholesale 111,920 BRL
Sales Planning Analyst Sales Retail and Wholesale 108,800 BRL
Sales Representative Sales Retail and Wholesale 67,360 BRL
Sales Service Associate Sales Retail and Wholesale 66,480 BRL
Sales Specialist Sales Retail and Wholesale 97,300 BRL
Sales Supervisor Sales Retail and Wholesale 106,600 BRL
Sales Support Sales Retail and Wholesale 50,020 BRL
Sales Support Manager Sales Retail and Wholesale 109,720 BRL
Sales Team Leader Sales Retail and Wholesale 105,880 BRL
Sales Trainer Sales Retail and Wholesale 123,400 BRL
Securities Sales Agent Sales Retail and Wholesale 116,960 BRL
Shipper / Receiver Sales Retail and Wholesale 48,920 BRL
Shop Manager Sales Retail and Wholesale 118,800 BRL
Store Development Administrator Sales Retail and Wholesale 86,640 BRL
Store Manager Sales Retail and Wholesale 125,700 BRL
Territory Sales Manager Sales Retail and Wholesale 176,800 BRL
Territory Sales Representative Sales Retail and Wholesale 93,100 BRL
Trade Marketing Officer Sales Retail and Wholesale 111,000 BRL
Treasury Officer Sales Retail and Wholesale 103,580 BRL
Vice President Sales Sales Retail and Wholesale 158,700 BRL
Visual Merchandiser Sales Retail and Wholesale 57,800 BRL

Salary Comparison by City

If you want to compare salaries with different cities in Brazil, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Aracaju 204,700 BRL
Belem 217,900 BRL
Belo Horizonte 239,000 BRL
Brasilia 251,500 BRL
Campinas 225,700 BRL
Cuiaba 204,700 BRL
Curitiba 225,300 BRL
Fortaleza 233,900 BRL
Goiania 225,300 BRL
Joao Pessoa 221,500 BRL
Londrina 207,800 BRL
Macapa 209,700 BRL
Maceio 207,700 BRL
Manaus 245,300 BRL
Maringa 187,300 BRL
Natal 208,600 BRL
Petrolina and Juazeiro 195,200 BRL
Porto Alegre 212,500 BRL
Recife 239,000 BRL
Rio de Janeiro 239,000 BRL
Salvador 239,300 BRL
Santos 204,700 BRL
Sao Luis 222,300 BRL
Sao Paulo 254,700 BRL
Teresina 210,500 BRL
Vale do Aco 197,600 BRL
Vitoria 190,500 BRL

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