Average Public Relations Practitioner Salary in Brazil for 2024

In this article, we will look at the average Public Relations Practitioner salary for 2024 in Brazil and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Brazilian real. To keep things simple, we are using the BRL currency code instead of the currency symbol R$.

How Much Does a Public Relations Practitioner Make in Brazil?

A Public Relations Practitioner working in Brazil will typically earn around 79,600 BRL per year, and this can range from the lowest average salary of about 41,660 BRL to the highest average salary of 117,600 BRL.

Average Annual Salary
79,600 BRL
Average Monthly Salary
6,633 BRL

Lowest Annual Salary
41,660 BRL
Lowest Monthly Salary
3,471 BRL

Highest Annual Salary
117,600 BRL
Highest Monthly Salary
9,800 BRL

These are average salaries for a Public Relations Practitioner in Brazil and include benefits such as housing and transport. It's also possible for a Public Relations Practitioner to earn more or less than the average salaries shown above.

Public Relations Practitioner salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Public Relations Practitioner Salaries in Brazil

So we've looked at the average salaries a Public Relations Practitioner will earn in Brazil. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Public Relations Practitioner can earn between 41,660 BRL and 117,600 BRL on average in Brazil. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Public Relations Practitioner in Brazil is 73,980 BRL. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 73,980 BRL, and 50% of the population earn more than 73,980 BRL.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Public Relations Practitioner salary in Brazil, 25% of the population are earning less than 50,560 BRL while 75% of the population earn more than 50,560 BRL.

75% of the population earn less than 91,840 BRL, and 25% of the population earn more than 91,840 BRL.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Public Relations Practitioner Salary by Experience Level in Brazil

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average public relations practitioner salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Public Relations Practitioner in Brazil that has less than two years of experience can expect to earn somewhere in the region of 47,180 BRL.
  • 2 - 5 Years Experience. With two to five years of experience the average Public Relations Practitioner salary would increase to 60,600 BRL.
  • 5 - 10 Years Experience. From five to ten years of experience as a Public Relations Practitioner, the average salary would be 80,800 BRL.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 96,520 BRL.
  • 15 - 20 Years Experience. A Public Relations Practitioner with 15 to 20 years of experience can earn an average of 108,120 BRL.
  • 20+ Years Experience. For a Public Relations Practitioner with more than 20 years, the expected average salary increases to 110,340 BRL.

Average Salary by Experience Chart

0-2 Years
47,180 BRL
2-5 Years +34%
60,600 BRL
5-10 Years +30%
80,800 BRL
10-15 Years +21%
96,520 BRL
15-20 Years +9%
108,120 BRL
20+ Years +5%
110,340 BRL

Public Relations Practitioner Salary by Education Level in Brazil

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Public Relations Practitioner in Brazil based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Public Relations Practitioner in Brazil with a high school education can earn an average salary of 57,360 BRL.

  • Certificate or Diploma. A Public Relations Practitioner in Brazil with a certificate or diploma education can earn an average salary of 61,760 BRL.

  • Bachelor's Degree. A Public Relations Practitioner in Brazil with a bachelor's degree education can earn an average salary of 88,300 BRL.

  • Master's Degree. A Public Relations Practitioner in Brazil with a master's degree education can earn an average salary of 107,960 BRL.

Average Salary by Education Chart

High School
57,360 BRL
Certificate or Diploma +14%
61,760 BRL
Bachelor's Degree +41%
88,300 BRL
Master's Degree +21%
107,960 BRL

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Brazil is around 42,800 to 128,000 BRL and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Public Relations Practitioner Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Brazil, a male public relations practitioner will earn an average of 82,920 BRL, while a female public relations practitioner will earn around 75,220 BRL.

This means that a male public relations practitioner earns approximately 10% more than a female public relations practitioner for performing the same job.

Average Salary by Gender Chart in Brazil

Male
82,920 BRL
Female -10%
75,220 BRL

Public Relations Practitioner Average Pay Raise in Brazil

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Public Relations Practitioner in Brazil is around 11% every 16 months.

The national average pay raise across all professions and industries in Brazil is around 9% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 16 ) × 12  = 8%

What this means is that a Public Relations Practitioner in Brazil can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Brazil for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Brazil.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
3%
Energy
6%
Information Technology
9%
Healthcare
3%
Travel
6%
Construction
9%
Education
3%

Public Relations Practitioner Bonus and Incentive Rates in Brazil

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Public Relations Practitioner is a moderate bonus based job, with 53% of employees reporting at least one bonus in the last 12 months.

47% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 5%.

Received Bonus
53%
No Bonus
47%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Brazil earn approximately 7% more than private sector employees in the same role.

Public Sector
106,500 BRL
Private Sector -7%
99,460 BRL

Salaries for Jobs Similar to a Public Relations Practitioner

In the table below, we have salary information for jobs that are similar to a Public Relations Practitioner in Brazil.

Job Title Category Salary
Communications Associate Public Relations 54,700 BRL
Communications Project Manager Public Relations 127,700 BRL
Communications Specialist Public Relations 66,480 BRL
Director of Communications Public Relations 152,000 BRL
Government Relations Officer Public Relations 96,680 BRL
Head of Communications Public Relations 150,000 BRL
Head of Public Relations Public Relations 172,200 BRL
Investor Relations Officer Public Relations 105,940 BRL
Marketing Communications Executive Public Relations 148,300 BRL
Media Relations Specialist Public Relations 124,400 BRL
Meetings Coordinator Public Relations 47,120 BRL
Public Relations Executive Public Relations 134,600 BRL
Public Relations Manager Public Relations 159,400 BRL
Public Relations Officer Public Relations 62,100 BRL
Public Relations Specialist Public Relations 67,020 BRL
Relationship Management Officer Public Relations 49,560 BRL

Salary Comparison by City

If you want to compare salaries with different cities in Brazil, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Aracaju 78,940 BRL
Belem 83,020 BRL
Belo Horizonte 86,800 BRL
Brasilia 82,720 BRL
Campinas 74,940 BRL
Cuiaba 67,800 BRL
Curitiba 82,720 BRL
Fortaleza 85,760 BRL
Goiania 83,300 BRL
Joao Pessoa 74,940 BRL
Londrina 70,700 BRL
Macapa 71,400 BRL
Maceio 78,160 BRL
Manaus 81,180 BRL
Maringa 72,120 BRL
Natal 78,160 BRL
Petrolina and Juazeiro 67,360 BRL
Porto Alegre 78,160 BRL
Recife 79,000 BRL
Rio de Janeiro 88,580 BRL
Salvador 89,120 BRL
Santos 66,960 BRL
Sao Luis 73,820 BRL
Sao Paulo 85,460 BRL
Teresina 72,700 BRL
Vale do Aco 70,940 BRL
Vitoria 69,240 BRL

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