Average Media Relations Specialist Salary in Brazil for 2024

In this article, we will look at the average Media Relations Specialist salary for 2024 in Brazil and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Brazilian real. To keep things simple, we are using the BRL currency code instead of the currency symbol R$.

How Much Does a Media Relations Specialist Make in Brazil?

A Media Relations Specialist working in Brazil will typically earn around 124,400 BRL per year, and this can range from the lowest average salary of about 56,640 BRL to the highest average salary of 197,600 BRL.

Average Annual Salary
124,400 BRL
Average Monthly Salary
10,366 BRL

Lowest Annual Salary
56,640 BRL
Lowest Monthly Salary
4,720 BRL

Highest Annual Salary
197,600 BRL
Highest Monthly Salary
16,466 BRL

These are average salaries for a Media Relations Specialist in Brazil and include benefits such as housing and transport. It's also possible for a Media Relations Specialist to earn more or less than the average salaries shown above.

Media Relations Specialist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Media Relations Specialist Salaries in Brazil

So we've looked at the average salaries a Media Relations Specialist will earn in Brazil. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Media Relations Specialist can earn between 56,640 BRL and 197,600 BRL on average in Brazil. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Media Relations Specialist in Brazil is 136,100 BRL. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 136,100 BRL, and 50% of the population earn more than 136,100 BRL.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Media Relations Specialist salary in Brazil, 25% of the population are earning less than 84,560 BRL while 75% of the population earn more than 84,560 BRL.

75% of the population earn less than 180,300 BRL, and 25% of the population earn more than 180,300 BRL.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Media Relations Specialist Salary by Experience Level in Brazil

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average media relations specialist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Media Relations Specialist in Brazil that has less than two years of experience can expect to earn somewhere in the region of 66,820 BRL.
  • 2 - 5 Years Experience. With two to five years of experience the average Media Relations Specialist salary would increase to 86,740 BRL.
  • 5 - 10 Years Experience. From five to ten years of experience as a Media Relations Specialist, the average salary would be 129,000 BRL.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 157,600 BRL.
  • 15 - 20 Years Experience. A Media Relations Specialist with 15 to 20 years of experience can earn an average of 172,200 BRL.
  • 20+ Years Experience. For a Media Relations Specialist with more than 20 years, the expected average salary increases to 185,100 BRL.

Average Salary by Experience Chart

0-2 Years
66,820 BRL
2-5 Years +34%
86,740 BRL
5-10 Years +48%
129,000 BRL
10-15 Years +22%
157,600 BRL
15-20 Years +9%
172,200 BRL
20+ Years +8%
185,100 BRL

Media Relations Specialist Salary by Education Level in Brazil

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Media Relations Specialist in Brazil based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Media Relations Specialist in Brazil with a high school education can earn an average salary of 80,580 BRL.

  • Certificate or Diploma. A Media Relations Specialist in Brazil with a certificate or diploma education can earn an average salary of 95,620 BRL.

  • Bachelor's Degree. A Media Relations Specialist in Brazil with a bachelor's degree education can earn an average salary of 136,200 BRL.

  • Master's Degree. A Media Relations Specialist in Brazil with a master's degree education can earn an average salary of 175,900 BRL.

Average Salary by Education Chart

High School
80,580 BRL
Certificate or Diploma +18%
95,620 BRL
Bachelor's Degree +45%
136,200 BRL
Master's Degree +31%
175,900 BRL

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Brazil is around 42,800 to 128,000 BRL and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Media Relations Specialist Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Brazil, a male media relations specialist will earn an average of 134,600 BRL, while a female media relations specialist will earn around 117,100 BRL.

This means that a male media relations specialist earns approximately 15% more than a female media relations specialist for performing the same job.

Average Salary by Gender Chart in Brazil

Male
134,600 BRL
Female -15%
117,100 BRL

Media Relations Specialist Average Pay Raise in Brazil

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Media Relations Specialist in Brazil is around 12% every 17 months.

The national average pay raise across all professions and industries in Brazil is around 9% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 17 ) × 12  = 8%

What this means is that a Media Relations Specialist in Brazil can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Brazil for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Brazil.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
3%
Energy
6%
Information Technology
9%
Healthcare
3%
Travel
6%
Construction
9%
Education
3%

Media Relations Specialist Bonus and Incentive Rates in Brazil

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Media Relations Specialist is a moderate bonus based job, with 60% of employees reporting at least one bonus in the last 12 months.

40% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 2% to 7%.

Received Bonus
60%
No Bonus
40%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Brazil earn approximately 7% more than private sector employees in the same role.

Public Sector
106,500 BRL
Private Sector -7%
99,460 BRL

Salaries for Jobs Similar to a Media Relations Specialist

In the table below, we have salary information for jobs that are similar to a Media Relations Specialist in Brazil.

Job Title Category Salary
Communications Associate Public Relations 54,700 BRL
Communications Project Manager Public Relations 127,700 BRL
Communications Specialist Public Relations 66,480 BRL
Director of Communications Public Relations 152,000 BRL
Government Relations Officer Public Relations 96,680 BRL
Head of Communications Public Relations 150,000 BRL
Head of Public Relations Public Relations 172,200 BRL
Investor Relations Officer Public Relations 105,940 BRL
Marketing Communications Executive Public Relations 148,300 BRL
Meetings Coordinator Public Relations 47,120 BRL
Public Relations Executive Public Relations 134,600 BRL
Public Relations Manager Public Relations 159,400 BRL
Public Relations Officer Public Relations 62,100 BRL
Public Relations Practitioner Public Relations 79,600 BRL
Public Relations Specialist Public Relations 67,020 BRL
Relationship Management Officer Public Relations 49,560 BRL

Salary Comparison by City

If you want to compare salaries with different cities in Brazil, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Aracaju 125,100 BRL
Belem 138,800 BRL
Belo Horizonte 136,100 BRL
Brasilia 152,100 BRL
Campinas 137,400 BRL
Cuiaba 123,400 BRL
Curitiba 142,300 BRL
Fortaleza 136,100 BRL
Goiania 139,100 BRL
Joao Pessoa 127,700 BRL
Londrina 119,700 BRL
Macapa 118,800 BRL
Maceio 128,900 BRL
Manaus 143,200 BRL
Maringa 113,560 BRL
Natal 128,500 BRL
Petrolina and Juazeiro 112,600 BRL
Porto Alegre 125,700 BRL
Recife 128,500 BRL
Rio de Janeiro 138,800 BRL
Salvador 137,400 BRL
Santos 119,860 BRL
Sao Luis 130,400 BRL
Sao Paulo 142,300 BRL
Teresina 125,700 BRL
Vale do Aco 117,440 BRL
Vitoria 117,380 BRL

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