Average Online Marketing Manager Salary in Philippines for 2024

In this article, we will look at the average Online Marketing Manager salary for 2024 in Philippines and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Philippine peso. To keep things simple, we are using the PHP currency code instead of the currency symbol โ‚ฑ.

How Much Does an Online Marketing Manager Make in Philippines?

An Online Marketing Manager working in Philippines will typically earn around 598,600 PHP per year, and this can range from the lowest average salary of about 275,800 PHP to the highest average salary of 954,900 PHP.

Average Annual Salary
598,600 PHP
Average Monthly Salary
49,883 PHP

Lowest Annual Salary
275,800 PHP
Lowest Monthly Salary
22,983 PHP

Highest Annual Salary
954,900 PHP
Highest Monthly Salary
79,575 PHP

These are average salaries for an Online Marketing Manager in Philippines and include benefits such as housing and transport. It's also possible for an Online Marketing Manager to earn more or less than the average salaries shown above.

Online Marketing Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Online Marketing Manager Salaries in Philippines

So we've looked at the average salaries an Online Marketing Manager will earn in Philippines. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Online Marketing Manager can earn between 275,800 PHP and 954,900 PHP on average in Philippines. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Online Marketing Manager in Philippines is 646,600 PHP. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 646,600 PHP, and 50% of the population earn more than 646,600 PHP.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Online Marketing Manager salary in Philippines, 25% of the population are earning less than 417,200 PHP while 75% of the population earn more than 417,200 PHP.

75% of the population earn less than 864,900 PHP, and 25% of the population earn more than 864,900 PHP.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Online Marketing Manager Salary by Experience Level in Philippines

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average online marketing manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An Online Marketing Manager in Philippines that has less than two years of experience can expect to earn somewhere in the region of 314,500 PHP.
  • 2 - 5 Years Experience. With two to five years of experience the average Online Marketing Manager salary would increase to 417,100 PHP.
  • 5 - 10 Years Experience. From five to ten years of experience as an Online Marketing Manager, the average salary would be 619,000 PHP.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 754,900 PHP.
  • 15 - 20 Years Experience. An Online Marketing Manager with 15 to 20 years of experience can earn an average of 823,900 PHP.
  • 20+ Years Experience. For an Online Marketing Manager with more than 20 years, the expected average salary increases to 889,400 PHP.

Average Salary by Experience Chart

0-2 Years
314,500 PHP
2-5 Years +34%
417,100 PHP
5-10 Years +48%
619,000 PHP
10-15 Years +22%
754,900 PHP
15-20 Years +9%
823,900 PHP
20+ Years +8%
889,400 PHP

Online Marketing Manager Salary by Education Level in Philippines

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Online Marketing Manager in Philippines based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An Online Marketing Manager in Philippines with a high school education can earn an average salary of 384,500 PHP.

  • Certificate or Diploma. An Online Marketing Manager in Philippines with a certificate or diploma education can earn an average salary of 453,200 PHP.

  • Bachelor's Degree. An Online Marketing Manager in Philippines with a bachelor's degree education can earn an average salary of 658,300 PHP.

  • Master's Degree. An Online Marketing Manager in Philippines with a master's degree education can earn an average salary of 860,300 PHP.

Average Salary by Education Chart

High School
384,500 PHP
Certificate or Diploma +18%
453,200 PHP
Bachelor's Degree +45%
658,300 PHP
Master's Degree +31%
860,300 PHP

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Philippines is around 223,000 to 669,000 PHP and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Online Marketing Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Philippines, a male online marketing manager will earn an average of 641,900 PHP, while a female online marketing manager will earn around 558,300 PHP.

This means that a male online marketing manager earns approximately 15% more than a female online marketing manager for performing the same job.

Average Salary by Gender Chart in Philippines

Male
641,900 PHP
Female -15%
558,300 PHP

Online Marketing Manager Average Pay Raise in Philippines

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Online Marketing Manager in Philippines is around 12% every 18 months.

The national average pay raise across all professions and industries in Philippines is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 18 ) × 12  = 8%

What this means is that an Online Marketing Manager in Philippines can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Philippines for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Philippines.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
9%
Energy
9%
Information Technology
9%
Healthcare
9%
Travel
9%
Construction
9%
Education
9%

Online Marketing Manager Bonus and Incentive Rates in Philippines

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Online Marketing Manager is a high bonus based job, with 83% of employees reporting at least one bonus in the last 12 months.

17% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
83%
No Bonus
17%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Philippines earn approximately 12% more than private sector employees in the same role.

Public Sector
563,300 PHP
Private Sector -12%
504,300 PHP

Salaries for Jobs Similar to an Online Marketing Manager

In the table below, we have salary information for jobs that are similar to an Online Marketing Manager in Philippines.

Job Title Category Salary
Account Handler Marketing 440,200 PHP
Affiliate Manager Marketing 541,700 PHP
Analytics Specialist Marketing 394,500 PHP
Assistant Brand Manager Marketing 618,800 PHP
Assistant Product Manager Marketing 656,800 PHP
Associate Marketing Manager Marketing 652,200 PHP
Associate Product Manager Marketing 689,900 PHP
Brand Ambassador Marketing 816,000 PHP
Brand Director Marketing 955,800 PHP
Brand Executive Marketing 816,000 PHP
Brand Manager Marketing 868,400 PHP
Business Analytics Specialist Marketing 417,100 PHP
Business Channel Manager Marketing 588,500 PHP
Business Intelligence Team Leader Marketing 639,900 PHP
Campaign Specialist Marketing 522,700 PHP
Chief Marketing Officer Marketing 962,900 PHP
Chief Product Officer Marketing 816,900 PHP
Communications Officer Marketing 267,100 PHP
Content Manager Marketing 476,600 PHP
Content Marketing Strategist Marketing 585,900 PHP
Copy Editer Marketing 335,100 PHP
Copy Writer Marketing 361,600 PHP
Creative Marketing Lead Marketing 589,400 PHP
Creative Writer Marketing 354,000 PHP
Digital Marketer Marketing 491,000 PHP
Digital Marketing Manager Marketing 713,900 PHP
Digital Marketing Strategist Marketing 695,400 PHP
Digital Media Specialist Marketing 596,100 PHP
Director of Marketing Marketing 922,900 PHP
Director of Research Marketing 671,000 PHP
eMarketing Manager Marketing 761,400 PHP
Event Marketing Marketing 693,100 PHP
Head of Executive Search Marketing 791,600 PHP
Key Affiliate Manager Marketing 675,100 PHP
Localization Manager Marketing 637,500 PHP
Market Development Executive Marketing 724,000 PHP
Market Development Manager Marketing 718,000 PHP
Market Research Analyst Marketing 628,000 PHP
Market Research Manager Marketing 663,200 PHP
Market Segmentation Director Marketing 683,400 PHP
Marketing Account Supervisor Marketing 528,500 PHP
Marketing Administrator Marketing 483,400 PHP
Marketing Advisor Marketing 562,200 PHP
Marketing Analyst Marketing 539,700 PHP
Marketing and Communications Officer Marketing 325,600 PHP
Marketing and Sales Head Marketing 899,900 PHP
Marketing Assistant Marketing 290,800 PHP
Marketing Associate Marketing 288,100 PHP
Marketing Communications Manager Marketing 633,100 PHP
Marketing Consultant Marketing 702,800 PHP
Marketing Coordinator Marketing 288,700 PHP
Marketing Director Marketing 973,800 PHP
Marketing Distribution Executive Marketing 718,000 PHP
Marketing Executive Marketing 724,300 PHP
Marketing Manager Marketing 957,800 PHP
Marketing Officer Marketing 320,500 PHP
Marketing Segment Manager Marketing 701,400 PHP
Marketing Specialist Marketing 447,700 PHP
Marketing Supervisor Marketing 562,200 PHP
Marketing Vice President Marketing 731,700 PHP
Marketing Writer Marketing 340,000 PHP
Online Marketing Analyst Marketing 498,500 PHP
Optimization Manager Marketing 615,300 PHP
Outbound Sales Marketing 412,000 PHP
Outreach Coordinator Marketing 407,300 PHP
Outreach Specialist Marketing 514,800 PHP
Product Development Marketing 626,800 PHP
Product Manager Marketing 714,600 PHP
Product Marketing Engineer Marketing 404,600 PHP
Product Marketing Executive Marketing 677,100 PHP
Product Marketing Manager Marketing 727,400 PHP
Product Researcher Marketing 361,600 PHP
Product Strategist Marketing 553,800 PHP
Product Strategy Researcher Marketing 504,500 PHP
Product Training Specialist Marketing 472,000 PHP
Project Manager Marketing 558,300 PHP
Publications Coordinator Marketing 332,500 PHP
Research Executive Marketing 677,100 PHP
Sales and Marketing Assistant Marketing 294,700 PHP
Sales and Marketing Coordinator Marketing 308,900 PHP
Sales and Marketing Director Marketing 907,100 PHP
Sales Director Marketing 840,100 PHP
Sales Management Support Marketing 330,700 PHP
Sales Manager Marketing 885,000 PHP
Search Marketing Strategist Marketing 748,600 PHP
Social Media Administrator Marketing 516,100 PHP
Social Media Specialist Marketing 492,700 PHP
Spaceman Analyst Marketing 292,000 PHP
Sponsorship Consultant Marketing 489,600 PHP
Team Leader Marketing 525,700 PHP
Telemarketer Marketing 272,800 PHP
Trade Marketing Executive Marketing 695,200 PHP
Trade Marketing Manager Marketing 704,300 PHP
Trade Marketing Professional Marketing 581,000 PHP
Trade Marketing Specialist Marketing 389,200 PHP
Web Analytics Manager Marketing 565,100 PHP
Web Content Manager Marketing 544,800 PHP

Salary Comparison by City

If you want to compare salaries with different cities in Philippines, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Antipolo 710,500 PHP
Cagayan de Oro 625,000 PHP
Cebu 721,600 PHP
Dasmarinas 587,800 PHP
Davao 717,900 PHP
Kalookan 689,900 PHP
Las Pinas 605,700 PHP
Makati 629,800 PHP
Manila 741,500 PHP
Paranaque 652,200 PHP
Pasig 671,000 PHP
Quezon City 781,200 PHP
Taguig 672,600 PHP
Valenzuela 650,800 PHP

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