Average Content Writer Salary in United Kingdom for 2024

In this article, we will look at the average Content Writer salary for 2024 in United Kingdom and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the British pound. To keep things simple, we are using the GBP currency code instead of the currency symbol £.

How Much Does a Content Writer Make in United Kingdom?

A Content Writer working in United Kingdom will typically earn around 64,400 GBP per year, and this can range from the lowest average salary of about 35,300 GBP to the highest average salary of 100,700 GBP.

Average Annual Salary
64,400 GBP
Average Monthly Salary
5,366 GBP

Lowest Annual Salary
35,300 GBP
Lowest Monthly Salary
2,941 GBP

Highest Annual Salary
100,700 GBP
Highest Monthly Salary
8,391 GBP

These are average salaries for a Content Writer in United Kingdom and include benefits such as housing and transport. It's also possible for a Content Writer to earn more or less than the average salaries shown above.

Content Writer salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Content Writer Salaries in United Kingdom

So we've looked at the average salaries a Content Writer will earn in United Kingdom. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Content Writer can earn between 35,300 GBP and 100,700 GBP on average in United Kingdom. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Content Writer in United Kingdom is 64,100 GBP. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 64,100 GBP, and 50% of the population earn more than 64,100 GBP.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Content Writer salary in United Kingdom, 25% of the population are earning less than 45,200 GBP while 75% of the population earn more than 45,200 GBP.

75% of the population earn less than 80,200 GBP, and 25% of the population earn more than 80,200 GBP.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Content Writer Salary by Experience Level in United Kingdom

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average content writer salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Content Writer in United Kingdom that has less than two years of experience can expect to earn somewhere in the region of 40,500 GBP.
  • 2 - 5 Years Experience. With two to five years of experience the average Content Writer salary would increase to 53,600 GBP.
  • 5 - 10 Years Experience. From five to ten years of experience as a Content Writer, the average salary would be 67,300 GBP.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 81,400 GBP.
  • 15 - 20 Years Experience. A Content Writer with 15 to 20 years of experience can earn an average of 91,000 GBP.
  • 20+ Years Experience. For a Content Writer with more than 20 years, the expected average salary increases to 93,600 GBP.

Average Salary by Experience Chart

0-2 Years
40,500 GBP
2-5 Years +34%
53,600 GBP
5-10 Years +30%
67,300 GBP
10-15 Years +21%
81,400 GBP
15-20 Years +9%
91,000 GBP
20+ Years +5%
93,600 GBP

Content Writer Salary by Education Level in United Kingdom

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Content Writer in United Kingdom based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Content Writer in United Kingdom with a high school education can earn an average salary of 46,200 GBP.

  • Certificate or Diploma. A Content Writer in United Kingdom with a certificate or diploma education can earn an average salary of 53,600 GBP.

  • Bachelor's Degree. A Content Writer in United Kingdom with a bachelor's degree education can earn an average salary of 77,000 GBP.

  • Master's Degree. A Content Writer in United Kingdom with a master's degree education can earn an average salary of 90,900 GBP.

Average Salary by Education Chart

High School
46,200 GBP
Certificate or Diploma +14%
53,600 GBP
Bachelor's Degree +41%
77,000 GBP
Master's Degree +21%
90,900 GBP

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in United Kingdom is around 29,600 to 88,700 GBP and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Content Writer Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In United Kingdom, a male content writer will earn an average of 67,500 GBP, while a female content writer will earn around 63,200 GBP.

This means that a male content writer earns approximately 7% more than a female content writer for performing the same job.

Average Salary by Gender Chart in United Kingdom

Male
67,500 GBP
Female -7%
63,200 GBP

Content Writer Average Pay Raise in United Kingdom

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Content Writer in United Kingdom is around 11% every 16 months.

The national average pay raise across all professions and industries in United Kingdom is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 16 ) × 12  = 8%

What this means is that a Content Writer in United Kingdom can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in United Kingdom for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in United Kingdom.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
3%
Energy
6%
Information Technology
9%
Healthcare
3%
Travel
6%
Construction
9%
Education
3%

Content Writer Bonus and Incentive Rates in United Kingdom

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Content Writer is a low bonus based job, with 30% of employees reporting at least one bonus in the last 12 months.

70% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 1% to 3%.

Received Bonus
30%
No Bonus
70%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in United Kingdom earn approximately 7% more than private sector employees in the same role.

Public Sector
72,700 GBP
Private Sector -7%
68,200 GBP

Salaries for Jobs Similar to a Content Writer

In the table below, we have salary information for jobs that are similar to a Content Writer in United Kingdom.

Job Title Category Salary
Advertising Copywriter Publishing and Printing 64,800 GBP
Art Director Publishing and Printing 71,200 GBP
Art Supervisor Publishing and Printing 63,900 GBP
Artist Publishing and Printing 68,200 GBP
Assistant Editor Publishing and Printing 53,300 GBP
Associate Content Management Specialist Publishing and Printing 69,800 GBP
Associate Editor Publishing and Printing 55,700 GBP
Binder and Finisher Publishing and Printing 30,800 GBP
Bindery Supervisor Publishing and Printing 41,400 GBP
Circulations Director Publishing and Printing 100,700 GBP
Color Matcher Publishing and Printing 34,800 GBP
Color Technician Publishing and Printing 32,600 GBP
Commissioning Editor Publishing and Printing 57,800 GBP
Communications Editor Publishing and Printing 58,100 GBP
Content Copywriter Publishing and Printing 65,800 GBP
Content Management Assistant Publishing and Printing 55,400 GBP
Content Publisher Publishing and Printing 52,800 GBP
CopyWriter Publishing and Printing 61,700 GBP
Corporate Print Center Specialist Publishing and Printing 49,200 GBP
Curator Publishing and Printing 54,100 GBP
DTP Operator Publishing and Printing 56,100 GBP
Editor Publishing and Printing 61,700 GBP
Electronic Publisher Publishing and Printing 66,100 GBP
Fashion Subeditor Publishing and Printing 61,400 GBP
Media Design Manager Publishing and Printing 114,600 GBP
Media Planner Publishing and Printing 68,400 GBP
Photographer Publishing and Printing 54,300 GBP
Planning and Supply Manager Publishing and Printing 114,300 GBP
Print Production Coordinator Publishing and Printing 57,800 GBP
Print Production Manager Publishing and Printing 109,000 GBP
Printing Press Operator Publishing and Printing 47,400 GBP
Production Editor Publishing and Printing 58,600 GBP
Proofreader Publishing and Printing 54,200 GBP
Publisher Publishing and Printing 67,000 GBP
Publishing and Printing Coordinator Publishing and Printing 49,400 GBP
Publishing and Printing Manager Publishing and Printing 118,900 GBP
Publishing and Printing Supervisor Publishing and Printing 89,200 GBP
Publishing Specialist Publishing and Printing 75,000 GBP
Reporter Publishing and Printing 84,800 GBP
Technical Writer Publishing and Printing 60,800 GBP
Technical Writing Manager Publishing and Printing 91,000 GBP

Salary Comparison by City

If you want to compare salaries with different cities in United Kingdom, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Aberdeen 64,400 GBP
Abingdon 58,600 GBP
Armagh 65,500 GBP
Bangor 59,500 GBP
Belfast 68,900 GBP
Birmingham 75,500 GBP
Bradford 73,100 GBP
Brighton 68,500 GBP
Bristol 68,100 GBP
Cambridge 58,600 GBP
Canterbury 58,200 GBP
Cardiff 66,400 GBP
Chester 60,500 GBP
Coventry 68,400 GBP
Derby 66,200 GBP
Derry 63,100 GBP
Dundee 64,600 GBP
Durham 61,400 GBP
Edinburgh 72,700 GBP
Exeter 65,500 GBP
Glasgow 75,500 GBP
Gloucester 64,500 GBP
Hartlepool 64,300 GBP
Inverness 60,700 GBP
Kingston upon Hull 65,100 GBP
Kirkwall 51,900 GBP
Leeds 70,900 GBP
Leicester 70,100 GBP
Lincoln 63,100 GBP
Lisburn 58,800 GBP
Liverpool 72,800 GBP
London 73,300 GBP
Manchester 70,500 GBP
Newcastle 71,200 GBP
Newport 59,900 GBP
Newry 64,100 GBP
Norwich 64,600 GBP
Nottingham 73,700 GBP
Oxford 59,900 GBP
Peterborough 61,700 GBP
Plymouth 66,900 GBP
Poole 63,100 GBP
Portsmouth 67,000 GBP
Ripon 56,800 GBP
Salisbury 58,000 GBP
Sheffield 74,100 GBP
Somerset 69,800 GBP
Southampton 70,000 GBP
St Davids 55,200 GBP
Stirling 58,200 GBP
Stromness 55,200 GBP
Strontian 55,200 GBP
Swansea 66,900 GBP
Truro 61,400 GBP
Wakefield 57,200 GBP
Wells 52,300 GBP
Winchester 57,900 GBP
Wolverhampton 64,400 GBP
York 64,600 GBP

Salary Comparison by State

The table below includes links to the average salary for each state in United Kingdom.

City Average Salary
England 127,700 GBP
Northern Ireland 54,500 GBP
Scotland 85,400 GBP
Wales 61,500 GBP

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