Average Social Media Manager Salary in United States for 2024

In this article, we will look at the average Social Media Manager salary for 2024 in United States and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the United States dollar. To keep things simple, we are using the USD currency code instead of the currency symbol $.

How Much Does a Social Media Manager Make in United States?

A Social Media Manager working in United States will typically earn around 123,000 USD per year, and this can range from the lowest average salary of about 56,400 USD to the highest average salary of 191,100 USD.

These are average salaries for a Social Media Manager in United States and include benefits such as housing and transport. It's also possible for a Social Media Manager to earn more or less than the average salaries shown above.

Social Media Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Social Media Manager Salaries in United States

So we've looked at the average salaries a Social Media Manager will earn in United States. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Social Media Manager can earn between 56,400 USD and 191,100 USD on average in United States. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Social Media Manager in United States is 130,500 USD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 130,500 USD, and 50% of the population earn more than 130,500 USD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Social Media Manager salary in United States, 25% of the population are earning less than 83,300 USD while 75% of the population earn more than 83,300 USD.

75% of the population earn less than 171,300 USD, and 25% of the population earn more than 171,300 USD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

Social Media Manager Salary by Experience Level in United States

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average social media manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

• 0 - 2 Years Experience. A Social Media Manager in United States that has less than two years of experience can expect to earn somewhere in the region of 67,800 USD.
• 2 - 5 Years Experience. With two to five years of experience the average Social Media Manager salary would increase to 92,400 USD.
• 5 - 10 Years Experience. From five to ten years of experience as a Social Media Manager, the average salary would be 128,400 USD.
• 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 158,900 USD.
• 15 - 20 Years Experience. A Social Media Manager with 15 to 20 years of experience can earn an average of 166,600 USD.
• 20+ Years Experience. For a Social Media Manager with more than 20 years, the expected average salary increases to 183,900 USD.

Average Salary by Experience Chart

Social Media Manager Salary by Education Level in United States

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Social Media Manager in United States based on the education level of the employees in order to find out whether a better education level would increase your salary.

• High School. A Social Media Manager in United States with a high school education can earn an average salary of 81,600 USD.

• Certificate or Diploma. A Social Media Manager in United States with a certificate or diploma education can earn an average salary of 95,000 USD.

• Bachelor's Degree. A Social Media Manager in United States with a bachelor's degree education can earn an average salary of 140,700 USD.

• Master's Degree. A Social Media Manager in United States with a master's degree education can earn an average salary of 183,900 USD.

Average Salary by Education Chart

Social Media Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In United States, a male social media manager will earn an average of 123,800 USD, while a female social media manager will earn around 118,900 USD.

This means that a male social media manager earns approximately 4% more than a female social media manager for performing the same job.

Average Salary by Gender Chart in United States

Social Media Manager Average Pay Raise in United States

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Social Media Manager in United States is around 11% every 17 months.

The national average pay raise across all professions and industries in United States is around 8% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 17 ) × 12  = 8%

What this means is that a Social Media Manager in United States can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in United States for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in United States.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Social Media Manager Bonus and Incentive Rates in United States

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Social Media Manager is a high bonus based job, with 85% of employees reporting at least one bonus in the last 12 months.

15% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in United States earn approximately 6% more than private sector employees in the same role.

Salaries for Jobs Similar to a Social Media Manager

In the table below, we have salary information for jobs that are similar to a Social Media Manager in United States.

Salary Comparison by City

If you want to compare salaries with different cities in United States, you can use the links below to explore the data for each specific city we have researched.

Salary Comparison by State

The table below includes links to the average salary for each state in United States.

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