Average Sales Planner Salary in Mexico for 2024

In this article, we will look at the average Sales Planner salary for 2024 in Mexico and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Mexican peso. To keep things simple, we are using the MXN currency code instead of the currency symbol $.

How Much Does a Sales Planner Make in Mexico?

A Sales Planner working in Mexico will typically earn around 417,200 MXN per year, and this can range from the lowest average salary of about 225,300 MXN to the highest average salary of 627,900 MXN.

Average Annual Salary
417,200 MXN
Average Monthly Salary
34,766 MXN

Lowest Annual Salary
225,300 MXN
Lowest Monthly Salary
18,775 MXN

Highest Annual Salary
627,900 MXN
Highest Monthly Salary
52,325 MXN

These are average salaries for a Sales Planner in Mexico and include benefits such as housing and transport. It's also possible for a Sales Planner to earn more or less than the average salaries shown above.

Sales Planner salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Sales Planner Salaries in Mexico

So we've looked at the average salaries a Sales Planner will earn in Mexico. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Sales Planner can earn between 225,300 MXN and 627,900 MXN on average in Mexico. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Sales Planner in Mexico is 384,200 MXN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 384,200 MXN, and 50% of the population earn more than 384,200 MXN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Sales Planner salary in Mexico, 25% of the population are earning less than 275,200 MXN while 75% of the population earn more than 275,200 MXN.

75% of the population earn less than 464,900 MXN, and 25% of the population earn more than 464,900 MXN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Sales Planner Salary by Experience Level in Mexico

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average sales planner salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Sales Planner in Mexico that has less than two years of experience can expect to earn somewhere in the region of 263,200 MXN.
  • 2 - 5 Years Experience. With two to five years of experience the average Sales Planner salary would increase to 330,700 MXN.
  • 5 - 10 Years Experience. From five to ten years of experience as a Sales Planner, the average salary would be 433,800 MXN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 513,300 MXN.
  • 15 - 20 Years Experience. A Sales Planner with 15 to 20 years of experience can earn an average of 565,100 MXN.
  • 20+ Years Experience. For a Sales Planner with more than 20 years, the expected average salary increases to 602,700 MXN.

Average Salary by Experience Chart

0-2 Years
263,200 MXN
2-5 Years +26%
330,700 MXN
5-10 Years +32%
433,800 MXN
10-15 Years +18%
513,300 MXN
15-20 Years +11%
565,100 MXN
20+ Years +6%
602,700 MXN

Sales Planner Salary by Education Level in Mexico

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Sales Planner in Mexico based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Sales Planner in Mexico with a high school education can earn an average salary of 318,800 MXN.

  • Certificate or Diploma. A Sales Planner in Mexico with a certificate or diploma education can earn an average salary of 359,900 MXN.

  • Bachelor's Degree. A Sales Planner in Mexico with a bachelor's degree education can earn an average salary of 472,100 MXN.

  • Master's Degree. A Sales Planner in Mexico with a master's degree education can earn an average salary of 583,000 MXN.

Average Salary by Education Chart

High School
318,800 MXN
Certificate or Diploma +13%
359,900 MXN
Bachelor's Degree +32%
472,100 MXN
Master's Degree +24%
583,000 MXN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Mexico is around 166,000 to 498,000 MXN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Sales Planner Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Mexico, a male sales planner will earn an average of 431,100 MXN, while a female sales planner will earn around 398,300 MXN.

This means that a male sales planner earns approximately 8% more than a female sales planner for performing the same job.

Average Salary by Gender Chart in Mexico

Male
431,100 MXN
Female -8%
398,300 MXN

Sales Planner Average Pay Raise in Mexico

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Sales Planner in Mexico is around 11% every 18 months.

The national average pay raise across all professions and industries in Mexico is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 18 ) × 12  = 7%

What this means is that a Sales Planner in Mexico can expect to receive an average pay raise of around 7% every 12 months.

Annual Pay Raise by Industry in Mexico for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Mexico.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
4%
Energy
8%
Information Technology
3%
Healthcare
7%
Travel
2%
Construction
6%
Education
1%

Sales Planner Bonus and Incentive Rates in Mexico

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Sales Planner is a high bonus based job, with 75% of employees reporting at least one bonus in the last 12 months.

25% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 7%.

Received Bonus
75%
No Bonus
25%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Mexico earn approximately 8% more than private sector employees in the same role.

Public Sector
415,900 MXN
Private Sector -8%
384,200 MXN

Salaries for Jobs Similar to a Sales Planner

In the table below, we have salary information for jobs that are similar to a Sales Planner in Mexico.

Job Title Category Salary
Account Manager Sales Retail and Wholesale 442,300 MXN
Account Officer Sales Retail and Wholesale 246,500 MXN
Area Manager Sales Retail and Wholesale 504,400 MXN
Area Sales Director Sales Retail and Wholesale 829,000 MXN
Area Sales Manager Sales Retail and Wholesale 683,800 MXN
Assisstant Store Supervisor Sales Retail and Wholesale 263,100 MXN
Assistant Department Manager Sales Retail and Wholesale 327,800 MXN
Assistant Retail Store Manager Sales Retail and Wholesale 351,900 MXN
Branch Manager Sales Retail and Wholesale 500,100 MXN
Branch Supervisor Sales Retail and Wholesale 409,000 MXN
Cashier Sales Retail and Wholesale 157,600 MXN
Cashier Manager Sales Retail and Wholesale 339,100 MXN
Commercial Sales Manager Sales Retail and Wholesale 643,800 MXN
Corporate Sales Manager Sales Retail and Wholesale 572,200 MXN
Depot Manager Sales Retail and Wholesale 453,200 MXN
Depot Supervisor Sales Retail and Wholesale 431,300 MXN
Deputy Sales Manager Sales Retail and Wholesale 450,300 MXN
Director of Sales Sales Retail and Wholesale 778,200 MXN
Distribution Director Sales Retail and Wholesale 555,800 MXN
District Leader Sales Retail and Wholesale 407,100 MXN
District Manager Sales Retail and Wholesale 499,300 MXN
District Sales Manager Sales Retail and Wholesale 480,300 MXN
External Sales Account Manager Sales Retail and Wholesale 457,300 MXN
Field Sales Representative Sales Retail and Wholesale 332,100 MXN
Furniture Sales Associate Sales Retail and Wholesale 231,000 MXN
Global Wholesale Manager Sales Retail and Wholesale 874,900 MXN
Head Cashier Sales Retail and Wholesale 325,800 MXN
Head of Direct Sales Sales Retail and Wholesale 588,500 MXN
Head of Retail Sales Retail and Wholesale 585,900 MXN
Head Teller Sales Retail and Wholesale 307,400 MXN
Inside Sales Sales Retail and Wholesale 239,000 MXN
Inside Sales Account Manager Sales Retail and Wholesale 377,200 MXN
Inside Sales Engineer Sales Retail and Wholesale 292,000 MXN
Inside Sales Executive Sales Retail and Wholesale 406,300 MXN
Inside Sales Representative Sales Retail and Wholesale 272,800 MXN
Internal Sales Manager Sales Retail and Wholesale 491,000 MXN
Inventory Manager Sales Retail and Wholesale 444,300 MXN
Key Account Manager Sales Retail and Wholesale 464,900 MXN
Medical Device Sales Sales Retail and Wholesale 384,200 MXN
Medical Device Sales Representative Sales Retail and Wholesale 362,200 MXN
Merchandiser Sales Retail and Wholesale 301,700 MXN
National Account Manager Sales Retail and Wholesale 605,700 MXN
National Customer Solution Specialist Sales Retail and Wholesale 539,700 MXN
National Sales Manager Sales Retail and Wholesale 862,200 MXN
Outside Sales Representative Sales Retail and Wholesale 325,600 MXN
Parts Salesperson Sales Retail and Wholesale 257,700 MXN
Project Development Manager Sales Retail and Wholesale 513,300 MXN
Project Manager Sales Retail and Wholesale 498,000 MXN
Project Sales Executive Sales Retail and Wholesale 499,300 MXN
Purchasing and Sales Executive Sales Retail and Wholesale 721,600 MXN
Quotation Engineer Sales Retail and Wholesale 271,300 MXN
Regional Sales Director Sales Retail and Wholesale 829,000 MXN
Regional Sales Manager Sales Retail and Wholesale 868,400 MXN
Relationship Manager Sales Retail and Wholesale 563,000 MXN
Retail Merchandiser Sales Retail and Wholesale 187,300 MXN
Retail Operations Manager Sales Retail and Wholesale 475,700 MXN
Retail Sales Associate Sales Retail and Wholesale 363,000 MXN
Retail Sales Representative Sales Retail and Wholesale 305,600 MXN
Retail Salesperson Sales Retail and Wholesale 259,100 MXN
Retail Store Manager Sales Retail and Wholesale 492,700 MXN
Retail Store Sales Person Sales Retail and Wholesale 265,000 MXN
Revenue Manager Sales Retail and Wholesale 491,000 MXN
Sales Account Manager Sales Retail and Wholesale 559,000 MXN
Sales Admin Executive Sales Retail and Wholesale 615,000 MXN
Sales Administration Manager Sales Retail and Wholesale 588,500 MXN
Sales Analyst Sales Retail and Wholesale 476,600 MXN
Sales Assistant Sales Retail and Wholesale 183,700 MXN
Sales Associate Sales Retail and Wholesale 263,900 MXN
Sales Consultant Sales Retail and Wholesale 369,300 MXN
Sales Coordinator Sales Retail and Wholesale 279,400 MXN
Sales Development Representative Sales Retail and Wholesale 312,400 MXN
Sales Director Sales Retail and Wholesale 802,400 MXN
Sales Engineer Sales Retail and Wholesale 288,700 MXN
Sales Executive Sales Retail and Wholesale 485,300 MXN
Sales Manager Sales Retail and Wholesale 713,900 MXN
Sales Officer Sales Retail and Wholesale 261,300 MXN
Sales Planning Analyst Sales Retail and Wholesale 454,300 MXN
Sales Representative Sales Retail and Wholesale 252,300 MXN
Sales Service Associate Sales Retail and Wholesale 245,300 MXN
Sales Specialist Sales Retail and Wholesale 372,600 MXN
Sales Supervisor Sales Retail and Wholesale 407,300 MXN
Sales Support Sales Retail and Wholesale 183,700 MXN
Sales Support Manager Sales Retail and Wholesale 428,400 MXN
Sales Team Leader Sales Retail and Wholesale 419,400 MXN
Sales Trainer Sales Retail and Wholesale 485,200 MXN
Securities Sales Agent Sales Retail and Wholesale 425,100 MXN
Shipper / Receiver Sales Retail and Wholesale 196,800 MXN
Shop Manager Sales Retail and Wholesale 447,700 MXN
Store Development Administrator Sales Retail and Wholesale 325,800 MXN
Store Manager Sales Retail and Wholesale 520,900 MXN
Territory Sales Manager Sales Retail and Wholesale 637,500 MXN
Territory Sales Representative Sales Retail and Wholesale 369,300 MXN
Trade Marketing Officer Sales Retail and Wholesale 454,900 MXN
Treasury Officer Sales Retail and Wholesale 415,900 MXN
Vice President Sales Sales Retail and Wholesale 639,100 MXN
Visual Merchandiser Sales Retail and Wholesale 225,700 MXN

Salary Comparison by City

If you want to compare salaries with different cities in Mexico, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Acapulco 522,700 MXN
Acuna 411,400 MXN
Aguascalientes 510,200 MXN
Boca del Rio 340,000 MXN
Buenavista 381,800 MXN
Campeche 397,900 MXN
Cancun 475,700 MXN
Celaya 437,300 MXN
Chalco 351,200 MXN
Chetumal 357,300 MXN
Chicoloapan 362,200 MXN
Chihuahua 504,400 MXN
Chilpancingo 367,200 MXN
Chimalhuacan 514,300 MXN
Cholula de Rivadabia 365,400 MXN
Ciudad Apodaca 472,000 MXN
Ciudad del Carmen 378,300 MXN
Ciudad Juarez 378,300 MXN
Ciudad Lopez Mateos 464,400 MXN
Ciudad Obregon 431,100 MXN
Ciudad Santa Catarina 440,200 MXN
Ciudad Valles 357,300 MXN
Ciudad Victoria 430,500 MXN
Coacalco 431,300 MXN
Coatzacoalcos 385,300 MXN
Colima 353,600 MXN
Cordoba 340,000 MXN
Cuautitlan Izcalli 478,100 MXN
Cuautla 345,700 MXN
Cuernavaca 444,300 MXN
Culiacan 524,700 MXN
Delicias 327,800 MXN
Durango 502,200 MXN
Ecatepec de Morelos 539,700 MXN
Ensenada 453,200 MXN
Fresnillo 341,900 MXN
General Escobedo 466,900 MXN
Gomez Palacio 421,400 MXN
Guadalajara 529,600 MXN
Guadalupe 522,700 MXN
Guaymas 340,400 MXN
Hermosillo 493,000 MXN
Hidalgo del Parral 330,700 MXN
Iguala 332,100 MXN
Irapuato 472,100 MXN
Ixtapaluca 448,500 MXN
Jiutepec 365,400 MXN
La Paz 407,100 MXN
Leon 541,700 MXN
Los Mochis 431,300 MXN
Los Reyes la Paz 433,400 MXN
Manzanillo 345,700 MXN
Matamoros 475,700 MXN
Mazatlan 437,300 MXN
Merida 489,600 MXN
Metepec 411,400 MXN
Mexicali 496,100 MXN
Mexico City 547,800 MXN
Minatitlan 319,600 MXN
Monclova 388,100 MXN
Monterrey 543,200 MXN
Morelia 502,200 MXN
Naucalpan 507,300 MXN
Navojoa 308,900 MXN
Nezahualcoyotl 524,300 MXN
Nogales 397,900 MXN
Nuevo Laredo 478,100 MXN
Oaxaca 424,300 MXN
Ojo de Agua 419,400 MXN
Orizaba 315,700 MXN
Pachuca 397,900 MXN
Piedras Negras 361,500 MXN
Playa del Carmen 361,600 MXN
Poza Rica 369,300 MXN
Puebla 520,900 MXN
Puerto Vallarta 389,200 MXN
Queretaro 492,400 MXN
Reynosa 499,300 MXN
Salamanca 381,800 MXN
Saltillo 485,200 MXN
San Cristobal de las Casas 389,200 MXN
San Juan del Rio 335,800 MXN
San Luis Potosi 518,300 MXN
San Luis Rio Colorado 363,000 MXN
San Nicolas de los Garza 462,300 MXN
San Pablo de las Salinas 383,300 MXN
San Pedro Garza Garcia 325,800 MXN
Soledad de Graciano Sanchez 413,900 MXN
Tampico 417,100 MXN
Tapachula 399,900 MXN
Tehuacan 394,500 MXN
Tepic 466,300 MXN
Tijuana 510,200 MXN
Tlalnepantla de Baz 502,200 MXN
Tlaquepaque 471,700 MXN
Toluca 453,200 MXN
Tonala 448,500 MXN
Torreon 480,300 MXN
Tuxtla Gutierrez 487,600 MXN
Uruapan 411,400 MXN
Veracruz 476,600 MXN
Villa Nicolas Romero 431,100 MXN
Villahermosa 459,300 MXN
Xalapa 459,700 MXN
Xico 442,300 MXN
Zacatecas 339,100 MXN
Zamora de Hidalgo 361,600 MXN
Zapopan 524,400 MXN

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