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Average Sales Planner Salary in Mexico for 2026

A sales planner in Mexico earns about 417,200 MXN a year. That's 5% roughly in line with the national average of 398,300 MXN.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in Mexico sit around 225,300 MXN a year, while the very top stretches to 627,900 MXN. Everything on this page is in Mexican peso (MXN, symbol $), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in Mexico, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.


How much does a sales planner make in Mexico?

Average salary
417,200 MXN
34,766 MXN per month
Lowest reported
225,300 MXN
18,775 MXN per month
Highest reported
627,900 MXN
52,325 MXN per month

A typical sales planner working in Mexico brings home around 34,766 MXN a month before tax. Entry-level pay starts near 225,300 MXN, and the top of the ladder reaches roughly 627,900 MXN for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior sales planner working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around.


How sales planner pay ranges in Mexico

A good way to think about salary in Mexico is to look at the distribution rather than the headline average. Half of all sales planners in Mexico earn less than 384,200 MXN a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 275,200 MXN (the 25th percentile), and a quarter clear 464,900 MXN (the 75th percentile). The middle 50% of sales planners sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 225,300 MXN. The highest stretch to 627,900 MXN, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

225,300
Low
384,200
Median
627,900
High
275,200
25th
464,900
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in MXN

Sales planner pay by experience in Mexico

Years of experience is the single biggest lever on pay for a sales planner in Mexico, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical sales planner salary changes as you move through the career ladder.

  • 0-2 Years
    263,200 MXN
  • 2-5 Years
    +26% from previous
    330,700 MXN
  • 5-10 Years
    +31% from previous
    433,800 MXN
  • 10-15 Years
    +18% from previous
    513,300 MXN
  • 15-20 Years
    +10% from previous
    565,100 MXN
  • 20+ Years
    +7% from previous
    602,700 MXN

The single largest jump on the ladder is from 2 - 5 Years to 5 - 10 Years, where pay rises by about 31%. That is the point at which a sales planner typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.


Sales planner pay by education in Mexico

Education sits alongside experience as one of the biggest factors driving sales planner pay in Mexico. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average sales planner salary in Mexico broken down by the highest level of education a worker has completed.

  • High School
    318,800 MXN
  • Certificate or Diploma
    +13% from previous
    359,900 MXN
  • Bachelor's Degree
    +31% from previous
    472,100 MXN
  • Master's Degree
    +23% from previous
    583,000 MXN

Sales planner gender pay gap in Mexico

The gender pay gap is a stubborn feature of almost every labour market, and Mexico is no exception. Male sales planners in Mexico earn an average of 431,100 MXN a year, while female sales planners earn around 398,300 MXN. That works out to a 8% gap in favour of men, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Sales Planner gender pay gap

8%

Men earn this much more than women on average in Mexico.

Men 431,100 MXN
Women 398,300 MXN

Pay raises for a sales planner in Mexico

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in Mexico sees a raise of about 11% every 18 months, which works out to roughly 7% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in Mexico, the national average raise is around 8% every 18 months.

By industry

Industries with the highest pay raises in Mexico:

  • Banking
  • Energy
  • Information Technology
  • Healthcare
  • Travel
    2%
  • Construction
  • Education
    1%

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Sales planner bonus rates in Mexico

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

75%

75% of sales planners in Mexico reported a bonus of some kind in the past twelve months. That makes a sales planner a high-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 6% to 7% of base salary. The remaining 25% of sales planners reported no bonus at all over the same period.

Which careers pay bonuses in Mexico

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Sales planner: public vs private sector pay

Public-sector pay in Mexico is about 8% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

8%

Public-sector workers earn this much more than private-sector workers in Mexico on average.

Public sector 415,900 MXN
Private sector 384,200 MXN

Sales planner salary by city in Mexico

Sales planner pay is not even across Mexico. The chart below shows the highest-paying cities in the dataset, followed by the full location table.

  • Mexico City
  • Monterrey
  • Leon
  • Ecatepec de Morelos
  • Guadalajara
  • Culiacan
  • Zapopan
  • Nezahualcoyotl
  • Acapulco
  • Guadalupe
LocationTypeAverageMedianRange
Mexico CityCity547,800 MXN504,300 MXN296,000-829,000 MXN
MonterreyCity543,200 MXN565,100 MXN263,200-854,300 MXN
LeonCity541,700 MXN541,700 MXN272,800-840,800 MXN
Ecatepec de MorelosCity539,700 MXN573,500 MXN254,700-854,300 MXN
GuadalajaraCity529,600 MXN539,700 MXN259,100-825,900 MXN
CuliacanCity524,700 MXN492,400 MXN275,500-795,700 MXN
ZapopanCity524,400 MXN480,300 MXN283,400-790,300 MXN
NezahualcoyotlCity524,300 MXN504,300 MXN275,200-803,400 MXN
AcapulcoCity522,700 MXN533,100 MXN254,800-812,900 MXN
GuadalupeCity522,700 MXN489,500 MXN275,800-791,200 MXN
PueblaCity520,900 MXN513,300 MXN266,000-803,400 MXN
San Luis PotosiCity518,300 MXN558,300 MXN239,000-821,500 MXN
ChimalhuacanCity514,300 MXN472,000 MXN275,500-773,400 MXN
AguascalientesCity510,200 MXN510,200 MXN254,800-791,600 MXN
TijuanaCity510,200 MXN480,600 MXN272,800-778,200 MXN
NaucalpanCity507,300 MXN535,900 MXN238,900-800,200 MXN
ChihuahuaCity504,400 MXN514,300 MXN246,500-785,400 MXN
MoreliaCity502,200 MXN492,400 MXN254,800-774,200 MXN
DurangoCity502,200 MXN502,200 MXN249,600-778,500 MXN
Tlalnepantla de BazCity502,200 MXN520,900 MXN239,300-786,600 MXN
ReynosaCity499,300 MXN528,500 MXN233,600-788,000 MXN
MexicaliCity496,100 MXN478,100 MXN257,700-758,700 MXN
HermosilloCity493,000 MXN454,300 MXN266,000-744,600 MXN
QueretaroCity492,400 MXN533,100 MXN228,500-781,200 MXN
MeridaCity489,600 MXN478,000 MXN251,500-751,700 MXN
Tuxtla GutierrezCity487,600 MXN498,500 MXN238,900-758,700 MXN
SaltilloCity485,200 MXN516,100 MXN227,600-767,500 MXN
TorreonCity480,300 MXN500,100 MXN231,000-754,900 MXN
Nuevo LaredoCity478,100 MXN516,100 MXN221,500-756,700 MXN
Cuautitlan IzcalliCity478,100 MXN466,900 MXN240,500-733,300 MXN
VeracruzCity476,600 MXN459,700 MXN247,800-732,400 MXN
MatamorosCity475,700 MXN436,200 MXN258,400-717,900 MXN
CancunCity475,700 MXN454,900 MXN246,500-725,700 MXN
IrapuatoCity472,100 MXN493,000 MXN227,600-744,600 MXN
Ciudad ApodacaCity472,000 MXN502,200 MXN222,300-746,600 MXN
TlaquepaqueCity471,700 MXN471,700 MXN233,900-727,100 MXN
General EscobedoCity466,900 MXN437,900 MXN246,500-709,600 MXN
TepicCity466,300 MXN455,400 MXN237,400-713,900 MXN
Ciudad Lopez MateosCity464,400 MXN500,100 MXN210,500-736,700 MXN
San Nicolas de los GarzaCity462,300 MXN431,300 MXN245,300-702,800 MXN
XalapaCity459,700 MXN467,100 MXN225,700-713,900 MXN
VillahermosaCity459,300 MXN459,300 MXN231,000-714,600 MXN
EnsenadaCity453,200 MXN480,600 MXN210,500-713,900 MXN
TolucaCity453,200 MXN471,700 MXN216,800-710,500 MXN
TonalaCity448,500 MXN437,900 MXN227,600-691,200 MXN
IxtapalucaCity448,500 MXN483,800 MXN207,800-712,100 MXN
CuernavacaCity444,300 MXN428,400 MXN232,900-681,900 MXN
XicoCity442,300 MXN407,300 MXN238,900-669,100 MXN
Ciudad Santa CatarinaCity440,200 MXN450,300 MXN215,100-691,200 MXN
MazatlanCity437,300 MXN412,000 MXN232,900-664,500 MXN
CelayaCity437,300 MXN464,400 MXN204,000-691,200 MXN
Los Reyes la PazCity433,400 MXN397,900 MXN233,600-656,800 MXN
CoacalcoCity431,300 MXN450,300 MXN207,700-681,900 MXN
Los MochisCity431,300 MXN459,700 MXN204,700-684,900 MXN
Villa Nicolas RomeroCity431,100 MXN406,300 MXN227,600-653,200 MXN
Ciudad ObregonCity431,100 MXN412,000 MXN221,500-658,300 MXN
Ciudad VictoriaCity430,500 MXN430,500 MXN215,100-669,100 MXN
OaxacaCity424,300 MXN415,900 MXN215,100-650,700 MXN
Gomez PalacioCity421,400 MXN454,300 MXN191,600-665,300 MXN
Ojo de AguaCity419,400 MXN433,400 MXN200,000-656,800 MXN
TampicoCity417,100 MXN428,400 MXN204,000-652,200 MXN
Soledad de Graciano SanchezCity413,900 MXN420,800 MXN204,700-645,800 MXN
UruapanCity411,400 MXN425,100 MXN195,200-642,800 MXN
AcunaCity411,400 MXN417,100 MXN201,100-639,900 MXN
MetepecCity411,400 MXN442,300 MXN189,300-650,700 MXN
La PazCity407,100 MXN375,200 MXN221,500-614,600 MXN
TapachulaCity399,900 MXN399,900 MXN200,000-620,300 MXN
PachucaCity397,900 MXN367,900 MXN215,100-602,700 MXN
CampecheCity397,900 MXN392,300 MXN205,700-615,300 MXN
NogalesCity397,900 MXN382,600 MXN207,700-612,500 MXN
TehuacanCity394,500 MXN394,500 MXN197,600-614,600 MXN
San Cristobal de las CasasCity389,200 MXN363,000 MXN204,000-590,200 MXN
Puerto VallartaCity389,200 MXN412,000 MXN183,600-614,600 MXN
MonclovaCity388,100 MXN367,900 MXN207,800-592,600 MXN
CoatzacoalcosCity385,300 MXN369,300 MXN200,000-592,600 MXN
San Pablo de las SalinasCity383,300 MXN366,200 MXN197,600-582,700 MXN
BuenavistaCity381,800 MXN412,000 MXN174,000-605,700 MXN
SalamancaCity381,800 MXN372,600 MXN194,600-585,900 MXN
Ciudad del CarmenCity378,300 MXN378,300 MXN190,500-585,900 MXN
Ciudad JuarezCity378,300 MXN409,000 MXN172,200-600,000 MXN
Poza RicaCity369,300 MXN378,300 MXN181,600-578,500 MXN
ChilpancingoCity367,200 MXN344,600 MXN196,800-558,300 MXN
Cholula de RivadabiaCity365,400 MXN378,300 MXN172,200-572,200 MXN
JiutepecCity365,400 MXN335,100 MXN195,200-548,500 MXN
San Luis Rio ColoradoCity363,000 MXN381,800 MXN174,000-573,500 MXN
ChicoloapanCity362,200 MXN353,600 MXN185,100-556,000 MXN
Playa del CarmenCity361,600 MXN344,600 MXN187,300-551,200 MXN
Zamora de HidalgoCity361,600 MXN383,300 MXN169,000-566,900 MXN
Piedras NegrasCity361,500 MXN390,000 MXN168,100-574,200 MXN
Ciudad VallesCity357,300 MXN341,400 MXN185,100-543,200 MXN
ChetumalCity357,300 MXN357,300 MXN175,900-552,400 MXN
ColimaCity353,600 MXN345,700 MXN181,600-545,300 MXN
ChalcoCity351,200 MXN361,600 MXN172,400-551,200 MXN
ManzanilloCity345,700 MXN367,900 MXN161,600-548,800 MXN
CuautlaCity345,700 MXN367,900 MXN161,600-548,800 MXN
FresnilloCity341,900 MXN313,700 MXN185,100-518,300 MXN
GuaymasCity340,400 MXN351,200 MXN161,600-531,700 MXN
Boca del RioCity340,000 MXN312,400 MXN183,600-510,300 MXN
CordobaCity340,000 MXN325,600 MXN176,800-519,300 MXN
ZacatecasCity339,100 MXN315,900 MXN180,300-513,300 MXN
San Juan del RioCity335,800 MXN348,300 MXN159,500-525,700 MXN
IgualaCity332,100 MXN340,400 MXN161,600-518,900 MXN
Hidalgo del ParralCity330,700 MXN330,700 MXN164,200-513,300 MXN
DeliciasCity327,800 MXN309,800 MXN172,200-498,000 MXN
San Pedro Garza GarciaCity325,800 MXN352,000 MXN150,000-516,100 MXN
MinatitlanCity319,600 MXN315,700 MXN161,600-493,000 MXN
OrizabaCity315,700 MXN315,700 MXN158,700-489,600 MXN
NavojoaCity308,900 MXN332,500 MXN142,300-489,600 MXN


Sales Planner in Mexico: FAQs

  • How much does a sales planner make per month in Mexico?

    A sales planner in Mexico earns about 34,766 MXN a month before tax, based on an annual average of 417,200 MXN.

  • What's the salary range for a sales planner in Mexico?

    Entry-level sales planners in Mexico start near 225,300 MXN. Top-end pay reaches around 627,900 MXN. The middle 50% of earners sit between 275,200 and 464,900 MXN.

  • Is the median sales planner salary in Mexico higher or lower than the average?

    The median is 384,200 MXN, lower than the average of 417,200 MXN. Half of sales planners in Mexico earn below the median, half earn above it.

  • What's the gender pay gap for sales planners in Mexico?

    Men working as a sales planner in Mexico earn around 8% more than women on average (431,100 vs 398,300 MXN a year).

  • Do sales planners in Mexico get bonuses?

    About 75% of sales planners in Mexico reported a bonus in the past 12 months. Reported bonuses ranged from 6% to 7% of base salary.

  • Do sales planners earn more in the public or private sector in Mexico?

    In Mexico, the public sector pays a sales planner about 8% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do sales planners in Mexico get a pay raise?

    A sales planner in Mexico sees a raise of around 11% every 18 months, equivalent to roughly 7% a year.