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Average Retail Merchandiser Salary in Mexico for 2026

A retail merchandiser in Mexico earns about 187,300 MXN a year. That's 53% below the national average of 398,300 MXN.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in Mexico sit around 96,720 MXN a year, while the very top stretches to 286,400 MXN. Everything on this page is in Mexican peso (MXN, symbol $), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in Mexico, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.


How much does a retail merchandiser make in Mexico?

Average salary
187,300 MXN
15,608 MXN per month
Lowest reported
96,720 MXN
8,060 MXN per month
Highest reported
286,400 MXN
23,866 MXN per month

A typical retail merchandiser working in Mexico brings home around 15,608 MXN a month before tax. Entry-level pay starts near 96,720 MXN, and the top of the ladder reaches roughly 286,400 MXN for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior retail merchandiser working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around.


How retail merchandiser pay ranges in Mexico

A good way to think about salary in Mexico is to look at the distribution rather than the headline average. Half of all retail merchandisers in Mexico earn less than 183,700 MXN a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 127,700 MXN (the 25th percentile), and a quarter clear 232,900 MXN (the 75th percentile). The middle 50% of retail merchandisers sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 96,720 MXN. The highest stretch to 286,400 MXN, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

96,720
Low
183,700
Median
286,400
High
127,700
25th
232,900
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in MXN

Retail merchandiser pay by experience in Mexico

Years of experience is the single biggest lever on pay for a retail merchandiser in Mexico, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical retail merchandiser salary changes as you move through the career ladder.

  • 0-2 Years
    105,940 MXN
  • 2-5 Years
    +31% from previous
    138,800 MXN
  • 5-10 Years
    +42% from previous
    196,800 MXN
  • 10-15 Years
    +19% from previous
    233,900 MXN
  • 15-20 Years
    +9% from previous
    254,800 MXN
  • 20+ Years
    +8% from previous
    275,800 MXN

The single largest jump on the ladder is from 2 - 5 Years to 5 - 10 Years, where pay rises by about 42%. That is the point at which a retail merchandiser typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.


Retail merchandiser pay by education in Mexico

Education sits alongside experience as one of the biggest factors driving retail merchandiser pay in Mexico. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average retail merchandiser salary in Mexico broken down by the highest level of education a worker has completed.

  • High School
    123,400 MXN
  • Certificate or Diploma
    +46% from previous
    180,500 MXN
  • Bachelor's Degree
    +53% from previous
    275,500 MXN

Retail merchandiser gender pay gap in Mexico

The gender pay gap is a stubborn feature of almost every labour market, and Mexico is no exception. Male retail merchandisers in Mexico earn an average of 174,000 MXN a year, while female retail merchandisers earn around 200,000 MXN. That works out to a 13% gap in favour of women, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Retail Merchandiser gender pay gap

13%

Men earn this much less than women on average in Mexico.

Women 200,000 MXN
Men 174,000 MXN

Pay raises for a retail merchandiser in Mexico

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in Mexico sees a raise of about 10% every 17 months, which works out to roughly 7% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in Mexico, the national average raise is around 8% every 18 months.

By industry

Industries with the highest pay raises in Mexico:

  • Banking
  • Energy
  • Information Technology
  • Healthcare
  • Travel
    2%
  • Construction
  • Education
    1%

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Retail merchandiser bonus rates in Mexico

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

77%

77% of retail merchandisers in Mexico reported a bonus of some kind in the past twelve months. That makes a retail merchandiser a high-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 6% to 8% of base salary. The remaining 23% of retail merchandisers reported no bonus at all over the same period.

Which careers pay bonuses in Mexico

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Retail merchandiser: public vs private sector pay

Public-sector pay in Mexico is about 8% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

8%

Public-sector workers earn this much more than private-sector workers in Mexico on average.

Public sector 415,900 MXN
Private sector 384,200 MXN

Retail merchandiser salary by city in Mexico

Retail merchandiser pay is not even across Mexico. The chart below shows the highest-paying cities in the dataset, followed by the full location table.

  • Puebla
  • Tijuana
  • Monterrey
  • Leon
  • Mexico City
  • Aguascalientes
  • San Luis Potosi
  • Guadalupe
  • Ecatepec de Morelos
  • Nezahualcoyotl
LocationTypeAverageMedianRange
PueblaCity263,200 MXN273,300 MXN127,700-411,400 MXN
TijuanaCity258,400 MXN273,300 MXN119,900-407,100 MXN
MonterreyCity251,500 MXN231,000 MXN136,200-378,300 MXN
LeonCity251,500 MXN233,900 MXN130,400-378,800 MXN
Mexico CityCity246,200 MXN239,300 MXN127,700-378,800 MXN
AguascalientesCity245,300 MXN228,000 MXN128,500-369,300 MXN
San Luis PotosiCity245,300 MXN265,000 MXN113,280-388,100 MXN
GuadalupeCity245,300 MXN261,300 MXN116,420-386,400 MXN
Ecatepec de MorelosCity243,000 MXN243,000 MXN119,900-377,200 MXN
NezahualcoyotlCity243,000 MXN233,600 MXN127,700-371,100 MXN
ZapopanCity240,500 MXN239,000 MXN125,100-372,600 MXN
QueretaroCity239,300 MXN261,300 MXN111,700-382,600 MXN
TorreonCity239,000 MXN217,900 MXN129,000-357,700 MXN
HermosilloCity239,000 MXN232,400 MXN119,900-366,200 MXN
MexicaliCity239,000 MXN227,600 MXN125,100-365,400 MXN
Tlalnepantla de BazCity238,900 MXN221,500 MXN129,000-361,600 MXN
GuadalajaraCity238,900 MXN243,000 MXN115,220-372,600 MXN
CancunCity237,400 MXN228,500 MXN123,400-362,200 MXN
NaucalpanCity237,400 MXN237,400 MXN118,800-366,200 MXN
ChihuahuaCity237,400 MXN239,000 MXN116,960-367,200 MXN
SaltilloCity233,900 MXN233,900 MXN117,380-363,000 MXN
CuliacanCity232,900 MXN246,200 MXN110,340-366,200 MXN
ChimalhuacanCity232,900 MXN227,600 MXN117,520-357,700 MXN
TolucaCity232,900 MXN210,500 MXN124,400-348,300 MXN
DurangoCity232,400 MXN221,500 MXN125,100-353,600 MXN
TlaquepaqueCity232,400 MXN217,900 MXN125,100-353,600 MXN
AcapulcoCity228,000 MXN233,600 MXN111,000-357,700 MXN
MeridaCity228,000 MXN238,900 MXN110,380-362,200 MXN
ReynosaCity225,300 MXN225,300 MXN113,220-352,000 MXN
Tuxtla GutierrezCity222,300 MXN225,300 MXN108,800-344,600 MXN
Ciudad ApodacaCity222,300 MXN222,300 MXN111,920-345,100 MXN
MatamorosCity222,300 MXN217,900 MXN114,820-341,900 MXN
VeracruzCity221,500 MXN212,500 MXN114,000-340,400 MXN
VillahermosaCity218,900 MXN207,700 MXN115,220-335,800 MXN
MoreliaCity218,900 MXN228,000 MXN107,680-345,700 MXN
Cuautitlan IzcalliCity216,800 MXN228,500 MXN104,900-341,400 MXN
XalapaCity215,100 MXN218,900 MXN106,160-339,100 MXN
XicoCity214,000 MXN209,700 MXN111,460-330,900 MXN
Ciudad ObregonCity214,000 MXN207,800 MXN110,340-327,300 MXN
CuernavacaCity214,000 MXN207,800 MXN112,420-327,300 MXN
Ciudad Lopez MateosCity212,500 MXN231,000 MXN97,840-340,000 MXN
TonalaCity210,500 MXN218,900 MXN102,380-332,100 MXN
CelayaCity210,500 MXN210,500 MXN108,120-330,700 MXN
San Nicolas de los GarzaCity209,500 MXN225,700 MXN99,280-335,100 MXN
General EscobedoCity208,600 MXN218,900 MXN98,820-327,300 MXN
TepicCity207,800 MXN214,000 MXN101,020-325,800 MXN
EnsenadaCity207,800 MXN207,800 MXN103,840-319,600 MXN
Nuevo LaredoCity207,800 MXN222,300 MXN93,880-327,800 MXN
MazatlanCity207,700 MXN218,900 MXN98,000-327,300 MXN
Ciudad Santa CatarinaCity204,700 MXN207,800 MXN97,460-315,900 MXN
IrapuatoCity204,000 MXN190,500 MXN111,700-312,400 MXN
Los MochisCity204,000 MXN204,000 MXN104,080-318,800 MXN
Los Reyes la PazCity204,000 MXN200,000 MXN104,620-313,700 MXN
TampicoCity204,000 MXN208,600 MXN101,920-317,700 MXN
PachucaCity200,000 MXN195,200 MXN104,080-308,300 MXN
IxtapalucaCity200,000 MXN215,100 MXN92,880-317,700 MXN
Villa Nicolas RomeroCity197,600 MXN209,500 MXN93,780-315,700 MXN
OaxacaCity196,800 MXN204,700 MXN94,800-307,400 MXN
Soledad de Graciano SanchezCity195,200 MXN200,000 MXN96,680-308,900 MXN
Ciudad VictoriaCity194,600 MXN183,600 MXN101,980-294,700 MXN
Gomez PalacioCity194,600 MXN209,700 MXN87,940-308,300 MXN
CoacalcoCity194,600 MXN180,300 MXN105,620-294,300 MXN
UruapanCity192,000 MXN174,000 MXN104,600-286,400 MXN
CampecheCity192,000 MXN197,600 MXN89,980-301,800 MXN
Puerto VallartaCity192,000 MXN192,000 MXN96,980-294,700 MXN
Ojo de AguaCity190,500 MXN172,200 MXN102,720-283,700 MXN
MonclovaCity187,300 MXN197,600 MXN87,060-294,700 MXN
MetepecCity185,100 MXN200,000 MXN84,800-294,300 MXN
TehuacanCity185,100 MXN172,200 MXN99,080-283,400 MXN
ChilpancingoCity183,700 MXN194,600 MXN85,440-290,800 MXN
BuenavistaCity183,700 MXN197,600 MXN83,060-292,000 MXN
Poza RicaCity183,600 MXN187,500 MXN91,320-283,700 MXN
San Cristobal de las CasasCity181,600 MXN192,600 MXN84,180-283,700 MXN
CoatzacoalcosCity181,600 MXN172,200 MXN96,340-275,500 MXN
ChalcoCity180,500 MXN183,700 MXN87,040-283,400 MXN
La PazCity180,500 MXN176,800 MXN89,980-275,500 MXN
ChicoloapanCity180,300 MXN187,500 MXN86,520-281,500 MXN
TapachulaCity176,800 MXN164,200 MXN91,840-267,100 MXN
NogalesCity176,800 MXN169,000 MXN89,960-268,900 MXN
Cholula de RivadabiaCity176,800 MXN161,300 MXN96,220-265,000 MXN
SalamancaCity176,800 MXN183,700 MXN83,640-275,500 MXN
AcunaCity175,900 MXN181,600 MXN86,420-275,500 MXN
Ciudad JuarezCity172,400 MXN187,300 MXN77,860-273,000 MXN
San Pablo de las SalinasCity172,200 MXN168,100 MXN91,380-266,000 MXN
Ciudad del CarmenCity172,200 MXN161,300 MXN92,400-263,200 MXN
ColimaCity172,200 MXN175,900 MXN80,520-267,100 MXN
San Luis Rio ColoradoCity172,200 MXN159,100 MXN93,340-259,100 MXN
Piedras NegrasCity169,000 MXN183,600 MXN79,280-268,900 MXN
JiutepecCity168,100 MXN161,600 MXN86,460-258,400 MXN
ChetumalCity167,100 MXN159,100 MXN87,640-254,800 MXN
Playa del CarmenCity164,200 MXN159,400 MXN84,560-252,300 MXN
DeliciasCity163,800 MXN172,200 MXN78,960-259,100 MXN
ZacatecasCity161,600 MXN172,400 MXN77,640-258,400 MXN
San Juan del RioCity161,600 MXN151,800 MXN89,120-246,500 MXN
CordobaCity159,500 MXN152,300 MXN82,720-246,200 MXN
Boca del RioCity159,500 MXN158,700 MXN82,160-246,500 MXN
CuautlaCity159,400 MXN159,400 MXN80,580-246,500 MXN
Ciudad VallesCity159,100 MXN152,000 MXN82,920-240,500 MXN
San Pedro Garza GarciaCity158,700 MXN169,000 MXN70,840-251,500 MXN
Zamora de HidalgoCity154,700 MXN154,700 MXN76,440-239,300 MXN
ManzanilloCity154,700 MXN154,700 MXN79,120-239,000 MXN
NavojoaCity154,700 MXN168,100 MXN72,360-246,200 MXN
GuaymasCity154,700 MXN143,200 MXN85,460-233,600 MXN
OrizabaCity152,300 MXN146,200 MXN82,200-233,600 MXN
Hidalgo del ParralCity152,100 MXN143,200 MXN80,800-231,000 MXN
FresnilloCity152,000 MXN151,800 MXN79,600-233,900 MXN
IgualaCity151,800 MXN152,000 MXN75,040-233,600 MXN
MinatitlanCity142,300 MXN151,800 MXN70,260-228,500 MXN


Retail Merchandiser in Mexico: FAQs

  • How much does a retail merchandiser make per month in Mexico?

    A retail merchandiser in Mexico earns about 15,608 MXN a month before tax, based on an annual average of 187,300 MXN.

  • What's the salary range for a retail merchandiser in Mexico?

    Entry-level retail merchandisers in Mexico start near 96,720 MXN. Top-end pay reaches around 286,400 MXN. The middle 50% of earners sit between 127,700 and 232,900 MXN.

  • Is the median retail merchandiser salary in Mexico higher or lower than the average?

    The median is 183,700 MXN, lower than the average of 187,300 MXN. Half of retail merchandisers in Mexico earn below the median, half earn above it.

  • What's the gender pay gap for retail merchandisers in Mexico?

    Men working as a retail merchandiser in Mexico earn around 13% less than women on average (174,000 vs 200,000 MXN a year).

  • Do retail merchandisers in Mexico get bonuses?

    About 77% of retail merchandisers in Mexico reported a bonus in the past 12 months. Reported bonuses ranged from 6% to 8% of base salary.

  • Do retail merchandisers earn more in the public or private sector in Mexico?

    In Mexico, the public sector pays a retail merchandiser about 8% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do retail merchandisers in Mexico get a pay raise?

    A retail merchandiser in Mexico sees a raise of around 10% every 17 months, equivalent to roughly 7% a year.