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Average Sales Planner Salary in Georgia for 2026

A sales planner in Georgia earns about 84,780 GEL a year. That's 7% above the national average of 79,500 GEL.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in Georgia sit around 45,560 GEL a year, while the very top stretches to 125,700 GEL. Everything on this page is in lari (GEL, symbol ₾), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in Georgia, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.


How much does a sales planner make in Georgia?

Average salary
84,780 GEL
7,065 GEL per month
Lowest reported
45,560 GEL
3,796 GEL per month
Highest reported
125,700 GEL
10,475 GEL per month

A typical sales planner working in Georgia brings home around 7,065 GEL a month before tax. Entry-level pay starts near 45,560 GEL, and the top of the ladder reaches roughly 125,700 GEL for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior sales planner working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around.


How sales planner pay ranges in Georgia

A good way to think about salary in Georgia is to look at the distribution rather than the headline average. Half of all sales planners in Georgia earn less than 78,160 GEL a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 56,880 GEL (the 25th percentile), and a quarter clear 97,060 GEL (the 75th percentile). The middle 50% of sales planners sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 45,560 GEL. The highest stretch to 125,700 GEL, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

45,560
Low
78,160
Median
125,700
High
56,880
25th
97,060
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in GEL

Sales planner pay by experience in Georgia

Years of experience is the single biggest lever on pay for a sales planner in Georgia, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical sales planner salary changes as you move through the career ladder.

  • 0-2 Years
    52,460 GEL
  • 2-5 Years
    +18% from previous
    61,780 GEL
  • 5-10 Years
    +44% from previous
    89,120 GEL
  • 10-15 Years
    +14% from previous
    101,980 GEL
  • 15-20 Years
    +10% from previous
    112,600 GEL
  • 20+ Years
    +6% from previous
    119,700 GEL

The single largest jump on the ladder is from 2 - 5 Years to 5 - 10 Years, where pay rises by about 44%. That is the point at which a sales planner typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.


Sales planner pay by education in Georgia

Education sits alongside experience as one of the biggest factors driving sales planner pay in Georgia. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average sales planner salary in Georgia broken down by the highest level of education a worker has completed.

  • High School
    60,840 GEL
  • Certificate or Diploma
    +12% from previous
    68,320 GEL
  • Bachelor's Degree
    +35% from previous
    92,400 GEL
  • Master's Degree
    +30% from previous
    119,700 GEL

Sales planner gender pay gap in Georgia

The gender pay gap is a stubborn feature of almost every labour market, and Georgia is no exception. Male sales planners in Georgia earn an average of 86,520 GEL a year, while female sales planners earn around 79,000 GEL. That works out to a 10% gap in favour of men, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Sales Planner gender pay gap

9%

Men earn this much more than women on average in Georgia.

Men 86,520 GEL
Women 79,000 GEL

Pay raises for a sales planner in Georgia

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in Georgia sees a raise of about 8% every 28 months, which works out to roughly 3% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in Georgia, the national average raise is around 5% every 28 months.

By industry

Industries with the highest pay raises in Georgia:

  • Banking
  • Energy
  • Information Technology
  • Healthcare
  • Travel
  • Construction
  • Education
    2%

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Sales planner bonus rates in Georgia

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

59%

59% of sales planners in Georgia reported a bonus of some kind in the past twelve months. That makes a sales planner a moderate-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 6% to 8% of base salary. The remaining 41% of sales planners reported no bonus at all over the same period.

Which careers pay bonuses in Georgia

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Sales planner: public vs private sector pay

Public-sector pay in Georgia is about 20% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

17%

Public-sector workers earn this much more than private-sector workers in Georgia on average.

Public sector 89,800 GEL
Private sector 74,940 GEL

Sales planner salary by city in Georgia

Sales planner pay is not even across Georgia. The chart below shows the highest-paying cities in the dataset, followed by the full location table.

  • Tbilisi
  • Batumi
LocationTypeAverageMedianRange
TbilisiCity90,540 GEL90,540 GEL46,720-138,800 GEL
BatumiCity80,760 GEL73,980 GEL43,520-123,400 GEL


Sales Planner in Georgia: FAQs

  • How much does a sales planner make per month in Georgia?

    A sales planner in Georgia earns about 7,065 GEL a month before tax, based on an annual average of 84,780 GEL.

  • What's the salary range for a sales planner in Georgia?

    Entry-level sales planners in Georgia start near 45,560 GEL. Top-end pay reaches around 125,700 GEL. The middle 50% of earners sit between 56,880 and 97,060 GEL.

  • Is the median sales planner salary in Georgia higher or lower than the average?

    The median is 78,160 GEL, lower than the average of 84,780 GEL. Half of sales planners in Georgia earn below the median, half earn above it.

  • What's the gender pay gap for sales planners in Georgia?

    Men working as a sales planner in Georgia earn around 10% more than women on average (86,520 vs 79,000 GEL a year).

  • Do sales planners in Georgia get bonuses?

    About 59% of sales planners in Georgia reported a bonus in the past 12 months. Reported bonuses ranged from 6% to 8% of base salary.

  • Do sales planners earn more in the public or private sector in Georgia?

    In Georgia, the public sector pays a sales planner about 20% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do sales planners in Georgia get a pay raise?

    A sales planner in Georgia sees a raise of around 8% every 28 months, equivalent to roughly 3% a year.