Average Director of Sales Salary in Georgia for 2026
A director of sales in Georgia earns about 142,300 GEL a year. That's 79% above the national average of 79,500 GEL.
Pay ranges widely from country to country and from role to role. The lowest reported salaries in Georgia sit around 66,120 GEL a year, while the very top stretches to 227,600 GEL. Everything on this page is in lari (GEL, symbol ₾), which lets you compare numbers like-for-like without worrying about exchange rates.
The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in Georgia, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.
How much does a director of sales make in Georgia?
A typical director of sales working in Georgia brings home around 11,858 GEL a month before tax. Entry-level pay starts near 66,120 GEL, and the top of the ladder reaches roughly 227,600 GEL for the most experienced and specialised people in the role.
The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior director of sales working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around.
How director of sales pay ranges in Georgia
A good way to think about salary in Georgia is to look at the distribution rather than the headline average. Half of all director of saleses in Georgia earn less than 152,300 GEL a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".
Looking at the quartiles fills in the picture. A quarter of earners take home less than 99,280 GEL (the 25th percentile), and a quarter clear 201,100 GEL (the 75th percentile). The middle 50% of director of saleses sit somewhere inside that band, which is where the typical reader of this page probably lives.
The very lowest reported salaries sit around 66,120 GEL. The highest stretch to 227,600 GEL, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.
Director of sales pay by experience in Georgia
Years of experience is the single biggest lever on pay for a director of sales in Georgia, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical director of sales salary changes as you move through the career ladder.
- 0-2 Years77,340 GEL
- 2-5 Years+41% from previous109,000 GEL
- 5-10 Years+40% from previous152,300 GEL
- 10-15 Years+23% from previous187,300 GEL
- 15-20 Years+5% from previous197,600 GEL
- 20+ Years+8% from previous214,000 GEL
The single largest jump on the ladder is from 0 - 2 Years to 2 - 5 Years, where pay rises by about 41%. That is the point at which a director of sales typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.
Director of sales pay by education in Georgia
Education sits alongside experience as one of the biggest factors driving director of sales pay in Georgia. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.
Below is the average director of sales salary in Georgia broken down by the highest level of education a worker has completed.
- High School95,720 GEL
- Certificate or Diploma+17% from previous112,000 GEL
- Bachelor's Degree+46% from previous163,800 GEL
- Master's Degree+31% from previous214,000 GEL
Director of sales gender pay gap in Georgia
The gender pay gap is a stubborn feature of almost every labour market, and Georgia is no exception. Male director of saleses in Georgia earn an average of 151,800 GEL a year, while female director of saleses earn around 138,200 GEL. That works out to a 10% gap in favour of men, even when comparing people doing the same work.
A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.
Director of Sales gender pay gap
9%
Men earn this much more than women on average in Georgia.
Pay raises for a director of sales in Georgia
Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.
A typical worker doing this role in Georgia sees a raise of about 9% every 29 months, which works out to roughly 4% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.
Across all jobs in Georgia, the national average raise is around 5% every 28 months.
By industry
Industries with the highest pay raises in Georgia:
- Banking
- Energy
- Information Technology
- Healthcare
- Travel
- Construction
- Education2%
By experience level
Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.
- Junior Level3% - 5%
- Mid-Career
- Senior Level
- Top Management
Director of sales bonus rates in Georgia
Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.
67% of director of saleses in Georgia reported a bonus of some kind in the past twelve months. That makes a director of sales a moderate-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.
Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 5% to 9% of base salary. The remaining 33% of director of saleses reported no bonus at all over the same period.
Which careers pay bonuses in Georgia
Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.
- Finance
- Architecture
- Sales
- Business Development
- Marketing / Advertising
- Information Technology
- Healthcare
- Insurance
- Customer Service
- Human Resources
- Construction
- Transport
- Hospitality
Director of sales: public vs private sector pay
Public-sector pay in Georgia is about 20% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.
Public vs private pay gap
17%
Public-sector workers earn this much more than private-sector workers in Georgia on average.
Director of sales salary by city in Georgia
Director of sales pay is not even across Georgia. The chart below shows the highest-paying cities in the dataset, followed by the full location table.
- Tbilisi
- Batumi
| Location | Type | Average | Median | Range |
|---|---|---|---|---|
| Tbilisi | City | 172,200 GEL | 159,500 GEL | 89,460-259,100 GEL |
| Batumi | City | 159,400 GEL | 157,600 GEL | 81,880-246,200 GEL |
Director of Sales in Georgia: FAQs
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How much does a director of sales make per month in Georgia?
A director of sales in Georgia earns about 11,858 GEL a month before tax, based on an annual average of 142,300 GEL.
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What's the salary range for a director of sales in Georgia?
Entry-level director of saleses in Georgia start near 66,120 GEL. Top-end pay reaches around 227,600 GEL. The middle 50% of earners sit between 99,280 and 201,100 GEL.
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Is the median director of sales salary in Georgia higher or lower than the average?
The median is 152,300 GEL, higher than the average of 142,300 GEL. Half of director of saleses in Georgia earn below the median, half earn above it.
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What's the gender pay gap for director of saleses in Georgia?
Men working as a director of sales in Georgia earn around 10% more than women on average (151,800 vs 138,200 GEL a year).
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Do director of saleses in Georgia get bonuses?
About 67% of director of saleses in Georgia reported a bonus in the past 12 months. Reported bonuses ranged from 5% to 9% of base salary.
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Do director of saleses earn more in the public or private sector in Georgia?
In Georgia, the public sector pays a director of sales about 20% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.
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How often do director of saleses in Georgia get a pay raise?
A director of sales in Georgia sees a raise of around 9% every 29 months, equivalent to roughly 4% a year.