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Average Sales Coordinator Salary in India for 2026

A sales coordinator in India earns about 263,100 INR a year. That's 32% below the national average of 384,200 INR.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in India sit around 129,000 INR a year, while the very top stretches to 409,000 INR. Everything on this page is in Indian rupee (INR, symbol ₹), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in India, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.

How much does a sales coordinator make in India?

Average salary
263,100 INR
21,925 INR per month
Lowest reported
129,000 INR
10,750 INR per month
Highest reported
409,000 INR
34,083 INR per month

A typical sales coordinator working in India brings home around 21,925 INR a month before tax. Entry-level pay starts near 129,000 INR, and the top of the ladder reaches roughly 409,000 INR for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior sales coordinator working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around.

How sales coordinator pay ranges in India

A good way to think about salary in India is to look at the distribution rather than the headline average. Half of all sales coordinators in India earn less than 267,100 INR a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 175,900 INR (the 25th percentile), and a quarter clear 344,600 INR (the 75th percentile). The middle 50% of sales coordinators sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 129,000 INR. The highest stretch to 409,000 INR, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

129,000
Low
267,100
Median
409,000
High
175,900
25th
344,600
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in INR

Sales coordinator pay by experience in India

Years of experience is the single biggest lever on pay for a sales coordinator in India, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical sales coordinator salary changes as you move through the career ladder.

  • 0-2 Years
    152,000 INR
  • 2-5 Years
    +29% from previous
    196,800 INR
  • 5-10 Years
    +38% from previous
    271,300 INR
  • 10-15 Years
    +24% from previous
    335,100 INR
  • 15-20 Years
    +7% from previous
    359,900 INR
  • 20+ Years
    +7% from previous
    384,200 INR

The single largest jump on the ladder is from 2 - 5 Years to 5 - 10 Years, where pay rises by about 38%. That is the point at which a sales coordinator typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.

Sales coordinator pay by education in India

Education sits alongside experience as one of the biggest factors driving sales coordinator pay in India. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average sales coordinator salary in India broken down by the highest level of education a worker has completed.

  • High School
    196,800 INR
  • Certificate or Diploma
    +42% from previous
    279,400 INR
  • Bachelor's Degree
    +38% from previous
    385,300 INR

Sales coordinator gender pay gap in India

The gender pay gap is a stubborn feature of almost every labour market, and India is no exception. Male sales coordinators in India earn an average of 275,200 INR a year, while female sales coordinators earn around 245,300 INR. That works out to a 12% gap in favour of men, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Sales Coordinator gender pay gap

11%

Men earn this much more than women on average in India.

Men 275,200 INR
Women 245,300 INR

Pay raises for a sales coordinator in India

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in India sees a raise of about 12% every 15 months, which works out to roughly 10% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in India, the national average raise is around 9% every 16 months.

By industry

Industries with the highest pay raises in India:

  • Banking
    1%
  • Energy
    2%
  • Information Technology
  • Healthcare
  • Travel
  • Construction
  • Education

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Sales coordinator bonus rates in India

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

81%

81% of sales coordinators in India reported a bonus of some kind in the past twelve months. That makes a sales coordinator a high-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 5% to 9% of base salary. The remaining 19% of sales coordinators reported no bonus at all over the same period.

Which careers pay bonuses in India

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Sales coordinator: public vs private sector pay

Public-sector pay in India is about 6% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

5%

Public-sector workers earn this much more than private-sector workers in India on average.

Public sector 392,300 INR
Private sector 371,100 INR

Sales coordinator salary by city and region in India

Sales coordinator pay is not even across India. The chart below shows the highest-paying cities and regions in the dataset, followed by the full location table.

  • Bihar
  • Uttar Pradesh
  • Tamil Nadu
  • Rajasthan
  • Gujarat
  • Karnataka
  • Madhya Pradesh
  • West Bengal
  • Maharashtra
  • Ahmadabad
LocationTypeAverageMedianRange
BiharRegion330,700 INR357,300 INR152,100-524,700 INR
Uttar PradeshRegion325,900 INR314,500 INR172,200-498,000 INR
Tamil NaduRegion318,800 INR305,600 INR164,200-485,200 INR
RajasthanRegion313,700 INR340,400 INR146,200-502,200 INR
GujaratRegion312,400 INR318,800 INR152,000-485,200 INR
KarnatakaRegion312,400 INR335,800 INR143,200-492,700 INR
Madhya PradeshRegion311,700 INR335,800 INR143,200-496,100 INR
West BengalRegion305,600 INR330,700 INR138,800-485,300 INR
MaharashtraRegion301,700 INR308,300 INR150,000-472,100 INR
AhmadabadCity301,300 INR308,900 INR148,300-471,700 INR
HyderabadCity297,000 INR288,100 INR157,600-457,300 INR
MumbaiCity294,300 INR318,800 INR136,200-467,100 INR
KolkataCity290,800 INR311,700 INR134,600-459,300 INR
Delhi (city)City290,800 INR294,300 INR142,300-451,000 INR
PuneCity290,800 INR294,700 INR142,300-450,300 INR
BangaloreCity286,400 INR294,300 INR142,300-447,700 INR
KeralaRegion282,500 INR288,700 INR138,200-445,100 INR
Andhra PradeshRegion282,500 INR308,900 INR128,900-453,200 INR
JharkhandRegion282,300 INR272,800 INR148,300-431,300 INR
SuratCity281,500 INR271,300 INR148,300-431,100 INR
JaipurCity279,400 INR301,300 INR129,000-445,100 INR
OrissaRegion279,400 INR301,600 INR129,000-444,300 INR
Delhi (region)Region277,400 INR266,000 INR142,300-425,100 INR
AssamRegion277,400 INR267,100 INR146,200-425,100 INR
ChennaiCity275,500 INR283,400 INR136,200-430,500 INR
BhopalCity275,200 INR277,400 INR136,100-425,100 INR
PunjabRegion275,200 INR263,100 INR143,200-417,100 INR
HaryanaRegion275,200 INR263,100 INR143,200-417,100 INR
Jammu & KashmirRegion273,300 INR277,400 INR134,600-424,900 INR
KanpurCity273,000 INR263,900 INR143,200-421,400 INR
LucknowCity266,000 INR288,100 INR123,400-424,300 INR
Pimpri-ChinchwadCity266,000 INR286,400 INR123,400-424,900 INR
NagpurCity266,000 INR254,800 INR138,200-407,300 INR
ChhatisgarhRegion266,000 INR254,800 INR139,100-407,100 INR
VisakhapatnamCity265,000 INR272,800 INR128,500-413,900 INR
ManipurRegion263,100 INR253,400 INR137,400-401,300 INR
TripuraRegion261,300 INR281,500 INR120,880-413,900 INR
IndoreCity261,300 INR283,400 INR119,700-415,900 INR
CoimbatoreCity261,300 INR251,500 INR136,200-398,300 INR
VadodaraCity258,400 INR275,500 INR118,800-407,300 INR
Arunachal PradeshRegion254,700 INR259,100 INR124,400-394,500 INR
UttaranchalRegion254,700 INR261,300 INR124,400-396,300 INR
Himachal PradeshRegion253,400 INR273,300 INR114,000-399,900 INR
MeghalayaRegion251,500 INR268,900 INR115,520-394,500 INR
MizoramRegion251,500 INR254,700 INR123,400-388,100 INR
NagalandRegion249,600 INR239,300 INR128,900-382,600 INR
agraCity247,800 INR252,300 INR119,900-386,400 INR
PondicherryRegion246,200 INR249,600 INR119,900-382,600 INR
GoaRegion240,500 INR263,200 INR112,460-384,500 INR
GhaziabadCity240,500 INR232,400 INR127,700-369,300 INR
LudhianaCity240,500 INR246,500 INR116,780-378,300 INR
PatnaCity239,000 INR245,300 INR115,940-376,800 INR
ChandigarhRegion237,400 INR239,300 INR114,000-367,200 INR
Dadra & Nagar HaveliRegion233,900 INR252,300 INR107,580-372,600 INR
SikkimRegion232,900 INR237,400 INR112,440-362,200 INR
MaduraiCity232,400 INR253,400 INR109,000-369,300 INR
Andaman & Nicobar IslandsRegion231,000 INR218,900 INR120,880-351,200 INR
Daman & DiuRegion221,500 INR225,700 INR107,320-341,400 INR
LakshadweepRegion210,500 INR205,700 INR111,900-325,600 INR

Sales Coordinator in India: FAQs

  • How much does a sales coordinator make per month in India?

    A sales coordinator in India earns about 21,925 INR a month before tax, based on an annual average of 263,100 INR.

  • What's the salary range for a sales coordinator in India?

    Entry-level sales coordinators in India start near 129,000 INR. Top-end pay reaches around 409,000 INR. The middle 50% of earners sit between 175,900 and 344,600 INR.

  • Is the median sales coordinator salary in India higher or lower than the average?

    The median is 267,100 INR, higher than the average of 263,100 INR. Half of sales coordinators in India earn below the median, half earn above it.

  • What's the gender pay gap for sales coordinators in India?

    Men working as a sales coordinator in India earn around 12% more than women on average (275,200 vs 245,300 INR a year).

  • Do sales coordinators in India get bonuses?

    About 81% of sales coordinators in India reported a bonus in the past 12 months. Reported bonuses ranged from 5% to 9% of base salary.

  • Do sales coordinators earn more in the public or private sector in India?

    In India, the public sector pays a sales coordinator about 6% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do sales coordinators in India get a pay raise?

    A sales coordinator in India sees a raise of around 12% every 15 months, equivalent to roughly 10% a year.