Average Sales Director Salary in Bosnia and Herzegovina for 2024

In this article, we will look at the average Sales Director salary for 2024 in Bosnia and Herzegovina and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Bosnia and Herzegovina convertible mark. To keep things simple, we are using the BAM currency code instead of the currency symbol .

How Much Does a Sales Director Make in Bosnia and Herzegovina?

A Sales Director working in Bosnia and Herzegovina will typically earn around 50,580 BAM per year, and this can range from the lowest average salary of about 20,760 BAM to the highest average salary of 77,120 BAM.

Average Annual Salary
50,580 BAM
Average Monthly Salary
4,215 BAM

Lowest Annual Salary
20,760 BAM
Lowest Monthly Salary
1,730 BAM

Highest Annual Salary
77,120 BAM
Highest Monthly Salary
6,426 BAM

These are average salaries for a Sales Director in Bosnia and Herzegovina and include benefits such as housing and transport. It's also possible for a Sales Director to earn more or less than the average salaries shown above.

Sales Director salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Sales Director Salaries in Bosnia and Herzegovina

So we've looked at the average salaries a Sales Director will earn in Bosnia and Herzegovina. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Sales Director can earn between 20,760 BAM and 77,120 BAM on average in Bosnia and Herzegovina. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Sales Director in Bosnia and Herzegovina is 53,840 BAM. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 53,840 BAM, and 50% of the population earn more than 53,840 BAM.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Sales Director salary in Bosnia and Herzegovina, 25% of the population are earning less than 34,480 BAM while 75% of the population earn more than 34,480 BAM.

75% of the population earn less than 69,400 BAM, and 25% of the population earn more than 69,400 BAM.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Sales Director Salary by Experience Level in Bosnia and Herzegovina

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average sales director salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Sales Director in Bosnia and Herzegovina that has less than two years of experience can expect to earn somewhere in the region of 27,380 BAM.
  • 2 - 5 Years Experience. With two to five years of experience the average Sales Director salary would increase to 35,300 BAM.
  • 5 - 10 Years Experience. From five to ten years of experience as a Sales Director, the average salary would be 50,340 BAM.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 63,380 BAM.
  • 15 - 20 Years Experience. A Sales Director with 15 to 20 years of experience can earn an average of 65,920 BAM.
  • 20+ Years Experience. For a Sales Director with more than 20 years, the expected average salary increases to 74,540 BAM.

Average Salary by Experience Chart

0-2 Years
27,380 BAM
2-5 Years +34%
35,300 BAM
5-10 Years +48%
50,340 BAM
10-15 Years +22%
63,380 BAM
15-20 Years +9%
65,920 BAM
20+ Years +8%
74,540 BAM

Sales Director Salary by Education Level in Bosnia and Herzegovina

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Sales Director in Bosnia and Herzegovina based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Sales Director in Bosnia and Herzegovina with a certificate or diploma education can earn an average salary of 27,480 BAM.

  • Bachelor's Degree. A Sales Director in Bosnia and Herzegovina with a bachelor's degree education can earn an average salary of 46,160 BAM.

  • Master's Degree. A Sales Director in Bosnia and Herzegovina with a master's degree education can earn an average salary of 78,940 BAM.

Average Salary by Education Chart

Certificate or Diploma
27,480 BAM
Bachelor's Degree +57%
46,160 BAM
Master's Degree +68%
78,940 BAM

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Bosnia and Herzegovina is around 11,500 to 34,500 BAM and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Sales Director Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Bosnia and Herzegovina, a male sales director will earn an average of 51,400 BAM, while a female sales director will earn around 46,980 BAM.

This means that a male sales director earns approximately 9% more than a female sales director for performing the same job.

Average Salary by Gender Chart in Bosnia and Herzegovina

Male
51,400 BAM
Female -9%
46,980 BAM

Sales Director Average Pay Raise in Bosnia and Herzegovina

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Sales Director in Bosnia and Herzegovina is around 9% every 30 months.

The national average pay raise across all professions and industries in Bosnia and Herzegovina is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 9 ÷ 30 ) × 12  = 4%

What this means is that a Sales Director in Bosnia and Herzegovina can expect to receive an average pay raise of around 4% every 12 months.

Annual Pay Raise by Industry in Bosnia and Herzegovina for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Bosnia and Herzegovina.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
9%
Energy
9%
Information Technology
9%
Healthcare
9%
Travel
9%
Construction
9%
Education
9%

Sales Director Bonus and Incentive Rates in Bosnia and Herzegovina

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Sales Director is a moderate bonus based job, with 68% of employees reporting at least one bonus in the last 12 months.

32% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
68%
No Bonus
32%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Bosnia and Herzegovina earn approximately 27% more than private sector employees in the same role.

Public Sector
31,400 BAM
Private Sector -27%
24,800 BAM

Salaries for Jobs Similar to a Sales Director

In the table below, we have salary information for jobs that are similar to a Sales Director in Bosnia and Herzegovina.

Job Title Category Salary
Account Handler Marketing 23,480 BAM
Affiliate Manager Marketing 29,160 BAM
Analytics Specialist Marketing 19,940 BAM
Assistant Brand Manager Marketing 33,960 BAM
Assistant Product Manager Marketing 35,300 BAM
Associate Marketing Manager Marketing 35,000 BAM
Associate Product Manager Marketing 36,700 BAM
Brand Ambassador Marketing 43,080 BAM
Brand Director Marketing 55,140 BAM
Brand Executive Marketing 45,600 BAM
Brand Manager Marketing 48,740 BAM
Business Analytics Specialist Marketing 19,940 BAM
Business Channel Manager Marketing 31,960 BAM
Business Intelligence Team Leader Marketing 35,300 BAM
Campaign Specialist Marketing 27,560 BAM
Chief Marketing Officer Marketing 53,600 BAM
Chief Product Officer Marketing 43,080 BAM
Communications Officer Marketing 15,880 BAM
Content Manager Marketing 26,500 BAM
Content Marketing Strategist Marketing 30,800 BAM
Copy Editer Marketing 17,740 BAM
Copy Writer Marketing 19,020 BAM
Creative Marketing Lead Marketing 30,840 BAM
Creative Writer Marketing 20,300 BAM
Digital Marketer Marketing 26,780 BAM
Digital Marketing Manager Marketing 36,720 BAM
Digital Marketing Strategist Marketing 37,620 BAM
Digital Media Specialist Marketing 35,300 BAM
Director of Marketing Marketing 52,460 BAM
Director of Research Marketing 36,580 BAM
eMarketing Manager Marketing 38,680 BAM
Event Marketing Marketing 35,340 BAM
Head of Executive Search Marketing 43,340 BAM
Key Affiliate Manager Marketing 34,380 BAM
Localization Manager Marketing 36,940 BAM
Market Development Executive Marketing 40,560 BAM
Market Development Manager Marketing 40,420 BAM
Market Research Analyst Marketing 33,960 BAM
Market Research Manager Marketing 38,180 BAM
Market Segmentation Director Marketing 36,700 BAM
Marketing Account Supervisor Marketing 31,940 BAM
Marketing Administrator Marketing 25,680 BAM
Marketing Advisor Marketing 29,320 BAM
Marketing Analyst Marketing 26,860 BAM
Marketing and Communications Officer Marketing 16,340 BAM
Marketing and Sales Head Marketing 50,240 BAM
Marketing Assistant Marketing 16,400 BAM
Marketing Associate Marketing 17,020 BAM
Marketing Communications Manager Marketing 32,420 BAM
Marketing Consultant Marketing 36,160 BAM
Marketing Coordinator Marketing 14,820 BAM
Marketing Director Marketing 52,540 BAM
Marketing Distribution Executive Marketing 36,720 BAM
Marketing Executive Marketing 43,480 BAM
Marketing Manager Marketing 50,520 BAM
Marketing Officer Marketing 16,720 BAM
Marketing Segment Manager Marketing 37,620 BAM
Marketing Specialist Marketing 27,020 BAM
Marketing Supervisor Marketing 31,400 BAM
Marketing Vice President Marketing 38,060 BAM
Marketing Writer Marketing 19,360 BAM
Online Marketing Analyst Marketing 29,040 BAM
Online Marketing Manager Marketing 35,300 BAM
Optimization Manager Marketing 31,960 BAM
Outbound Sales Marketing 23,380 BAM
Outreach Coordinator Marketing 21,400 BAM
Outreach Specialist Marketing 26,280 BAM
Product Development Marketing 34,540 BAM
Product Manager Marketing 38,620 BAM
Product Marketing Engineer Marketing 22,420 BAM
Product Marketing Executive Marketing 34,120 BAM
Product Marketing Manager Marketing 39,160 BAM
Product Researcher Marketing 21,020 BAM
Product Strategist Marketing 27,020 BAM
Product Strategy Researcher Marketing 26,280 BAM
Product Training Specialist Marketing 23,260 BAM
Project Manager Marketing 31,380 BAM
Publications Coordinator Marketing 15,920 BAM
Research Executive Marketing 34,160 BAM
Sales and Marketing Assistant Marketing 14,140 BAM
Sales and Marketing Coordinator Marketing 16,720 BAM
Sales and Marketing Director Marketing 53,120 BAM
Sales Management Support Marketing 19,220 BAM
Sales Manager Marketing 46,880 BAM
Search Marketing Strategist Marketing 40,040 BAM
Social Media Administrator Marketing 28,820 BAM
Social Media Specialist Marketing 28,720 BAM
Spaceman Analyst Marketing 14,820 BAM
Sponsorship Consultant Marketing 23,700 BAM
Team Leader Marketing 29,840 BAM
Telemarketer Marketing 14,660 BAM
Trade Marketing Executive Marketing 37,620 BAM
Trade Marketing Manager Marketing 40,240 BAM
Trade Marketing Professional Marketing 30,220 BAM
Trade Marketing Specialist Marketing 19,980 BAM
Web Analytics Manager Marketing 28,680 BAM
Web Content Manager Marketing 31,660 BAM

Salary Comparison by City

If you want to compare salaries with different cities in Bosnia and Herzegovina, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Banja Luka 52,720 BAM
Medjugorje 44,060 BAM
Mostar 46,847 BAM
Sarajevo 53,220 BAM
Tuzla 46,433 BAM
Zenica 44,987 BAM

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