Average Area Sales Director Salary in Bosnia and Herzegovina for 2024

In this article, we will look at the average Area Sales Director salary for 2024 in Bosnia and Herzegovina and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Bosnia and Herzegovina convertible mark. To keep things simple, we are using the BAM currency code instead of the currency symbol .

How Much Does an Area Sales Director Make in Bosnia and Herzegovina?

An Area Sales Director working in Bosnia and Herzegovina will typically earn around 58,520 BAM per year, and this can range from the lowest average salary of about 28,820 BAM to the highest average salary of 95,620 BAM.

Average Annual Salary
58,520 BAM
Average Monthly Salary
4,876 BAM

Lowest Annual Salary
28,820 BAM
Lowest Monthly Salary
2,401 BAM

Highest Annual Salary
95,620 BAM
Highest Monthly Salary
7,968 BAM

These are average salaries for an Area Sales Director in Bosnia and Herzegovina and include benefits such as housing and transport. It's also possible for an Area Sales Director to earn more or less than the average salaries shown above.

Area Sales Director salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Area Sales Director Salaries in Bosnia and Herzegovina

So we've looked at the average salaries an Area Sales Director will earn in Bosnia and Herzegovina. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Area Sales Director can earn between 28,820 BAM and 95,620 BAM on average in Bosnia and Herzegovina. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Area Sales Director in Bosnia and Herzegovina is 64,300 BAM. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 64,300 BAM, and 50% of the population earn more than 64,300 BAM.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Area Sales Director salary in Bosnia and Herzegovina, 25% of the population are earning less than 41,900 BAM while 75% of the population earn more than 41,900 BAM.

75% of the population earn less than 86,460 BAM, and 25% of the population earn more than 86,460 BAM.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Area Sales Director Salary by Experience Level in Bosnia and Herzegovina

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average area sales director salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An Area Sales Director in Bosnia and Herzegovina that has less than two years of experience can expect to earn somewhere in the region of 30,220 BAM.
  • 2 - 5 Years Experience. With two to five years of experience the average Area Sales Director salary would increase to 40,040 BAM.
  • 5 - 10 Years Experience. From five to ten years of experience as an Area Sales Director, the average salary would be 60,020 BAM.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 72,540 BAM.
  • 15 - 20 Years Experience. An Area Sales Director with 15 to 20 years of experience can earn an average of 80,840 BAM.
  • 20+ Years Experience. For an Area Sales Director with more than 20 years, the expected average salary increases to 88,260 BAM.

Average Salary by Experience Chart

0-2 Years
30,220 BAM
2-5 Years +34%
40,040 BAM
5-10 Years +48%
60,020 BAM
10-15 Years +22%
72,540 BAM
15-20 Years +9%
80,840 BAM
20+ Years +8%
88,260 BAM

Area Sales Director Salary by Education Level in Bosnia and Herzegovina

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Area Sales Director in Bosnia and Herzegovina based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An Area Sales Director in Bosnia and Herzegovina with a high school education can earn an average salary of 36,700 BAM.

  • Certificate or Diploma. An Area Sales Director in Bosnia and Herzegovina with a certificate or diploma education can earn an average salary of 45,600 BAM.

  • Bachelor's Degree. An Area Sales Director in Bosnia and Herzegovina with a bachelor's degree education can earn an average salary of 63,040 BAM.

  • Master's Degree. An Area Sales Director in Bosnia and Herzegovina with a master's degree education can earn an average salary of 83,060 BAM.

Average Salary by Education Chart

High School
36,700 BAM
Certificate or Diploma +18%
45,600 BAM
Bachelor's Degree +45%
63,040 BAM
Master's Degree +31%
83,060 BAM

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Bosnia and Herzegovina is around 11,500 to 34,500 BAM and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Area Sales Director Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Bosnia and Herzegovina, a male area sales director will earn an average of 62,420 BAM, while a female area sales director will earn around 55,320 BAM.

This means that a male area sales director earns approximately 13% more than a female area sales director for performing the same job.

Average Salary by Gender Chart in Bosnia and Herzegovina

Male
62,420 BAM
Female -13%
55,320 BAM

Area Sales Director Average Pay Raise in Bosnia and Herzegovina

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Area Sales Director in Bosnia and Herzegovina is around 9% every 30 months.

The national average pay raise across all professions and industries in Bosnia and Herzegovina is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 9 ÷ 30 ) × 12  = 4%

What this means is that an Area Sales Director in Bosnia and Herzegovina can expect to receive an average pay raise of around 4% every 12 months.

Annual Pay Raise by Industry in Bosnia and Herzegovina for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Bosnia and Herzegovina.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
9%
Energy
9%
Information Technology
9%
Healthcare
9%
Travel
9%
Construction
9%
Education
9%

Area Sales Director Bonus and Incentive Rates in Bosnia and Herzegovina

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Area Sales Director is a moderate bonus based job, with 69% of employees reporting at least one bonus in the last 12 months.

31% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
69%
No Bonus
31%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Bosnia and Herzegovina earn approximately 27% more than private sector employees in the same role.

Public Sector
31,400 BAM
Private Sector -27%
24,800 BAM

Salaries for Jobs Similar to an Area Sales Director

In the table below, we have salary information for jobs that are similar to an Area Sales Director in Bosnia and Herzegovina.

Job Title Category Salary
Account Manager Sales Retail and Wholesale 31,180 BAM
Account Officer Sales Retail and Wholesale 17,540 BAM
Area Manager Sales Retail and Wholesale 34,120 BAM
Area Sales Manager Sales Retail and Wholesale 45,600 BAM
Assisstant Store Supervisor Sales Retail and Wholesale 19,020 BAM
Assistant Department Manager Sales Retail and Wholesale 23,380 BAM
Assistant Retail Store Manager Sales Retail and Wholesale 23,080 BAM
Branch Manager Sales Retail and Wholesale 34,960 BAM
Branch Supervisor Sales Retail and Wholesale 27,020 BAM
Cashier Sales Retail and Wholesale 8,880 BAM
Cashier Manager Sales Retail and Wholesale 23,360 BAM
Commercial Sales Manager Sales Retail and Wholesale 44,780 BAM
Corporate Sales Manager Sales Retail and Wholesale 40,420 BAM
Depot Manager Sales Retail and Wholesale 30,220 BAM
Depot Supervisor Sales Retail and Wholesale 27,560 BAM
Deputy Sales Manager Sales Retail and Wholesale 31,940 BAM
Director of Sales Sales Retail and Wholesale 57,320 BAM
Distribution Director Sales Retail and Wholesale 37,380 BAM
District Leader Sales Retail and Wholesale 27,620 BAM
District Manager Sales Retail and Wholesale 32,900 BAM
District Sales Manager Sales Retail and Wholesale 33,520 BAM
External Sales Account Manager Sales Retail and Wholesale 32,420 BAM
Field Sales Representative Sales Retail and Wholesale 23,400 BAM
Furniture Sales Associate Sales Retail and Wholesale 17,620 BAM
Global Wholesale Manager Sales Retail and Wholesale 57,360 BAM
Head Cashier Sales Retail and Wholesale 22,420 BAM
Head of Direct Sales Sales Retail and Wholesale 41,980 BAM
Head of Retail Sales Retail and Wholesale 44,300 BAM
Head Teller Sales Retail and Wholesale 22,420 BAM
Inside Sales Sales Retail and Wholesale 16,720 BAM
Inside Sales Account Manager Sales Retail and Wholesale 26,400 BAM
Inside Sales Engineer Sales Retail and Wholesale 21,100 BAM
Inside Sales Executive Sales Retail and Wholesale 31,940 BAM
Inside Sales Representative Sales Retail and Wholesale 19,220 BAM
Internal Sales Manager Sales Retail and Wholesale 30,700 BAM
Inventory Manager Sales Retail and Wholesale 30,220 BAM
Key Account Manager Sales Retail and Wholesale 34,480 BAM
Medical Device Sales Sales Retail and Wholesale 23,080 BAM
Medical Device Sales Representative Sales Retail and Wholesale 25,680 BAM
Merchandiser Sales Retail and Wholesale 20,940 BAM
National Account Manager Sales Retail and Wholesale 43,260 BAM
National Customer Solution Specialist Sales Retail and Wholesale 35,340 BAM
National Sales Manager Sales Retail and Wholesale 58,000 BAM
Outside Sales Representative Sales Retail and Wholesale 20,460 BAM
Parts Salesperson Sales Retail and Wholesale 15,700 BAM
Project Development Manager Sales Retail and Wholesale 36,580 BAM
Project Manager Sales Retail and Wholesale 36,020 BAM
Project Sales Executive Sales Retail and Wholesale 34,960 BAM
Purchasing and Sales Executive Sales Retail and Wholesale 50,240 BAM
Quotation Engineer Sales Retail and Wholesale 15,700 BAM
Regional Sales Director Sales Retail and Wholesale 57,620 BAM
Regional Sales Manager Sales Retail and Wholesale 57,320 BAM
Relationship Manager Sales Retail and Wholesale 40,240 BAM
Retail Merchandiser Sales Retail and Wholesale 14,620 BAM
Retail Operations Manager Sales Retail and Wholesale 36,940 BAM
Retail Sales Associate Sales Retail and Wholesale 27,380 BAM
Retail Sales Representative Sales Retail and Wholesale 21,640 BAM
Retail Salesperson Sales Retail and Wholesale 17,740 BAM
Retail Store Manager Sales Retail and Wholesale 36,020 BAM
Retail Store Sales Person Sales Retail and Wholesale 16,140 BAM
Revenue Manager Sales Retail and Wholesale 30,700 BAM
Sales Account Manager Sales Retail and Wholesale 38,060 BAM
Sales Admin Executive Sales Retail and Wholesale 41,820 BAM
Sales Administration Manager Sales Retail and Wholesale 41,980 BAM
Sales Analyst Sales Retail and Wholesale 34,080 BAM
Sales Assistant Sales Retail and Wholesale 14,620 BAM
Sales Associate Sales Retail and Wholesale 17,560 BAM
Sales Consultant Sales Retail and Wholesale 25,440 BAM
Sales Coordinator Sales Retail and Wholesale 19,480 BAM
Sales Development Representative Sales Retail and Wholesale 24,840 BAM
Sales Director Sales Retail and Wholesale 52,880 BAM
Sales Engineer Sales Retail and Wholesale 18,900 BAM
Sales Executive Sales Retail and Wholesale 36,700 BAM
Sales Manager Sales Retail and Wholesale 50,340 BAM
Sales Officer Sales Retail and Wholesale 20,500 BAM
Sales Planner Sales Retail and Wholesale 26,400 BAM
Sales Planning Analyst Sales Retail and Wholesale 31,660 BAM
Sales Representative Sales Retail and Wholesale 17,860 BAM
Sales Service Associate Sales Retail and Wholesale 19,200 BAM
Sales Specialist Sales Retail and Wholesale 28,180 BAM
Sales Supervisor Sales Retail and Wholesale 28,860 BAM
Sales Support Sales Retail and Wholesale 11,880 BAM
Sales Support Manager Sales Retail and Wholesale 27,480 BAM
Sales Team Leader Sales Retail and Wholesale 31,940 BAM
Sales Trainer Sales Retail and Wholesale 34,540 BAM
Securities Sales Agent Sales Retail and Wholesale 31,960 BAM
Shipper / Receiver Sales Retail and Wholesale 14,620 BAM
Shop Manager Sales Retail and Wholesale 33,120 BAM
Store Development Administrator Sales Retail and Wholesale 24,280 BAM
Store Manager Sales Retail and Wholesale 38,260 BAM
Territory Sales Manager Sales Retail and Wholesale 43,340 BAM
Territory Sales Representative Sales Retail and Wholesale 27,020 BAM
Trade Marketing Officer Sales Retail and Wholesale 31,180 BAM
Treasury Officer Sales Retail and Wholesale 27,560 BAM
Vice President Sales Sales Retail and Wholesale 44,720 BAM
Visual Merchandiser Sales Retail and Wholesale 15,760 BAM

Salary Comparison by City

If you want to compare salaries with different cities in Bosnia and Herzegovina, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Banja Luka 60,400 BAM
Medjugorje 49,300 BAM
Mostar 49,020 BAM
Sarajevo 58,280 BAM
Tuzla 59,000 BAM
Zenica 52,300 BAM

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