Skip to content
worldsalaries .com

Average Retail Store Sales Person Salary in Bosnia and Herzegovina for 2026

A retail store sales person in Bosnia and Herzegovina earns about 16,140 BAM a year. That's 38% below the national average of 26,100 BAM.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in Bosnia and Herzegovina sit around 8,960 BAM a year, while the very top stretches to 28,660 BAM. Everything on this page is in Bosnia and Herzegovina convertible mark (BAM, symbol ), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in Bosnia and Herzegovina, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.


How much does a retail store sales person make in Bosnia and Herzegovina?

Average salary
16,140 BAM
1,345 BAM per month
Lowest reported
8,960 BAM
746 BAM per month
Highest reported
28,660 BAM
2,388 BAM per month

A typical retail store sales person working in Bosnia and Herzegovina brings home around 1,345 BAM a month before tax. Entry-level pay starts near 8,960 BAM, and the top of the ladder reaches roughly 28,660 BAM for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior retail store sales person working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around.


How retail store sales person pay ranges in Bosnia and Herzegovina

A good way to think about salary in Bosnia and Herzegovina is to look at the distribution rather than the headline average. Half of all retail store sales persons in Bosnia and Herzegovina earn less than 19,360 BAM a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 11,040 BAM (the 25th percentile), and a quarter clear 25,940 BAM (the 75th percentile). The middle 50% of retail store sales persons sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 8,960 BAM. The highest stretch to 28,660 BAM, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

8,960
Low
19,360
Median
28,660
High
11,040
25th
25,940
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in BAM

Retail store sales person pay by experience in Bosnia and Herzegovina

Years of experience is the single biggest lever on pay for a retail store sales person in Bosnia and Herzegovina, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical retail store sales person salary changes as you move through the career ladder.

  • 0-2 Years
    9,440 BAM
  • 2-5 Years
    +17% from previous
    11,040 BAM
  • 5-10 Years
    +74% from previous
    19,220 BAM
  • 10-15 Years
    +22% from previous
    23,380 BAM
  • 15-20 Years
    +8% from previous
    25,220 BAM
  • 20+ Years
    25,160 BAM

The single largest jump on the ladder is from 2 - 5 Years to 5 - 10 Years, where pay rises by about 74%. That is the point at which a retail store sales person typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.


Retail store sales person pay by education in Bosnia and Herzegovina

Education sits alongside experience as one of the biggest factors driving retail store sales person pay in Bosnia and Herzegovina. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average retail store sales person salary in Bosnia and Herzegovina broken down by the highest level of education a worker has completed.

  • High School
    9,740 BAM
  • Certificate or Diploma
    +80% from previous
    17,540 BAM
  • Bachelor's Degree
    +49% from previous
    26,100 BAM

Retail store sales person gender pay gap in Bosnia and Herzegovina

The gender pay gap is a stubborn feature of almost every labour market, and Bosnia and Herzegovina is no exception. Male retail store sales persons in Bosnia and Herzegovina earn an average of 15,380 BAM a year, while female retail store sales persons earn around 16,980 BAM. That works out to a 9% gap in favour of women, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Retail Store Sales Person gender pay gap

9%

Men earn this much less than women on average in Bosnia and Herzegovina.

Women 16,980 BAM
Men 15,380 BAM

Pay raises for a retail store sales person in Bosnia and Herzegovina

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in Bosnia and Herzegovina sees a raise of about 7% every 28 months, which works out to roughly 3% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in Bosnia and Herzegovina, the national average raise is around 4% every 29 months.

By industry

Industries with the highest pay raises in Bosnia and Herzegovina:

  • Banking
  • Energy
  • Information Technology
  • Healthcare
  • Travel
  • Construction
  • Education

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Retail store sales person bonus rates in Bosnia and Herzegovina

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

65%

65% of retail store sales persons in Bosnia and Herzegovina reported a bonus of some kind in the past twelve months. That makes a retail store sales person a moderate-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 5% to 9% of base salary. The remaining 35% of retail store sales persons reported no bonus at all over the same period.

Which careers pay bonuses in Bosnia and Herzegovina

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Retail store sales person: public vs private sector pay

Public-sector pay in Bosnia and Herzegovina is about 27% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

21%

Public-sector workers earn this much more than private-sector workers in Bosnia and Herzegovina on average.

Public sector 31,400 BAM
Private sector 24,800 BAM

Retail store sales person salary by city in Bosnia and Herzegovina

Retail store sales person pay is not even across Bosnia and Herzegovina. The chart below shows the highest-paying cities in the dataset, followed by the full location table.

  • Sarajevo
  • Zenica
  • Tuzla
  • Banja Luka
  • Medjugorje
  • Mostar
LocationTypeAverageMedianRange
SarajevoCity21,540 BAM23,520 BAM9,440-33,120 BAM
ZenicaCity19,220 BAM16,980 BAM7,080-28,720 BAM
TuzlaCity19,200 BAM16,140 BAM9,440-27,620 BAM
Banja LukaCity18,280 BAM18,780 BAM9,980-27,020 BAM
MedjugorjeCity17,560 BAM14,820 BAM9,440-24,200 BAM
MostarCity17,540 BAM17,540 BAM8,780-24,860 BAM


Retail Store Sales Person in Bosnia and Herzegovina: FAQs

  • How much does a retail store sales person make per month in Bosnia and Herzegovina?

    A retail store sales person in Bosnia and Herzegovina earns about 1,345 BAM a month before tax, based on an annual average of 16,140 BAM.

  • What's the salary range for a retail store sales person in Bosnia and Herzegovina?

    Entry-level retail store sales persons in Bosnia and Herzegovina start near 8,960 BAM. Top-end pay reaches around 28,660 BAM. The middle 50% of earners sit between 11,040 and 25,940 BAM.

  • Is the median retail store sales person salary in Bosnia and Herzegovina higher or lower than the average?

    The median is 19,360 BAM, higher than the average of 16,140 BAM. Half of retail store sales persons in Bosnia and Herzegovina earn below the median, half earn above it.

  • What's the gender pay gap for retail store sales persons in Bosnia and Herzegovina?

    Men working as a retail store sales person in Bosnia and Herzegovina earn around 9% less than women on average (15,380 vs 16,980 BAM a year).

  • Do retail store sales persons in Bosnia and Herzegovina get bonuses?

    About 65% of retail store sales persons in Bosnia and Herzegovina reported a bonus in the past 12 months. Reported bonuses ranged from 5% to 9% of base salary.

  • Do retail store sales persons earn more in the public or private sector in Bosnia and Herzegovina?

    In Bosnia and Herzegovina, the public sector pays a retail store sales person about 27% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do retail store sales persons in Bosnia and Herzegovina get a pay raise?

    A retail store sales person in Bosnia and Herzegovina sees a raise of around 7% every 28 months, equivalent to roughly 3% a year.