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Average Sales Development Representative Salary in China for 2026

A sales development representative in China earns about 294,300 CNY a year. That's 16% below the national average of 351,900 CNY.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in China sit around 152,000 CNY a year, while the very top stretches to 447,700 CNY. Everything on this page is in Chinese yuan (CNY, symbol ¥), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in China, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.


How much does a sales development representative make in China?

Average salary
294,300 CNY
24,525 CNY per month
Lowest reported
152,000 CNY
12,666 CNY per month
Highest reported
447,700 CNY
37,308 CNY per month

A typical sales development representative working in China brings home around 24,525 CNY a month before tax. Entry-level pay starts near 152,000 CNY, and the top of the ladder reaches roughly 447,700 CNY for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior sales development representative working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around.


How sales development representative pay ranges in China

A good way to think about salary in China is to look at the distribution rather than the headline average. Half of all sales development representatives in China earn less than 283,400 CNY a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 196,800 CNY (the 25th percentile), and a quarter clear 352,000 CNY (the 75th percentile). The middle 50% of sales development representatives sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 152,000 CNY. The highest stretch to 447,700 CNY, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

152,000
Low
283,400
Median
447,700
High
196,800
25th
352,000
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in CNY

Sales development representative pay by experience in China

Years of experience is the single biggest lever on pay for a sales development representative in China, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical sales development representative salary changes as you move through the career ladder.

  • 0-2 Years
    172,200 CNY
  • 2-5 Years
    +35% from previous
    232,400 CNY
  • 5-10 Years
    +30% from previous
    301,600 CNY
  • 10-15 Years
    +21% from previous
    366,200 CNY
  • 15-20 Years
    +9% from previous
    399,900 CNY
  • 20+ Years
    +5% from previous
    420,100 CNY

The single largest jump on the ladder is from 0 - 2 Years to 2 - 5 Years, where pay rises by about 35%. That is the point at which a sales development representative typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.


Sales development representative pay by education in China

Education sits alongside experience as one of the biggest factors driving sales development representative pay in China. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average sales development representative salary in China broken down by the highest level of education a worker has completed.

  • High School
    207,800 CNY
  • Certificate or Diploma
    +42% from previous
    294,700 CNY
  • Bachelor's Degree
    +38% from previous
    407,300 CNY

Sales development representative gender pay gap in China

The gender pay gap is a stubborn feature of almost every labour market, and China is no exception. Male sales development representatives in China earn an average of 308,900 CNY a year, while female sales development representatives earn around 282,300 CNY. That works out to a 9% gap in favour of men, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Sales Development Representative gender pay gap

9%

Men earn this much more than women on average in China.

Men 308,900 CNY
Women 282,300 CNY

Pay raises for a sales development representative in China

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in China sees a raise of about 12% every 14 months, which works out to roughly 10% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in China, the national average raise is around 9% every 15 months.

By industry

Industries with the highest pay raises in China:

  • Banking
  • Energy
  • Information Technology
  • Healthcare
  • Travel
  • Construction
  • Education
    2%

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Sales development representative bonus rates in China

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

79%

79% of sales development representatives in China reported a bonus of some kind in the past twelve months. That makes a sales development representative a high-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 6% to 8% of base salary. The remaining 21% of sales development representatives reported no bonus at all over the same period.

Which careers pay bonuses in China

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Sales development representative: public vs private sector pay

Public-sector pay in China is about 6% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

6%

Public-sector workers earn this much more than private-sector workers in China on average.

Public sector 362,200 CNY
Private sector 341,400 CNY

Sales development representative salary by city and region in China

Sales development representative pay is not even across China. The chart below shows the highest-paying cities and regions in the dataset, followed by the full location table.

  • Shandong
  • Shanghai (city)
  • Guangdong
  • Sichuan
  • Anhui
  • Guangzhou
  • Henan
  • Hebei
  • Tianjin (city)
  • Jiangsu
LocationTypeAverageMedianRange
ShandongRegion335,800 CNY322,600 CNY174,000-516,100 CNY
Shanghai (city)City335,100 CNY341,400 CNY163,800-524,400 CNY
GuangdongRegion335,100 CNY362,200 CNY152,300-533,100 CNY
SichuanRegion325,600 CNY314,500 CNY169,000-499,300 CNY
AnhuiRegion320,500 CNY327,800 CNY158,700-502,200 CNY
GuangzhouCity318,800 CNY307,400 CNY164,200-487,600 CNY
HenanRegion317,700 CNY345,100 CNY148,300-507,300 CNY
HebeiRegion314,500 CNY319,600 CNY152,300-489,500 CNY
Tianjin (city)City314,500 CNY339,100 CNY142,300-498,500 CNY
JiangsuRegion309,800 CNY332,100 CNY142,300-491,000 CNY
HangzhouCity308,900 CNY294,700 CNY159,400-471,700 CNY
HunanRegion305,600 CNY294,700 CNY159,100-464,900 CNY
Beijing (city)City305,600 CNY311,700 CNY151,800-478,100 CNY
Chongqing (city)City305,600 CNY327,300 CNY138,800-485,300 CNY
WuhanCity305,600 CNY312,400 CNY150,000-475,700 CNY
Xi anCity305,600 CNY330,700 CNY138,800-485,200 CNY
HubeiRegion301,800 CNY307,400 CNY148,300-467,700 CNY
GuangxiRegion301,700 CNY308,300 CNY150,000-472,100 CNY
HarbinCity301,600 CNY325,900 CNY138,200-480,300 CNY
ZhejiangRegion301,300 CNY308,900 CNY148,300-467,700 CNY
ChengduCity301,300 CNY308,900 CNY148,300-471,700 CNY
ShantouCity299,500 CNY320,500 CNY137,400-472,100 CNY
ShenzhenCity299,500 CNY283,700 CNY154,700-454,900 CNY
JinanCity297,000 CNY322,600 CNY139,100-475,700 CNY
FujianRegion296,000 CNY301,600 CNY146,200-464,400 CNY
YunnanRegion296,000 CNY319,600 CNY137,400-472,100 CNY
ShaanxiRegion294,300 CNY297,000 CNY142,300-459,700 CNY
WenzhouCity290,800 CNY311,700 CNY134,600-459,300 CNY
NanjingCity282,500 CNY275,200 CNY148,300-433,800 CNY
JiangxiRegion282,500 CNY288,700 CNY138,200-445,100 CNY
ShanxiRegion282,300 CNY290,800 CNY138,200-440,200 CNY
Chongqing (region)Region281,500 CNY301,600 CNY129,000-444,300 CNY
LiaoningRegion279,400 CNY301,300 CNY129,000-445,100 CNY
HeilongjiangRegion277,400 CNY266,000 CNY142,300-424,900 CNY
GuizhouRegion275,800 CNY265,000 CNY142,300-420,800 CNY
ShenyangCity275,500 CNY301,800 CNY125,700-440,200 CNY
QingdaoCity273,300 CNY294,300 CNY124,400-431,300 CNY
SuzhouCity272,800 CNY275,800 CNY134,600-420,800 CNY
GansuRegion272,800 CNY261,300 CNY142,300-415,900 CNY
DalianCity267,100 CNY290,800 CNY125,100-425,100 CNY
Shanghai (region)Region267,100 CNY286,400 CNY123,400-424,900 CNY
Beijing (region)Region263,900 CNY252,300 CNY137,400-403,100 CNY
KunmingCity263,200 CNY282,300 CNY119,700-417,200 CNY
ChangchunCity263,200 CNY266,000 CNY129,000-407,300 CNY
DongguanCity263,100 CNY282,300 CNY119,900-419,400 CNY
Xinjiang UygurRegion259,100 CNY263,900 CNY125,700-406,300 CNY
ChangshaCity258,400 CNY263,100 CNY127,700-399,900 CNY
FoshanCity257,700 CNY263,900 CNY127,700-403,100 CNY
JilinRegion257,700 CNY247,800 CNY136,100-394,500 CNY
FuzhouCity257,700 CNY277,400 CNY116,780-411,400 CNY
Tianjin (region)Region254,700 CNY273,000 CNY115,220-406,300 CNY
QinghaiRegion252,300 CNY275,200 CNY115,620-401,300 CNY
HainanRegion251,500 CNY268,900 CNY113,700-394,500 CNY
Nei MonggolRegion249,600 CNY254,800 CNY123,400-390,000 CNY
QuanzhouCity245,300 CNY263,900 CNY113,280-389,200 CNY
Xizang [Tibet]Region239,300 CNY232,900 CNY124,400-367,200 CNY
ZhengzhouCity239,000 CNY240,500 CNY115,620-369,300 CNY
WuxiCity238,900 CNY258,400 CNY107,880-378,800 CNY
XiamenCity237,400 CNY228,500 CNY125,100-361,500 CNY
NingxiaRegion232,400 CNY221,500 CNY119,900-357,300 CNY


Sales Development Representative in China: FAQs

  • How much does a sales development representative make per month in China?

    A sales development representative in China earns about 24,525 CNY a month before tax, based on an annual average of 294,300 CNY.

  • What's the salary range for a sales development representative in China?

    Entry-level sales development representatives in China start near 152,000 CNY. Top-end pay reaches around 447,700 CNY. The middle 50% of earners sit between 196,800 and 352,000 CNY.

  • Is the median sales development representative salary in China higher or lower than the average?

    The median is 283,400 CNY, lower than the average of 294,300 CNY. Half of sales development representatives in China earn below the median, half earn above it.

  • What's the gender pay gap for sales development representatives in China?

    Men working as a sales development representative in China earn around 9% more than women on average (308,900 vs 282,300 CNY a year).

  • Do sales development representatives in China get bonuses?

    About 79% of sales development representatives in China reported a bonus in the past 12 months. Reported bonuses ranged from 6% to 8% of base salary.

  • Do sales development representatives earn more in the public or private sector in China?

    In China, the public sector pays a sales development representative about 6% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do sales development representatives in China get a pay raise?

    A sales development representative in China sees a raise of around 12% every 14 months, equivalent to roughly 10% a year.