Average Head of Retail Salary in China for 2024

In this article, we will look at the average Head of Retail salary for 2024 in China and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Chinese yuan. To keep things simple, we are using the CNY currency code instead of the currency symbol ¥.

How Much Does a Head of Retail Make in China?

A Head of Retail working in China will typically earn around 500,100 CNY per year, and this can range from the lowest average salary of about 271,300 CNY to the highest average salary of 754,900 CNY.

Average Annual Salary
500,100 CNY
Average Monthly Salary
41,675 CNY

Lowest Annual Salary
271,300 CNY
Lowest Monthly Salary
22,608 CNY

Highest Annual Salary
754,900 CNY
Highest Monthly Salary
62,908 CNY

These are average salaries for a Head of Retail in China and include benefits such as housing and transport. It's also possible for a Head of Retail to earn more or less than the average salaries shown above.

Head of Retail salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Head of Retail Salaries in China

So we've looked at the average salaries a Head of Retail will earn in China. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Head of Retail can earn between 271,300 CNY and 754,900 CNY on average in China. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Head of Retail in China is 460,500 CNY. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 460,500 CNY, and 50% of the population earn more than 460,500 CNY.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Head of Retail salary in China, 25% of the population are earning less than 327,300 CNY while 75% of the population earn more than 327,300 CNY.

75% of the population earn less than 558,300 CNY, and 25% of the population earn more than 558,300 CNY.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Head of Retail Salary by Experience Level in China

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average head of retail salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Head of Retail in China that has less than two years of experience can expect to earn somewhere in the region of 315,700 CNY.
  • 2 - 5 Years Experience. With two to five years of experience the average Head of Retail salary would increase to 394,500 CNY.
  • 5 - 10 Years Experience. From five to ten years of experience as a Head of Retail, the average salary would be 520,900 CNY.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 614,600 CNY.
  • 15 - 20 Years Experience. A Head of Retail with 15 to 20 years of experience can earn an average of 681,900 CNY.
  • 20+ Years Experience. For a Head of Retail with more than 20 years, the expected average salary increases to 724,300 CNY.

Average Salary by Experience Chart

0-2 Years
315,700 CNY
2-5 Years +26%
394,500 CNY
5-10 Years +32%
520,900 CNY
10-15 Years +18%
614,600 CNY
15-20 Years +11%
681,900 CNY
20+ Years +6%
724,300 CNY

Head of Retail Salary by Education Level in China

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Head of Retail in China based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Head of Retail in China with a high school education can earn an average salary of 383,300 CNY.

  • Certificate or Diploma. A Head of Retail in China with a certificate or diploma education can earn an average salary of 430,000 CNY.

  • Bachelor's Degree. A Head of Retail in China with a bachelor's degree education can earn an average salary of 565,100 CNY.

  • Master's Degree. A Head of Retail in China with a master's degree education can earn an average salary of 702,800 CNY.

Average Salary by Education Chart

High School
383,300 CNY
Certificate or Diploma +13%
430,000 CNY
Bachelor's Degree +32%
565,100 CNY
Master's Degree +24%
702,800 CNY

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in China is around 146,000 to 439,000 CNY and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Head of Retail Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In China, a male head of retail will earn an average of 516,100 CNY, while a female head of retail will earn around 480,300 CNY.

This means that a male head of retail earns approximately 7% more than a female head of retail for performing the same job.

Average Salary by Gender Chart in China

Male
516,100 CNY
Female -7%
480,300 CNY

Head of Retail Average Pay Raise in China

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Head of Retail in China is around 13% every 15 months.

The national average pay raise across all professions and industries in China is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 15 ) × 12  = 10%

What this means is that a Head of Retail in China can expect to receive an average pay raise of around 10% every 12 months.

Annual Pay Raise by Industry in China for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in China.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
8%
Energy
7%
Information Technology
6%
Healthcare
5%
Travel
4%
Construction
3%
Education
2%

Head of Retail Bonus and Incentive Rates in China

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Head of Retail is a high bonus based job, with 78% of employees reporting at least one bonus in the last 12 months.

22% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 7%.

Received Bonus
78%
No Bonus
22%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in China earn approximately 6% more than private sector employees in the same role.

Public Sector
362,200 CNY
Private Sector -6%
341,400 CNY

Salaries for Jobs Similar to a Head of Retail

In the table below, we have salary information for jobs that are similar to a Head of Retail in China.

Job Title Category Salary
Account Manager Sales Retail and Wholesale 398,300 CNY
Account Officer Sales Retail and Wholesale 218,900 CNY
Area Manager Sales Retail and Wholesale 412,000 CNY
Area Sales Director Sales Retail and Wholesale 681,900 CNY
Area Sales Manager Sales Retail and Wholesale 575,100 CNY
Assisstant Store Supervisor Sales Retail and Wholesale 246,200 CNY
Assistant Department Manager Sales Retail and Wholesale 288,100 CNY
Assistant Retail Store Manager Sales Retail and Wholesale 317,700 CNY
Branch Manager Sales Retail and Wholesale 457,300 CNY
Branch Supervisor Sales Retail and Wholesale 341,900 CNY
Cashier Sales Retail and Wholesale 128,500 CNY
Cashier Manager Sales Retail and Wholesale 292,000 CNY
Commercial Sales Manager Sales Retail and Wholesale 538,600 CNY
Corporate Sales Manager Sales Retail and Wholesale 519,300 CNY
Depot Manager Sales Retail and Wholesale 394,300 CNY
Depot Supervisor Sales Retail and Wholesale 378,800 CNY
Deputy Sales Manager Sales Retail and Wholesale 409,000 CNY
Director of Sales Sales Retail and Wholesale 663,100 CNY
Distribution Director Sales Retail and Wholesale 489,500 CNY
District Leader Sales Retail and Wholesale 344,600 CNY
District Manager Sales Retail and Wholesale 445,100 CNY
District Sales Manager Sales Retail and Wholesale 417,200 CNY
External Sales Account Manager Sales Retail and Wholesale 394,300 CNY
Field Sales Representative Sales Retail and Wholesale 275,200 CNY
Furniture Sales Associate Sales Retail and Wholesale 196,800 CNY
Global Wholesale Manager Sales Retail and Wholesale 780,700 CNY
Head Cashier Sales Retail and Wholesale 272,800 CNY
Head of Direct Sales Sales Retail and Wholesale 545,300 CNY
Head Teller Sales Retail and Wholesale 282,300 CNY
Inside Sales Sales Retail and Wholesale 207,800 CNY
Inside Sales Account Manager Sales Retail and Wholesale 335,800 CNY
Inside Sales Engineer Sales Retail and Wholesale 253,400 CNY
Inside Sales Executive Sales Retail and Wholesale 389,200 CNY
Inside Sales Representative Sales Retail and Wholesale 240,500 CNY
Internal Sales Manager Sales Retail and Wholesale 425,100 CNY
Inventory Manager Sales Retail and Wholesale 392,300 CNY
Key Account Manager Sales Retail and Wholesale 397,900 CNY
Medical Device Sales Sales Retail and Wholesale 305,600 CNY
Medical Device Sales Representative Sales Retail and Wholesale 317,700 CNY
Merchandiser Sales Retail and Wholesale 265,000 CNY
National Account Manager Sales Retail and Wholesale 555,800 CNY
National Customer Solution Specialist Sales Retail and Wholesale 450,300 CNY
National Sales Manager Sales Retail and Wholesale 767,500 CNY
Outside Sales Representative Sales Retail and Wholesale 275,800 CNY
Parts Salesperson Sales Retail and Wholesale 225,700 CNY
Project Development Manager Sales Retail and Wholesale 437,300 CNY
Project Manager Sales Retail and Wholesale 442,200 CNY
Project Sales Executive Sales Retail and Wholesale 467,100 CNY
Purchasing and Sales Executive Sales Retail and Wholesale 659,200 CNY
Quotation Engineer Sales Retail and Wholesale 216,800 CNY
Regional Sales Director Sales Retail and Wholesale 737,000 CNY
Regional Sales Manager Sales Retail and Wholesale 746,600 CNY
Relationship Manager Sales Retail and Wholesale 485,200 CNY
Retail Merchandiser Sales Retail and Wholesale 172,400 CNY
Retail Operations Manager Sales Retail and Wholesale 437,300 CNY
Retail Sales Associate Sales Retail and Wholesale 305,600 CNY
Retail Sales Representative Sales Retail and Wholesale 258,400 CNY
Retail Salesperson Sales Retail and Wholesale 218,900 CNY
Retail Store Manager Sales Retail and Wholesale 455,400 CNY
Retail Store Sales Person Sales Retail and Wholesale 222,300 CNY
Revenue Manager Sales Retail and Wholesale 425,100 CNY
Sales Account Manager Sales Retail and Wholesale 476,600 CNY
Sales Admin Executive Sales Retail and Wholesale 525,700 CNY
Sales Administration Manager Sales Retail and Wholesale 545,300 CNY
Sales Analyst Sales Retail and Wholesale 406,300 CNY
Sales Assistant Sales Retail and Wholesale 172,200 CNY
Sales Associate Sales Retail and Wholesale 228,500 CNY
Sales Consultant Sales Retail and Wholesale 315,700 CNY
Sales Coordinator Sales Retail and Wholesale 240,500 CNY
Sales Development Representative Sales Retail and Wholesale 294,300 CNY
Sales Director Sales Retail and Wholesale 707,600 CNY
Sales Engineer Sales Retail and Wholesale 257,700 CNY
Sales Executive Sales Retail and Wholesale 467,100 CNY
Sales Manager Sales Retail and Wholesale 607,400 CNY
Sales Officer Sales Retail and Wholesale 233,600 CNY
Sales Planner Sales Retail and Wholesale 377,200 CNY
Sales Planning Analyst Sales Retail and Wholesale 372,600 CNY
Sales Representative Sales Retail and Wholesale 216,800 CNY
Sales Service Associate Sales Retail and Wholesale 209,700 CNY
Sales Specialist Sales Retail and Wholesale 352,000 CNY
Sales Supervisor Sales Retail and Wholesale 371,100 CNY
Sales Support Sales Retail and Wholesale 172,200 CNY
Sales Support Manager Sales Retail and Wholesale 382,600 CNY
Sales Team Leader Sales Retail and Wholesale 361,600 CNY
Sales Trainer Sales Retail and Wholesale 409,000 CNY
Securities Sales Agent Sales Retail and Wholesale 377,200 CNY
Shipper / Receiver Sales Retail and Wholesale 175,900 CNY
Shop Manager Sales Retail and Wholesale 378,300 CNY
Store Development Administrator Sales Retail and Wholesale 273,000 CNY
Store Manager Sales Retail and Wholesale 444,300 CNY
Territory Sales Manager Sales Retail and Wholesale 575,100 CNY
Territory Sales Representative Sales Retail and Wholesale 339,100 CNY
Trade Marketing Officer Sales Retail and Wholesale 407,300 CNY
Treasury Officer Sales Retail and Wholesale 361,600 CNY
Vice President Sales Sales Retail and Wholesale 552,400 CNY
Visual Merchandiser Sales Retail and Wholesale 194,600 CNY

Salary Comparison by City

If you want to compare salaries with different cities in China, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Beijing 562,600 CNY
Changchun 493,000 CNY
Changsha 464,900 CNY
Chengdu 566,900 CNY
Chongqing 575,100 CNY
Dalian 485,300 CNY
Dongguan 485,300 CNY
Foshan 459,700 CNY
Fuzhou 448,500 CNY
Guangzhou 598,600 CNY
Hangzhou 578,500 CNY
Harbin 524,300 CNY
Jinan 552,400 CNY
Kunming 455,400 CNY
Nanjing 548,800 CNY
Qingdao 493,000 CNY
Quanzhou 453,200 CNY
Shanghai 558,300 CNY
Shantou 519,300 CNY
Shenyang 524,400 CNY
Shenzhen 528,600 CNY
Suzhou 529,600 CNY
Tianjin 563,300 CNY
Wenzhou 501,400 CNY
Wuhan 573,500 CNY
Wuxi 430,000 CNY
Xi an 529,600 CNY
Xiamen 447,300 CNY
Zhengzhou 457,300 CNY

Salary Comparison by State

The table below includes links to the average salary for each state in China.

City Average Salary
Anhui 558,300 CNY
Beijing 442,200 CNY
Chongqing 498,500 CNY
Fujian 504,300 CNY
Gansu 492,400 CNY
Guangdong 580,600 CNY
Guangxi 559,000 CNY
Guizhou 489,500 CNY
Hainan 467,700 CNY
Hebei 566,900 CNY
Heilongjiang 483,400 CNY
Henan 587,800 CNY
Hubei 531,700 CNY
Hunan 573,500 CNY
Jiangsu 559,000 CNY
Jiangxi 548,800 CNY
Jilin 476,600 CNY
Liaoning 548,800 CNY
Nei Monggol 472,100 CNY
Ningxia 420,100 CNY
Qinghai 442,200 CNY
Shaanxi 489,500 CNY
Shandong 595,300 CNY
Shanghai 455,400 CNY
Shanxi 513,300 CNY
Sichuan 565,100 CNY
Tianjin 467,700 CNY
Xinjiang Uygur 459,300 CNY
Xizang [Tibet] 453,200 CNY
Yunnan 537,300 CNY
Zhejiang 520,900 CNY

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