Average Head of Public Relations Salary in Mexico for 2024

In this article, we will look at the average Head of Public Relations salary for 2024 in Mexico and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Mexican peso. To keep things simple, we are using the MXN currency code instead of the currency symbol $.

How Much Does a Head of Public Relations Make in Mexico?

A Head of Public Relations working in Mexico will typically earn around 695,400 MXN per year, and this can range from the lowest average salary of about 317,700 MXN to the highest average salary of 1,102,100 MXN.

Average Annual Salary
695,400 MXN
Average Monthly Salary
57,950 MXN

Lowest Annual Salary
317,700 MXN
Lowest Monthly Salary
26,475 MXN

Highest Annual Salary
1,102,100 MXN
Highest Monthly Salary
91,841 MXN

These are average salaries for a Head of Public Relations in Mexico and include benefits such as housing and transport. It's also possible for a Head of Public Relations to earn more or less than the average salaries shown above.

Head of Public Relations salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Head of Public Relations Salaries in Mexico

So we've looked at the average salaries a Head of Public Relations will earn in Mexico. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Head of Public Relations can earn between 317,700 MXN and 1,102,100 MXN on average in Mexico. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Head of Public Relations in Mexico is 748,600 MXN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 748,600 MXN, and 50% of the population earn more than 748,600 MXN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Head of Public Relations salary in Mexico, 25% of the population are earning less than 480,300 MXN while 75% of the population earn more than 480,300 MXN.

75% of the population earn less than 1,003,800 MXN, and 25% of the population earn more than 1,003,800 MXN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Head of Public Relations Salary by Experience Level in Mexico

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average head of public relations salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Head of Public Relations in Mexico that has less than two years of experience can expect to earn somewhere in the region of 361,500 MXN.
  • 2 - 5 Years Experience. With two to five years of experience the average Head of Public Relations salary would increase to 485,300 MXN.
  • 5 - 10 Years Experience. From five to ten years of experience as a Head of Public Relations, the average salary would be 718,000 MXN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 874,300 MXN.
  • 15 - 20 Years Experience. A Head of Public Relations with 15 to 20 years of experience can earn an average of 953,300 MXN.
  • 20+ Years Experience. For a Head of Public Relations with more than 20 years, the expected average salary increases to 1,030,200 MXN.

Average Salary by Experience Chart

0-2 Years
361,500 MXN
2-5 Years +34%
485,300 MXN
5-10 Years +48%
718,000 MXN
10-15 Years +22%
874,300 MXN
15-20 Years +9%
953,300 MXN
20+ Years +8%
1,030,200 MXN

Head of Public Relations Salary by Education Level in Mexico

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Head of Public Relations in Mexico based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Head of Public Relations in Mexico with a high school education can earn an average salary of 444,300 MXN.

  • Certificate or Diploma. A Head of Public Relations in Mexico with a certificate or diploma education can earn an average salary of 524,400 MXN.

  • Bachelor's Degree. A Head of Public Relations in Mexico with a bachelor's degree education can earn an average salary of 758,700 MXN.

  • Master's Degree. A Head of Public Relations in Mexico with a master's degree education can earn an average salary of 993,600 MXN.

Average Salary by Education Chart

High School
444,300 MXN
Certificate or Diploma +18%
524,400 MXN
Bachelor's Degree +45%
758,700 MXN
Master's Degree +31%
993,600 MXN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Mexico is around 166,000 to 498,000 MXN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Head of Public Relations Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Mexico, a male head of public relations will earn an average of 746,600 MXN, while a female head of public relations will earn around 643,400 MXN.

This means that a male head of public relations earns approximately 16% more than a female head of public relations for performing the same job.

Average Salary by Gender Chart in Mexico

Male
746,600 MXN
Female -16%
643,400 MXN

Head of Public Relations Average Pay Raise in Mexico

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Head of Public Relations in Mexico is around 12% every 20 months.

The national average pay raise across all professions and industries in Mexico is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 20 ) × 12  = 7%

What this means is that a Head of Public Relations in Mexico can expect to receive an average pay raise of around 7% every 12 months.

Annual Pay Raise by Industry in Mexico for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Mexico.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
4%
Energy
8%
Information Technology
3%
Healthcare
7%
Travel
2%
Construction
6%
Education
1%

Head of Public Relations Bonus and Incentive Rates in Mexico

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Head of Public Relations is a high bonus based job, with 85% of employees reporting at least one bonus in the last 12 months.

15% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
85%
No Bonus
15%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Mexico earn approximately 8% more than private sector employees in the same role.

Public Sector
415,900 MXN
Private Sector -8%
384,200 MXN

Salaries for Jobs Similar to a Head of Public Relations

In the table below, we have salary information for jobs that are similar to a Head of Public Relations in Mexico.

Job Title Category Salary
Communications Associate Public Relations 200,000 MXN
Communications Project Manager Public Relations 493,000 MXN
Communications Specialist Public Relations 245,300 MXN
Director of Communications Public Relations 574,200 MXN
Government Relations Officer Public Relations 376,800 MXN
Head of Communications Public Relations 535,900 MXN
Investor Relations Officer Public Relations 437,300 MXN
Marketing Communications Executive Public Relations 544,800 MXN
Media Relations Specialist Public Relations 516,100 MXN
Meetings Coordinator Public Relations 174,000 MXN
Public Relations Executive Public Relations 510,300 MXN
Public Relations Manager Public Relations 606,400 MXN
Public Relations Officer Public Relations 233,900 MXN
Public Relations Practitioner Public Relations 301,300 MXN
Public Relations Specialist Public Relations 258,400 MXN
Relationship Management Officer Public Relations 187,300 MXN

Salary Comparison by City

If you want to compare salaries with different cities in Mexico, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Acapulco 848,200 MXN
Acuna 665,300 MXN
Aguascalientes 830,500 MXN
Boca del Rio 578,500 MXN
Buenavista 619,000 MXN
Campeche 684,900 MXN
Cancun 812,900 MXN
Celaya 745,000 MXN
Chalco 589,400 MXN
Chetumal 581,300 MXN
Chicoloapan 603,400 MXN
Chihuahua 840,100 MXN
Chilpancingo 597,800 MXN
Chimalhuacan 773,400 MXN
Cholula de Rivadabia 638,700 MXN
Ciudad Apodaca 748,600 MXN
Ciudad del Carmen 629,800 MXN
Ciudad Juarez 600,000 MXN
Ciudad Lopez Mateos 751,700 MXN
Ciudad Obregon 681,900 MXN
Ciudad Santa Catarina 719,100 MXN
Ciudad Valles 551,200 MXN
Ciudad Victoria 702,800 MXN
Coacalco 722,100 MXN
Coatzacoalcos 660,500 MXN
Colima 562,200 MXN
Cordoba 592,600 MXN
Cuautitlan Izcalli 812,900 MXN
Cuautla 592,600 MXN
Cuernavaca 724,300 MXN
Culiacan 810,200 MXN
Delicias 548,800 MXN
Durango 778,200 MXN
Ecatepec de Morelos 860,300 MXN
Ensenada 683,400 MXN
Fresnillo 518,300 MXN
General Escobedo 741,500 MXN
Gomez Palacio 701,400 MXN
Guadalajara 906,500 MXN
Guadalupe 824,800 MXN
Guaymas 539,800 MXN
Hermosillo 844,100 MXN
Hidalgo del Parral 510,200 MXN
Iguala 528,600 MXN
Irapuato 735,500 MXN
Ixtapaluca 693,100 MXN
Jiutepec 574,200 MXN
La Paz 660,500 MXN
Leon 903,500 MXN
Los Mochis 704,300 MXN
Los Reyes la Paz 656,800 MXN
Manzanillo 562,600 MXN
Matamoros 772,900 MXN
Mazatlan 712,100 MXN
Merida 794,900 MXN
Metepec 649,700 MXN
Mexicali 785,400 MXN
Mexico City 894,500 MXN
Minatitlan 548,800 MXN
Monclova 650,700 MXN
Monterrey 844,100 MXN
Morelia 794,900 MXN
Naucalpan 866,900 MXN
Navojoa 500,100 MXN
Nezahualcoyotl 854,300 MXN
Nogales 667,400 MXN
Nuevo Laredo 757,600 MXN
Oaxaca 671,000 MXN
Ojo de Agua 645,800 MXN
Orizaba 552,400 MXN
Pachuca 683,400 MXN
Piedras Negras 558,300 MXN
Playa del Carmen 598,600 MXN
Poza Rica 632,400 MXN
Puebla 870,700 MXN
Puerto Vallarta 615,700 MXN
Queretaro 818,100 MXN
Reynosa 810,200 MXN
Salamanca 619,000 MXN
Saltillo 810,500 MXN
San Cristobal de las Casas 615,700 MXN
San Juan del Rio 545,300 MXN
San Luis Potosi 799,300 MXN
San Luis Rio Colorado 607,400 MXN
San Nicolas de los Garza 768,900 MXN
San Pablo de las Salinas 619,000 MXN
San Pedro Garza Garcia 538,600 MXN
Soledad de Graciano Sanchez 658,300 MXN
Tampico 699,700 MXN
Tapachula 620,300 MXN
Tehuacan 695,400 MXN
Tepic 757,300 MXN
Tijuana 830,500 MXN
Tlalnepantla de Baz 836,500 MXN
Tlaquepaque 821,500 MXN
Toluca 791,600 MXN
Tonala 746,600 MXN
Torreon 781,200 MXN
Tuxtla Gutierrez 774,200 MXN
Uruapan 665,300 MXN
Veracruz 721,600 MXN
Villa Nicolas Romero 664,500 MXN
Villahermosa 767,000 MXN
Xalapa 782,500 MXN
Xico 702,800 MXN
Zacatecas 522,700 MXN
Zamora de Hidalgo 541,700 MXN
Zapopan 829,000 MXN

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