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Average Customer Insights Analyst Salary in Morocco for 2026

A customer insights analyst in Morocco earns about 183,700 MAD a year. That's 21% below the national average of 232,400 MAD.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in Morocco sit around 88,580 MAD a year, while the very top stretches to 286,400 MAD. Everything on this page is in Moroccan dirham (MAD, symbol د.م.), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in Morocco, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.


How much does a customer insights analyst make in Morocco?

Average salary
183,700 MAD
15,308 MAD per month
Lowest reported
88,580 MAD
7,381 MAD per month
Highest reported
286,400 MAD
23,866 MAD per month

A typical customer insights analyst working in Morocco brings home around 15,308 MAD a month before tax. Entry-level pay starts near 88,580 MAD, and the top of the ladder reaches roughly 286,400 MAD for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior customer insights analyst working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around.


How customer insights analyst pay ranges in Morocco

A good way to think about salary in Morocco is to look at the distribution rather than the headline average. Half of all customer insights analysts in Morocco earn less than 192,000 MAD a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 127,700 MAD (the 25th percentile), and a quarter clear 251,500 MAD (the 75th percentile). The middle 50% of customer insights analysts sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 88,580 MAD. The highest stretch to 286,400 MAD, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

88,580
Low
192,000
Median
286,400
High
127,700
25th
251,500
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in MAD

Customer insights analyst pay by experience in Morocco

Years of experience is the single biggest lever on pay for a customer insights analyst in Morocco, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical customer insights analyst salary changes as you move through the career ladder.

  • 0-2 Years
    101,980 MAD
  • 2-5 Years
    +45% from previous
    148,300 MAD
  • 5-10 Years
    +30% from previous
    192,600 MAD
  • 10-15 Years
    +23% from previous
    237,400 MAD
  • 15-20 Years
    +5% from previous
    249,600 MAD
  • 20+ Years
    +9% from previous
    273,000 MAD

The single largest jump on the ladder is from 0 - 2 Years to 2 - 5 Years, where pay rises by about 45%. That is the point at which a customer insights analyst typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.


Customer insights analyst pay by education in Morocco

Education sits alongside experience as one of the biggest factors driving customer insights analyst pay in Morocco. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average customer insights analyst salary in Morocco broken down by the highest level of education a worker has completed.

  • High School
    129,000 MAD
  • Certificate or Diploma
    +15% from previous
    148,300 MAD
  • Bachelor's Degree
    +45% from previous
    215,100 MAD
  • Master's Degree
    +24% from previous
    266,000 MAD

Customer insights analyst gender pay gap in Morocco

The gender pay gap is a stubborn feature of almost every labour market, and Morocco is no exception. Male customer insights analysts in Morocco earn an average of 194,600 MAD a year, while female customer insights analysts earn around 180,300 MAD. That works out to a 8% gap in favour of men, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Customer Insights Analyst gender pay gap

7%

Men earn this much more than women on average in Morocco.

Men 194,600 MAD
Women 180,300 MAD

Pay raises for a customer insights analyst in Morocco

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in Morocco sees a raise of about 11% every 18 months, which works out to roughly 7% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in Morocco, the national average raise is around 9% every 17 months.

By industry

Industries with the highest pay raises in Morocco:

  • Banking
    2%
  • Energy
  • Information Technology
  • Healthcare
  • Travel
    1%
  • Construction
  • Education

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Customer insights analyst bonus rates in Morocco

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

56%

56% of customer insights analysts in Morocco reported a bonus of some kind in the past twelve months. That makes a customer insights analyst a moderate-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 3% to 6% of base salary. The remaining 44% of customer insights analysts reported no bonus at all over the same period.

Which careers pay bonuses in Morocco

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Customer insights analyst: public vs private sector pay

Public-sector pay in Morocco is about 8% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

7%

Public-sector workers earn this much more than private-sector workers in Morocco on average.

Public sector 239,300 MAD
Private sector 222,300 MAD

Customer insights analyst salary by city in Morocco

Customer insights analyst pay is not even across Morocco. The chart below shows the highest-paying cities in the dataset, followed by the full location table.

  • Tangier
  • Casablanca
  • Marrakech
  • Rabat
  • Agadir
LocationTypeAverageMedianRange
TangierCity204,700 MAD215,100 MAD96,720-320,500 MAD
CasablancaCity204,700 MAD221,500 MAD93,780-322,600 MAD
MarrakechCity195,200 MAD185,100 MAD104,900-301,800 MAD
RabatCity180,300 MAD174,000 MAD91,580-273,000 MAD
AgadirCity161,300 MAD172,200 MAD74,560-254,800 MAD


Customer Insights Analyst in Morocco: FAQs

  • How much does a customer insights analyst make per month in Morocco?

    A customer insights analyst in Morocco earns about 15,308 MAD a month before tax, based on an annual average of 183,700 MAD.

  • What's the salary range for a customer insights analyst in Morocco?

    Entry-level customer insights analysts in Morocco start near 88,580 MAD. Top-end pay reaches around 286,400 MAD. The middle 50% of earners sit between 127,700 and 251,500 MAD.

  • Is the median customer insights analyst salary in Morocco higher or lower than the average?

    The median is 192,000 MAD, higher than the average of 183,700 MAD. Half of customer insights analysts in Morocco earn below the median, half earn above it.

  • What's the gender pay gap for customer insights analysts in Morocco?

    Men working as a customer insights analyst in Morocco earn around 8% more than women on average (194,600 vs 180,300 MAD a year).

  • Do customer insights analysts in Morocco get bonuses?

    About 56% of customer insights analysts in Morocco reported a bonus in the past 12 months. Reported bonuses ranged from 3% to 6% of base salary.

  • Do customer insights analysts earn more in the public or private sector in Morocco?

    In Morocco, the public sector pays a customer insights analyst about 8% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do customer insights analysts in Morocco get a pay raise?

    A customer insights analyst in Morocco sees a raise of around 11% every 18 months, equivalent to roughly 7% a year.