Average Social Media Specialist Salary in Croatia for 2024

In this article, we will look at the average Social Media Specialist salary for 2024 in Croatia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Croatian kuna. To keep things simple, we are using the HRK currency code instead of the currency symbol kn.

How Much Does a Social Media Specialist Make in Croatia?

A Social Media Specialist working in Croatia will typically earn around 176,800 HRK per year, and this can range from the lowest average salary of about 79,500 HRK to the highest average salary of 279,400 HRK.

Average Annual Salary
176,800 HRK
Average Monthly Salary
14,733 HRK

Lowest Annual Salary
79,500 HRK
Lowest Monthly Salary
6,625 HRK

Highest Annual Salary
279,400 HRK
Highest Monthly Salary
23,283 HRK

These are average salaries for a Social Media Specialist in Croatia and include benefits such as housing and transport. It's also possible for a Social Media Specialist to earn more or less than the average salaries shown above.

Social Media Specialist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Social Media Specialist Salaries in Croatia

So we've looked at the average salaries a Social Media Specialist will earn in Croatia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Social Media Specialist can earn between 79,500 HRK and 279,400 HRK on average in Croatia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Social Media Specialist in Croatia is 190,500 HRK. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 190,500 HRK, and 50% of the population earn more than 190,500 HRK.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Social Media Specialist salary in Croatia, 25% of the population are earning less than 123,400 HRK while 75% of the population earn more than 123,400 HRK.

75% of the population earn less than 254,700 HRK, and 25% of the population earn more than 254,700 HRK.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Social Media Specialist Salary by Experience Level in Croatia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average social media specialist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Social Media Specialist in Croatia that has less than two years of experience can expect to earn somewhere in the region of 90,620 HRK.
  • 2 - 5 Years Experience. With two to five years of experience the average Social Media Specialist salary would increase to 123,400 HRK.
  • 5 - 10 Years Experience. From five to ten years of experience as a Social Media Specialist, the average salary would be 181,600 HRK.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 218,900 HRK.
  • 15 - 20 Years Experience. A Social Media Specialist with 15 to 20 years of experience can earn an average of 239,300 HRK.
  • 20+ Years Experience. For a Social Media Specialist with more than 20 years, the expected average salary increases to 263,200 HRK.

Average Salary by Experience Chart

0-2 Years
90,620 HRK
2-5 Years +34%
123,400 HRK
5-10 Years +48%
181,600 HRK
10-15 Years +22%
218,900 HRK
15-20 Years +9%
239,300 HRK
20+ Years +8%
263,200 HRK

Social Media Specialist Salary by Education Level in Croatia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Social Media Specialist in Croatia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Social Media Specialist in Croatia with a high school education can earn an average salary of 112,000 HRK.

  • Certificate or Diploma. A Social Media Specialist in Croatia with a certificate or diploma education can earn an average salary of 134,600 HRK.

  • Bachelor's Degree. A Social Media Specialist in Croatia with a bachelor's degree education can earn an average salary of 192,600 HRK.

  • Master's Degree. A Social Media Specialist in Croatia with a master's degree education can earn an average salary of 253,400 HRK.

Average Salary by Education Chart

High School
112,000 HRK
Certificate or Diploma +18%
134,600 HRK
Bachelor's Degree +45%
192,600 HRK
Master's Degree +31%
253,400 HRK

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Croatia is around 74,200 to 223,000 HRK and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Social Media Specialist Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Croatia, a male social media specialist will earn an average of 183,600 HRK, while a female social media specialist will earn around 169,000 HRK.

This means that a male social media specialist earns approximately 9% more than a female social media specialist for performing the same job.

Average Salary by Gender Chart in Croatia

Male
183,600 HRK
Female -9%
169,000 HRK

Social Media Specialist Average Pay Raise in Croatia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Social Media Specialist in Croatia is around 12% every 17 months.

The national average pay raise across all professions and industries in Croatia is around 9% every 17 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 17 ) × 12  = 8%

What this means is that a Social Media Specialist in Croatia can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Croatia for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Croatia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
9%
Energy
9%
Information Technology
9%
Healthcare
9%
Travel
9%
Construction
9%
Education
9%

Social Media Specialist Bonus and Incentive Rates in Croatia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Social Media Specialist is a moderate bonus based job, with 58% of employees reporting at least one bonus in the last 12 months.

42% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 2% to 7%.

Received Bonus
58%
No Bonus
42%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Croatia earn approximately 9% more than private sector employees in the same role.

Public Sector
187,500 HRK
Private Sector -9%
172,200 HRK

Salaries for Jobs Similar to a Social Media Specialist

In the table below, we have salary information for jobs that are similar to a Social Media Specialist in Croatia.

Job Title Category Salary
Account Handler Marketing 150,000 HRK
Affiliate Manager Marketing 190,500 HRK
Analytics Specialist Marketing 142,300 HRK
Assistant Brand Manager Marketing 201,100 HRK
Assistant Product Manager Marketing 208,600 HRK
Associate Marketing Manager Marketing 216,800 HRK
Associate Product Manager Marketing 232,400 HRK
Brand Ambassador Marketing 272,800 HRK
Brand Director Marketing 335,800 HRK
Brand Executive Marketing 283,400 HRK
Brand Manager Marketing 301,300 HRK
Business Analytics Specialist Marketing 142,300 HRK
Business Channel Manager Marketing 197,600 HRK
Business Intelligence Team Leader Marketing 210,500 HRK
Campaign Specialist Marketing 174,000 HRK
Chief Marketing Officer Marketing 325,800 HRK
Chief Product Officer Marketing 277,400 HRK
Communications Officer Marketing 96,520 HRK
Content Manager Marketing 167,100 HRK
Content Marketing Strategist Marketing 190,500 HRK
Copy Editer Marketing 124,400 HRK
Copy Writer Marketing 118,200 HRK
Creative Marketing Lead Marketing 183,700 HRK
Creative Writer Marketing 119,700 HRK
Digital Marketer Marketing 172,400 HRK
Digital Marketing Manager Marketing 231,000 HRK
Digital Marketing Strategist Marketing 228,000 HRK
Digital Media Specialist Marketing 210,500 HRK
Director of Marketing Marketing 307,400 HRK
Director of Research Marketing 221,500 HRK
eMarketing Manager Marketing 246,200 HRK
Event Marketing Marketing 225,700 HRK
Head of Executive Search Marketing 268,900 HRK
Key Affiliate Manager Marketing 237,400 HRK
Localization Manager Marketing 216,800 HRK
Market Development Executive Marketing 258,400 HRK
Market Development Manager Marketing 252,300 HRK
Market Research Analyst Marketing 195,200 HRK
Market Research Manager Marketing 225,300 HRK
Market Segmentation Director Marketing 225,300 HRK
Marketing Account Supervisor Marketing 192,000 HRK
Marketing Administrator Marketing 152,000 HRK
Marketing Advisor Marketing 180,500 HRK
Marketing Analyst Marketing 181,600 HRK
Marketing and Communications Officer Marketing 108,080 HRK
Marketing and Sales Head Marketing 327,300 HRK
Marketing Assistant Marketing 103,580 HRK
Marketing Associate Marketing 96,600 HRK
Marketing Communications Manager Marketing 205,700 HRK
Marketing Consultant Marketing 231,000 HRK
Marketing Coordinator Marketing 104,080 HRK
Marketing Director Marketing 311,700 HRK
Marketing Distribution Executive Marketing 247,800 HRK
Marketing Executive Marketing 263,100 HRK
Marketing Manager Marketing 308,300 HRK
Marketing Officer Marketing 104,080 HRK
Marketing Segment Manager Marketing 215,100 HRK
Marketing Specialist Marketing 159,100 HRK
Marketing Supervisor Marketing 189,300 HRK
Marketing Vice President Marketing 239,300 HRK
Marketing Writer Marketing 114,900 HRK
Online Marketing Analyst Marketing 180,300 HRK
Online Marketing Manager Marketing 210,500 HRK
Optimization Manager Marketing 207,800 HRK
Outbound Sales Marketing 143,200 HRK
Outreach Coordinator Marketing 127,700 HRK
Outreach Specialist Marketing 172,400 HRK
Product Development Marketing 216,800 HRK
Product Manager Marketing 261,300 HRK
Product Marketing Engineer Marketing 138,200 HRK
Product Marketing Executive Marketing 228,500 HRK
Product Marketing Manager Marketing 246,500 HRK
Product Researcher Marketing 127,700 HRK
Product Strategist Marketing 187,300 HRK
Product Strategy Researcher Marketing 167,100 HRK
Product Training Specialist Marketing 148,300 HRK
Project Manager Marketing 194,600 HRK
Publications Coordinator Marketing 113,700 HRK
Research Executive Marketing 209,500 HRK
Sales and Marketing Assistant Marketing 99,920 HRK
Sales and Marketing Coordinator Marketing 103,600 HRK
Sales and Marketing Director Marketing 318,800 HRK
Sales Director Marketing 305,600 HRK
Sales Management Support Marketing 112,000 HRK
Sales Manager Marketing 296,000 HRK
Search Marketing Strategist Marketing 271,300 HRK
Social Media Administrator Marketing 175,900 HRK
Spaceman Analyst Marketing 97,060 HRK
Sponsorship Consultant Marketing 161,300 HRK
Team Leader Marketing 183,600 HRK
Telemarketer Marketing 87,760 HRK
Trade Marketing Executive Marketing 227,600 HRK
Trade Marketing Manager Marketing 243,000 HRK
Trade Marketing Professional Marketing 187,500 HRK
Trade Marketing Specialist Marketing 138,200 HRK
Web Analytics Manager Marketing 190,500 HRK
Web Content Manager Marketing 197,600 HRK

Salary Comparison by City

If you want to compare salaries with different cities in Croatia, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Zadar 183,700 HRK
Zagreb 183,600 HRK

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