Average Social Media Marketing Manager Salary in Ireland for 2024

In this article, we will look at the average Social Media Marketing Manager salary for 2024 in Ireland and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Euro. To keep things simple, we are using the EUR currency code instead of the currency symbol โ‚ฌ.

How Much Does a Social Media Marketing Manager Make in Ireland?

A Social Media Marketing Manager working in Ireland will typically earn around 51,100 EUR per year, and this can range from the lowest average salary of about 24,200 EUR to the highest average salary of 83,800 EUR.

Average Annual Salary
51,100 EUR
Average Monthly Salary
4,258 EUR

Lowest Annual Salary
24,200 EUR
Lowest Monthly Salary
2,016 EUR

Highest Annual Salary
83,800 EUR
Highest Monthly Salary
6,983 EUR

These are average salaries for a Social Media Marketing Manager in Ireland and include benefits such as housing and transport. It's also possible for a Social Media Marketing Manager to earn more or less than the average salaries shown above.

Social Media Marketing Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Social Media Marketing Manager Salaries in Ireland

So we've looked at the average salaries a Social Media Marketing Manager will earn in Ireland. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Social Media Marketing Manager can earn between 24,200 EUR and 83,800 EUR on average in Ireland. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Social Media Marketing Manager in Ireland is 55,300 EUR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 55,300 EUR, and 50% of the population earn more than 55,300 EUR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Social Media Marketing Manager salary in Ireland, 25% of the population are earning less than 37,100 EUR while 75% of the population earn more than 37,100 EUR.

75% of the population earn less than 74,900 EUR, and 25% of the population earn more than 74,900 EUR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Social Media Marketing Manager Salary by Experience Level in Ireland

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average social media marketing manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Social Media Marketing Manager in Ireland that has less than two years of experience can expect to earn somewhere in the region of 26,100 EUR.
  • 2 - 5 Years Experience. With two to five years of experience the average Social Media Marketing Manager salary would increase to 35,200 EUR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Social Media Marketing Manager, the average salary would be 54,700 EUR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 67,400 EUR.
  • 15 - 20 Years Experience. A Social Media Marketing Manager with 15 to 20 years of experience can earn an average of 72,400 EUR.
  • 20+ Years Experience. For a Social Media Marketing Manager with more than 20 years, the expected average salary increases to 79,000 EUR.

Average Salary by Experience Chart

0-2 Years
26,100 EUR
2-5 Years +34%
35,200 EUR
5-10 Years +48%
54,700 EUR
10-15 Years +22%
67,400 EUR
15-20 Years +9%
72,400 EUR
20+ Years +8%
79,000 EUR

Social Media Marketing Manager Salary by Education Level in Ireland

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Social Media Marketing Manager in Ireland based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Social Media Marketing Manager in Ireland with a high school education can earn an average salary of 33,000 EUR.

  • Certificate or Diploma. A Social Media Marketing Manager in Ireland with a certificate or diploma education can earn an average salary of 38,000 EUR.

  • Bachelor's Degree. A Social Media Marketing Manager in Ireland with a bachelor's degree education can earn an average salary of 58,500 EUR.

  • Master's Degree. A Social Media Marketing Manager in Ireland with a master's degree education can earn an average salary of 74,200 EUR.

Average Salary by Education Chart

High School
33,000 EUR
Certificate or Diploma +18%
38,000 EUR
Bachelor's Degree +45%
58,500 EUR
Master's Degree +31%
74,200 EUR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Ireland is around 16,000 to 48,100 EUR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Social Media Marketing Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Ireland, a male social media marketing manager will earn an average of 55,700 EUR, while a female social media marketing manager will earn around 52,600 EUR.

This means that a male social media marketing manager earns approximately 6% more than a female social media marketing manager for performing the same job.

Average Salary by Gender Chart in Ireland

Male
55,700 EUR
Female -6%
52,600 EUR

Social Media Marketing Manager Average Pay Raise in Ireland

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Social Media Marketing Manager in Ireland is around 13% every 17 months.

The national average pay raise across all professions and industries in Ireland is around 9% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 17 ) × 12  = 9%

What this means is that a Social Media Marketing Manager in Ireland can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Ireland for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Ireland.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
5%
Energy
1%
Information Technology
6%
Healthcare
2%
Travel
7%
Construction
3%
Education
8%

Social Media Marketing Manager Bonus and Incentive Rates in Ireland

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Social Media Marketing Manager is a high bonus based job, with 85% of employees reporting at least one bonus in the last 12 months.

15% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
85%
No Bonus
15%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Ireland earn approximately 12% more than private sector employees in the same role.

Public Sector
40,900 EUR
Private Sector -12%
36,400 EUR

Salaries for Jobs Similar to a Social Media Marketing Manager

In the table below, we have salary information for jobs that are similar to a Social Media Marketing Manager in Ireland.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 46,000 EUR
Advertising Account Manager Advertising / Graphic Design / Events 48,600 EUR
Advertising Account Planner Advertising / Graphic Design / Events 23,300 EUR
Advertising and Promotions Manager Advertising / Graphic Design / Events 69,400 EUR
Advertising Coordinator Advertising / Graphic Design / Events 31,400 EUR
Advertising Manager Advertising / Graphic Design / Events 63,700 EUR
Advertising Operations Manager Advertising / Graphic Design / Events 70,100 EUR
Advertising Sales Director Advertising / Graphic Design / Events 71,200 EUR
Advertising Strategic Planner Advertising / Graphic Design / Events 39,800 EUR
Advertising Team Leader Advertising / Graphic Design / Events 36,800 EUR
Animator Advertising / Graphic Design / Events 30,800 EUR
Art Director Advertising / Graphic Design / Events 39,000 EUR
Art Manager Advertising / Graphic Design / Events 42,000 EUR
Artist Advertising / Graphic Design / Events 35,400 EUR
Artworker Advertising / Graphic Design / Events 23,100 EUR
Assistant Art Director Advertising / Graphic Design / Events 31,400 EUR
Audio and Video Equipment Technician Advertising / Graphic Design / Events 22,800 EUR
Audio Engineer Advertising / Graphic Design / Events 30,800 EUR
Audiosual Technician Advertising / Graphic Design / Events 25,300 EUR
Broadcast Administrator Advertising / Graphic Design / Events 44,300 EUR
Catering Sales Advertising / Graphic Design / Events 24,800 EUR
Catering Trainer Advertising / Graphic Design / Events 30,100 EUR
Commercial and Industrial Designer Advertising / Graphic Design / Events 22,800 EUR
Conference Organiser Advertising / Graphic Design / Events 31,300 EUR
Content and Media Production Lead Advertising / Graphic Design / Events 46,300 EUR
CopyWriter Advertising / Graphic Design / Events 29,000 EUR
Creative Designer Advertising / Graphic Design / Events 30,800 EUR
Creative Director Advertising / Graphic Design / Events 42,400 EUR
Designer Advertising / Graphic Design / Events 21,300 EUR
Desktop Publisher Advertising / Graphic Design / Events 20,200 EUR
Digital Campaign Manager Advertising / Graphic Design / Events 41,500 EUR
Digital Media Manager Advertising / Graphic Design / Events 49,100 EUR
Digital Media Strategist Advertising / Graphic Design / Events 47,400 EUR
Director of Events Advertising / Graphic Design / Events 67,000 EUR
Director of Graphic Design Advertising / Graphic Design / Events 35,300 EUR
Director of Social Media Marketing Advertising / Graphic Design / Events 49,300 EUR
Events and Promotions Manager Advertising / Graphic Design / Events 60,600 EUR
Events Director Advertising / Graphic Design / Events 70,800 EUR
Exhibit Designer Advertising / Graphic Design / Events 31,400 EUR
Exhibit Display Coordinator Advertising / Graphic Design / Events 30,100 EUR
Exhibit Display Manager Advertising / Graphic Design / Events 38,000 EUR
Finisher Advertising / Graphic Design / Events 21,100 EUR
Graphic Artist Advertising / Graphic Design / Events 27,800 EUR
Graphic Design Specialist Advertising / Graphic Design / Events 26,900 EUR
Graphic Designer Advertising / Graphic Design / Events 26,200 EUR
Graphics Artist Advertising / Graphic Design / Events 24,800 EUR
Graphics Design Supervisor Advertising / Graphic Design / Events 34,000 EUR
Group Creative Director Advertising / Graphic Design / Events 43,500 EUR
Imagery Analyst Advertising / Graphic Design / Events 22,100 EUR
Imaging Technologist Advertising / Graphic Design / Events 24,400 EUR
Interaction Designer Advertising / Graphic Design / Events 18,600 EUR
Media Analyst Advertising / Graphic Design / Events 32,200 EUR
Media Executive Advertising / Graphic Design / Events 43,400 EUR
Media Planner Advertising / Graphic Design / Events 33,200 EUR
Media Production Coordinator Advertising / Graphic Design / Events 31,300 EUR
Media Production Manager Advertising / Graphic Design / Events 53,600 EUR
Media Project Manager Advertising / Graphic Design / Events 57,800 EUR
Media Relations Representative Advertising / Graphic Design / Events 45,200 EUR
Media Sales Executive Advertising / Graphic Design / Events 52,300 EUR
Meeting and Event Planner Advertising / Graphic Design / Events 30,100 EUR
Multimedia Artist Advertising / Graphic Design / Events 23,600 EUR
Multimedia Specialist Advertising / Graphic Design / Events 24,400 EUR
Photographer Advertising / Graphic Design / Events 20,000 EUR
PPC Campaign Manager Advertising / Graphic Design / Events 41,000 EUR
Print Production Manager Advertising / Graphic Design / Events 43,500 EUR
Product and Brand Manager Advertising / Graphic Design / Events 61,700 EUR
Sales Promotion Manager Advertising / Graphic Design / Events 63,100 EUR
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 26,200 EUR
Sketch Artist Advertising / Graphic Design / Events 27,700 EUR
Social Media Executive Advertising / Graphic Design / Events 51,300 EUR
Social Media Manager Advertising / Graphic Design / Events 52,000 EUR
Social Media Strategist Advertising / Graphic Design / Events 53,300 EUR
Special Events Supervisor Advertising / Graphic Design / Events 39,100 EUR
Technical Typist Advertising / Graphic Design / Events 18,800 EUR
User Experience UX Designer Advertising / Graphic Design / Events 27,300 EUR
UX Designer Advertising / Graphic Design / Events 25,300 EUR

Salary Comparison by City

If you want to compare salaries with different cities in Ireland, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Cork 55,700 EUR
Dublin 58,400 EUR
Galway 47,400 EUR
Limerick 49,200 EUR
Waterford 48,600 EUR

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