Average Sales Associate Salary in Australia for 2024

In this article, we will look at the average Sales Associate salary for 2024 in Australia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Australian dollar. To keep things simple, we are using the AUD currency code instead of the currency symbol $.

How Much Does a Sales Associate Make in Australia?

A Sales Associate working in Australia will typically earn around 58,200 AUD per year, and this can range from the lowest average salary of about 26,300 AUD to the highest average salary of 92,100 AUD.

Average Annual Salary
58,200 AUD
Average Monthly Salary
4,850 AUD

Lowest Annual Salary
26,300 AUD
Lowest Monthly Salary
2,191 AUD

Highest Annual Salary
92,100 AUD
Highest Monthly Salary
7,675 AUD

These are average salaries for a Sales Associate in Australia and include benefits such as housing and transport. It's also possible for a Sales Associate to earn more or less than the average salaries shown above.

Sales Associate salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Sales Associate Salaries in Australia

So we've looked at the average salaries a Sales Associate will earn in Australia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Sales Associate can earn between 26,300 AUD and 92,100 AUD on average in Australia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Sales Associate in Australia is 61,300 AUD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 61,300 AUD, and 50% of the population earn more than 61,300 AUD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Sales Associate salary in Australia, 25% of the population are earning less than 38,000 AUD while 75% of the population earn more than 38,000 AUD.

75% of the population earn less than 78,400 AUD, and 25% of the population earn more than 78,400 AUD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Sales Associate Salary by Experience Level in Australia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average sales associate salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Sales Associate in Australia that has less than two years of experience can expect to earn somewhere in the region of 33,600 AUD.
  • 2 - 5 Years Experience. With two to five years of experience the average Sales Associate salary would increase to 46,000 AUD.
  • 5 - 10 Years Experience. From five to ten years of experience as a Sales Associate, the average salary would be 62,500 AUD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 75,500 AUD.
  • 15 - 20 Years Experience. A Sales Associate with 15 to 20 years of experience can earn an average of 79,000 AUD.
  • 20+ Years Experience. For a Sales Associate with more than 20 years, the expected average salary increases to 86,600 AUD.

Average Salary by Experience Chart

0-2 Years
33,600 AUD
2-5 Years +42%
46,000 AUD
5-10 Years +31%
62,500 AUD
10-15 Years +23%
75,500 AUD
15-20 Years +6%
79,000 AUD
20+ Years +10%
86,600 AUD

Sales Associate Salary by Education Level in Australia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Sales Associate in Australia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Sales Associate in Australia with a high school education can earn an average salary of 38,900 AUD.

  • Certificate or Diploma. A Sales Associate in Australia with a certificate or diploma education can earn an average salary of 61,400 AUD.

  • Bachelor's Degree. A Sales Associate in Australia with a bachelor's degree education can earn an average salary of 78,700 AUD.

Average Salary by Education Chart

High School
38,900 AUD
Certificate or Diploma +47%
61,400 AUD
Bachelor's Degree +34%
78,700 AUD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Australia is around 37,800 to 114,000 AUD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Sales Associate Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Australia, a male sales associate will earn an average of 59,100 AUD, while a female sales associate will earn around 57,200 AUD.

This means that a male sales associate earns approximately 3% more than a female sales associate for performing the same job.

Average Salary by Gender Chart in Australia

Male
59,100 AUD
Female -3%
57,200 AUD

Sales Associate Average Pay Raise in Australia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Sales Associate in Australia is around 11% every 15 months.

The national average pay raise across all professions and industries in Australia is around 8% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 15 ) × 12  = 9%

What this means is that a Sales Associate in Australia can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Australia for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Australia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
4%
Energy
8%
Information Technology
3%
Healthcare
7%
Travel
2%
Construction
6%
Education
1%

Sales Associate Bonus and Incentive Rates in Australia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Sales Associate is a high bonus based job, with 82% of employees reporting at least one bonus in the last 12 months.

18% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
82%
No Bonus
18%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Australia earn approximately 5% more than private sector employees in the same role.

Public Sector
92,500 AUD
Private Sector -5%
87,900 AUD

Salaries for Jobs Similar to a Sales Associate

In the table below, we have salary information for jobs that are similar to a Sales Associate in Australia.

Job Title Category Salary
Account Manager Sales Retail and Wholesale 105,800 AUD
Account Officer Sales Retail and Wholesale 57,800 AUD
Area Manager Sales Retail and Wholesale 114,300 AUD
Area Sales Director Sales Retail and Wholesale 195,500 AUD
Area Sales Manager Sales Retail and Wholesale 157,600 AUD
Assisstant Store Supervisor Sales Retail and Wholesale 65,400 AUD
Assistant Department Manager Sales Retail and Wholesale 73,800 AUD
Assistant Retail Store Manager Sales Retail and Wholesale 88,600 AUD
Branch Manager Sales Retail and Wholesale 121,800 AUD
Branch Supervisor Sales Retail and Wholesale 99,900 AUD
Cashier Sales Retail and Wholesale 37,100 AUD
Cashier Manager Sales Retail and Wholesale 83,700 AUD
Commercial Sales Manager Sales Retail and Wholesale 157,600 AUD
Corporate Sales Manager Sales Retail and Wholesale 132,000 AUD
Depot Manager Sales Retail and Wholesale 107,300 AUD
Depot Supervisor Sales Retail and Wholesale 100,100 AUD
Deputy Sales Manager Sales Retail and Wholesale 105,800 AUD
Director of Sales Sales Retail and Wholesale 175,200 AUD
Distribution Director Sales Retail and Wholesale 130,400 AUD
District Leader Sales Retail and Wholesale 91,700 AUD
District Manager Sales Retail and Wholesale 112,700 AUD
District Sales Manager Sales Retail and Wholesale 116,400 AUD
External Sales Account Manager Sales Retail and Wholesale 111,700 AUD
Field Sales Representative Sales Retail and Wholesale 79,800 AUD
Furniture Sales Associate Sales Retail and Wholesale 53,300 AUD
Global Wholesale Manager Sales Retail and Wholesale 195,500 AUD
Head Cashier Sales Retail and Wholesale 72,800 AUD
Head of Direct Sales Sales Retail and Wholesale 142,300 AUD
Head of Retail Sales Retail and Wholesale 132,000 AUD
Head Teller Sales Retail and Wholesale 72,400 AUD
Inside Sales Sales Retail and Wholesale 54,200 AUD
Inside Sales Account Manager Sales Retail and Wholesale 88,500 AUD
Inside Sales Engineer Sales Retail and Wholesale 64,200 AUD
Inside Sales Executive Sales Retail and Wholesale 98,000 AUD
Inside Sales Representative Sales Retail and Wholesale 64,900 AUD
Internal Sales Manager Sales Retail and Wholesale 114,300 AUD
Inventory Manager Sales Retail and Wholesale 100,700 AUD
Key Account Manager Sales Retail and Wholesale 109,700 AUD
Medical Device Sales Sales Retail and Wholesale 85,500 AUD
Medical Device Sales Representative Sales Retail and Wholesale 85,400 AUD
Merchandiser Sales Retail and Wholesale 70,700 AUD
National Account Manager Sales Retail and Wholesale 146,700 AUD
National Customer Solution Specialist Sales Retail and Wholesale 130,500 AUD
National Sales Manager Sales Retail and Wholesale 197,600 AUD
Outside Sales Representative Sales Retail and Wholesale 76,800 AUD
Parts Salesperson Sales Retail and Wholesale 58,200 AUD
Project Development Manager Sales Retail and Wholesale 125,400 AUD
Project Manager Sales Retail and Wholesale 124,500 AUD
Project Sales Executive Sales Retail and Wholesale 117,100 AUD
Purchasing and Sales Executive Sales Retail and Wholesale 164,100 AUD
Quotation Engineer Sales Retail and Wholesale 59,900 AUD
Regional Sales Director Sales Retail and Wholesale 201,000 AUD
Regional Sales Manager Sales Retail and Wholesale 192,600 AUD
Relationship Manager Sales Retail and Wholesale 127,700 AUD
Retail Merchandiser Sales Retail and Wholesale 47,500 AUD
Retail Operations Manager Sales Retail and Wholesale 114,300 AUD
Retail Sales Associate Sales Retail and Wholesale 89,800 AUD
Retail Sales Representative Sales Retail and Wholesale 73,100 AUD
Retail Salesperson Sales Retail and Wholesale 58,400 AUD
Retail Store Manager Sales Retail and Wholesale 114,600 AUD
Retail Store Sales Person Sales Retail and Wholesale 60,900 AUD
Revenue Manager Sales Retail and Wholesale 114,300 AUD
Sales Account Manager Sales Retail and Wholesale 123,800 AUD
Sales Admin Executive Sales Retail and Wholesale 142,100 AUD
Sales Administration Manager Sales Retail and Wholesale 142,300 AUD
Sales Analyst Sales Retail and Wholesale 114,900 AUD
Sales Assistant Sales Retail and Wholesale 42,700 AUD
Sales Consultant Sales Retail and Wholesale 86,300 AUD
Sales Coordinator Sales Retail and Wholesale 63,400 AUD
Sales Development Representative Sales Retail and Wholesale 76,000 AUD
Sales Director Sales Retail and Wholesale 191,500 AUD
Sales Engineer Sales Retail and Wholesale 64,800 AUD
Sales Executive Sales Retail and Wholesale 121,800 AUD
Sales Manager Sales Retail and Wholesale 164,100 AUD
Sales Officer Sales Retail and Wholesale 62,100 AUD
Sales Planner Sales Retail and Wholesale 93,900 AUD
Sales Planning Analyst Sales Retail and Wholesale 98,300 AUD
Sales Representative Sales Retail and Wholesale 63,000 AUD
Sales Service Associate Sales Retail and Wholesale 56,400 AUD
Sales Specialist Sales Retail and Wholesale 86,100 AUD
Sales Supervisor Sales Retail and Wholesale 98,100 AUD
Sales Support Sales Retail and Wholesale 43,800 AUD
Sales Support Manager Sales Retail and Wholesale 102,700 AUD
Sales Team Leader Sales Retail and Wholesale 100,700 AUD
Sales Trainer Sales Retail and Wholesale 114,900 AUD
Securities Sales Agent Sales Retail and Wholesale 97,300 AUD
Shipper / Receiver Sales Retail and Wholesale 45,400 AUD
Shop Manager Sales Retail and Wholesale 103,600 AUD
Store Development Administrator Sales Retail and Wholesale 74,700 AUD
Store Manager Sales Retail and Wholesale 118,900 AUD
Territory Sales Manager Sales Retail and Wholesale 152,900 AUD
Territory Sales Representative Sales Retail and Wholesale 84,800 AUD
Trade Marketing Officer Sales Retail and Wholesale 109,000 AUD
Treasury Officer Sales Retail and Wholesale 94,800 AUD
Vice President Sales Sales Retail and Wholesale 142,300 AUD
Visual Merchandiser Sales Retail and Wholesale 53,600 AUD

Salary Comparison by City

If you want to compare salaries with different cities in Australia, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Adelaide 64,300 AUD
Brisbane 64,200 AUD
Canberra-Queanbeyan 59,200 AUD
Gold Coast-Tweed 61,400 AUD
Gosford 51,300 AUD
Melbourne 63,500 AUD
Newcastle 55,700 AUD
Perth 63,200 AUD
Sunshine Coast 58,600 AUD
Sydney 65,800 AUD
Wollongong 54,600 AUD

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