Average Sales and Marketing Assistant Salary in Australia for 2026
A sales and marketing assistant in Australia earns about 49,200 AUD a year. That's 46% below the national average of 91,900 AUD.
Pay ranges widely from country to country and from role to role. The lowest reported salaries in Australia sit around 23,700 AUD a year, while the very top stretches to 78,900 AUD. Everything on this page is in Australian dollar (AUD, symbol $), which lets you compare numbers like-for-like without worrying about exchange rates.
The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in Australia, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.
How much does a sales and marketing assistant make in Australia?
A typical sales and marketing assistant working in Australia brings home around 4,100 AUD a month before tax. Entry-level pay starts near 23,700 AUD, and the top of the ladder reaches roughly 78,900 AUD for the most experienced and specialised people in the role.
The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior sales and marketing assistant working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around.
How sales and marketing assistant pay ranges in Australia
A good way to think about salary in Australia is to look at the distribution rather than the headline average. Half of all sales and marketing assistants in Australia earn less than 49,200 AUD a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".
Looking at the quartiles fills in the picture. A quarter of earners take home less than 35,400 AUD (the 25th percentile), and a quarter clear 64,800 AUD (the 75th percentile). The middle 50% of sales and marketing assistants sit somewhere inside that band, which is where the typical reader of this page probably lives.
The very lowest reported salaries sit around 23,700 AUD. The highest stretch to 78,900 AUD, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.
Sales and marketing assistant pay by experience in Australia
Years of experience is the single biggest lever on pay for a sales and marketing assistant in Australia, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical sales and marketing assistant salary changes as you move through the career ladder.
- 0-2 Years28,900 AUD
- 2-5 Years+43% from previous41,300 AUD
- 5-10 Years+30% from previous53,600 AUD
- 10-15 Years+20% from previous64,500 AUD
- 15-20 Years+8% from previous69,800 AUD
- 20+ Years+5% from previous73,500 AUD
The single largest jump on the ladder is from 0 - 2 Years to 2 - 5 Years, where pay rises by about 43%. That is the point at which a sales and marketing assistant typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.
Sales and marketing assistant pay by education in Australia
Education sits alongside experience as one of the biggest factors driving sales and marketing assistant pay in Australia. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.
Below is the average sales and marketing assistant salary in Australia broken down by the highest level of education a worker has completed.
- High School41,300 AUD
- Certificate or Diploma+31% from previous54,200 AUD
- Bachelor's Degree+31% from previous71,200 AUD
Sales and marketing assistant gender pay gap in Australia
The gender pay gap is a stubborn feature of almost every labour market, and Australia is no exception. Male sales and marketing assistants in Australia earn an average of 50,800 AUD a year, while female sales and marketing assistants earn around 52,000 AUD. That works out to a 2% gap in favour of women, even when comparing people doing the same work.
A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.
Sales and Marketing Assistant gender pay gap
2%
Men earn this much less than women on average in Australia.
Pay raises for a sales and marketing assistant in Australia
Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.
A typical worker doing this role in Australia sees a raise of about 11% every 15 months, which works out to roughly 9% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.
Across all jobs in Australia, the national average raise is around 8% every 16 months.
By industry
Industries with the highest pay raises in Australia:
- Banking
- Energy
- Information Technology
- Healthcare
- Travel2%
- Construction
- Education1%
By experience level
Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.
- Junior Level3% - 5%
- Mid-Career
- Senior Level
- Top Management
Sales and marketing assistant bonus rates in Australia
Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.
55% of sales and marketing assistants in Australia reported a bonus of some kind in the past twelve months. That makes a sales and marketing assistant a moderate-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.
Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 3% to 6% of base salary. The remaining 45% of sales and marketing assistants reported no bonus at all over the same period.
Which careers pay bonuses in Australia
Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.
- Finance
- Architecture
- Sales
- Business Development
- Marketing / Advertising
- Information Technology
- Healthcare
- Insurance
- Customer Service
- Human Resources
- Construction
- Transport
- Hospitality
Sales and marketing assistant: public vs private sector pay
Public-sector pay in Australia is about 5% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.
Public vs private pay gap
5%
Public-sector workers earn this much more than private-sector workers in Australia on average.
Sales and marketing assistant salary by city in Australia
Sales and marketing assistant pay is not even across Australia. The chart below shows the highest-paying cities in the dataset, followed by the full location table.
- Melbourne
- Sydney
- Brisbane
- Perth
- Gold Coast-Tweed
- Canberra-Queanbeyan
- Adelaide
- Newcastle
- Sunshine Coast
- Gosford
| Location | Type | Average | Median | Range |
|---|---|---|---|---|
| Melbourne | City | 55,300 AUD | 53,500 AUD | 30,800-86,300 AUD |
| Sydney | City | 55,300 AUD | 54,100 AUD | 31,200-86,800 AUD |
| Brisbane | City | 53,300 AUD | 49,000 AUD | 29,600-79,600 AUD |
| Perth | City | 53,300 AUD | 54,500 AUD | 25,300-80,500 AUD |
| Gold Coast-Tweed | City | 52,000 AUD | 54,100 AUD | 22,800-81,300 AUD |
| Canberra-Queanbeyan | City | 51,500 AUD | 51,500 AUD | 24,800-81,000 AUD |
| Adelaide | City | 51,400 AUD | 55,100 AUD | 26,200-82,200 AUD |
| Newcastle | City | 49,200 AUD | 52,600 AUD | 22,800-79,000 AUD |
| Sunshine Coast | City | 47,600 AUD | 45,700 AUD | 25,400-70,600 AUD |
| Gosford | City | 46,400 AUD | 44,800 AUD | 26,200-68,200 AUD |
| Wollongong | City | 45,700 AUD | 42,700 AUD | 22,800-71,200 AUD |
Sales and Marketing Assistant in Australia: FAQs
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How much does a sales and marketing assistant make per month in Australia?
A sales and marketing assistant in Australia earns about 4,100 AUD a month before tax, based on an annual average of 49,200 AUD.
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What's the salary range for a sales and marketing assistant in Australia?
Entry-level sales and marketing assistants in Australia start near 23,700 AUD. Top-end pay reaches around 78,900 AUD. The middle 50% of earners sit between 35,400 and 64,800 AUD.
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Is the median sales and marketing assistant salary in Australia higher or lower than the average?
The median is 49,200 AUD, higher than the average of 49,200 AUD. Half of sales and marketing assistants in Australia earn below the median, half earn above it.
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What's the gender pay gap for sales and marketing assistants in Australia?
Men working as a sales and marketing assistant in Australia earn around 2% less than women on average (50,800 vs 52,000 AUD a year).
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Do sales and marketing assistants in Australia get bonuses?
About 55% of sales and marketing assistants in Australia reported a bonus in the past 12 months. Reported bonuses ranged from 3% to 6% of base salary.
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Do sales and marketing assistants earn more in the public or private sector in Australia?
In Australia, the public sector pays a sales and marketing assistant about 5% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.
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How often do sales and marketing assistants in Australia get a pay raise?
A sales and marketing assistant in Australia sees a raise of around 11% every 15 months, equivalent to roughly 9% a year.