Average Retail Sales Representative Salary in Indonesia for 2024

In this article, we will look at the average Retail Sales Representative salary for 2024 in Indonesia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Indonesian rupiah. To keep things simple, we are using the IDR currency code instead of the currency symbol Rp.

How Much Does a Retail Sales Representative Make in Indonesia?

A Retail Sales Representative working in Indonesia will typically earn around 116,400,500 IDR per year, and this can range from the lowest average salary of about 56,998,400 IDR to the highest average salary of 181,199,700 IDR.

Average Annual Salary
116,400,500 IDR
Average Monthly Salary
9,700,041 IDR

Lowest Annual Salary
56,998,400 IDR
Lowest Monthly Salary
4,749,866 IDR

Highest Annual Salary
181,199,700 IDR
Highest Monthly Salary
15,099,975 IDR

These are average salaries for a Retail Sales Representative in Indonesia and include benefits such as housing and transport. It's also possible for a Retail Sales Representative to earn more or less than the average salaries shown above.

Retail Sales Representative salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Retail Sales Representative Salaries in Indonesia

So we've looked at the average salaries a Retail Sales Representative will earn in Indonesia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Retail Sales Representative can earn between 56,998,400 IDR and 181,199,700 IDR on average in Indonesia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Retail Sales Representative in Indonesia is 118,801,500 IDR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 118,801,500 IDR, and 50% of the population earn more than 118,801,500 IDR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Retail Sales Representative salary in Indonesia, 25% of the population are earning less than 79,079,700 IDR while 75% of the population earn more than 79,079,700 IDR.

75% of the population earn less than 153,600,700 IDR, and 25% of the population earn more than 153,600,700 IDR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Retail Sales Representative Salary by Experience Level in Indonesia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average retail sales representative salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Retail Sales Representative in Indonesia that has less than two years of experience can expect to earn somewhere in the region of 67,681,200 IDR.
  • 2 - 5 Years Experience. With two to five years of experience the average Retail Sales Representative salary would increase to 86,881,900 IDR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Retail Sales Representative, the average salary would be 119,998,200 IDR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 148,800,300 IDR.
  • 15 - 20 Years Experience. A Retail Sales Representative with 15 to 20 years of experience can earn an average of 159,601,400 IDR.
  • 20+ Years Experience. For a Retail Sales Representative with more than 20 years, the expected average salary increases to 169,198,600 IDR.

Average Salary by Experience Chart

0-2 Years
67,681,200 IDR
2-5 Years +29%
86,881,900 IDR
5-10 Years +38%
119,998,200 IDR
10-15 Years +24%
148,800,300 IDR
15-20 Years +7%
159,601,400 IDR
20+ Years +7%
169,198,600 IDR

Retail Sales Representative Salary by Education Level in Indonesia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Retail Sales Representative in Indonesia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Retail Sales Representative in Indonesia with a high school education can earn an average salary of 86,881,900 IDR.

  • Certificate or Diploma. A Retail Sales Representative in Indonesia with a certificate or diploma education can earn an average salary of 124,799,100 IDR.

  • Bachelor's Degree. A Retail Sales Representative in Indonesia with a bachelor's degree education can earn an average salary of 171,598,600 IDR.

Average Salary by Education Chart

High School
86,881,900 IDR
Certificate or Diploma +43%
124,799,100 IDR
Bachelor's Degree +38%
171,598,600 IDR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Indonesia is around 60,700,000 to 182,000,000 IDR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Retail Sales Representative Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Indonesia, a male retail sales representative will earn an average of 110,158,800 IDR, while a female retail sales representative will earn around 121,199,300 IDR.

This means that a male retail sales representative earns approximately 9% less than a female retail sales representative for performing the same job.

Average Salary by Gender Chart in Indonesia

Male
110,158,800 IDR
Female +9%
121,199,300 IDR

Retail Sales Representative Average Pay Raise in Indonesia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Retail Sales Representative in Indonesia is around 11% every 17 months.

The national average pay raise across all professions and industries in Indonesia is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 17 ) × 12  = 8%

What this means is that a Retail Sales Representative in Indonesia can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Indonesia for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Indonesia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
2%
Energy
4%
Information Technology
6%
Healthcare
8%
Travel
1%
Construction
3%
Education
5%

Retail Sales Representative Bonus and Incentive Rates in Indonesia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Retail Sales Representative is a high bonus based job, with 80% of employees reporting at least one bonus in the last 12 months.

20% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
80%
No Bonus
20%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Indonesia earn approximately 9% more than private sector employees in the same role.

Public Sector
151,201,000 IDR
Private Sector -9%
139,199,500 IDR

Salaries for Jobs Similar to a Retail Sales Representative

In the table below, we have salary information for jobs that are similar to a Retail Sales Representative in Indonesia.

Job Title Category Salary
Account Manager Sales Retail and Wholesale 174,000,900 IDR
Account Officer Sales Retail and Wholesale 89,160,700 IDR
Area Manager Sales Retail and Wholesale 189,600,800 IDR
Area Sales Director Sales Retail and Wholesale 293,999,200 IDR
Area Sales Manager Sales Retail and Wholesale 250,801,100 IDR
Assisstant Store Supervisor Sales Retail and Wholesale 100,679,100 IDR
Assistant Department Manager Sales Retail and Wholesale 117,240,500 IDR
Assistant Retail Store Manager Sales Retail and Wholesale 141,598,200 IDR
Branch Manager Sales Retail and Wholesale 193,201,900 IDR
Branch Supervisor Sales Retail and Wholesale 162,000,100 IDR
Cashier Sales Retail and Wholesale 58,079,300 IDR
Cashier Manager Sales Retail and Wholesale 127,201,600 IDR
Commercial Sales Manager Sales Retail and Wholesale 255,600,300 IDR
Corporate Sales Manager Sales Retail and Wholesale 211,199,300 IDR
Depot Manager Sales Retail and Wholesale 167,999,600 IDR
Depot Supervisor Sales Retail and Wholesale 154,800,100 IDR
Deputy Sales Manager Sales Retail and Wholesale 166,799,600 IDR
Director of Sales Sales Retail and Wholesale 297,599,600 IDR
Distribution Director Sales Retail and Wholesale 207,600,200 IDR
District Leader Sales Retail and Wholesale 158,398,200 IDR
District Manager Sales Retail and Wholesale 190,800,100 IDR
District Sales Manager Sales Retail and Wholesale 189,600,800 IDR
External Sales Account Manager Sales Retail and Wholesale 172,800,900 IDR
Field Sales Representative Sales Retail and Wholesale 121,199,300 IDR
Furniture Sales Associate Sales Retail and Wholesale 86,398,400 IDR
Global Wholesale Manager Sales Retail and Wholesale 334,798,200 IDR
Head Cashier Sales Retail and Wholesale 113,761,800 IDR
Head of Direct Sales Sales Retail and Wholesale 227,999,700 IDR
Head of Retail Sales Retail and Wholesale 224,398,200 IDR
Head Teller Sales Retail and Wholesale 113,881,000 IDR
Inside Sales Sales Retail and Wholesale 90,358,800 IDR
Inside Sales Account Manager Sales Retail and Wholesale 141,598,200 IDR
Inside Sales Engineer Sales Retail and Wholesale 105,838,700 IDR
Inside Sales Executive Sales Retail and Wholesale 156,000,100 IDR
Inside Sales Representative Sales Retail and Wholesale 97,919,400 IDR
Internal Sales Manager Sales Retail and Wholesale 178,800,800 IDR
Inventory Manager Sales Retail and Wholesale 163,201,300 IDR
Key Account Manager Sales Retail and Wholesale 185,999,300 IDR
Medical Device Sales Sales Retail and Wholesale 138,000,600 IDR
Medical Device Sales Representative Sales Retail and Wholesale 138,000,600 IDR
Merchandiser Sales Retail and Wholesale 112,679,000 IDR
National Account Manager Sales Retail and Wholesale 238,800,100 IDR
National Customer Solution Specialist Sales Retail and Wholesale 197,998,100 IDR
National Sales Manager Sales Retail and Wholesale 316,799,800 IDR
Outside Sales Representative Sales Retail and Wholesale 122,398,700 IDR
Parts Salesperson Sales Retail and Wholesale 101,519,900 IDR
Project Development Manager Sales Retail and Wholesale 188,401,800 IDR
Project Manager Sales Retail and Wholesale 189,600,800 IDR
Project Sales Executive Sales Retail and Wholesale 190,800,100 IDR
Purchasing and Sales Executive Sales Retail and Wholesale 262,800,400 IDR
Quotation Engineer Sales Retail and Wholesale 101,160,500 IDR
Regional Sales Director Sales Retail and Wholesale 330,000,500 IDR
Regional Sales Manager Sales Retail and Wholesale 321,599,700 IDR
Relationship Manager Sales Retail and Wholesale 203,999,800 IDR
Retail Merchandiser Sales Retail and Wholesale 77,041,100 IDR
Retail Operations Manager Sales Retail and Wholesale 180,000,500 IDR
Retail Sales Associate Sales Retail and Wholesale 144,001,700 IDR
Retail Salesperson Sales Retail and Wholesale 99,241,400 IDR
Retail Store Manager Sales Retail and Wholesale 195,600,300 IDR
Retail Store Sales Person Sales Retail and Wholesale 100,921,300 IDR
Revenue Manager Sales Retail and Wholesale 178,800,800 IDR
Sales Account Manager Sales Retail and Wholesale 218,400,400 IDR
Sales Admin Executive Sales Retail and Wholesale 231,599,000 IDR
Sales Administration Manager Sales Retail and Wholesale 227,999,700 IDR
Sales Analyst Sales Retail and Wholesale 178,800,800 IDR
Sales Assistant Sales Retail and Wholesale 74,518,900 IDR
Sales Associate Sales Retail and Wholesale 97,441,800 IDR
Sales Consultant Sales Retail and Wholesale 145,200,100 IDR
Sales Coordinator Sales Retail and Wholesale 105,719,800 IDR
Sales Development Representative Sales Retail and Wholesale 129,601,700 IDR
Sales Director Sales Retail and Wholesale 299,999,800 IDR
Sales Engineer Sales Retail and Wholesale 110,879,600 IDR
Sales Executive Sales Retail and Wholesale 195,600,300 IDR
Sales Manager Sales Retail and Wholesale 268,801,500 IDR
Sales Officer Sales Retail and Wholesale 106,198,200 IDR
Sales Planner Sales Retail and Wholesale 163,201,300 IDR
Sales Planning Analyst Sales Retail and Wholesale 171,598,600 IDR
Sales Representative Sales Retail and Wholesale 101,281,000 IDR
Sales Service Associate Sales Retail and Wholesale 97,800,200 IDR
Sales Specialist Sales Retail and Wholesale 148,800,300 IDR
Sales Supervisor Sales Retail and Wholesale 163,201,300 IDR
Sales Support Sales Retail and Wholesale 76,199,500 IDR
Sales Support Manager Sales Retail and Wholesale 160,800,900 IDR
Sales Team Leader Sales Retail and Wholesale 157,201,600 IDR
Sales Trainer Sales Retail and Wholesale 184,799,000 IDR
Securities Sales Agent Sales Retail and Wholesale 169,198,600 IDR
Shipper / Receiver Sales Retail and Wholesale 72,361,800 IDR
Shop Manager Sales Retail and Wholesale 167,999,600 IDR
Store Development Administrator Sales Retail and Wholesale 125,999,700 IDR
Store Manager Sales Retail and Wholesale 195,600,300 IDR
Territory Sales Manager Sales Retail and Wholesale 244,798,100 IDR
Territory Sales Representative Sales Retail and Wholesale 136,800,100 IDR
Trade Marketing Officer Sales Retail and Wholesale 175,200,500 IDR
Treasury Officer Sales Retail and Wholesale 157,201,600 IDR
Vice President Sales Sales Retail and Wholesale 231,599,000 IDR
Visual Merchandiser Sales Retail and Wholesale 88,440,900 IDR

Salary Comparison by City

If you want to compare salaries with different cities in Indonesia, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Bandung 123,599,800 IDR
Jakarta 118,198,900 IDR
Makasar 108,719,900 IDR
Malang 103,920,800 IDR
Medan 121,199,300 IDR
Palembang 115,080,900 IDR
Semarang 111,838,600 IDR
Surabaya 115,080,900 IDR
Surakarta 100,081,100 IDR
Tangerang 114,599,200 IDR

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