Average Product Marketing Manager Salary in Indonesia for 2024

In this article, we will look at the average Product Marketing Manager salary for 2024 in Indonesia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Indonesian rupiah. To keep things simple, we are using the IDR currency code instead of the currency symbol Rp.

How Much Does a Product Marketing Manager Make in Indonesia?

A Product Marketing Manager working in Indonesia will typically earn around 201,598,500 IDR per year, and this can range from the lowest average salary of about 95,040,800 IDR to the highest average salary of 319,201,400 IDR.

Average Annual Salary
201,598,500 IDR
Average Monthly Salary
16,799,875 IDR

Lowest Annual Salary
95,040,800 IDR
Lowest Monthly Salary
7,920,066 IDR

Highest Annual Salary
319,201,400 IDR
Highest Monthly Salary
26,600,116 IDR

These are average salaries for a Product Marketing Manager in Indonesia and include benefits such as housing and transport. It's also possible for a Product Marketing Manager to earn more or less than the average salaries shown above.

Product Marketing Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Product Marketing Manager Salaries in Indonesia

So we've looked at the average salaries a Product Marketing Manager will earn in Indonesia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Product Marketing Manager can earn between 95,040,800 IDR and 319,201,400 IDR on average in Indonesia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Product Marketing Manager in Indonesia is 214,799,400 IDR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 214,799,400 IDR, and 50% of the population earn more than 214,799,400 IDR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Product Marketing Manager salary in Indonesia, 25% of the population are earning less than 139,199,500 IDR while 75% of the population earn more than 139,199,500 IDR.

75% of the population earn less than 283,199,800 IDR, and 25% of the population earn more than 283,199,800 IDR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Product Marketing Manager Salary by Experience Level in Indonesia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average product marketing manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Product Marketing Manager in Indonesia that has less than two years of experience can expect to earn somewhere in the region of 109,559,500 IDR.
  • 2 - 5 Years Experience. With two to five years of experience the average Product Marketing Manager salary would increase to 151,201,000 IDR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Product Marketing Manager, the average salary would be 214,799,400 IDR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 261,598,900 IDR.
  • 15 - 20 Years Experience. A Product Marketing Manager with 15 to 20 years of experience can earn an average of 277,199,700 IDR.
  • 20+ Years Experience. For a Product Marketing Manager with more than 20 years, the expected average salary increases to 301,201,000 IDR.

Average Salary by Experience Chart

0-2 Years
109,559,500 IDR
2-5 Years +38%
151,201,000 IDR
5-10 Years +42%
214,799,400 IDR
10-15 Years +22%
261,598,900 IDR
15-20 Years +6%
277,199,700 IDR
20+ Years +9%
301,201,000 IDR

Product Marketing Manager Salary by Education Level in Indonesia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Product Marketing Manager in Indonesia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Product Marketing Manager in Indonesia with a high school education can earn an average salary of 135,600,300 IDR.

  • Certificate or Diploma. A Product Marketing Manager in Indonesia with a certificate or diploma education can earn an average salary of 158,398,200 IDR.

  • Bachelor's Degree. A Product Marketing Manager in Indonesia with a bachelor's degree education can earn an average salary of 229,198,300 IDR.

  • Master's Degree. A Product Marketing Manager in Indonesia with a master's degree education can earn an average salary of 301,201,000 IDR.

Average Salary by Education Chart

High School
135,600,300 IDR
Certificate or Diploma +17%
158,398,200 IDR
Bachelor's Degree +45%
229,198,300 IDR
Master's Degree +31%
301,201,000 IDR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Indonesia is around 60,700,000 to 182,000,000 IDR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Product Marketing Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Indonesia, a male product marketing manager will earn an average of 214,799,400 IDR, while a female product marketing manager will earn around 191,999,600 IDR.

This means that a male product marketing manager earns approximately 12% more than a female product marketing manager for performing the same job.

Average Salary by Gender Chart in Indonesia

Male
214,799,400 IDR
Female -12%
191,999,600 IDR

Product Marketing Manager Average Pay Raise in Indonesia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Product Marketing Manager in Indonesia is around 12% every 19 months.

The national average pay raise across all professions and industries in Indonesia is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 19 ) × 12  = 8%

What this means is that a Product Marketing Manager in Indonesia can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Indonesia for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Indonesia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
2%
Energy
4%
Information Technology
6%
Healthcare
8%
Travel
1%
Construction
3%
Education
5%

Product Marketing Manager Bonus and Incentive Rates in Indonesia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Product Marketing Manager is a high bonus based job, with 83% of employees reporting at least one bonus in the last 12 months.

17% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
83%
No Bonus
17%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Indonesia earn approximately 9% more than private sector employees in the same role.

Public Sector
151,201,000 IDR
Private Sector -9%
139,199,500 IDR

Salaries for Jobs Similar to a Product Marketing Manager

In the table below, we have salary information for jobs that are similar to a Product Marketing Manager in Indonesia.

Job Title Category Salary
Account Handler Marketing 121,199,300 IDR
Affiliate Manager Marketing 163,201,300 IDR
Analytics Specialist Marketing 124,799,100 IDR
Assistant Brand Manager Marketing 166,799,600 IDR
Assistant Product Manager Marketing 185,999,300 IDR
Associate Marketing Manager Marketing 194,398,100 IDR
Associate Product Manager Marketing 195,600,300 IDR
Brand Ambassador Marketing 218,400,400 IDR
Brand Director Marketing 296,400,500 IDR
Brand Executive Marketing 261,598,900 IDR
Brand Manager Marketing 243,598,200 IDR
Business Analytics Specialist Marketing 121,199,300 IDR
Business Channel Manager Marketing 171,598,600 IDR
Business Intelligence Team Leader Marketing 170,399,900 IDR
Campaign Specialist Marketing 159,601,400 IDR
Chief Marketing Officer Marketing 265,200,200 IDR
Chief Product Officer Marketing 254,401,100 IDR
Communications Officer Marketing 80,520,300 IDR
Content Manager Marketing 138,000,600 IDR
Content Marketing Strategist Marketing 162,000,100 IDR
Copy Editer Marketing 99,958,900 IDR
Copy Writer Marketing 100,081,100 IDR
Creative Marketing Lead Marketing 165,599,600 IDR
Creative Writer Marketing 102,960,500 IDR
Digital Marketer Marketing 156,000,100 IDR
Digital Marketing Manager Marketing 208,801,000 IDR
Digital Marketing Strategist Marketing 196,799,500 IDR
Digital Media Specialist Marketing 177,599,600 IDR
Director of Marketing Marketing 274,800,400 IDR
Director of Research Marketing 200,401,500 IDR
eMarketing Manager Marketing 224,398,200 IDR
Event Marketing Marketing 197,998,100 IDR
Head of Executive Search Marketing 234,000,600 IDR
Key Affiliate Manager Marketing 205,201,300 IDR
Localization Manager Marketing 180,000,500 IDR
Market Development Executive Marketing 220,800,400 IDR
Market Development Manager Marketing 211,199,300 IDR
Market Research Analyst Marketing 172,800,900 IDR
Market Research Manager Marketing 188,401,800 IDR
Market Segmentation Director Marketing 197,998,100 IDR
Marketing Account Supervisor Marketing 162,000,100 IDR
Marketing Administrator Marketing 136,800,100 IDR
Marketing Advisor Marketing 153,600,700 IDR
Marketing Analyst Marketing 158,398,200 IDR
Marketing and Communications Officer Marketing 97,800,200 IDR
Marketing and Sales Head Marketing 279,599,500 IDR
Marketing Assistant Marketing 87,240,100 IDR
Marketing Associate Marketing 83,759,700 IDR
Marketing Communications Manager Marketing 177,599,600 IDR
Marketing Consultant Marketing 199,199,700 IDR
Marketing Coordinator Marketing 88,199,100 IDR
Marketing Director Marketing 265,200,200 IDR
Marketing Distribution Executive Marketing 219,601,200 IDR
Marketing Executive Marketing 213,601,200 IDR
Marketing Manager Marketing 268,801,500 IDR
Marketing Officer Marketing 93,958,100 IDR
Marketing Segment Manager Marketing 200,401,500 IDR
Marketing Specialist Marketing 129,601,700 IDR
Marketing Supervisor Marketing 165,599,600 IDR
Marketing Vice President Marketing 223,198,300 IDR
Marketing Writer Marketing 104,159,300 IDR
Online Marketing Analyst Marketing 149,999,200 IDR
Online Marketing Manager Marketing 185,999,300 IDR
Optimization Manager Marketing 178,800,800 IDR
Outbound Sales Marketing 117,841,300 IDR
Outreach Coordinator Marketing 117,001,300 IDR
Outreach Specialist Marketing 152,398,600 IDR
Product Development Marketing 187,198,300 IDR
Product Manager Marketing 220,800,400 IDR
Product Marketing Engineer Marketing 118,559,700 IDR
Product Marketing Executive Marketing 203,999,800 IDR
Product Researcher Marketing 105,118,300 IDR
Product Strategist Marketing 154,800,100 IDR
Product Strategy Researcher Marketing 146,401,200 IDR
Product Training Specialist Marketing 135,600,300 IDR
Project Manager Marketing 157,201,600 IDR
Publications Coordinator Marketing 95,399,800 IDR
Research Executive Marketing 190,800,100 IDR
Sales and Marketing Assistant Marketing 80,520,300 IDR
Sales and Marketing Coordinator Marketing 91,560,700 IDR
Sales and Marketing Director Marketing 273,600,800 IDR
Sales Director Marketing 259,198,700 IDR
Sales Management Support Marketing 96,478,500 IDR
Sales Manager Marketing 254,401,100 IDR
Search Marketing Strategist Marketing 225,599,800 IDR
Social Media Administrator Marketing 147,600,500 IDR
Social Media Specialist Marketing 147,600,500 IDR
Spaceman Analyst Marketing 81,119,300 IDR
Sponsorship Consultant Marketing 142,799,100 IDR
Team Leader Marketing 157,201,600 IDR
Telemarketer Marketing 75,959,500 IDR
Trade Marketing Executive Marketing 211,199,300 IDR
Trade Marketing Manager Marketing 211,199,300 IDR
Trade Marketing Professional Marketing 170,399,900 IDR
Trade Marketing Specialist Marketing 122,398,700 IDR
Web Analytics Manager Marketing 165,599,600 IDR
Web Content Manager Marketing 164,398,100 IDR

Salary Comparison by City

If you want to compare salaries with different cities in Indonesia, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Bandung 213,601,200 IDR
Jakarta 227,999,700 IDR
Makasar 200,401,500 IDR
Malang 197,998,100 IDR
Medan 217,198,400 IDR
Palembang 194,398,100 IDR
Semarang 197,998,100 IDR
Surabaya 231,599,000 IDR
Surakarta 188,401,800 IDR
Tangerang 200,401,500 IDR

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