Average Product and Brand Manager Salary in Liechtenstein for 2024

In this article, we will look at the average Product and Brand Manager salary for 2024 in Liechtenstein and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Swiss franc. To keep things simple, we are using the CHF currency code instead of the currency symbol Fr.

How Much Does a Product and Brand Manager Make in Liechtenstein?

A Product and Brand Manager working in Liechtenstein will typically earn around 100,280 CHF per year, and this can range from the lowest average salary of about 49,820 CHF to the highest average salary of 158,700 CHF.

Average Annual Salary
100,280 CHF
Average Monthly Salary
8,356 CHF

Lowest Annual Salary
49,820 CHF
Lowest Monthly Salary
4,151 CHF

Highest Annual Salary
158,700 CHF
Highest Monthly Salary
13,225 CHF

These are average salaries for a Product and Brand Manager in Liechtenstein and include benefits such as housing and transport. It's also possible for a Product and Brand Manager to earn more or less than the average salaries shown above.

Product and Brand Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Product and Brand Manager Salaries in Liechtenstein

So we've looked at the average salaries a Product and Brand Manager will earn in Liechtenstein. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Product and Brand Manager can earn between 49,820 CHF and 158,700 CHF on average in Liechtenstein. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Product and Brand Manager in Liechtenstein is 101,120 CHF. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 101,120 CHF, and 50% of the population earn more than 101,120 CHF.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Product and Brand Manager salary in Liechtenstein, 25% of the population are earning less than 68,900 CHF while 75% of the population earn more than 68,900 CHF.

75% of the population earn less than 130,400 CHF, and 25% of the population earn more than 130,400 CHF.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Product and Brand Manager Salary by Experience Level in Liechtenstein

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average product and brand manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Product and Brand Manager in Liechtenstein that has less than two years of experience can expect to earn somewhere in the region of 58,240 CHF.
  • 2 - 5 Years Experience. With two to five years of experience the average Product and Brand Manager salary would increase to 74,940 CHF.
  • 5 - 10 Years Experience. From five to ten years of experience as a Product and Brand Manager, the average salary would be 104,500 CHF.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 129,000 CHF.
  • 15 - 20 Years Experience. A Product and Brand Manager with 15 to 20 years of experience can earn an average of 139,100 CHF.
  • 20+ Years Experience. For a Product and Brand Manager with more than 20 years, the expected average salary increases to 148,300 CHF.

Average Salary by Experience Chart

0-2 Years
58,240 CHF
2-5 Years +29%
74,940 CHF
5-10 Years +38%
104,500 CHF
10-15 Years +24%
129,000 CHF
15-20 Years +7%
139,100 CHF
20+ Years +7%
148,300 CHF

Product and Brand Manager Salary by Education Level in Liechtenstein

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Product and Brand Manager in Liechtenstein based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Product and Brand Manager in Liechtenstein with a high school education can earn an average salary of 71,280 CHF.

  • Certificate or Diploma. A Product and Brand Manager in Liechtenstein with a certificate or diploma education can earn an average salary of 85,460 CHF.

  • Bachelor's Degree. A Product and Brand Manager in Liechtenstein with a bachelor's degree education can earn an average salary of 113,220 CHF.

  • Master's Degree. A Product and Brand Manager in Liechtenstein with a master's degree education can earn an average salary of 142,300 CHF.

Average Salary by Education Chart

High School
71,280 CHF
Certificate or Diploma +15%
85,460 CHF
Bachelor's Degree +35%
113,220 CHF
Master's Degree +26%
142,300 CHF

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Liechtenstein is around 26,600 to 79,700 CHF and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Product and Brand Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Liechtenstein, a male product and brand manager will earn an average of 105,800 CHF, while a female product and brand manager will earn around 94,900 CHF.

This means that a male product and brand manager earns approximately 11% more than a female product and brand manager for performing the same job.

Average Salary by Gender Chart in Liechtenstein

Male
105,800 CHF
Female -11%
94,900 CHF

Product and Brand Manager Average Pay Raise in Liechtenstein

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Product and Brand Manager in Liechtenstein is around 8% every 31 months.

The national average pay raise across all professions and industries in Liechtenstein is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 8 ÷ 31 ) × 12  = 3%

What this means is that a Product and Brand Manager in Liechtenstein can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Liechtenstein for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Liechtenstein.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
6%
Energy
3%
Information Technology
9%
Healthcare
6%
Travel
3%
Construction
9%
Education
6%

Product and Brand Manager Bonus and Incentive Rates in Liechtenstein

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Product and Brand Manager is a moderate bonus based job, with 65% of employees reporting at least one bonus in the last 12 months.

35% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
65%
No Bonus
35%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Liechtenstein earn approximately 10% more than private sector employees in the same role.

Public Sector
66,260 CHF
Private Sector -10%
60,480 CHF

Salaries for Jobs Similar to a Product and Brand Manager

In the table below, we have salary information for jobs that are similar to a Product and Brand Manager in Liechtenstein.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 69,040 CHF
Advertising Account Manager Advertising / Graphic Design / Events 82,160 CHF
Advertising Account Planner Advertising / Graphic Design / Events 36,720 CHF
Advertising and Promotions Manager Advertising / Graphic Design / Events 111,460 CHF
Advertising Coordinator Advertising / Graphic Design / Events 51,120 CHF
Advertising Manager Advertising / Graphic Design / Events 108,300 CHF
Advertising Operations Manager Advertising / Graphic Design / Events 104,060 CHF
Advertising Sales Director Advertising / Graphic Design / Events 106,820 CHF
Advertising Strategic Planner Advertising / Graphic Design / Events 70,840 CHF
Advertising Team Leader Advertising / Graphic Design / Events 62,420 CHF
Animator Advertising / Graphic Design / Events 48,340 CHF
Art Director Advertising / Graphic Design / Events 64,200 CHF
Art Manager Advertising / Graphic Design / Events 62,420 CHF
Artist Advertising / Graphic Design / Events 51,800 CHF
Artworker Advertising / Graphic Design / Events 39,420 CHF
Assistant Art Director Advertising / Graphic Design / Events 52,380 CHF
Audio and Video Equipment Technician Advertising / Graphic Design / Events 35,260 CHF
Audio Engineer Advertising / Graphic Design / Events 47,760 CHF
Audiosual Technician Advertising / Graphic Design / Events 38,680 CHF
Broadcast Administrator Advertising / Graphic Design / Events 71,020 CHF
Catering Sales Advertising / Graphic Design / Events 40,640 CHF
Catering Trainer Advertising / Graphic Design / Events 48,760 CHF
Commercial and Industrial Designer Advertising / Graphic Design / Events 40,560 CHF
Conference Organiser Advertising / Graphic Design / Events 47,720 CHF
Content and Media Production Lead Advertising / Graphic Design / Events 72,380 CHF
CopyWriter Advertising / Graphic Design / Events 43,480 CHF
Creative Designer Advertising / Graphic Design / Events 47,720 CHF
Creative Director Advertising / Graphic Design / Events 61,580 CHF
Designer Advertising / Graphic Design / Events 34,360 CHF
Desktop Publisher Advertising / Graphic Design / Events 30,700 CHF
Digital Campaign Manager Advertising / Graphic Design / Events 70,700 CHF
Digital Media Manager Advertising / Graphic Design / Events 83,140 CHF
Digital Media Strategist Advertising / Graphic Design / Events 74,560 CHF
Director of Events Advertising / Graphic Design / Events 109,000 CHF
Director of Graphic Design Advertising / Graphic Design / Events 60,840 CHF
Director of Social Media Marketing Advertising / Graphic Design / Events 80,840 CHF
Events and Promotions Manager Advertising / Graphic Design / Events 106,440 CHF
Events Director Advertising / Graphic Design / Events 110,380 CHF
Exhibit Designer Advertising / Graphic Design / Events 51,100 CHF
Exhibit Display Coordinator Advertising / Graphic Design / Events 50,560 CHF
Exhibit Display Manager Advertising / Graphic Design / Events 66,000 CHF
Finisher Advertising / Graphic Design / Events 34,540 CHF
Graphic Artist Advertising / Graphic Design / Events 41,180 CHF
Graphic Design Specialist Advertising / Graphic Design / Events 45,720 CHF
Graphic Designer Advertising / Graphic Design / Events 41,660 CHF
Graphics Artist Advertising / Graphic Design / Events 41,700 CHF
Graphics Design Supervisor Advertising / Graphic Design / Events 60,400 CHF
Group Creative Director Advertising / Graphic Design / Events 71,700 CHF
Imagery Analyst Advertising / Graphic Design / Events 38,260 CHF
Imaging Technologist Advertising / Graphic Design / Events 36,700 CHF
Interaction Designer Advertising / Graphic Design / Events 34,980 CHF
Media Analyst Advertising / Graphic Design / Events 48,940 CHF
Media Executive Advertising / Graphic Design / Events 65,800 CHF
Media Planner Advertising / Graphic Design / Events 53,160 CHF
Media Production Coordinator Advertising / Graphic Design / Events 50,580 CHF
Media Production Manager Advertising / Graphic Design / Events 89,460 CHF
Media Project Manager Advertising / Graphic Design / Events 86,520 CHF
Media Relations Representative Advertising / Graphic Design / Events 73,820 CHF
Media Sales Executive Advertising / Graphic Design / Events 85,440 CHF
Meeting and Event Planner Advertising / Graphic Design / Events 51,100 CHF
Multimedia Artist Advertising / Graphic Design / Events 45,060 CHF
Multimedia Specialist Advertising / Graphic Design / Events 36,700 CHF
Photographer Advertising / Graphic Design / Events 37,740 CHF
PPC Campaign Manager Advertising / Graphic Design / Events 65,920 CHF
Print Production Manager Advertising / Graphic Design / Events 68,900 CHF
Sales Promotion Manager Advertising / Graphic Design / Events 96,500 CHF
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 43,340 CHF
Sketch Artist Advertising / Graphic Design / Events 45,720 CHF
Social Media Executive Advertising / Graphic Design / Events 82,520 CHF
Social Media Manager Advertising / Graphic Design / Events 85,440 CHF
Social Media Marketing Manager Advertising / Graphic Design / Events 84,780 CHF
Social Media Strategist Advertising / Graphic Design / Events 82,200 CHF
Special Events Supervisor Advertising / Graphic Design / Events 61,780 CHF
Technical Typist Advertising / Graphic Design / Events 29,840 CHF
User Experience UX Designer Advertising / Graphic Design / Events 45,580 CHF
UX Designer Advertising / Graphic Design / Events 38,060 CHF

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