Average Online Marketing Manager Salary in Morocco for 2024

In this article, we will look at the average Online Marketing Manager salary for 2024 in Morocco and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Moroccan dirham. To keep things simple, we are using the MAD currency code instead of the currency symbol ุฏ.ู…..

How Much Does an Online Marketing Manager Make in Morocco?

An Online Marketing Manager working in Morocco will typically earn around 283,400 MAD per year, and this can range from the lowest average salary of about 138,800 MAD to the highest average salary of 437,300 MAD.

Average Annual Salary
283,400 MAD
Average Monthly Salary
23,616 MAD

Lowest Annual Salary
138,800 MAD
Lowest Monthly Salary
11,566 MAD

Highest Annual Salary
437,300 MAD
Highest Monthly Salary
36,441 MAD

These are average salaries for an Online Marketing Manager in Morocco and include benefits such as housing and transport. It's also possible for an Online Marketing Manager to earn more or less than the average salaries shown above.

Online Marketing Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Online Marketing Manager Salaries in Morocco

So we've looked at the average salaries an Online Marketing Manager will earn in Morocco. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Online Marketing Manager can earn between 138,800 MAD and 437,300 MAD on average in Morocco. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Online Marketing Manager in Morocco is 283,400 MAD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 283,400 MAD, and 50% of the population earn more than 283,400 MAD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Online Marketing Manager salary in Morocco, 25% of the population are earning less than 192,000 MAD while 75% of the population earn more than 192,000 MAD.

75% of the population earn less than 359,900 MAD, and 25% of the population earn more than 359,900 MAD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Online Marketing Manager Salary by Experience Level in Morocco

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average online marketing manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An Online Marketing Manager in Morocco that has less than two years of experience can expect to earn somewhere in the region of 169,000 MAD.
  • 2 - 5 Years Experience. With two to five years of experience the average Online Marketing Manager salary would increase to 221,500 MAD.
  • 5 - 10 Years Experience. From five to ten years of experience as an Online Marketing Manager, the average salary would be 297,000 MAD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 357,300 MAD.
  • 15 - 20 Years Experience. An Online Marketing Manager with 15 to 20 years of experience can earn an average of 384,500 MAD.
  • 20+ Years Experience. For an Online Marketing Manager with more than 20 years, the expected average salary increases to 414,000 MAD.

Average Salary by Experience Chart

0-2 Years
169,000 MAD
2-5 Years +32%
221,500 MAD
5-10 Years +34%
297,000 MAD
10-15 Years +19%
357,300 MAD
15-20 Years +8%
384,500 MAD
20+ Years +7%
414,000 MAD

Online Marketing Manager Salary by Education Level in Morocco

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Online Marketing Manager in Morocco based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An Online Marketing Manager in Morocco with a high school education can earn an average salary of 210,500 MAD.

  • Certificate or Diploma. An Online Marketing Manager in Morocco with a certificate or diploma education can earn an average salary of 239,300 MAD.

  • Bachelor's Degree. An Online Marketing Manager in Morocco with a bachelor's degree education can earn an average salary of 327,800 MAD.

  • Master's Degree. An Online Marketing Manager in Morocco with a master's degree education can earn an average salary of 414,000 MAD.

Average Salary by Education Chart

High School
210,500 MAD
Certificate or Diploma +14%
239,300 MAD
Bachelor's Degree +36%
327,800 MAD
Master's Degree +26%
414,000 MAD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Morocco is around 97,100 to 291,000 MAD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Online Marketing Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Morocco, a male online marketing manager will earn an average of 290,800 MAD, while a female online marketing manager will earn around 272,800 MAD.

This means that a male online marketing manager earns approximately 7% more than a female online marketing manager for performing the same job.

Average Salary by Gender Chart in Morocco

Male
290,800 MAD
Female -7%
272,800 MAD

Online Marketing Manager Average Pay Raise in Morocco

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Online Marketing Manager in Morocco is around 13% every 17 months.

The national average pay raise across all professions and industries in Morocco is around 9% every 17 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 17 ) × 12  = 9%

What this means is that an Online Marketing Manager in Morocco can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Morocco for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Morocco.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
2%
Energy
4%
Information Technology
6%
Healthcare
8%
Travel
1%
Construction
3%
Education
5%

Online Marketing Manager Bonus and Incentive Rates in Morocco

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Online Marketing Manager is a high bonus based job, with 80% of employees reporting at least one bonus in the last 12 months.

20% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 8%.

Received Bonus
80%
No Bonus
20%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Morocco earn approximately 8% more than private sector employees in the same role.

Public Sector
239,300 MAD
Private Sector -8%
222,300 MAD

Salaries for Jobs Similar to an Online Marketing Manager

In the table below, we have salary information for jobs that are similar to an Online Marketing Manager in Morocco.

Job Title Category Salary
Account Handler Marketing 187,300 MAD
Affiliate Manager Marketing 247,800 MAD
Analytics Specialist Marketing 181,600 MAD
Assistant Brand Manager Marketing 263,100 MAD
Assistant Product Manager Marketing 301,800 MAD
Associate Marketing Manager Marketing 307,400 MAD
Associate Product Manager Marketing 283,700 MAD
Brand Ambassador Marketing 340,000 MAD
Brand Director Marketing 428,400 MAD
Brand Executive Marketing 394,800 MAD
Brand Manager Marketing 367,200 MAD
Business Analytics Specialist Marketing 183,600 MAD
Business Channel Manager Marketing 263,200 MAD
Business Intelligence Team Leader Marketing 265,000 MAD
Campaign Specialist Marketing 249,600 MAD
Chief Marketing Officer Marketing 407,300 MAD
Chief Product Officer Marketing 382,600 MAD
Communications Officer Marketing 123,400 MAD
Content Manager Marketing 207,700 MAD
Content Marketing Strategist Marketing 247,800 MAD
Copy Editer Marketing 150,000 MAD
Copy Writer Marketing 158,700 MAD
Creative Marketing Lead Marketing 263,100 MAD
Creative Writer Marketing 154,700 MAD
Digital Marketer Marketing 231,000 MAD
Digital Marketing Manager Marketing 301,700 MAD
Digital Marketing Strategist Marketing 318,800 MAD
Digital Media Specialist Marketing 265,000 MAD
Director of Marketing Marketing 430,500 MAD
Director of Research Marketing 315,700 MAD
eMarketing Manager Marketing 330,900 MAD
Event Marketing Marketing 325,800 MAD
Head of Executive Search Marketing 361,500 MAD
Key Affiliate Manager Marketing 283,700 MAD
Localization Manager Marketing 275,500 MAD
Market Development Executive Marketing 322,600 MAD
Market Development Manager Marketing 327,800 MAD
Market Research Analyst Marketing 279,400 MAD
Market Research Manager Marketing 286,400 MAD
Market Segmentation Director Marketing 327,300 MAD
Marketing Account Supervisor Marketing 239,300 MAD
Marketing Administrator Marketing 209,700 MAD
Marketing Advisor Marketing 245,300 MAD
Marketing Analyst Marketing 254,700 MAD
Marketing and Communications Officer Marketing 150,000 MAD
Marketing and Sales Head Marketing 401,300 MAD
Marketing Assistant Marketing 130,400 MAD
Marketing Associate Marketing 136,100 MAD
Marketing Communications Manager Marketing 283,400 MAD
Marketing Consultant Marketing 307,400 MAD
Marketing Coordinator Marketing 128,500 MAD
Marketing Director Marketing 424,900 MAD
Marketing Distribution Executive Marketing 327,800 MAD
Marketing Executive Marketing 315,700 MAD
Marketing Manager Marketing 428,400 MAD
Marketing Officer Marketing 143,200 MAD
Marketing Segment Manager Marketing 311,700 MAD
Marketing Specialist Marketing 196,800 MAD
Marketing Supervisor Marketing 245,300 MAD
Marketing Vice President Marketing 341,900 MAD
Marketing Writer Marketing 161,600 MAD
Online Marketing Analyst Marketing 215,100 MAD
Optimization Manager Marketing 254,800 MAD
Outbound Sales Marketing 183,700 MAD
Outreach Coordinator Marketing 183,600 MAD
Outreach Specialist Marketing 225,700 MAD
Product Development Marketing 294,300 MAD
Product Manager Marketing 318,800 MAD
Product Marketing Engineer Marketing 172,200 MAD
Product Marketing Executive Marketing 308,300 MAD
Product Marketing Manager Marketing 301,300 MAD
Product Researcher Marketing 169,000 MAD
Product Strategist Marketing 246,500 MAD
Product Strategy Researcher Marketing 243,000 MAD
Product Training Specialist Marketing 209,500 MAD
Project Manager Marketing 239,000 MAD
Publications Coordinator Marketing 142,300 MAD
Research Executive Marketing 301,600 MAD
Sales and Marketing Assistant Marketing 124,400 MAD
Sales and Marketing Coordinator Marketing 142,300 MAD
Sales and Marketing Director Marketing 417,200 MAD
Sales Director Marketing 384,500 MAD
Sales Management Support Marketing 138,800 MAD
Sales Manager Marketing 394,500 MAD
Search Marketing Strategist Marketing 325,900 MAD
Social Media Administrator Marketing 217,900 MAD
Social Media Specialist Marketing 218,900 MAD
Spaceman Analyst Marketing 125,700 MAD
Sponsorship Consultant Marketing 217,900 MAD
Team Leader Marketing 246,500 MAD
Telemarketer Marketing 125,700 MAD
Trade Marketing Executive Marketing 325,600 MAD
Trade Marketing Manager Marketing 307,400 MAD
Trade Marketing Professional Marketing 261,300 MAD
Trade Marketing Specialist Marketing 175,900 MAD
Web Analytics Manager Marketing 266,000 MAD
Web Content Manager Marketing 251,500 MAD

Salary Comparison by City

If you want to compare salaries with different cities in Morocco, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Agadir 265,000 MAD
Casablanca 322,600 MAD
Marrakech 294,300 MAD
Rabat 259,100 MAD
Tangier 290,800 MAD

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