Average Market Research Analyst Salary in Morocco for 2026
A market research analyst in Morocco earns about 279,400 MAD a year. That's 20% above the national average of 232,400 MAD.
Pay ranges widely from country to country and from role to role. The lowest reported salaries in Morocco sit around 146,200 MAD a year, while the very top stretches to 426,700 MAD. Everything on this page is in Moroccan dirham (MAD, symbol د.م.), which lets you compare numbers like-for-like without worrying about exchange rates.
The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in Morocco, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.
How much does a market research analyst make in Morocco?
A typical market research analyst working in Morocco brings home around 23,283 MAD a month before tax. Entry-level pay starts near 146,200 MAD, and the top of the ladder reaches roughly 426,700 MAD for the most experienced and specialised people in the role.
The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior market research analyst working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around.
How market research analyst pay ranges in Morocco
A good way to think about salary in Morocco is to look at the distribution rather than the headline average. Half of all market research analysts in Morocco earn less than 268,900 MAD a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".
Looking at the quartiles fills in the picture. A quarter of earners take home less than 187,500 MAD (the 25th percentile), and a quarter clear 335,100 MAD (the 75th percentile). The middle 50% of market research analysts sit somewhere inside that band, which is where the typical reader of this page probably lives.
The very lowest reported salaries sit around 146,200 MAD. The highest stretch to 426,700 MAD, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.
Market research analyst pay by experience in Morocco
Years of experience is the single biggest lever on pay for a market research analyst in Morocco, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical market research analyst salary changes as you move through the career ladder.
- 0-2 Years164,200 MAD
- 2-5 Years+35% from previous222,300 MAD
- 5-10 Years+29% from previous286,400 MAD
- 10-15 Years+22% from previous348,300 MAD
- 15-20 Years+10% from previous383,300 MAD
- 20+ Years+5% from previous401,300 MAD
The single largest jump on the ladder is from 0 - 2 Years to 2 - 5 Years, where pay rises by about 35%. That is the point at which a market research analyst typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.
Market research analyst pay by education in Morocco
Education sits alongside experience as one of the biggest factors driving market research analyst pay in Morocco. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.
Below is the average market research analyst salary in Morocco broken down by the highest level of education a worker has completed.
- Certificate or Diploma195,200 MAD
- Bachelor's Degree+52% from previous297,000 MAD
- Master's Degree+42% from previous420,800 MAD
Market research analyst gender pay gap in Morocco
The gender pay gap is a stubborn feature of almost every labour market, and Morocco is no exception. Male market research analysts in Morocco earn an average of 297,000 MAD a year, while female market research analysts earn around 267,100 MAD. That works out to a 11% gap in favour of men, even when comparing people doing the same work.
A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.
Market Research Analyst gender pay gap
10%
Men earn this much more than women on average in Morocco.
Pay raises for a market research analyst in Morocco
Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.
A typical worker doing this role in Morocco sees a raise of about 13% every 17 months, which works out to roughly 9% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.
Across all jobs in Morocco, the national average raise is around 9% every 17 months.
By industry
Industries with the highest pay raises in Morocco:
- Banking2%
- Energy
- Information Technology
- Healthcare
- Travel1%
- Construction
- Education
By experience level
Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.
- Junior Level3% - 5%
- Mid-Career
- Senior Level
- Top Management
Market research analyst bonus rates in Morocco
Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.
78% of market research analysts in Morocco reported a bonus of some kind in the past twelve months. That makes a market research analyst a high-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.
Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 6% to 8% of base salary. The remaining 22% of market research analysts reported no bonus at all over the same period.
Which careers pay bonuses in Morocco
Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.
- Finance
- Architecture
- Sales
- Business Development
- Marketing / Advertising
- Information Technology
- Healthcare
- Insurance
- Customer Service
- Human Resources
- Construction
- Transport
- Hospitality
Market research analyst: public vs private sector pay
Public-sector pay in Morocco is about 8% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.
Public vs private pay gap
7%
Public-sector workers earn this much more than private-sector workers in Morocco on average.
Market research analyst salary by city in Morocco
Market research analyst pay is not even across Morocco. The chart below shows the highest-paying cities in the dataset, followed by the full location table.
- Casablanca
- Marrakech
- Tangier
- Rabat
- Agadir
| Location | Type | Average | Median | Range |
|---|---|---|---|---|
| Casablanca | City | 294,700 MAD | 313,700 MAD | 136,100-464,900 MAD |
| Marrakech | City | 283,400 MAD | 288,100 MAD | 139,100-437,900 MAD |
| Tangier | City | 273,000 MAD | 279,400 MAD | 136,100-426,700 MAD |
| Rabat | City | 263,900 MAD | 252,300 MAD | 137,400-403,100 MAD |
| Agadir | City | 233,600 MAD | 239,000 MAD | 115,080-363,000 MAD |
Market Research Analyst in Morocco: FAQs
-
How much does a market research analyst make per month in Morocco?
A market research analyst in Morocco earns about 23,283 MAD a month before tax, based on an annual average of 279,400 MAD.
-
What's the salary range for a market research analyst in Morocco?
Entry-level market research analysts in Morocco start near 146,200 MAD. Top-end pay reaches around 426,700 MAD. The middle 50% of earners sit between 187,500 and 335,100 MAD.
-
Is the median market research analyst salary in Morocco higher or lower than the average?
The median is 268,900 MAD, lower than the average of 279,400 MAD. Half of market research analysts in Morocco earn below the median, half earn above it.
-
What's the gender pay gap for market research analysts in Morocco?
Men working as a market research analyst in Morocco earn around 11% more than women on average (297,000 vs 267,100 MAD a year).
-
Do market research analysts in Morocco get bonuses?
About 78% of market research analysts in Morocco reported a bonus in the past 12 months. Reported bonuses ranged from 6% to 8% of base salary.
-
Do market research analysts earn more in the public or private sector in Morocco?
In Morocco, the public sector pays a market research analyst about 8% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.
-
How often do market research analysts in Morocco get a pay raise?
A market research analyst in Morocco sees a raise of around 13% every 17 months, equivalent to roughly 9% a year.