Average Media Planner Salary in Cook Islands for 2024

In this article, we will look at the average Media Planner salary for 2024 in Cook Islands and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the New Zealand dollar. To keep things simple, we are using the NZD currency code instead of the currency symbol $.

How Much Does a Media Planner Make in Cook Islands?

A Media Planner working in Cook Islands will typically earn around 45,560 NZD per year, and this can range from the lowest average salary of about 20,000 NZD to the highest average salary of 69,580 NZD.

Average Annual Salary
45,560 NZD
Average Monthly Salary
3,796 NZD

Lowest Annual Salary
20,000 NZD
Lowest Monthly Salary
1,666 NZD

Highest Annual Salary
69,580 NZD
Highest Monthly Salary
5,798 NZD

These are average salaries for a Media Planner in Cook Islands and include benefits such as housing and transport. It's also possible for a Media Planner to earn more or less than the average salaries shown above.

Media Planner salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Media Planner Salaries in Cook Islands

So we've looked at the average salaries a Media Planner will earn in Cook Islands. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Media Planner can earn between 20,000 NZD and 69,580 NZD on average in Cook Islands. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Media Planner in Cook Islands is 46,400 NZD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 46,400 NZD, and 50% of the population earn more than 46,400 NZD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Media Planner salary in Cook Islands, 25% of the population are earning less than 30,700 NZD while 75% of the population earn more than 30,700 NZD.

75% of the population earn less than 59,480 NZD, and 25% of the population earn more than 59,480 NZD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Media Planner Salary by Experience Level in Cook Islands

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average media planner salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Media Planner in Cook Islands that has less than two years of experience can expect to earn somewhere in the region of 27,380 NZD.
  • 2 - 5 Years Experience. With two to five years of experience the average Media Planner salary would increase to 32,900 NZD.
  • 5 - 10 Years Experience. From five to ten years of experience as a Media Planner, the average salary would be 44,780 NZD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 55,580 NZD.
  • 15 - 20 Years Experience. A Media Planner with 15 to 20 years of experience can earn an average of 59,660 NZD.
  • 20+ Years Experience. For a Media Planner with more than 20 years, the expected average salary increases to 66,020 NZD.

Average Salary by Experience Chart

0-2 Years
27,380 NZD
2-5 Years +29%
32,900 NZD
5-10 Years +38%
44,780 NZD
10-15 Years +24%
55,580 NZD
15-20 Years +7%
59,660 NZD
20+ Years +7%
66,020 NZD

Media Planner Salary by Education Level in Cook Islands

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Media Planner in Cook Islands based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Media Planner in Cook Islands with a high school education can earn an average salary of 33,440 NZD.

  • Certificate or Diploma. A Media Planner in Cook Islands with a certificate or diploma education can earn an average salary of 36,020 NZD.

  • Bachelor's Degree. A Media Planner in Cook Islands with a bachelor's degree education can earn an average salary of 48,940 NZD.

  • Master's Degree. A Media Planner in Cook Islands with a master's degree education can earn an average salary of 61,780 NZD.

Average Salary by Education Chart

High School
33,440 NZD
Certificate or Diploma +15%
36,020 NZD
Bachelor's Degree +35%
48,940 NZD
Master's Degree +26%
61,780 NZD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Cook Islands is around 23,500 to 70,600 NZD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Media Planner Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Cook Islands, a male media planner will earn an average of 41,180 NZD, while a female media planner will earn around 46,160 NZD.

This means that a male media planner earns approximately 11% less than a female media planner for performing the same job.

Average Salary by Gender Chart in Cook Islands

Male
41,180 NZD
Female +11%
46,160 NZD

Media Planner Average Pay Raise in Cook Islands

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Media Planner in Cook Islands is around 6% every 29 months.

The national average pay raise across all professions and industries in Cook Islands is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 6 ÷ 29 ) × 12  = 2%

What this means is that a Media Planner in Cook Islands can expect to receive an average pay raise of around 2% every 12 months.

Annual Pay Raise by Industry in Cook Islands for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Cook Islands.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
6%
Energy
3%
Information Technology
9%
Healthcare
6%
Travel
3%
Construction
9%
Education
6%

Media Planner Bonus and Incentive Rates in Cook Islands

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Media Planner is a low bonus based job, with 38% of employees reporting at least one bonus in the last 12 months.

62% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 6%.

Received Bonus
38%
No Bonus
62%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Cook Islands earn approximately 15% more than private sector employees in the same role.

Public Sector
58,000 NZD
Private Sector -15%
50,560 NZD

Salaries for Jobs Similar to a Media Planner

In the table below, we have salary information for jobs that are similar to a Media Planner in Cook Islands.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 65,760 NZD
Advertising Account Manager Advertising / Graphic Design / Events 69,260 NZD
Advertising Account Planner Advertising / Graphic Design / Events 34,960 NZD
Advertising and Promotions Manager Advertising / Graphic Design / Events 94,380 NZD
Advertising Coordinator Advertising / Graphic Design / Events 43,340 NZD
Advertising Manager Advertising / Graphic Design / Events 91,660 NZD
Advertising Operations Manager Advertising / Graphic Design / Events 91,560 NZD
Advertising Sales Director Advertising / Graphic Design / Events 94,940 NZD
Advertising Strategic Planner Advertising / Graphic Design / Events 60,920 NZD
Advertising Team Leader Advertising / Graphic Design / Events 53,320 NZD
Animator Advertising / Graphic Design / Events 40,600 NZD
Art Director Advertising / Graphic Design / Events 56,060 NZD
Art Manager Advertising / Graphic Design / Events 56,880 NZD
Artist Advertising / Graphic Design / Events 48,740 NZD
Artworker Advertising / Graphic Design / Events 32,960 NZD
Assistant Art Director Advertising / Graphic Design / Events 43,800 NZD
Audio and Video Equipment Technician Advertising / Graphic Design / Events 32,900 NZD
Audio Engineer Advertising / Graphic Design / Events 39,800 NZD
Audiosual Technician Advertising / Graphic Design / Events 31,040 NZD
Broadcast Administrator Advertising / Graphic Design / Events 62,060 NZD
Catering Sales Advertising / Graphic Design / Events 39,160 NZD
Catering Trainer Advertising / Graphic Design / Events 40,640 NZD
Commercial and Industrial Designer Advertising / Graphic Design / Events 31,040 NZD
Conference Organiser Advertising / Graphic Design / Events 42,320 NZD
Content and Media Production Lead Advertising / Graphic Design / Events 63,500 NZD
CopyWriter Advertising / Graphic Design / Events 37,380 NZD
Creative Designer Advertising / Graphic Design / Events 41,700 NZD
Creative Director Advertising / Graphic Design / Events 59,000 NZD
Designer Advertising / Graphic Design / Events 31,960 NZD
Desktop Publisher Advertising / Graphic Design / Events 27,620 NZD
Digital Campaign Manager Advertising / Graphic Design / Events 60,880 NZD
Digital Media Manager Advertising / Graphic Design / Events 70,880 NZD
Digital Media Strategist Advertising / Graphic Design / Events 69,240 NZD
Director of Events Advertising / Graphic Design / Events 97,760 NZD
Director of Graphic Design Advertising / Graphic Design / Events 51,120 NZD
Director of Social Media Marketing Advertising / Graphic Design / Events 73,760 NZD
Events and Promotions Manager Advertising / Graphic Design / Events 84,580 NZD
Events Director Advertising / Graphic Design / Events 92,400 NZD
Exhibit Designer Advertising / Graphic Design / Events 45,580 NZD
Exhibit Display Coordinator Advertising / Graphic Design / Events 43,260 NZD
Exhibit Display Manager Advertising / Graphic Design / Events 52,880 NZD
Finisher Advertising / Graphic Design / Events 29,540 NZD
Graphic Artist Advertising / Graphic Design / Events 34,360 NZD
Graphic Design Specialist Advertising / Graphic Design / Events 41,700 NZD
Graphic Designer Advertising / Graphic Design / Events 37,200 NZD
Graphics Artist Advertising / Graphic Design / Events 34,360 NZD
Graphics Design Supervisor Advertising / Graphic Design / Events 48,160 NZD
Group Creative Director Advertising / Graphic Design / Events 58,440 NZD
Imagery Analyst Advertising / Graphic Design / Events 35,500 NZD
Imaging Technologist Advertising / Graphic Design / Events 33,440 NZD
Interaction Designer Advertising / Graphic Design / Events 28,900 NZD
Media Analyst Advertising / Graphic Design / Events 47,760 NZD
Media Executive Advertising / Graphic Design / Events 59,240 NZD
Media Production Coordinator Advertising / Graphic Design / Events 39,420 NZD
Media Production Manager Advertising / Graphic Design / Events 77,620 NZD
Media Project Manager Advertising / Graphic Design / Events 76,280 NZD
Media Relations Representative Advertising / Graphic Design / Events 64,560 NZD
Media Sales Executive Advertising / Graphic Design / Events 72,420 NZD
Meeting and Event Planner Advertising / Graphic Design / Events 42,460 NZD
Multimedia Artist Advertising / Graphic Design / Events 37,200 NZD
Multimedia Specialist Advertising / Graphic Design / Events 33,440 NZD
Photographer Advertising / Graphic Design / Events 32,620 NZD
PPC Campaign Manager Advertising / Graphic Design / Events 58,440 NZD
Print Production Manager Advertising / Graphic Design / Events 60,480 NZD
Product and Brand Manager Advertising / Graphic Design / Events 88,020 NZD
Sales Promotion Manager Advertising / Graphic Design / Events 83,300 NZD
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 39,800 NZD
Sketch Artist Advertising / Graphic Design / Events 38,680 NZD
Social Media Executive Advertising / Graphic Design / Events 69,400 NZD
Social Media Manager Advertising / Graphic Design / Events 73,020 NZD
Social Media Marketing Manager Advertising / Graphic Design / Events 72,260 NZD
Social Media Strategist Advertising / Graphic Design / Events 72,740 NZD
Special Events Supervisor Advertising / Graphic Design / Events 56,880 NZD
Technical Typist Advertising / Graphic Design / Events 23,700 NZD
User Experience UX Designer Advertising / Graphic Design / Events 38,260 NZD
UX Designer Advertising / Graphic Design / Events 34,080 NZD

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